Mcqs - Marketing Management - 201 Unit I-Product: Dnyansagar Institute of Management and Research

DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH
MCQs - MARKETING MANAGEMENT -201

UNIT I- PRODUCT
Sr.n Question Answe
o r Key
These can be produced in anticipation of demand and can be stored :
1 a
a. Products
b. Services
c. Both of the above
d. None of the above
Which P is a complex of tangible and intangible attributes, including

2 packaging, colour and services that satisfy needs and wants of people? b
a. price
b. product
c. Promotion
d. Place
Which of the following is NOT included in product decisions?
3 c
a) Styling
Dr. Manisha Jagtap www.dimr.edu.in

b)Brand name
c) Warehousing
d) Packaging
4 A ______ is the part of the brand can be vocal. d

a. Brand equity
b. Service mark
c. Trade mark
d. Brand name
5 Which of the following is a Shopping Product? a

a) T. V. Set
b) Raw Material
c) Sugar
d) Milk

The following of these are used for packaging of wheat

6 c
a) Wooden Boxes
b) Cardboard Boxes
c) Jute Sacks
d) Plastic Buckets
Office equipment falls under this category of products :

7 b
(a) Consumer
(b) Industrial
(c) Speciality
(d) Convenience
When diverse products belonging to same category are manufactured by a company

8 but have different brand names are called b
a. Store brand
b. Family brand
c. Individual brand
d. Co- brand
Which type of packaging was used to protect the product from damage en-route and
9 to facilitate handling at various points of distribution? d

a. Conventional packaging b. Branded packaging
c. Trendy packaging d. All of these
1 _____ is defined as all activities of designing and producing the container for a
0 product c
a. Marketing
b. Shipping
c. Packaging
d. Designing
1
1 The _____ identifies the product or brand.
a. advertisement
b. package
c. label

d. container
1
2 Soap and Shampoo are which kind of products? b
a. Specialty Products
b. Convenience products
c. Shopping products
d. Unsought products
1 Fire extinguisher is a ... d
3
a. Specialty Products
b. Convenience products
c. Shopping products
d. Unsought products
1 Brands have to keep updating their _________ overtime vis a vis newer and
4 stronger competitors. a
a. Unique Selling Proposition

b. Point of Differentiation
c. Consumer research
d. Repositioning
1
5 The most basic level of a product is called the a
a. Core product.
b. Basic product.
c. Potential product.
d. Augmented product

The Parker pen company make good quality pens

and pencils. Their ballpoint pens come in various
styles and with different coloured ink. Which ring of
the total product offering model does the coloured
ink fit into?
1
6 b
a. Core product.
b. Basic product.
c. Fundamental product.
1 Where does after-sales service fit into the total product offering?
7 c
a. Core product.
b. Basic product.
c. Expected product.
d. Potential product
1
8 A(n) _____ product exceeds customer expectations. d
a. Core product.
b. Basic product.

1 Mary is getting married and she wants everything on the day to be perfect,
9 especially the dress. What kind of product is a wedding dress? a
a. speciality
b. convenience
c. white goods
d. accessory
2 What is brand equity? a
0
a. the value of the brand
b. the brand’s values
c. the shareholders’ perception of the brand

d. relative brand image
2 Sony laptops have a sticker on them which says ‘Intel inside’. This is an example of
1 what? d
a. Store branding
b. Family branding
c. Individual branding
d. Co- branding

2 ATM's, Battery pace-makers, VCR's, and once-aday medications are all examples
2 of: c
a. Failures
b. Modifications
c. Success stories
d. Time impaired projects
2 New product development involves: b

3
a. Efforts to create family legacy values

b. Efforts to develop unique and novel products based on common platforms

c. Efforts to address changes to minor flaws in existing products
d. Efforts to create a new twist on an existing product design
2
4 .___________________ Stage introduces a new product in the market. c
a. Business Analysis
b. Commercialisation
c. Marketing Strategy
d. Idea generation
2 The product life cycle: a
5
a. Describes the stages a new product idea goes through from beginning to
end.
b. Has Six major stages.
c. Applies more to individual brands than to categories or types of
products.
d. Shows that sales and profits tend to move together over time.
2 At what stage of the new- product development process are most new
6 product ideas rejected?
a. Business Analysis

b. Commercialisation
c. Idea Screening
d. Idea generation
2 ______ includes review of sales, profit projections and cost for a new
7 product, to find out whether it satisfied the company objective or not. b
a. Product Development
b. Business Analysis
d. Test Marketing

2 Which of the following statements about the commercialization stage of the

8 new-product development process is FALSE? c
a. Channels of distribution need to be filled with goods.
b. Introductory promotion tends to be more costly if the firm is entering a very

competitive market.
c. A firm should always rollout the product to the entire target market at one time.
d. All of above
2 ______________is one of the challenges presented by the Product Life Cycle for a
9 product. b
a. Product development b New product development
c. Product testing d. Poor margins
3 ____________ is the process of finding and fixing the complete identification of

0 any product. d
a. Product mixing
b. Marketing

c. Selling
d. Branding
3 When a marketer plans its offering and addresses five key product levels forming a
1 ________ a
a) Customer value hierarchy
b) Company value hierarchy
c) Market value hierarchy
d) None of the above
Shuvali went to a shop and expressed her desire to buy a copper water bottle only
3 of Dr. Copper World company. Identify the component related to branding being
2 described in the above case. c

a. Trademark
b. Generic name
c. Brand name
d. Brand mark
In order to improve upon its competitive edge, ABC Limited has change the
packaging of its hair care products. They are now available in a consumer friendly
design, which has a nozzle attached to the lid so that at the time of usage, the
consumer doesn’t need to open the cap of the bottle. Name the marketing function
being explained in the given lines.
3
3 a
(a)Product designing and development

(b) Customer support services
(c) Promotion
(d) Physical distribution
Meera purchased a pack of crayons for her daughter from a nearby stationery shop.
She noticed that the crayons were packed in a portable transparent plastic bag.
Identify the level of packaging being described in the above lines.
3
4 a
a. Primary package
b. Secondary packaging
c. Transportation packaging

d.None of the above
When Seema had sent her maid to the market to buy a pack of chips, she asked her
3 specifically to bring the yellow coloured packet of chips of a particular brand.
5 Identify the function of packaging being described in the above line. a
a. Helps in product identification
b. Provides protection to the product
c. Facilitates the use of product
d. Assists in promotion of the product

On visiting a supermarket to buy a pack of moisturizer, Manisha noticed that the

3 packaging of most of the beauty products exhibited a photograph of a celebrity.
6 Identify the related function of packaging being described: b
a. Facilitates the use of product
b. Assists in promotion of the product

c. Helps in product identification
d. Provides protection to the product
In an inter collegiate quiz competition, the participants were shown empty bottles of
soft drinks and were asked to identify the brands. All the participants were able to
3 do so. Identify the related point highlighting the importance of packaging which is
7 being described: b
a. Rising standards of health and sanitation

b. Facilitates product differentiation
c. Innovative packaging adds value to a product.

d. Useful in self service outlets

Sheetal runs a Play School from her residence.

Recently, she placed an order online for 200 chalk
boxes. The boxes were delivered to her in a
corrugated box. Identify this level of packaging
which facilitated movement of the product.
3
8 c
a. Primary package
b. Secondary packaging
c. Tertiary packaging
d. (None of the above
3
9 Which of the following statements is not true with regard to the concept of product? c
a. It is a bundle of utility.
b. It is a source of satisfaction.
c. It is confined to physical product.
d. All of the above.

4 Packaging is important not only for protection of the product but also serves as
0 ________. c
a. Quality product
b. Complex graphics
c. Promotional tool
d. Promotion budget
4 Which of the following is not the function of packaging?

1 b
a. Product protection
b. Pricing objectives
c. Promotion
d. Product identification
4 After concept testing, a firm would engage in which stage for developing and
2 marketing a new product? c
a. Product Launch
b. Product development
c. Marketing strategy development
d. Test marketing
4 New product development starts with which one of the following steps of new
3 product development? c
a. Product Launch

b. Product development
c. Idea Generation
d. Test marketing
4 ___________is the unbranded and undifferentiated product.

4 b
a. Core product.
b. Basic product.
4
5 __________________________ are the goods used in producing the finished goods. a
a. Capital items
b. Materials and parts

c. Unsought products
d. Impulse Goods
4 _______ are goods that are used for manufacturing the product
6 b
a. Capital items
b. Materials and parts

c. Unsought products
d. Impulse Goods
4
7 Labelling, packaging are associated with: b
a. Price mix
b. Product mix
c. Place mix
d. Promotion mix
4
8 _________is the set of all items and products a particular seller offer for sale b
a. Product system
b. Product mix
c. Product line
4 A product mix consists of various a

9
a. Product lines

b. Product system
c. Product family
5 The ___________ of a product mix implies to how many different product lines the
0 company carriers. c
a. Length
b. Depth
c. Width
d.Consistency
5 The _______of a product mix implies to the total number of items in the product
1 mix. a
a. Length
b. Depth

c. Width
d.Consistency
The ________ of a product mix implies to how many types of variants are offered
5 of each product in the line.
2 b
a. Length
b. Depth
c. Width
d.Consistency
The ___________ of the product mix implies to how closely associate the several
product lines are in distribution channels, production requirements or some other
5 way.
3 d
a. Length
b. Depth
c. Width
d.Consistency
5 The product is a combination of __________ and _______________.

4 b
a. formal and augmented.
b. tangible and intangible.
c. core and augment.
d. benefits and satisfaction

Luv and Pampers in a variety of sizes is an example

of
5
5 b
a. a product mix.
b. a product line.
c. a product line depth.
d. a marketing mix.
5 Which of the following is not a classification of consumer goods?

6 d
a. convenience goods.
b. shopping goods.
c. specialty goods.
d. component goods.

5 Which of the following is a shopping good for most people?

7 b
a. Biscuits
b. washing machine
c. Mutual funds
d. Rolls Royce.
5 Companies usually develop ________ rather than single products.
8 c
a. product groupings
b. product brands
c. product lines
d. product families
5 Which one of the following is an important source of idea generation due to their
9 familiarity with the needs of market? b
a. Existing products and services
b. Distribution channels
c. Federal government
d. Consumers
6 Introduction of product in large scale in the target market is called:
0 d
a. Test marketing
b. Business analysis
c. Product testing
d. Commercialization
6 Today the four Ps are compared to the four Cs. Product are called _____.
1 b
a. Communication

b. customer solution
c. customer cost
d. convenience
6
2 The centre of brand’s characteristics is ___ b
a. Identity
b. Value
c. Image
6 Dabur amala hair oil, Dabar Phudin Hara, Dabar

3 Tooth Powder, Dabar chawanprash are example of __________ a
a. Family Brand
b. Retail brand

c. Multi Brand
d. None of the Above
6 Health insurance can be considered to be a ________.
4 d
a. specialty product/service
b. shopping product/service
c. convenience product/service
d. unsought product/service
The term '________' refers to the number of product

65 lines offered by a firm. c
a. secondary
b. primary
c. breadth
d. depth

UNIT II PRICE
Sr.n Question answe

o r key
VIVA owns a chain of handbag shops across Pune & Mumbai. She has
spotted a good location to set up a shop in Bangalore but her handbags are not
1 well known in Bangalore and there is quite a lot of competition. She thinks it c
is worth a try anyway and decides to undercut the competition, at least until
she gets known. What pricing strategy is Miranda following?
a. Skimming pricing
b. loss leader pricing

c. penetration pricing
d. export pricing
The only element in the marketing mix that produces revenue.
2 c
a. Product mix
b. Place mix
c. Price mix
d. Promotion mix
Priya refused to buy an insulated lunch box for 1500 as she felt that the real
worth of the product was much less than its monetary value. Identify the
3 b
factor related to pricing decision being described in the given case.
a. Cost of the product

b. The utility and demand

c. Government and legal regulations

d. Pricing objectives
If one of the firms in an industry sets the price of the product and all other
4 c
firms sell at the same price, it will be called.
a) Non-competitive price
b) Option less price

c) Follow-the-leader price
d) Non-discriminatory price
_____ represents the value that is exchanged in a marketing transaction.
5 b
a. Cost
b. Price
c. Profit
6 d. Quality a
a. Competition
b. Value
c. Profit
7 d. Quality b
a. penetration
b. skimming
c. value
8 d. cost d
a) The product is new and is a speciality product.

b) Heavy expenses have been incurred on the

development and introduction of the product.
c) Demand is to be restricted to the level which can be
easily met.
d) The demand for the product is highly elastic.
9 b
a. Cost
b. Price
c. Profit
d. Quality
Market-skimming pricing would likely be most effective in selling _______

10 a
a. an electronic product for which research and development must be recouped

b. biscuits & wafers

c. anything easily copied by competitors
d. any convenience item
________ pricing is product driven. The company designs what it considers to be a

good product, totals the expenses of making the product, and sets a price that covers
11 b
costs plus a target profit.
a. Value-based
b. Cost-based
c. Variable
d. Skimming
12 A quantity discount is a price reduction to buyers who purchase ________. a
a. large volumes
b. inferior merchandise
c. frequently
d. superior merchandise
When amusement parks and cinemas charge admission

13 plus fees for food and other attractions, they are following a(n) ________ pricing b
strategy.
a. by-product pricing

b. captive-product pricing
c. optional-product pricing
d. penetration pricing
When management at Yamaha Motorcycles makes decisions on which type of
14 saddlebags, handlebars, and seats for its bikes, they become engaged in ________. c
a. by-product pricing
c. optional-product pricing
d. penetration pricing
Under which of the following situations is a company not likely to fix a lower price
15 b
for its product?
a. When the competition has introduced a substitute product

b. If the demand for a product is inelastic

c. When the company wants to attain market share leadership
d. When the demand for the product is low
Under which of the following conditions is a marketer not likely to fix the price of
16 d
his products at higher end?
a. When he faces high degree of competition
b. When he wants to attain market share leadership

c. When the product is unique in terms of packaging, product difference and
product differentiation
d. When the demand for the product is low
17 An example of a pricing policy objective is to: d

a. minimize costs
b. maximize price
c. minimize losses.
d. maintain or gain market share
Under this pricing policy, different customers are charged different prices
18 d

a) Skimming-the-cream
b) Penetrating
c) Follow-the-leader
d) Discriminating
This one of the following is not an objective of pricing

19 c
:
(a) To achieve target rate of return on invested capital
(b) To face competition
(c) To reduce the cost of raising capital
(d) To maintain or improve share of the market
20 Customer cost will be considered as which of the following Ps of marketing mix? b

a. Product
b. Price
c. Place
d. Promotion
The policy of charging very high price in the initial stages of the life of a product is
21 a
called
(a) Skimming-the-Cream Price Policy
(b) Penetrating Price Policy
(c) Follow-the-Leader Price Policy
(d) Non-competitive Price Policy
Which pricing method are customary pricing and price lining examples of?
22 c
a. Dual pricing
b. Leader pricing
c. .Psychological pricing
d. Prestige Pricing
Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%
more than his competitors‟ price. Still his sales are increasing. Now his aim is to
23 maintain same pricing. He enjoys which type of leadership? b
a. Promotion leadership
b.Price leadership
c. Cost leadership

d. Product leadership
TISSOT men's wristwatch is among the most expensive in the world. This is an
24 example of a ________ strategy. d
a. penetration pricing
b. bundle pricing
c. loss-leader pricing
d. premium pricing
Penetration pricing is intended to appeal to which market?
25 d
a. highly selective, quality-seeking consumers

b. price-insensitive markets
c. he same markets as those targeted with a skimming pricing strategy

d. the mass market

Many companies try to set a price that will maximize current profit. This strategy
26 d
assumes
a. Cost and production function
b. Revenue and cost function
c. Demand and market function

d. Demand and cost function
A company is providing warehousing facility to its channel members. The company

27 a
is using which of the following?
a. Seasonal discount
b. Trade discount
c. Quantity discount
d. Cash discount
ABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of the
28 d
following pricing techniques is ABC Company using?
a. Dodging pricing
b. Deceptive pricing
c. Premium pricing
d. Psychological pricing
Pricing products that must be used together with a main product is called ________
29 d
product pricing.

a. By-product
b. Optional
c. Bundle
d. Captive
30 Price elasticity of demand means __________. a
a. How much demand will change in response to a price change?
b. The higher the price, the lower the demand

c. That demand changes greatly with a small increase in price
d. That demand hardly changes with a small increase in price

The type of promotional technique to be used is dependent on which “P’ of

31 c
marketing mix
a. Product
b. Place
c. Price
d. Promotion
32 If the demand for a product is inelastic firms fix a price of the product which will be a
a. High
b. Low
c. To cover the cost
d. None of these
Before setting price, the company must decide on its strategy for:
33 d
a. distribution.
b. promotion.
c. the environment.
d. the product.
Price is one of the prime determinants of sales revenue. What is the other?
34 d
a. advertising
b. profit
c. cost
d. quantity

Which of the following is not one of the product mix

and service mix pricing strategies?
35 d
a. Bundle
b. By-product
c. Product line
d. Complementary
______________ set(s) the floor for the price that the company can charge for its
36 c
product.
a. Supply
b. Demand
c. Costs
d. Nonprofit factors
Which type of pricing policy is suitable where little is known about the price
37 d
elasticity of the product
a. penetration

b. predatory
c. variable pricing
d. skimming
Nonregulated monopolies are free to price at what the market will bear. However,
38 they do not always charge the full price for a number of reasons. One of those b
reasons is the:
a. desire to skim profits is usually low.

b. desire to penetrate the market faster with a low price.
c. fear of global cultural reaction.

d. damage that high pricing does to corporate culture.
The pricing method that uses the buyer’s point of view regarding the worth of a
39 b
product, not the seller’s cost, is called:
a. cost-plus pricing.
b. value-based pricing.
c. break-even pricing.
d. going-rate pricing.

When a coffee shop in an airport and a fine restaurant

in a luxury hotel charge different prices for the same
meal to customers who find the atmosphere in the
40 hotel worth the difference in price, we can say that a
____________ was being used.
a. value-based pricing
b. cost-plus pricing
c. break-even pricing
d. going-rate pricing
If the customers base their judgments of a product’s value on the prices that
41 competitors charge for similar products, then ___________________ is in place. c
a. cost-plus pricing
b. value-based pricing
c. competition-based pricing
d. target profit pricing
_______________ is setting the price steps between various products in a product
line based on cost differences between the products, customer evaluations of
42 c
different features, and competitors’ prices.

a. optional-product pricing
c. product line pricing
d. by-product pricing
A price reduction to buyers who buy in large volumes is called a:

43 a
a. quantity discount.
b. cash discount.
c. seasonal discount.
d. trade discount.
When the seller places products at no charge with a carrier and the title and
responsibility pass to the customer who pays the freight, it is which type of pricing
44 a
strategy?
a. FOB-origin pricing
b. uniform-delivered pricing
c. zone pricing
d. basing-point pricing
The pricing method that charges different prices to customers in different zones (but
45 c
the same prices to customers within a zone) is called:
a. FOB-origin pricing.
b. uniform-delivered pricing.
c. zone pricing.

46 c
A major factor in price increases is:
a. promotional expenditures.
b. government regulations.
c. cost inflation.
d. under demand.
__________________ is a geographical pricing strategy in which the company
charges the same price plus freight to all customers, regardless of their location.
47 b
a. FOB-origin pricing
b. uniform-delivered pricing
c. zone pricing

Generally price will be set relatively --------by the firm if manufacturing is

48 b
expensive, distribution and promotion are exclusive
a. Medium
b. High
c. Low
d. Very less
Management of a firm can make estimates of -------at different levels of production

at different prices and can choose the best combination of production, volume, and
49 b
price.
a. cost
b. profit
c. Value
d. Quality
Price indicates the ----------which a buyer is ready to exchange for purchase of
50 b
certain good or service.
a. Satisfaction
b. Value
c. Quality
d. Prestige
In a competitive market having several substitutes, a firm may adopt.
51 c
a. Premium pricing
b. Skimming
c. Penetration
d. None of these

52 Rapid penetration strategy involves a

a. Low price with high promotional expenditure
b. High price with low promotional expenditure
c. High price with low promotional expenditure
d. Low price with low promotional expenditure
BYJU's follows a is pricing strategy which offers a product for free with extra
53 c
money being charged for utilizing features of the product.
a. transfer pricing

b. export pricing
c. freemium pricing
d. premium pricing
Geographical price differentials refers to price differential based on
54 a
______________.
a. buyers location
b. supplier location
c. competitors location
d. companies location
55 The marketing manager can charge different kinds of prices in different markets. a
a. price differentials
b. . transfer pricing
c. export pricing
d. freemium pricing
56 b
a. Income elastic
b. Price elastic
c. Cross elastic
57 A profit calculated by adding a percentage to the costs of production is called: a
a. Mark-up
b. Breakeven
c. Margin

d. Competitive
58 A profit calculated on the basis of a percentage of the selling price is called: c
a. Mark-up
b. Breakeven
c. Margin
d. Competitive
Calculating prices on the basis of what the market will pay is called:
59 c
a. Mark-up pricing
b. Breakeven pricing
c. Demand pricing
d. Competitive pricing
60 Ending prices with $ 99 is called: b
a. Competitive pricing

b. Psychological pricing
c. Prestige pricing
d. Price lining
62 Bundle pricing is: b
a. Providing a bundle of benefits for one price
b. Packaging a group of products together
c. Providing a group of prices for one product category

d. Two Pricing for One Product
63 Multi-stage approach to product pricing in a firm b
Indicate correct sequence:
i. Selection of firm’s objective
ii. Composition of marketing-mix
iii. Selection of target market
iv. Selection of pricing policy and strategy
a. iv → ii → i → iii
b. iii → i → ii → iv
c. ii → iv → iii → i
d. i → iii → ii → iv
64 ______ factor sets the minimum level or floor price a

a. Product Cost

b. Competition
c. Demand
d. Government
65 Keeping the price the same for a long period but reducing the quantity sold is called: b
a. Demand pricing
b. Customary pricing
c. Cost-plus pricing
d. Captive Pricing

UNIT 3 – PLACE MIX

Sr.n Question Answe
o r key
N& K Limited is marketing its products online. Identify the channel of distribution being a
1 adopted by the company.
a. Zero level channel
b. One level channel
c. Two level channel
d. Three level channel
Manas Limited sells its products through the company approved retailers. Identify the b
2 channel of distribution being adopted by the company.

Suhas has decided to sell her range of organic food products

through her own retail outlets. Identify the channel of
distribution being adopted by the company. a


Sonam Kapoor is planning to set up a small manufacturing unit for manufacturing eco- c
friendly packaging material. She has decided to market her products through the
conventional channel of distribution, which involves wholesalers and retailers. Identify
4 the channel of distribution being adopted by the company.
5 Delivery channels means c
a. Maternity wards
b. Handing over the products to the buyers

c. Place where products are made available to the buyers
d. All of these
a
Four participants of distribution system are manufacturers, intermediaries, facilitating
6 agencies, and _______________.
a. Customer
b. Markets
c. Suppliers
a
A customer bought a product and has defect and post purchase service is desired by
7 customer then_______ function of channel of distribution is performed.
a. Facilitating function
b. Transactional function
c. Logistical function
d. all of the above
c
8 In this neither the buyer visits the seller’s place nor the seller visits the buyer’s place :

a Departmental store
b General store
c Mail order business
d. Super market
It is a large scale retail establishment where customers can buy almost all their b
9 requirements under one roof :
a. Multiple shop
b. Departmental store
c. Convenience store
d. General store
Buying, selling and risk bearing functions performed by channels of distribution come b
10 under this category .
a. Facilitating function

b. Transactional function
c. Logistical function
d. none of the above
11 Breaking the bulk is function of b
a Wholesaler
b Retailer
c Agent
d Distributor
b
12 Which of the following is NOT considered a type of re-seller:
a) Whole seller
b) Manufacturer
c) Retailer
d) Distributor
Factors pertaining to product that affect the channel of distribution are
c
13
a) Price, Perishability, size and weight
b) Design, comfort, size
c) After sales services and technical nature

d) Both a) & c)
c
14 Which of the following does not come under the category of fixed shop retailers?
a) General Stores
b) Chain Stores
c) Market Traders

d) Departmental Stores
This type of middleman only carry complementary product lines

c
15
a. Agent
b. Wholesaler
c. Distributor
d. Retailer
b
It is important that the product is made
16 ___________________at a place where the customer would like to buy it
a. Important
b. Available
c. Selling
d. Distribution

d
17 Which of the following takes place at retailer’s end?
a. Promotion
b. Placing
c. Pricing
d. Exchange
18 “Place” in 4Ps mean same as b

a. Delivery
b. Distribution
c. Logistics
d. Storage
d
19 Middlemen are also involved in various activities like demonstration of product,
a. information
b. facilitation
c. transportation
d. product promotion
Retailing consists of the sale, and all activities directly related to the sale of goods or
services to the ultimate consumer, for personal, _____________________use. c
17
a. business
b. non-business
c. both
d. none

What is an alternative term for a distribution channel?
18

a. marketing channel
b. supply chain
c. marketing chain
d. place
Rolex sells its watches through a number upmarket retail partners (e.g. department stores b
and jewellers) with comparatively few stores. What is this type of distribution strategy
19 called?
a. selective distribution
b. exclusive distribution
c. marketing distribution
d. mass distribution
e. prestige distribution
20 What kind of intermediary is Tesco? d
a. wholesaler
b. supplier
c. distributor
d. retailer
If ABC company wants to ensure its candy bar product lines, such as M&M, Milky Way,
and Crux, appear in as many locations as possible, they will likely prefer a(n) ___
a
distribution strategy.
21
c
What are businesses that represent, and sell goods on behalf of, other businesses in a
22 specified market called?
a. resellers
b. traders
c. agents
d. stockists
e. legal representatives

How many levels of intermediaries are there in a direct sales

a
channel?
23

a. 0
b. 1
c. 2
d. 3
e. 4
Pizza Hut and Burger King are good examples of: ____________
b
24
a. Distributors.
b. Franchising.
c. Merchant.
d. Retailers
25 ATMs is one form of: ___________. b
a. Supermarket.
b. Non-store retailing
c. Discount retailing.
d. Limited line retailers
b
Luxury goods such as high fashion and designer clothing would normally have very few,
26 (possibly only one), distribution outlets. What is the term for this?
c
27 According to many retailers, what are the three secrets to their business success?
a. product, price and place
b. product, product and product
c. location, location and location
d. service, smile and sizzle
The person who come in between the primary producer and the final consumer is called b
28 as
a. Trader

b. Middlemen
c. Agent
d. Auctioneer
b
29 Which of the following is correctly matched?
a. Multiple Shops - Amazon
b. Departmental Stores – Shoppers Stop

c. Shopping Malls - Bata Showroom
d. Online Shopping – Pheonix Mall
.............. is directly sold to the consumer by the manufacturer.
d
30
a. Television
b. Toothpaste
c. Car

d. Curd vending
Companies manage their supply chains through _____________.
d
31
a. Transportation modes
b. The internet
c. Competitors
d. Information
a
32 The most typically used channel for industrial product is the _____ channel.
a. Direct
b. Industrial distributor
c. Wholesaler
d. Retailer
c
33 ................product cannot have more middlemen
a. Consumer
b. Durable
c. Perishable
d. Seasonal
Large quantity of goods are preferably purchased from.............
c
34
a. Retailers
b. Wholesaler
c. Manufacturers

d. Middlemen
35 Retailer is a person who sells the goods in a _________ c

a. Large quantities
b. Small quantities
c. both (a) & (b)
The distribution of goods in small quantities to the consumers is called .............
b
36
a. Wholesale trade
b. Retail trade
c. Home trade
d. Cheap jacks
c
37 A retail store exclusively selling watches is a typical example of a __________.

a. Convenience store
b. Departmental stores
c. Speciality store
d. Supermarkets
d
The purchases and sales between the producers and wholesalers, and from the
38 wholesalers to retailers are called as_________
a. D2C
b. B2C
c. M2C
d. B2B
39 Who provides time and place utility? b
a. Logistics
b. Transportation
c. Distribution
d. Warehouse
b
40 Practice of using another firm’s successful business model.
a. Distributors.
b. Franchising.
c. Merchant.
d. Retailers

The practice of online marketing into their traditional c

operations are called as ____________.
41

(a) Direct companies

(b) Premium companies
(c) Click and mortar companies
(d) Click only companies
42 Transport removes the hindrance of b
a. Time
b. Place
c. Personal
Knowledge
b
43 Transport creates________ and ______ utilities.
a. consumption, commodity
b. place, time
c. place, form.
d. value added, possession
A ______ is one of a chain of shops that are individually owned but licensed by a larger
company to sell their products (e.g. Subway or Baskin Robbins). The larger c
44
company also provides expertise.
a. Chain store
b. Dealer
c. franchise
d. Distributor
d
45 The benefits of marketing channels are _____________.
a. Cost saving
b. Time saving
c. Financial support given
d. All of the above
Marketing channels are considered as part of _____________.
b
46
a. Wholesaler-customer delivery network

b. Customer-value delivery network
c. Retailer-wholesaler delivery network
d. Customer-retailer delivery network

Using indirect channel has this limitation. c
47

a. implicity
b. cost
c. control
d. responsibility of physical distribution
d
48 Using direct channel has this limitation.
a. market exploitation
b. control
c. communication
d. cost
b
49 Concerning the goods they handle, agents do not take
a. possession
b. title
c. paperwork
d. legal
A product with a low-price image requires _____ distribution.
d
50
d. intensive distribution
a
This channel decision is concerned with the number of times a product changes hands
51 among intermediaries before it reaches the final consumer.
a. channel length
b. channel width
c. number of channels
d. channel line
c
52 Which of the following is not activity of physical distribution?
a. Order processing
b. Warehousing
c. Advertising
d. Transportation
Which of the following is more suitable in the case of automobiles?
a
53

a. Exclusive distribution
b. Selective distribution
c. Intensive distribution
c
54 Which of the following is not a form of direct marketing?
a. Kiosk marketing
b. Telemarketing
c. Super market
d. Catalogue marketing
Dermi Cool Limited has decided to market its products through the conventional network
of manufacturerwholesaler-retailer-consumer. Identify the function of marketing being
a
described in the above line.
55
a. Physical distribution

b. Transportation
c. Warehousing
d. Standardisation and grading
Viraj’s business is being adversely affected due to the delay in delivery on account of poor
weather conditions. Identify the marketing function which will be helpful to him in this
d
regard.
56
b. Standardisation and grading
c. Transportation
d. Warehousing
While reading the label of a pack of aluminium foil, Kareena discovered that the product
was manufactured at Hyderabad but was available for sale in many states across the
country. Identify the function of marketing which has made this possible. c
57
c. Transportation
d. Warehousing
58 The kirana stores are known as: a
a. Pop & Mom stores
b. category killers
c. super stores
d. speciality stores
d
59 The key link in the physical distribution chain

c. Transportation
d. Warehousing
60 Perishable products require a
a. Direct marketing channel
b. Zero-level channel
c. Both a and b
d
61 The number of intermediaries are not limited in
d. intensive distribution

Which of the following would probably use a longer channel of distribution than the d
62 others:
a. A bag of oranges
b. A printing press
c. An airplane
d. A bottle of shampoo

UNIT IV PROMOTION MIX

Sr.n Question answe
o r key

Ketan Limited has hired 300 salesmen who will be assigned the task of contacting
prospective buyers and creating awareness about the new range of organic incenses c
introduced by the company. Identify the element of promotion been described in
1 the given lines.
a. Advertising
b. Sales promotion
c. Personal selling
d. Public relation
Within 2 years of it’s inception, Surya Limited has created a very positive reputation
about itself and its products in the eyes of general public by participating extensively d
in various social welfare programs. Identify the component of promotion mixing
2 described in the given lines.
a. Advertising
b. Sales promotion
c. Personal selling

d. Public relation
d
3 ______ media can give 24 hour exposure to the public eye.
a. Television
b. Print
c. Internet
d. Flex Board
b
4 It is popularly known as free form of promotion
a. Advertisement
b. Publicity
c. Personal Selling
d. Marketing
b
5 A consumer contest is an example of _____.

a. Personal Selling
b.Sales Promotion
c. Advertisement
d. Indirect Selling
a
6 AIDA approach helps to plan sales presentations. What is AIDA stands for?
a. Attention Interest Desire Action
b. Attitude Interest Development Achievement
c. Attention Interest Direction Assisting
d. Attitude Integrity Directing Achievement
b
Which of the following marketing mix activity is most closely associated with newsletters,
7 catalogues and invitations to organization-sponsored events?
a. Pricing
b. Promotion
c. Distribution
d. Product

Which of the following promotional forms is often

described as being too impersonal a

a. advertising
b. personal selling
c. public relations
d. sales promotion
Which of the following promotional forms is often described as being too impersonal and
9 only a one-way communication form?
a. advertising a
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the following : c

To get good
10 Corporate image without being paid for.
a. advertising
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the a

following : An existing
11 product meant for mass usage by literate people
a. advertising
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the
following : To introduce a
b
new product to a particular class of people through door to door visits.
12
a. advertising
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the following :
d
13
a. advertising
b. personal selling
c. public relations

c
14 This advertising media is suitable to convey the message to those who cannot see :
a. Newspapers
b. Magazines
c. Radio
d. Electric Display
Sales promotion is important from the point of view of consumers because
c
15
a. It increases profits
b. It helps them to get full information about the product
c. It increases sales
d. It increases goodwill
16 It is not one of the sales techniques : d
a. Exhibition
b. Distribution of the free samples
c. Prize contest
d. Advertising
________ is the oral communication with potential buyers of a product with the intention b
17 of making a sale.
a. advertising
b. personal selling
c. public relations
d. sales promotion
A pull sales promotion strategy concentrates on the __________
a
18
a. Consumer
b. middlemen
c. Producer
d. Sales force
c
SONG4U developed a new digital music platform that made them innovators in the music
industry. Considering the life cycle stage of the product, the company should design a
19 promotional mix that will
a. phase out the product.
b. compare competing products.

c. inform customers about the new product.
d. be competitive with companies making similar products.
In which stage of a product’s life cycle would the least money be invested in product c
20 promotion?
a. Growth
b. Introduction
c. Decline
d. Maturity
What form of promotion is generally emphasized for complex, technical products sold to
industrial users: manufacturing equipment, hospital equipment, or transportation options.?
b
21
a. advertising
b. personal selling

c. public relations
d. sales promotion
b
If a manufacturer has chosen to advertise on national radio and in magazines, which of the
22 following factors has influenced the promotional mix:
a. Need for face-to-face promotion
b. Geographic location of the customer market

c. Limited promotional funds
d. Technical aspects of the product
Mansi took her niece Ridhima for shopping to ‘Mega Stores’ to buy her a bag for her
birthday. She was delighted when on payment of the bag she got a pencil box along with
the bag free of cost. Idenfity the promotion mix.used by the company d
23
a. advertising
b. personal selling
c. public relations
d. sales promotion
c
24 Which of the following statements is correct ?

a. Advertising and Publicity are the same

b. Advertising and Personal selling are the same

c. Personal selling and Salesmanship are
synonymous
d. Advertising is included under Sales Promotion
b
This method of promotion is commonly used to obtain an increase in short-term sales and
25 could involve money-off coupons
a. Direct mail
b. Sales promotion
c. Advertising
d. Personal selling
b
Company XYZ is a manufacture of motors and pumps employs regional salesperson to sell
26 its product to wholesaler and cities is an example of :
a. Public relation
b .Personal selling
c. Promotion mix
d. Trade promotion
The basic objective of push strategy is to encourage the _________
b
27
a. Consumer
b. middlemen
c. Producer
d. Public
VISA pays to promote its services on other companies’ websites. These promotions are c
28 examples of
a. publicity
b. sales promotion.
c. advertising
d. personal selling.
c
29 Which of the following is an example of personal selling
a. A salesperson places an ad in a local newspaper.

b. A business manager holds a press conference to

explain a new product.

c. A financial planner discusses retirement plans with a group of employees.
d. An employee hands out coupons to customers who are attending a trade show.
Which of the following is an advantage of personal selling over advertising in the a

30 promotional mix:
a. Immediate feedback through a purchase

b. Less costly per contact
c. Less flexible
d. No face-to-face contact
b
31 Why would a business use TV advertising?
a. It is cheap
b. It reaches a large audience
c. It's highly targeted
d. It's two-way communication
An outdoor advertising method that allows many people to see it at a low cost; operable c
32 24 hours a day
a. Television
b. Direct Mail
c. Billboards
d. Radio
a
33 Receiving emails from businesses that you previously purchased from is an example of:
a. Direct Marketing
b. Spam
c. Personal Electronic Selling
d. Public Relations
Bringing newsworthy information about a business or a product to the public's attention is b

34 referred to as:
a. Publicity
b. Public Relations
c. Promotion

d. Blogging
a
Movie preview aired prior to the showing of a feature film
35
a. Publicity
b. Advertising
c. Sponsorship
d. Sales promotion
a
36 Sends a promotional message to a targeted group of prospects & customers
a. direct marketing
b. social media
c. sales promotion

d
Sunshine Chinese has coupons that are sent to a specific group of customers with
37 a Suwanee address. What aspect of the promotional mix is this?
a. Advertising
b. Public Relations
c. Direct Marketing
d. Sales Promotion
If a company's objective were to reach masses of buyers that were geographically dispersed a
38 at a
low cost per exposure, the company would likely choose which of the following promotion
forms?
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion
c
Sanjay Kapoor is a chef in a new downtown restaurant. He has sent out press releases to
the major local media and has invited food critics to dine in his restaurant. Sanjay is
39 engaging in
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion

Vipul is planning a start up a venture for offering mobile pet care services at door step. He
has decided to charge $750 for blow dry of a pet and $1000 for shampoo and conditioning.
Identify the element of marketing mix which is not being described in the above case. c
40
a. Place
b. Price
c. Promotion
d. Product
c
41 The advantages of audience selectivity, no ad competition and personalization apply to
a. Newspapers
b. Television

c. Direct Mail
d. Radio
b
42 For a small audience the most suitable promotion tool is
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Publicity
To escalate impulsive buying the best matched promotion tool is -
a
43
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Publicity
You give the message depending upon individual customer. It is known as-
b
44
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Publicity
a
45 Normally it does not play a role in communication strategy for consumer goods–
a. Distribution arrangement in marketing

b. the price of the product
c. the physical product

d. the brand name
Which one of the following promotional technique is least effective in generating product c
46 trials?
a. On-pack premiums
b. coupons
c. Refund offers (₹100 off your next buy)

d. free samples
Promotion creates----------- by influencing consumers‟ perceptions.
b
47
a. Demand
b. Value
c. Need
d. Want

Promotion focuses on ______________ with the target market

a
48
a. communicating
b. positioning
c. segmenting
d. differentiating
b
49 Sales promotion is a promotional tool regarded as:
a. below-the-line
b.above-the-line
c. middle –the line
d. through –the-line
Of the following reasons, which is not a reason to use sales promotion?
c
50
a. To reward behaviour
b. To reach new customers
c. To develop brand image
d. To assist integration
d
51 Communicating directly with target customers to generate a response or a transaction.
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Direct marketing
Which of the following is outdoor advertising ___________
d
52

a. Radio
b. Television
c. Advertising
d. posters or wall papers
b
53 Which of these is a direct benefit of good Public Relations.
a. An increase in sales
b. An increase in share value
c. An increase in profits
d. An increase in revenues
b
54 Which of the following is true of sales promotions?
a. They produce a permanent shift in purchase intentions

b. They lock out competitors from shelf space
c. They do not link well to other promotional tools

d. They are waste of money.
55 Which of the following is NOT true? c
a. SMS marketing is cost-effective
b. SMS marketing is easy to target

c. SMS marketing is inflexible
d. SMS marketing is flexible
b
56 The most traditional method used in direct marketing is
a. Catalogue marketing
b. Direct mail
c. Online marketing
d. Viral marketing
Which communication component is not a paid form of communication?
d
57
a. Advertising
b. Sales promotion
c. Personal selling
d. Publicity
c
Where deal is accomplished between buyers & sellers through a medium of phone, letter
58 or through medium of internet.
a. Marketing
b. Selling

c. Promotion
d. Planning
d
People-to-people oral, electronic or written form of communications that associate with
59 experiences or merits of buying or using services or products is
a. Interactive marketing
b. Direct marketing
c. Personal selling
d. Word-of-mouth marketing
60 What is a push strategy? a
a. a communications strategy aimed at distributors

b. a communications strategy aimed at consumers

c. a hard sell marketing strategy
d. a low-budget corporate strategy
61 What is a pull strategy? b
a. a communications strategy aimed at distributors
b. a communications strategy aimed at consumers

c. a hard sell marketing strategy
d. a low-budget corporate strategy
Advertising, public relations and sales promotion are three of the four traditional c
techniques of the promotional mix.
62 What is the fourth?
a. Interactive marketing
b. Direct marketing
c. Personal selling
d. Word-of-mouth marketing
Reach and frequency are aspects of which part of an advertising plan?
b
63
a. Selection of a copy platform
b. Determination of a media timing pattern

c. Setting of sequential objectives
d. Setting of the campaign budget

Which of the following terms best fits the activity of

marketing communications? d
64

a. Making products available.

b. Convenience of location.
c. High level of regulation.
d. Developing messages that can be understood and acted on by target audiences.
c
Marketing communications is used to achieve one of two principal goals. The first concerns
65 the development of brand values. What is the other goal?
a. Increasing sales.
b. Informing about products.
c. Changing the behaviour of target audiences.

d. Channelling communication tools.
UNIT V PRODUCT LEVEL PLANNING

Sr.n Question Answe
o r key
1 Market plan is a_____ c
a. Strategy
b. Budgeting
c. Business document for marketing strategies
d. All of these
2 Which of these is not a part of product planning? d
a. Identification of opportunities
b. Evaluation and prioritizing opportunities
c. Allocation of resources and time determination
d. Finalizing process
a
3 Which of these are incorrect for the product plan?
a. No need to revise product plan frequently

b. Product plan guides the launch of various product

development activities

c. All of the mentioned

d. None of the mentioned
d
4 Marketing strategy is a ___________ type of strategy
a. business level
b. growth strategy
c. corporate strategy
d. functional strategy
When a marketer plans its offering, it needs to address _____________ product b

5 levels.
a. Three
b. Five
c. Four
c
6 ____ is a statement of what is to be accomplished through marketing activities
a. mission statement
b. business plan
c marketing objective
d. goal driven directive.
The_____________ answers the question, “ What business are we in and where are we a
7 going?”
a. mission statement
b. financial statement
c. situation analysis
d. market strategy
Which of the following is NOT one of the elements of the marketing plan.?
d
8
a business mission statement
b. situation analysis
c. a target market strategy
d. all of above

b
The _______ is the central instrument for directing and
coordinating the marketing effort.

a. strategic plan
b. marketing plan
c. tactical plan
d. customer value statement
a
Which of the following involves adapting a firm to take advantage of opportunities in its
10 constantly changing environment?
a. strategic plan
b. marketing plan
c. tactical plan
d. customer value statement
Which of the following is the first step in strategic planning?
c
11
a) set objectives and goals
B) develop the business portfolio
C) define the company mission
D) plan marketing strategies
a
12 A marketing plan begins with an _________
a. executive summary
b. set objectives and goals
c. develop the business portfolio
d. define the company mission
Which of the following is NOT a step in the marketing control process?

d
13
a. setting goals
b. measuring performance
c. taking corrective action
d. defining the mission
d
Successful ________________ depends on how well a company blends its people,
organizational structure, decision and reward systems, and company culture into a
14 cohesive program that supports its strategies.

a. marketing strategy
b. marketing control
c. marketing analysis
d. marketing implementation
Successful ________________ depends on how well a company blends its people,

organizational structure, decision and reward systems, and company culture into a
d
cohesive program that supports its strategies.
15
c. marketing analysis
d. marketing implementation

c
16 The _____ is the central instrument for directing and coordinating the marketing effort.
a. Business plan
b. Production plan
c. Market plan
d. Selling plan
Which of the following is Not a component of a marketing plan?
a
17
a. Marketing advantages
b. Environmental analysis
c. Executive summary
d. Marketing implementation
a
Which of the following part of a marketing plan defines the plan’s financial and marketing
18 goals in terms of sales volume, market share and profit?
a. Marketing strategy
b. Action programs
c. Issue analysis
d. Objectives
a
19 Marketing planning is more than_____________.
a. Adjustments of 4Ps
b. Adjustments of Costs
c. Adjustments of Sales
d. Adjustments of Profits

Mission Statements are the best when the reflect ____ d
20

a. situation
b. strategy
c. statement
d. vision
A marketing plan is composed of three basic components, namely Objectives, Policies a

21 and ___________
a. Program
b. Procedure
c. Hints
d. Decision
a
22 Marketing planning is interface between the _____________ and its _____________.
a Enterprise, market
b. Customers, suppliers
c. Market, customers
d. Enterprise, customers
What is an in-depth assessment of the marketing function called
b
23
a. marketing plan
c. marketing strategy
d. marketing program
b
24 An instrument for directing and coordinating whole market effort _____________.
a. Business plan
b. Marketing plan
c. Financial plan
d. Corporate plan
a
Ensuring that the business achieves the sales, profits, and other goals set out in its annual
25 marketing plan is the purpose of ________.
a. operating control
c. strategic control
d. marketing audit

According to marketing executives, the most

mentioned short comings of marketing plan were, lack
c
of realism, insufficient competitor’s analysis and a
_______ focus.
26

a. Gathering and analysing market information

b. Marketing Mix
c. Marketing planning
d. Product designing and development
According to marketing executives, the most mentioned short comings of marketing plan
were, lack of realism, insufficient competitor’s analysis and a _______ focus. b
27
a. profit oriented
b. short run
c. long run
d. product
Every organization wants to design and put into action the marketing mix that will best
achieve its objectives in its target markets. Which of the following is not one of the
d
marketing management functions involved in this process?
28
a. analysis
b. control
c. planning
d. segmentation
Solid ________is the foundation of a well-written marketing plan
a
29
b. marketing process
c. marketing mix
d. target market
b
Marketing planning is simply a logical sequence and series of activities leading to the
30 setting of marketing ________ and the formulation of plans for achieving them.
a. process
b. objectives
c. targets
d. plans
a
31 USP of a product can be the example of

a. Strength
b. Weakness
c. Opportunities
d. Threats
c
32 Festive season can be an example of _____________ to make maximum sales.
a. Strength
b. Weakness
c. Opportunities
d. Threats
Increasing FDI in a nation can be the example of _______ to domestic players of that d
33 nation.
a. Strength

b. Weakness
c. Opportunities
d. Threats
a
_____________ helps in analysing and evaluating the marketing strategies, activities,
34 problems, goals, and results.
a. Marketing audit
b. Marketing plan
c. Marketing process
d. Marketing control
The information gathered through the marketing audit process is used in development of a
35 ______________
a. SWOT Analysis
b. Marketing Audit
c. Strengths and Weaknesses
d. Opportunities and Threats
c
36 At this stage the marketing team is ready to actually start putting their plans into action.
a. Marketing Budget
b. Create Alternative Plan
c. Implementation and Evaluation

d. Marketing Objectives and Strategies
d
37 Marketing plans vary by each factor expect:
a. Duration
b. Scope
c. Method of Development
d. Objective
a
38 The second stage of market planning is to organize the marketing ____________
a. Objectives and strategies.
b. sales projections
c. evaluations of past promotional implementations

d. evaluating the company’s competitive position
a
39 ____ is the most important term in marketing planning when it comes to execution.
a. Budget
b. Control
c. Marketing mix
d. Audit
b
It looks at both the macro-environmental factors that affect many firms within the
40 environment and the microenvironmental factors that specifically affect the firm.
a. Executive Summary
b. Situation Analysis
d. Marketing Budgeting
a
_____ will appear at the end of your marketing plan and will provide the details that back
41 up what you stated in the main part of your marketing plan.
a. Exhibits
b. Citation
c. Bibliography

d. Document
a
Managers can use various methods of analysis to understand the firm’s own capabilities,
42 customers, and business environment.
a. Situation Analysis
b. Executive Summary
d. Marketing Budgeting
A __________ guides businesses on how to communicate the benefits of their products to b

43 potential customers.
a. Marketing mix
b. Marketing plan

c. Marketing audit
d. Marketing control
The ________ themselves are a conclusions based on internal capabilities and external
44 opportunities, identifying and understanding both is a required input.
a. Marketing objectives
c. Executive Summary
d. Marketing Strategy
c
By understanding the behavioral, demographic, geographic, and psychographic details of a
45 population, organizations can craft _______ for products and services.
a. Marketing mix
b. Marketing plan
c. Segmented target markets
d. Situation Analysis

a
By profiling customers and determining goals and tactics,
you can create a _______ that will help you succeed in
building a strong customer base.
46

a. Marketing mix
b. Marketing plan
c. Segmented target markets
d. Situation Analysis
d
To ensure that the marketing programs reach the objectives, marketers must focus on how
47 to best implement the chosen strategy.
a. Marketing objectives
c. Executive Summary
d. Marketing Strategy
b
48 Which of the following should always be an element within a marketing plan.
a. Exchange
b. Control


HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
MCQ - Question Bank with Answer
Advance Marketing Management II (MCQ)
1. Marketing utility consists of ________. A.

Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
ANSWER: D
2. A place for buying and selling activities is called ________. A.
Market.
B. Marketing.
C. Market research.
D. Market information.
ANSWER: A
3. The exchange value of a good service in terms of money is_________. A.
Price.
B. Product.
C. Buying.
D. Selling.
ANSWER: A
4. Selling the same product at different prices is known as________. A.
Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
ANSWER: B
5. The words used to convey the advertisement idea is ____________. A.
Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget ANSWER: C
6. Advertisement promotes_________. A.
. Purchases.
B. Production.
C. Sales. D. Price.
ANSWER: C
7. Agricultural products are_________. A.
Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
ANSWER: D
8. The social aspect of marketing is to ensure_________. A.
Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
ANSWER: C
9. The orange juice manufacturers know that orange juice is most often consumed in the
mornings. However, they would like to change this and make the drink acceptable during other
time periods during the day. Which form of segmentation would they need to work with and
establish strategy reflective of their desires? A. Gender segmentation.
B. Benefit segmentation C.
Occasion segmentation.
D. Age and life cycle segmentation
ANSWER: C
10. The typical method of retail operation used by supermarkets and catalog showrooms is
called:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
ANSWER: C
11. Marketing creates profit by creating _____ to the buyer. A.
Value. B. Money. C. Product. D. Price. ANSWER:
A
12._____ needs the interest of the buyer.
A. Product. B. Sales. C. Production. D. Manufacturing.
ANSWER: A
13. _____ includes the configuration of benefits, value, cost and satisfaction A.
Demand. B. Innovation. C. Creativity. D. Invention. ANSWER: D
14. All companies strive to build _____ strength.
A. Brand. B. Image. C. Customer. D. Employee ANSWER: A
15. Which one of the following is not one of the P s of marketing? A. Product.
B. Price. C. Place. D. Production. ANSWER: D
16. . Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs. B. Marketing. C. Selling. D. Behaviour.
ANSWER: A
17. A _____ is a trade of vale between two or more parties.
A. Transaction. B. Exchange. C. Transfer. D. Prospecting.
ANSWER: A
18. Which concept holds that consumers will not buy enough of organizations product unless it
takes large scale selling and promotion effort?
A. Marketing. B. Selling. C. Production. D. Product. ANSWER: B
19. _____ includes that other company s offering similar products & services to the same
customer at similar prices.
A. Supply Chain. B. Competition. C. Product. D. Price
ANSWER: B
20._____ consists of a group of customers who share a similar set of wants
A. Micro Marketing B. Mass Marketing. C. Market Segment. D. Market targeting. ANSWER: A
21. The starting point for discussing segmentation is _____.
A. Segregation. B. Positioning. C. Both. D. None ANSWER: A
22. Need become _____ when they are directed to specific objects that might satisfy the need.
A. Wants B. Needs C. Demand. D. Flexibility. ANSWER: A
23. A marketer is someone seeking a response from another party called _____. A.
Marketer. B. Prospect. C. Supplier. D. Distributor.
ANSWER: B
24._____ are wants for specific products that are backed up an ability and willingness to buy
them.
A. Demand. B. Wants. C. Needs. D. Desire.
ANSWER: A
25. Which is intangible among the following?
A. Product. B. Services. C. Products & services. D. Sales.
ANSWER: B
26. _____emerges when people decide to satisfy and want through exchange. A.
Marketing. B. Sales. C. Purchase. D. Accounting.
ANSWER: B
27. _____ concept holds consumers will favour those products that offer the most
quality or performance.
A. Product. B. Selling. C. Production. D. Sales.
ANSWER: A
28.______ concept holds that consumers will favour those products that are conveniently
available in adequate quantity and affordable.
A. Product. B. Production. C. Selling. D. Buying.
ANSWER: B
29._____ concepts holds that consumers if left alone will ordinarily not buy enough of the
Organization s products.
A. Marketing. B. Product. C. Selling. D. Buying.
ANSWER: A
30. _____ involves managing demand, which in turn involves managing customer relationship.
A. Marketing management. B. Direct marketing.
C. Production management. D. Advertising. ANSWER:
A
31. At which stage in the International Trade Cycle does a country usually import foreign goods?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Saturation
stage.
ANSWER: B
32. Which stage of the product lifecycle is marked by falling costs and rising revenues?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Saturation stage.
ANSWER: D
33. The usual source for new products is_____. A.
Marketing research
B. R&D.
C. Accidental discoveries.
D. A variety of sources including customers, competitors, serendipity and formal processes
ANSWER: A
34. The term marketing refers to_____.
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
ANSWER: C
35. A brand is a _______.
A. Name. B. Term. C. Sign. D. A combination of all of the above.
ANSWER: D
36. A marketing philosophy summarized by the phrase a good product will sell itself is
Characteristic of the_________ period.
A. Production. B. Sales. C. Marketing. D. Relationship.
ANSWER: A
37. An organization with a______ orientation assumes that customers will resist purchasing
Products not deemed essential. The job of marketers is to overcome this resistance through
personal selling and advertising.
A. Production. B. Marketing. C. Relationship. D. Sales. ANSWER: B
38. In the relationship marketing firms focus on__________ relationships with__________. A.
Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers. D. Long term customers.
ANSWER: D
39. Which of the following is NOT an element of the marketing mix?
A. Distribution. B. Product. C. Target market. D. Pricing. ANSWER: C
40. The term marketing mix describes _____.
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm's marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
ANSWER: A
41. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely
associated with the marketing mix activity of _____.
A. Pricing. B. Distribution. C. Product development. D. Promotion.
ANSWER: D
42. A market with which of the following characteristics would generally be less competitive? A.
High barriers to entry.
B. Lots of potential substitutes exist.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
ANSWER: C
43. The process of anticipating future events and conditions and determining the best way to
achieve organizational objectives is known as_______.
A. Researching. B. Planning. C. Controlling. D. Managing.
ANSWER: B
44. Which one of the following best describes the present value of the stream of future profits
expected over the customer s life time purchase?
A. Customers Life time value. B. Suppliers Life time Value.
C. Company s life time value. D. Future value. ANSWER: A
45. Market expansion is usually achieved by_______.
A. More effective use of distribution. B. More
effective use of advertising
C. By cutting prices.
D. All of the above are suitable tactics.
ANSWER: B
46. The following are all major stages of a product life cycle except_____.
A. Sales decline. B. Market maturity. C. Market Introduction. D. Market Growth.
ANSWER: C
47. Techniques of sales promotions are _____.
A. Free samples. B. Free offers. C. Merchandising. D. All the above. ANSWER: D
48. A _____ is a set of segements sharing some exploitable similarity.
A. Over segment. B. Counter segment. C. Super segment. D. Selection segment.
ANSWER: A
49. The firm must consider whether investing in the segment makes sense givng the firm _____
and____.
A. Knowledge & objective. B. Objective & resource.
C. Knowledge & resource. D. None.
ANSWER: A
50. _____ and ____ are the major factors influencing the selection of suppliers. A.
Price and Quantity B. Price and Quality.
C. Price and Delivery. D. Quantity and Delivery.
ANSWER: C
51. Promotion mix includes Sales Promotion, Personal Selling, Advertising and
a) Marketing b) Sales c) Publicity d) None of these
Ans: C
52. Copy testing is also known as
a) Pre Testing b) Copy writing c) concurrent testing d) Preview
Ans: A
53. Consumer promotion, trade promotion and ____ are the three forms of sales promotion
a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix
Ans: B
54. ______ media can give 24 hour exposure to the public eye.
a) Television b) Print c) Internet d) Flex Board
Ans: D
55. It is popularly known as free form of promotion
a) Advertisement b) Publicity c) Personal Selling d) Marketing
Ans: B
56. Which among the following is an example of Trade promotion?
a) Coupons b) Samples c) Push Money d) None of these
Ans: C
57. Which among the following is a Pull Strategy?
a) Trade promotion b) Consumer Promotion c) Sales Force Promotion d) None of these Ans:
B
58. If a company gives false message to the customers, it is known as
a) Obscene ads b) Subliminal ads c) Deception d) None of these
Ans: C
59. The strategy that encourages dealers and distributors to sell a product is known as
a) Push b) Pull c) Combination d) Marketing
Ans: A
60. Creating image of product in the minds of target group is called
a) Marketing b) positioning c) Branding d) Popularizing
Ans: B
61. The process of purchasing space in a media is
a) Media Spacing b) Media Scheduling c) Media Purchasing d) Media Buying Ans: D
62. The plan that show time, date and frequency of an advertisement is
a) Media Plan b) Media Schedule c) Media Time d) Media Space
Ans: B
63. Series of advertisement messages that share a single idea or theme is
a) Advertisement Campaign b) Advertisement Group
c) Advertisement Cluster d) Advertisement Series
Ans: A
64. Point of Purchase Ads are also known as
a) In-Store Advertising b) Built-in Advertising c) Green Advertising d) Stock Advertising Ans:
A
65. The specific carrier within a medium is called
a) Media Carrier b) Media Bus c) Media Van d) Media Vehicle
Ans: D
66. A series of actions that media planners take to attain the media objectives
a) Media Function b) Media Strategy c) Media Policy d) Media Option
Ans: B
67. The combination of media used for advertising in a target market is
a) Media Mix b) Market-Media Match c) Media Advertising d) Media Option Ans: A
68. Selection of most appropriate cost-effective medium in advertisement is
a) Media Buying b) Media Scheduling c) Media Purchasing d) Media Selection
Ans: D
69. Direct mail advertising sends messages through
a) Audio b) Video c) Mail d) None of these
Ans: C
70. Which of the following is more of personal medium of advertisement?
a) Internet Advertisement b) Broadcast Media c) Direct Mail Advertising d) Print Media Ans:
C
71. Independent organization of creative people for advertisement and promotional tools are
called
a)Advertisement Makers b) Advertisement Creators
c) Advertisement Developers d) Advertisement Agency
Ans: D
72. Which tool of the promotional mix consists of short-term incentives to encourage the
purchase or sale of a product or service?
a) advertising b) public relations c) direct marketing d) sales promotion Ans: D
73. If a company wants to build a good “corporate image,” it will probably use which of the
following marketing communications mix tools?
a) advertising b) public relations c) direct marketing d) sales promotion Ans: B
74. _____ is direct communications with carefully targeted individual consumers to obtain an
immediate response.
a) Personal selling b) Public relations c) Direct marketing d) Sales promotion Ans: C
75. Which of the following promotional forms is often described as being too impersonal and
only a one-way communication form?
a) advertising b) personal selling c) public relations d) sales promotion Ans: A
76. The promotion tool that may include coupons, contests, premiums, and other means of
attracting consumer attention is best described as being which of the following? a)
advertising b) personal selling c) public relations d) sales promotion Ans: D
77. A __________ is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a) push strategy b) pull strategy c) blocking strategy d) integrated strategy Ans: A
78. Which of the following strategies is usually followed by B2C companies with respect to
promotion strategy?
a) Push strategy b) Pull strategy c) Blocking strategy d) Integrated strategy Ans: B
79. Which of the following strategies is usually followed by B2B companies with respect to
promotion strategy?
a) Push strategy b) Pull strategy c) Blocking strategy d) Integrated strategy Ans: A
80. Marketing management must make four important decisions when developing an advertising
program. All of the following would be among those decisions EXCEPT: a) Setting advertising
objectives. b) Conducting advertising culture audit
c) Setting the advertising budget. d) Developing advertising strategy.
Ans: B
81. The first step in developing an advertising program should be to:
a) Set advertising objectives. b) Set the advertising budget.
c) Evaluate advertising campaigns. d) Develop advertising strategy.
Ans: A
82. A specific communication task to be accomplished with a specific target audience during a
specific period of time is called an:
a) Advertising campaign. b) Advertising objective.
c) Advertising criterion. d) Advertising evaluation.
Ans: B
83. Which of the following WOULD NOT be one of the primary advertising objectives as
classified by primary purpose?
a) to inform b) to persuade c) to remind d) to make profits
Ans: D
84. __________ is used heavily when introducing a new product category.
a) Persuasive advertising b) Inferential advertising
c) Reminder advertising d) Informative advertising
Ans: D
85. Keeping consumers thinking about the product is the objective for which type of advertising?
a) Informative advertising. b) Psychological advertising.
c) Reminder advertising. d) Persuasive advertising.
Ans: C
86. Determining the promotion budget on the basis of financial availability of capital is
characteristic of which of the following budget methods? a) Affordable method b)
percentage-of-sales method
c) competitive-parity method d) objective-end-task method
Ans: A
87. Setting the promotion budget so as to match the budgets of the competitors is characteristic
of which of the following budget methods?
a) Affordable method b) Percentage-of-Sales method
c) competitive-parity method d) Objective-end-task method
Ans: C
88. _____are vehicles or channels through which the advertising messages are transmitted to
target consumers so that the desired action may be induced at the consumer level
a) advertisement media b) advertisement copy c) advertising layout d) teaser advertisements Ans
:A
89. _____ is a plan of presenting the message in a more specific and compact form within the
advertising space available to the target consumers
a) advertisement media b) advertisement copy
c) advertising layout d) teaser advertisements
Ans: C
90. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
a) Pre- test b) Post- test c) Concurrent test d) Marginal test
Ans: D
91. All of the following methods are considered to be concurrent testing methods EXCEPT:
a) consumer diaries b) co-incidental surveys c) readability studies d) electronic devices Ans:
C
92. The central theme of an advertisement that motivates the consumer to make a purchase
decision is?
a) Advertising appeal b) Advertisement script c) Slogan d) Headline
Ans: A
93. The aggregate of all the factors which arouse the needs of customers and guide them in final
selection is called?
a) Advertising appeal b) Advertising media c) Advertisement d) Buying motive
Ans: D
94. Which among the following is not an essential of advertising appeal?
a) It must be conceptually sound b) It must be interesting
c) It must be economical d) It must be complete Ans:
C
95. The type of appeal which is related to a person‟s psychological and social needs for
purchasing products and services?
a) Rational appeal b) Emotional appeal c) Moral appeal d) Humour appeal Ans: B
96. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?
a) Rational appeal b) Beauty appeal c) Sex appeal d) Emotional appeal
Ans: B
97. The content and context of a message contained in an advertisement is called?
a) Ad copy b) Script c) Body d) Advertising appeal
Ans: A
98. An Ad copy which informs the target group the fact that the manufacturer is established
enough to give them the right goods is?
a) Institutional copy b) straight selling copy c) Educational copy d) expository copy
Ans: A
99. Searching and identifying potential buyers for a product is ___
a) Selling b) Prospecting c) Compelling d) Canvasing
Ans: B
100. If a copy tells openly and directly all the features of a product or a service with the help of
suitable pictures, photos and diagrams to impress a customer, it is called?
a) descriptive copy b) educational copy c) straight selling copy d) expository copy Ans: D
101. An Ad copy that uses the endorsement of a satisfied customer?
a) comparative copy b) reminder copy c) expository copy d) testimonial Ad copy Ans: D
102. Which among the following is the right sequence of copywriting process?
a) planning, research, organisation, writing, checking, proof reading, editing, revision
b) research, planning, organisation, writing, checking, proof reading, editing, revision
c) planning, research, organisation, writing, checking, editing, proof reading, revision
d) research, planning, organisation, writing, checking, editing, proof reading, revision
Ans: A
103. Consider the following statements:
Statement 1: Two major dimensions of advertising are message creation and message
dissemination
Statement 2: Message creation is meaningful once the advertisement is created. a)
Both statements are right b) Both statements are wrong
c) Only Statement 1 is correct d) Only statement 2 is correct
Ans: C
Statement 1: Media planning refers to series of decision involving delivery of messages to the
target audience
Statement 2: The central theme of media planning is message dissemination. a)
Ans: A
Statement 1: Media planning starts with analysis target audience
Statement 2: Media strategy is concerned with the selection of appropriate media)
a) Both statements are right b) Both statements are wrong
Ans: B
Statement 1: Print media is the oldest and basic forms of mass communication.
Statement 2: Print media can make a faster delivery than broadcast media) a)
Ans: C
Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase
Statement 2: It is similar to window dressing.
c) Only Statement 1 is correct d) Only statement 2 is correct Ans: C
108. Which among the following is not a function of ad agency? a)
Conduct market analysis b) Develop advertising plans
c) Develop media strategy d) Collect feedback from target audience.
Ans: C
109. Which among the following is not an objective of advertising research? a)
Improve the efficiency of an ad b) Develop advertising plans
c) Evaluate impact of an ad d) To avoid wastage of money
Ans: B
Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is
appealing to target group
Statement 2: It is also known as copy testing.
Ans: B
111. Showing the product in a picture as being bigger than it actually is an
example of a) Deception b) Subliminal Ads c) Obscene ads d) Challenging
Ans: A
112. _____ is a self-regulatory voluntary organization of the advertising
industry a) Securities and Exchange Board of India b) Reserve Bank of India (RBI)
c) Medical Council of India d) Advertising Standards Council of India (ASCI) Ans:
D
113. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights a)
Advertising clutter b) Corporate Social Responsibility
c) Advertising revolution d) Mass advertising Ans:
B
114. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____ a)
Subliminal ads b) Misleading c) Obscene d) Appealing
Ans: A
115. Axe body spray ads are examples of _____
a) Obscene advertisements b) Deception c) Subliminal d) Rational appeal Ans: A
116. The large volume of advertising in a society is known as ____
a) Advertising clutter b) Deception c) Mass advertising d) Large scale advertising
Ans: A
117. It is criticized that advertising causes people to give too much importance to _______ a)
Fashion b) Material goods c) Cost of product d) Standard of living
Ans: B
118. Advertising is an important source of revenue to ____
a) Advertisers b) Public c) Media d) Government
Ans: C
119. Advertisement aims at _________
a) Product selling b) Marketing c) Customer relations d) Mass communication
Ans: D
120. __________ is directed towards consumers and traders with the intention to increase
immediate or short term sales.
a) Advertising b) Direct selling c) Sales Promotion d) Publicity
Ans: C
121. The basic objective of push strategy is to encourage the
___________ a) Consumer b) middlemen c) Producer c) Public
Ans: B
122. A pull sales promotion strategy concentrates on the __________
a) Consumer b) middlemen c) Producer c) Sales force
Ans: A
123. The sales promotion strategy which concentrates on the
middlemen and consumers is known as______________
a) Pull Strategy b)Combination strategy c) Sale force Strategy d) Push Strategy Ans: B
124. Couponing is an example of________________

a) Consumer promotion Techniques b) Trader Promotion Techniques
c) Sales Force Promotion Technique d) Dealer Promotion Technique
Ans: A
125. The reduction in the price of a product for a short span of time is known as___________ a)
Rebate b) Free Offer c) Price off offer d)Trade offer
Ans: C
126. ______ is a non-paid form of promotion
a) Advertising b) Direct Marketing c) Sales Promotion d) Publicity
Ans: D
127. ________ is the oral communication with potential buyers of a product with the intention of
making a sale.
a) Personal Selling b) Direct Marketing c) Sales Promotion d) Publicity Ans: A
128. __________ is the sum total of values, assets and liabilities generated by a branded product
over a period of time.
a) Brand loyalty b) Brand association c) Brand Equity d) Brand awareness
Ans: C
129. ____________ is a measure of attachment that a consumer has to a brand. a) Brand loyalty
b) Brand association c) Brand Equity d) Brand awareness
Ans: A
130. Communication activities which provide incentives to consumer is known as_________ a)
Advertising b) Direct Marketing c) Sales Promotion d) Publicity
Ans: C
131. Merchandise allowance is a __________ technique.
c) Sales Force Promotion Technique d) Pull Promotion Technique
Ans: B
132. The additional amount of money consumers are willing to pay for a brand is known
as ___ a) Brand loyalty b) Brand association c) Brand Equity d) Brand awareness
Ans: C
133. Sales persons who want for the sales to come to them is known as a) Transactional b)
Closers c) Relational d) Consultants
Ans: A
134. The process which consists of six stages; prospecting, preapproach, approach,
presentation, close, and follow-up is called the:
a) Product Marketing Process b) Direct Marketing process
c) Personal selling process d) Purchase decision process
Ans: C
135. Excuses for NOT making a purchase commitment or decision are called a)
Constraints b) Interventions c) Troubles d) Objections
Ans: D
136. The final stage in the personal sales process is the stage
a) Follow-up b) Assumptive close c) Trial Close d) Presentation
Ans: A
137. AIDA stands for Awareness, ______, Desire and _____.

a) Interest; Action b) Idea; Approach c) Intensity; Appeal d) Involvement; Appeal Ans: A
138. A consumer contest is an example of _____.
a) Personal Selling b) Sales Promotion c) Advertisement d) Indirect Selling
Ans: B
139. Avon, Amway, and Tupperware use which of the following forms of channel distribution?
a. direct marketing channel b. indirect marketing channel
c. forward channel d. fashion channel
Ans: A
140. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of
the following distribution channel forms?
c. horizontal channel d. synthetic channel Ans:
B 141. The benefits of marketing channels
are………..
(a) Cost saving (b) Time saving (c) Financial support given (d) All of above Ans: D
142. ________________ is a marketing channel that has no intermediary levels. a.
direct marketing channel b. indirect marketing channel
c. forward channel d. hybrid channel
Ans: A
143. Which of the following is not a promotion mix?
A. Sales promotion. B. Personal selling. C. Forecasting. D. Advertising
ANSWER: C
144. Two main components of sales promotion are ______.
A. Trade promotion and consumer promotion. B. marketing promotion and sales promotion.
C. Consumer promotion and marketing promotion. D. none. ANSWER:
C
145. Marketing and selling are _____.
A. Same. B. Different. C. Almost same D. Fully varies. ANSWER: B
146. _____is not a part of the external marketing environment.
A. Political. B. Legal. C. Product. D. Socio cultural.
ANSWER: C
147. The middlemen who do not take any title to goods
A. Retailer. B. Wholesaler. C. Agent. D. Commission houses.
ANSWER: C
148. ____ are the basic human requirements
A. Needs. B. Wants. C. Luxuries. D. Offerings. ANSWER: A
149. The direct channel has the limitation of _____.
A. Market exploitation. B. Communication. C. Control. D. Cost .
ANSWER: D
150. This marketing component is most likely to be standardized_____
A. Brand . B. Price. C. Advertising. D. Distribution. ANSWER: A
Marketing Management
1. Which of the following statements is correct?

A. Marketing is the term used to refer only to the sales function within a firm
B. Marketing managers usually don't get involved in production or distribution
decisions
C. Marketing is an activity that considers only the needs of the organization, not
the needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
View answer
Correct answer: (D)
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large
A. Distribution
B. Product
C. Target market
D. Pricing
View answer
Correct answer: (C)
Target market
3. Marketing decision makers in a firm must constantly monitor competitors'

activities-their products, prices, distribution, and promotional efforts-because
A. The competitors may be violating the law and can be reported to the authorities
B. The actions of competitors may threaten the monopoly position of the firm in
its industry
C. The actions of competitors may create an oligopoly within an industry
D. New product offerings by a competitor with the resulting competitive
variations may require adjustments to one or more components of the firm's
marketing mix
View answer
Correct answer: (D)
New product offerings by a competitor with the resulting competitive variations
may require adjustments to one or more components of the firm's marketing mix
4. Political campaigns are generally examples of---
A. Cause marketing
B. Organization marketing
C. Event marketing
D. Person marketing
View answer
Correct answer: (D)
Person marketing
5. ______________ is the collection and interpretation of information about

forces, events, and relationships that may affect the organization.
A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis
View answer
Correct answer: (A)
Environmental scanning
6. Which of the following is typically NOT a result of recognizing the importance

of ethnic groups by marketers?
A. Use of an undifferentiated one-size-fits-all marketing strategy

B. Different pricing strategies for different groups
C. Variations in product offerings to suit the wants of a particular group
D. Study of ethnic buying habits to isolate market segments
View answer
Correct answer: (A)
Use of an undifferentiated one-size-fits-all marketing strategy
7. Strategic marketing planning establishes the---

A. Resource base provided by the firm's strategy
B. Economic impact of additional sales
C. Tactical plans that must be implemented by the entire organization
D. Basis for any marketing strategy
View answer
Correct answer: (D)
Basis for any marketing strategy
8. These objectives are often the most suitable when firms operate in a market
dominated by a major competitor and where their financial resources are
limited
A. Niche
B. Hold
C. Harvest
D. Divest
View answer
Correct answer: (A)
Niche
9. When companies make marketing decisions by considering consumers' wants

and the long-run interests of the company, consumer, and the general
population, they are practicing which of the following principles?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing
View answer
Correct answer: (D)
Societal marketing
10. The use of price points for reference to different levels of quality for a
company's related products is typical of which product-mix pricing strategy?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
View answer
Correct answer: (D)
Product line pricing
11. ______________ is the concept under which a company carefully integrates

and coordinates its many communications channels to deliver a clear,
consistent, and compelling message about the organization and its products.
A. The promotion mix

B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics
View answer
Correct answer: (C)
Integrated marketing communications
12. The ______________ holds that consumers will favor products that are
available and highly affordable (therefore, work on improving production and
distribution efficiency).
A. Product concept
B. Production concept
C. Production cost expansion concept
D. Marketing concept
View answer
Correct answer: (A) Product
concept
13. The term marketing refers to:
A. New product concepts and improvements

B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns
View answer
Correct answer: (C)
A philosophy that stresses customer value and satisfaction
14. The term "marketing mix" describes:
A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product
C. The relationship between a firm's marketing strengths and its business
weaknesses
D. A blending of four strategic elements to satisfy specific target markets
View answer
Correct answer: (D)
A blending of four strategic elements to satisfy specific target markets
15. When looking at consumer income, marketers are most interested in
A. Discretionary income
B. Deferred income
C. Inflationary income
D. Disposable income
View answer
Correct answer: (A)
Discretionary income
16. Newsletters, catalogues, and invitations to organization-sponsored events are

most closely associated with the marketing mix activity of---
A. Pricing
B. Distribution
C. Product development
D. Promotion
View answer
Correct answer: (D)
Promotion
17. Assume you are in charge of the politically-mandated process of converting
the economy of a developing African nation from state-controlled to market-
driven business ventures. Your ability to control–––––– will most likely
determine the future success of the country and its government.
A. The culture
B. Marketing
C. Technology
D. Competitive environment
View answer
Correct answer: (B)
Marketing
18. Early adopters of which opinion leaders are largely comprised of and tend to
be
______________
A. Generalized; that is, they tend to lead the group on most issues
B. More likely to buy new products before their friends do and voice their
opinions about them
C. From the upper class; people from other classes are more likely to be followers
D. Quiet, withdrawn people who don't make fashion statements or take risks easily
View answer
Correct answer: (B)
More likely to buy new products before their friends do and voice their opinions
about them
19. The strategic marketing planning process begins with ______________
A. The writing of the mission statement

B. The establishment of organizational objectives
C. The formulation of a marketing plan
D. Hiring a senior planner
View answer
Correct answer: (A)
The writing of the mission statement
20. Market expansion is usually achieved by:
A. More effective use of distribution

B. More effective use of advertising
C. By cutting prices
D. All of the above are suitable tactics
View answer
Correct answer: (D)
All of the above are suitable tactics
21. A marketing philosophy summarized by the phrase "a good product will sell
itself" is characteristic of the ______________ period.
A. Production
B. Sales
C. Marketing
D. Relationship
View answer
Correct answer: (A) Production
22. Diversification is best described as which of the following?
A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
View answer
Correct answer: (C)
New products for new markets
23. Today's marketers need ______________
A. Neither creativity nor critical thinking skills

B. Both creativity and critical thinking skills
C. Critical thinking skills but not creativity
D. Creativity but not critical thinking skills
View answer
Correct answer: (B)
Both creativity and critical thinking skills
24. An imbalance between a consumer's actual and desired state in which

recognition that a gap or problem needs resolving is called ______________
A. Motive development
B. An attitudes
C. A self-concept
D. Product Evolutions
View answer
Correct answer: (A)
Motive development
25. When producers, wholesalers, and retailers act as a unified system, they
comprise a ______________
A. Conventional marketing system.

B. Power-based marketing system.
C. Horizontal marketing system.
D. Vertical marketing system.
View answer
Correct answer: (D)
Vertical marketing system.
26. Which of the following is a strategic marketing planning tool?
A. The market share/market growth (BCG) matrix

B. The consumer scanning model
C. A market vulnerability/business opportunity matrix
D. Market sheet analysis
View answer
Correct answer: (A)
The market share/market growth (BCG) matrix
27. Diversification is best described as which of the following?
A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets
View answer
Correct answer: (C)
New products for new markets
28. The process that turns marketing strategies and plans into marketing actions in
order to accomplish strategic marketing objectives is called ______________
A. Marketing strategy.
B. Marketing control.
C. Marketing analysis.
D. Marketing implementation
View answer
Correct answer: (D)
Marketing implementation
29. ______________ is a strategy of using a successful brand name to launch a

new or modified product in a new category.
A. Duo-branding
B. Line extension
C. Brand extension
D. Multi-branding
View answer
Correct answer: (C)
Brand extension
30. The stage is the product life cycle that focuses on expanding market and
creating product awareness and trial is the:
A. Decline stage.
B. Introduction stage.
C. Growth stage.
D. Maturity stage.
View answer
Correct answer: (B)
Introduction stage.
31. ______________ is a critical success factors of products at project level

which is indicated by a differentiated product with unique customer benefits.
A. Solid up front homework

B. High quality marketing activities
C. Sharp early product definition
D. Product superiority
View answer
Correct answer: (D)
Product superiority
32. Which of the following represents the correct sequence of tasks for building a
brand (from left to right)?
A. Developing marketing programs, Leverage of secondary associations,

Choosing brand elements
B. Choosing brand elements, Developing marketing programs, Leverage of
secondary associations
C. Choosing brand elements, Leverage of secondary associations, Developing
marketing programs
D. Leverage of secondary associations, Choosing brand elements, Developing
marketing programs
View answer
Correct answer: (B)
Choosing brand elements, Developing marketing programs, Leverage of secondary
associations
33. Company A fixes its marketing communication budget by observing the

budget set by Company B. This is an example of establishing budget by:
A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
View answer
Correct answer: (C)
Competitive parity method
34. Marketing channel that involves no intermediaries to made their products

available to final buyers is classified as
A. Direct channel
B. Indirect channel
C. Static channel
D. Flexible channel
View answer
Correct answer: (A) Direct
channel
35. Typically profit is negative in which stage of the product life cycle?
A. Growth
B. Maturity
C. Introduction
D. Decline
View answer
Correct answer: (C) Introduction
36. The Economic Order Quantity (EOQ) represents the order quantity for which:
A. Inventory carrying cost per unit is lowest

B. Order processing cost per unit is lowest
C. Total inventory and order cost per unit is lowest
D. None of these
View answer
Correct answer: (C)
Total inventory and order cost per unit is lowest
37. Which of the following statement is true regarding break-even point:
A. The profit at break-even point is 0

B. Total revenue is more than total cost at break-even point
C. Total cost is more than total profit at break-even point
D. None of these
View answer
Correct answer: (A)
The profit at break-even point is 0
38. Cost of setting up a warehouse is considered as ______________ cost and
cost of overtime paid to workers is considered as a ______________ cost.
A. Fixed, fixed
B. Variable, fixed
C. Fixed, variable
D. Variable, Variable
View answer
Correct answer: (C) Fixed,
variable
39. Identify the incorrect statement about multiple channels:
A. Internet banking is an example of low cost channel that is offered by banks

B. Customers usually use only one channel for all transactions even if multiple
channels are offered
C. Service sensitive customers prefer the full service channels
D. Economic considerations should not be the only criteria for deciding what
combination of channels to be used
View answer
Correct answer: (B)
Customers usually use only one channel for all transactions even if multiple
channels are offered
40. Segmentation is the process of:
A. Dividing the market into homogenous groups

B. Selecting one group of consumers among several other groups
C. Creating a unique space in the minds of the target consumer
D. None of these
View answer
Correct answer: (A)
Dividing the market into homogenous groups
Previous
41. Good marketing is no accident, but a result of careful planning and

_____________.
A. Execution
B. Selling.
C. Research.
D. Strategies.
View answer
Correct answer: (A)
Execution
42. The ______________ function of marketing makes the products available in

different geographic regions.
A. Production.
B. Selling.
C. Distribution.
D. Promotion.
View answer
Correct answer: (C) Distribution.
43. The traditional view of marketing is that the firm makes something and then
______________ it.
A. Markets.
B. Sells.
C. Prices.
D. Services.
View answer Correct

answer: (B) Sells.
44. ______________ is referred to as segmentation.
A. Mass marketing.
B. Niche marketing.
C. Differentiated marketing.
View answer
Correct answer: (A) Mass
marketing.
45. Groups that have a direct or indirect influence on a persons attitudes or

behavior is known as ______________
A. Reference groups
B. Family.
C. Roles.
D. Status.
View answer
Correct answer: (A) Reference
groups
46. Augmented product contains ______________.
A. Basic needs.
B. Functional characteristics.
C. Additional benefits.
D. Expected features.
View answer
Correct answer: (C)
Additional benefits.
47. The emotional attachment of a customer towards a brand is known as
______________.
A. Brand associations
B. Perceived quality.
C. Brand loyalty.
D. Brand awareness.
View answer
Correct answer: (C) Brand
loyalty.
48. Logistics means ______________.
A. Production.
B. Flow of goods.
C. Consumption.
D. Marketing channel.
View answer
Correct answer: (B) Flow
of goods.
49. Logistics management is a part of ______________.
A. Production.
B. Marketing channel C. Supply chain management.
D. Consumption.
View answer
Correct answer: (C)
Supply chain management.
50. Marketing buzz means ______________.
A. Viral marketing.
B. Virtual marketing.
C. De-marketing.
D. Social marketing.
View answer Correct
answer: (A) Viral
marketing.
51. Re-marketing is related with creating demand for ______________.
A. Fresh products.
B. Non-usable products
D. Renewed use of products.
View answer Correct

answer: (D)
Renewed use of products.
52. ______________ is aimed at encouraging renewed use of a product in which
market interest has declined.
A. De-marketing.
B. Re-marketing.
C. Synch rod.
D. Tele marketing.
View answer
Correct answer: (B) Re-marketing.
53. Demographic segmentation refers to.
A. The description of the people and the place in society.

B. The description of the people's purchasing behavior C. The location where
people live
D. Geographic regions.
View answer
Correct answer: (A)
The description of the people and the place in society.
54. Which of the following reflects the marketing concept philosophy?
A. " you won't find a better deal anywhere".

B. "When it's profits versus customers needs, profits will always win out".
C. "We are in the business of making and selling superior product".
D. "We won't have a marketing department, we have a customer department".
View answer
Correct answer: (D)
"We won't have a marketing department, we have a customer department".
55. What is price skimming?
A. Setting an initially high price which falls as competitors enter the market.
B. Setting a high price which consumers perceive as indicating high quality.
C. Setting a low price to "Skim off" a large number of consumers.
View answer
Correct answer: (A)
Setting an initially high price which falls as competitors enter the market.
56. In selling concept, maximization of project of the firm is done through

______________.
A. Sales volume.
B. Increasing production.
C. Quality.
D. Services.
View answer
Correct answer: (A) Sales
volume.
57. ______________ motives are those which determine where or from whom
products are purchased.
A. Product.
B. Patronage.
C. Emotional.
D. Rational.
View answer Correct
answer: (B)
Patronage.
58. In ______________ segmentation , buyers are divided into different groups

on the basis of life style or personality and values.
A. Geographic.
B. Demographic
C. Psychographic.
D. Behavioral.
View answer Correct

answer: (C)
Psychographic.
59. The technique of using the social network on the internet to create the brand
image is called as ______________.
A. Social marketing.
B. Re-marketing.
C. Viral-marketing.
D. Synchronic marketing.
View answer Correct

answer: (C) Viral-
marketing.
60. Which of the following is not included in the function of physical supply:
A. Standardization.
B. Storage.
C. Packaging.
D. Transportation.
View answer Correct

answer: (A)
Standardization.
61. Which of the following is not part of demographic segmentation?
A. Age.
B. Income.
C. Education.
D. Interest.
View answer Correct

answer: (D) Interest.
62. When a consumer decides to buy without much logical thinking, his decision
is said to be ______________
A. Patronage.
B. Emotional.
C. Rational.
D. None of these.
View answer
Correct answer: (B) Emotional.
63. ______________ price refers to the high initial price charged when a new
product is introduced in the market.
A. Premium.
B. Penetration.
C. Skimming.
D. None of these.
View answer Correct

answer: (C)
Skimming.
64. ______________ is the practice of charging a low price right down from the
beginning to stimulate the growth of the market.
A. Skimming.
B. Penetration.
C. Premium.
D. None of these.
View answer
Correct answer: (B) Penetration.
65. Super market is also known as ______________.
A. Self service store

B. Hyper market.
C. co-operative societies.
D. None of these.
View answer
Correct answer: (A) Self
service store
66. The best channel of distribution for vacuum cleaner is ______________.
A. Direct marketing.
B. Tele marketing.
C. Retail chains.
D. None of these.
View answer Correct

answer: (A) Direct
marketing.
67. M P R stands for:
A. Managing public relations.

B. Measuring public relations
C. Marketing public relations.
D. Monitoring public relations.
View answer
Correct answer: (C)
Marketing public relations.
68. Being ______________ one cannot taste, touch, see, hear, smell or use
services like physical products;
A. Intangible.
B. Tangible.
C. None of these.
View answer Correct

answer: (A)
Intangible.
69. The term Meta marketing was first used by ______________.
A. Eugene .J .Kelly.
B. N. H. Borden.
C. Wendell.
D. None of these.
View answer Correct

answer: (A)
Eugene .J .Kelly.
70. E- marketing is a part of ______________.
A. E-commerce.
B. E-cash.
C. E-Payment.
D. E-mail.
View answer
Correct answer: (A) E-commerce.
71. ______________ advertisement is a small, graphic links placed on a web

page.
A. Banner.
B. Buttons.
C. Website.
D. E-mail.
View answer Correct
answer: (A) Banner.
72. Social marketing is used as an instrument to achieve the goals of

______________.
A. Marketer.
B. Seller.
C. Society.
D. None of these.
View answer Correct

answer: (C) Society.
73. ______________ marketing means serving a small market not Served by

competitions.
A. Niche.
B. Mega.
C. Meta.
D. None of these.
View answer Correct
answer: (A) Niche.
74. these are ______________ elements of promotion mix.
A. Four.
B. Six.
C. Five.
D. Two.
View answer Correct

answer: (B) Six.
75. ______________ advertisement is used at the time of introducing a new

product in the market.
A. Selective.
B. Reminder.
C. Primary.
D. None of these.
View answer Correct

answer: (C) Primary.
76. ______________ is the oral presentation in a conversation with one or more

prospective buyers for the purpose of making sales.
A. Advertising.
B. Branding.
C. Personal selling.
D. None of these.
View answer
Correct answer: (C)
Personal selling.
77. The process of introducing higher quality products by a manufacturer is called

______________.
A. Product line expansion.

B. Product line contraction
C. Trading down.
D. Trading up.
View answer
Correct answer: (D) Trading
up.
78. ______________ is the marketing and financial value associated with a

brand's strength in a market.
A. Brand equity.
B. Brand loyalty.
C. Branding.
D. None of these.
View answer
Correct answer: (A) Brand
equity.
79. Marketing is both an "art" and a "science" there is constant tension between
the formulated side of marketing and the ______________ side.
A. Creative.
B. Management.
C. Selling.
D. Behavior.
View answer Correct

answer: (A)
Creative.
80. Transportion belongs to ______________ function of marketing.
A. Research.
B. Exchange.
C. Physical supply
D. Facilitating.
View answer
Correct answer: (C)
Physical supply
81. The task of any business is to deliver ______________ at a profit.
A. Customer needs
B. Products.
C. Customer value
D. Quality.
View answer
Correct answer: (C) Customer
value
82. ______________ is the next stage of market segmentation.

A. market targeting
B. Positioning.
C. MIS.
D. Marketing.
View answer Correct

answer: (A) market
targeting
83. Customers are showing greater price sensitivity in their search for
______________.
A. The right product.

B. The right service.
C. Value.
D. The right store.
View answer Correct

answer: (C) Value.
84. Testing before launching a product is known as ______________.
A. Test marketing.
B. Concept testing..
C. Acid test.
D. Market test.
View answer Correct

answer: (A) Test
marketing.
85. The emotional attachment of a customer towards a brand is known as

______________.
A. Brand loyalty.
B. Brand awareness.
C. Brand equity.
D. Brand association.
View answer
Correct answer: (A) Brand
loyalty.
86. When organization in the same level of a channel work on a co-operative

basis
, it is known as ______________
A. V M S.
B. S C M.
C. Logistics.
D. H M S.
View answer Correct

answer: (D) H M S.
87. ______________ is an attempt to reduce the demand for consumption of a

specific product or service on a permanent or temporary basis.
A. De-marketing.
B. Remarketing
C. Ostensible marketing D. Synchronic marketing.
View answer
Correct answer: (A) De-
marketing.
88. In the traditional ______________ concept , the main strategy of the company
is to find customers for the product, manufactured by them and somehow
convince the customer into buying this product.
A. Selling.
B. Product.
C. Production.
D. Marketing.
View answer Correct

answer: (A) Selling.
89. In ______________ stage , a product is well established in the market.
A. Growth.
B. Maturity.
C. Introduction.
D. Decline.
View answer Correct

answer: (B)
Maturity.
90. Some companies are now switching from being product- centered to being
more ______________ centered.
A. Competency.
B. Marketing.
C. Sales.
D. Customer-segment.
View answer Correct

answer: (D)
Customer-segment.
91. ______________ environment consists of the factors like inflation rate,

interest rate and unemployment.
A. Geographic.
B. Economic.
C. Demographic.
D. Technological.
View answer Correct

answer: (B)
Economic.
92. A marketing information system (MIS) caters to the needs of

______________.
A. Marketing decision.
B. Databases.
C. Safeguard.
D. Customized.
View answer
Correct answer: (A) Marketing
decision.
93. The practice of using the established brand names of two different companies
on the same product is termed as ______________.
A. Manufacturer brand.
B. Private brand.
C. Brand licensing.
D. Co-branding.
View answer
Correct answer: (D) Co-branding.
94. Maslow's need hierarchy theory deals with ______________ levels.
A. Two levels.
B. Three levels.
C. five levels.
D. four levels.
View answer
Correct answer: (C)
five levels.
95. When a firm practices ______________ concept, all its activities are directed
to satisfy the consumer.
A. selling.
B. Production.
C. Marketing.
D. Societal.
View answer Correct
answer: (C)
Marketing.
96. The process of finding and creating new uses or satisfactions for an existing
product is known as ______________.
A. Niche- marketing.
B. Re- marketing.
C. Social marketing.
D. None of these.
View answer
Correct answer: (B) Re-
marketing.
97. ______________ is the process of creating an image for a product in the

minds of targeted customers.
A. Segmentation.
B. Target marketing.
C. Positioning.
D. None of these.
View answer
Correct answer: (C) Positioning.
98. The only revenue producing element in the marketing mix is.
A. Product.
B. Price.
C. Place.
D. Promotion.
View answer Correct

answer: (B) Price.
99. ______________ is the most common method used for pricing.

A. cost plus pricing.
B. Target pricing.
C. Break- even- pricing..
D. Marginal cost.
View answer
Correct answer: (A)
cost plus pricing.
100. ______________ is a broad range of activities concerned with efficient

movement of finished goods from the end of the production line to the
consumer.
A. Physical distribution.
B. Channel of distribution
C. Intensive distribution.
D. None of these.
View answer
Correct answer: (A)
Physical distribution.
101. Which of the following is not a non-store retailing:
A. Tele marketing.
B. Direct marketing.
C. Kiosk marketing.
D. Retail chains.
View answer
Correct answer: (D)
Retail chains.
102. Which one of the following is not a sales promotion tool:
A. Advertisement.
B. Discount.
C. Dealer contest.
D. Consumer contest.
View answer
Correct answer: (A) Advertisement.
103. Which of the following is not an element of service marketing mix?
A. Hospital.
B. Banking.
C. Insurance.
D. None of these.
View answer
Correct answer: (D) None
of these.
104. Which of the following is known as market aggregation?
B. De-marketing.
C. Niche marketing.
D. Mass marketing.
View answer Correct

answer: (D) Mass
marketing.
105. Which of the following is not a risk in internet based transaction:
A. Earns dropping.
B. Spoofing.
C. encryption.
D. Unauthorized action.
View answer Correct

answer: (C)
encryption.
106. ______________ refers to word of mouth through electronic channels.
A. E-Advertising.
B. E-Commerce.
C. E-Cash.
D. Viral marketing.
View answer Correct

answer: (D) Viral
marketing.
107. Green marketing is defined as developing eco- friendly products and their
packages to control the negative effects on ______________.
A. Environment.
B. Organization.
C. Products.
View answer
Correct answer: (A) Environment.
108. A ______________ is an intangible product involving a deed, a performance

or an effort that cannot be stored or physically possessed.
A. Production.
B. Consumption
C. Service.
D. All of the above.
View answer Correct

answer: (C) Service.
109. In ______________ stage a product is well established in the market.
A. Growth.
B. Maturity.
C. Introduction.
D. None of these.
View answer Correct

answer: (B)
Maturity.
110. ______________ is a creative presentation of and message to make impact on
the audience.
A. Product.
B. Ad copy.
C. Budget.
D. All of these.
View answer Correct

answer: (B) Ad
copy.
111. In service marketing, apart from traditional four elements of marketing mix,
there are three more elements, namely, people, process and ______________.
A. Physical evidence.
B. Publicity.
C. Packaging.
View answer Correct

answer: (A) Physical
evidence.
112. ______________ goods are those which a consumer buys after comparing the
suitability, quality, Puce etc. of different brands.
A. Specialty.
B. Convenience.
C. Shopping.
D. Unsought.
View answer Correct
answer: (C)
Shopping.
113. The most formal definition of marketing is ______________.
A. Meeting needs profitability.

B. Improving the quality of life for consumers.
C. the 4 Ps
D. an organizational function and a set of process for creating, Communicating
and delivering, Value to customers and that benefit the organization.
View answer Correct answer: (D) an organizational function and a set of

process for creating, Communicating and delivering, Value to customers and
that benefit the organization.
114. fixing and maintaining the standards for quality , quantity, size and other
features of the product refers to ______________.
A. Standardization.
B. Grading.
C. Packaging.
D. Labeling.
View answer Correct

answer: (A)
Standardization.
115. ______________ segmentation classifies consumers on the basis of age, sex,

income and occupation.
A. Psychological.
B. Geographic.
C. Demographic.
D. Behavioral.
View answer
Correct answer: (C) Demographic.
116. ______________ helps to understand how consumers are influenced by their
environment.
A. Consumer behavior
B. Motives.
C. Perception.
D. Learning.
View answer
Correct answer: (A) Consumer
behavior
117. Industrial product are ______________ products.
A. B2B.
B. B2C.
C. F M C G.
D. Convenience.
View answer Correct

answer: (A) B2B.
118. The concept which deals with the entire process from production to delivery
of goods is known as ______________.
A. S C M.
B. V M S.
C. Logistics.
D. Distribution.
View answer Correct

answer: (A) S C M.
119. In ______________ manufacturers supply products to a limited number of

outlets in the target market.
A. Selective distribution
B. Geographical distribution
D. executive distribution.
View answer
Correct answer: (A)
Selective distribution
120. ______________ is a strategy designed to cultivate customer loyalty,

interaction and long-term association with the company.
A. Viral marketing.
B. Relationship marketing.
D. De-marketing.
View answer Correct

answer: (B)
Relationship marketing.
121. When backed by buying power, wants become ______________.
A. Social needs.
B. Exchanges.
C. Demands.
D. Physical needs.
View answer Correct

answer: (C)
Demands.
122. In ______________ segmentation, buyers are divided into different groups on

the basis of life-systle into personality and values.
A. Demographic.
B. Economic.
C. Psychographic.
D. Geographic.
View answer Correct

answer: (C)
Psychographic.
123. Modern marketing begins and ends with the ______________.
A. Sales.
B. Products.
C. Customers.
D. Price.
View answer
Correct answer: (C) Customers.
124. ______________ is the strong feeling , desire emotion make the buyer a
product.
A. Buying motive.
B. Demand.
C. Price.
D. Quality.
View answer Correct

answer: (A) Buying
motive.
125. Today, companies have to manage relation with their ______________ in

order to ensure timely supplies and meet customers' requirements.
A. Customers.
B. Government.
C. Suppliers.
D. International market.
View answer Correct

answer: (C)
Suppliers.
126. The number of customers exposed to the brand is called ______________.
A. Brand licensing.
B. Brand awareness.
C. Brand equity.
D. Positioning.
View answer Correct
answer: (B) Brand
awareness.
127. Bundle pricing is.
A. Providing a bundle of benefits for one price.

B. Packaging a group of products together.
C. Providing a group of prices for one product category.
View answer
Correct answer: (B)
Packaging a group of products together.
128. ______________ simply refers to product planning.
A. Merchandising
B. Selling.
C. Operating.
View answer
Correct answer: (A)
Merchandising
129. When a buyer decides to buy after careful consideration or logical thinking,
his decision is said to be ______________.
A. Rational.
B. Emotional.
C. Product.
D. None of these.
View answer Correct

answer: (A)
Rational.
130. Under ______________ marketing strategy, market segments are identified

and a different marketing mix is developed for each of the segments.
A. Differentiated.
B. Focus.
C. Customized.
D. None of these.
View answer
Correct answer: (A) Differentiated.
131. A price reduction to buyers who pay their bills promptly is called
______________.
A. Trade discount.
B. Cash discount.
C. Seasonal discount.
D. Quantity discount.
View answer
Correct answer: (B) Cash
discount.
132. Under ______________ pricing, price is set on the basis of managerial

decisions and not on the basis of cost, demand, competition etc.
A. Administered.
B. Product line pricing
C. Captive product.
D. Mark-up pricing.
View answer
Correct answer: (A) Administered.
133. ______________ is called shopping by post
A. Self service store.

B. Direct marketing
C. Department stores.
D. Mail order business.
View answer Correct

answer: (D)
Mail order business.
134. Which company is the pioneer in direct marketing.
A. Johnson&Johnson.
B. Eureka Forbes.
C. Avon cosmetics.
D. Cypla.
View answer Correct
answer: (B) Eureka
Forbes.
135. Which of the following is not an element of promotion mix?
A. Branding.
B. Advertisement.
C. Sales promotion.
D. Personal selling.
View answer Correct

answer: (A)
Branding.
136. Medical treatment with ayurvedic Massage is an example of:
A. Pure tangible.
B. Hybrid.
C. Pure service.
D. None of these.
View answer
Correct answer: (C) Pure
service.
137. Which of the following involves targeting bulk purchasers and offering them
special benefits and privileges;
A. Frequency marketing.
B. Event marketing.
C. Viral marketing.
D. None of these.
View answer Correct
answer: (A)
Frequency marketing.
138. Which of the following is not an e-marketing tool?

A. I-Radio.
B. Mobile phone.
C. I-Kiosks.
D. Cinema.
View answer Correct

answer: (D) Cinema.
139. Romance motive is a type of ______________.
A. Emotional.
B. Rational.
C. Patronage.
D. Social.
View answer
Correct answer: (A) Emotional.
140. ______________ includes debit cards, credit cards, smart cards etc.
A. E-branding
B. E-Cash.
C. E-mail.
View answer Correct

answer: (B) E-Cash.
141. ______________ marketing is based on interactions and dialogues.
A. De-marketing.
B. Viral marketing.
C. E-commerce.
D. Relationships.
View answer
Correct answer: (D) Relationships.
142. ______________ is a paid form of communication by an identified sponsor.

A. Product.
B. Service.
C. Advertisement.
D. None of these.
View answer Correct

answer: (C)
Advertisement.
143. ______________ refers to gifts given to dealers or to sales force to push the
manufacturers product.
A. Trade allowances.
B. Specialty advertising
C. Dealer contests.
D. Co-operative advertising.
View answer
Correct answer: (B)
Specialty advertising
144. Premium pricing is also termed as ______________.
A. High pricing.
B. Medium.
C. Low.
D. None of these.
View answer
Correct answer: (A) High
pricing.
145. ______________ means giving a name to the product by which it should
become known and familiar among the public.
A. Branding.
B. Promotion.
C. Pricing.
D. None of these.
View answer Correct
answer: (A)
Branding.
146. Marketing is a process which aims at ______________.
A. Satisfaction of customer needs.

B. Selling products.
C. Production.
D. Profit making.
View answer
Correct answer: (A)
Satisfaction of customer needs.
147. Ensuring the availability of the products and services as and when required by
the customers is ______________ utility.
A. Time.
B. Place.
C. Form.
D. Profession
View answer Correct

answer: (A) Time.
148. ______________ is a process of identifying the areas of market that are

different from one another.
A. Marketing.
B. Segmentation.
C. Promotion.
D. Targeting.
View answer
Correct answer: (B) Segmentation.
149. ______________ is a process of transforming information and experience into

knowledge.
A. Marketing.
B. Positioning.
C. Perception.
D. Learning.
View answer Correct

answer: (D)
Learning.
150. The four Ps are characterized as being ______________.
A. Product, Positioning, place and price..

B. Product, Production, price and place
C. Promotion, place, positioning, production
D. Product, place, price and promotion.
View answer
Correct answer: (D)
Product, place, price and
151. The marketing outcomes of a product is known as ______________.
A. Profit.
B. Brand loyalty.
C. Branding.
D. Brand equity.
View answer
Correct answer: (D) Brand
equity.
152. The process of adding a higher priced prestigious, product to the existing line
of lower priced products is known as ______________.
A. Trading down.
B. Product differentiation.
C. Trading up.
D. Product simplification.
View answer
Correct answer: (C) Trading
up.
153. The process of moving the raw materials from the place of the suppliers to the
place of the producers is known as ______________.
A. Inbound logistics.
B. Outbound logistics
C. Inventory management.
D. Acquisition of raw materials.
View answer
Correct answer: (A)
Inbound logistics.
154. The flow of goods from production to consumption is known as

______________.
A. Inbound logistics.
B. Outbound logistics.
C. Process logistics.
D. Reverse logistics
View answer
Correct answer: (B)
Outbound logistics.
155. ______________ is the results of artificial scarcity of products created by a

firm.
A. Selective de-marketing
B. Re-marketing
C. Ostensible de-marketing.
D. Synchronic- marketing.
View answer Correct

answer: (C) Ostensible
de-marketing.
156. ______________ can be achieved only when all personal within the
organization understand the importance of the customer.
A. Profit maximization.
B. Sales volume.
C. Customer satisfaction.
View answer Correct

answer: (C) Customer
satisfaction.
157. Selecting the segments of a population of customers to serve is called

______________.
A. Market segmentation.
B. Positioning.
C. Target marketing.
D. Customization.
View answer Correct

answer: (C) Target
marketing.
158. ______________ is the act of designing the company's offering and image to
occupy a distinctive place in the target market's mind.
A. Positioning.
B. Segmentation.
C. Consumer market.
D. Consumer behavior.
View answer
Correct answer: (A) Positioning.
159. The concept of marketing mix was developed by ______________.
A. N.M. Borden.
B. Philip Cotter.
C. W. Anderson.
D. Stanton.
View answer
Correct answer: (A) N.M.
Borden.
160. Marketing is a ______________ function of transferring goods from

producers to consumers.
A. Systematic.
B. Commercial.
C. Management.
D. Economic.
View answer
Correct answer: (B) Commercial.
161. The four Cs are ______________.
A. Customer focus, cost, convenience and communication.

B. Convenience, control, competition and cost.
C. Customer solution, cost, convenience and communication.
D. Competition, cost, convenience and communication.
View answer
Correct answer: (C)
Customer solution, cost, convenience and communication.
162. Brand loyalty indicates customer's ______________ towards the brand.
A. Commitment.
B. Belief.
C. Attributes.
D. Quality.
View answer
Correct answer: (A) Commitment.
163. Rising promotion costs and shrinking profit margins are the result of
______________.
A. Globalization.
B. Changing technology C. Heightened competition.
D. Privatization.
View answer Correct

answer: (C) Heightened
competition.
164. Marketing is a process of converting the potential customers into

______________ consumers.
A. Rare.
B. Actual.
C. Future.
D. New.
View answer Correct

answer: (B) Rare.
165. Marketing is a ______________ process.
A. Goal oriented.
B. Social.
C. Exchange.
D. All of these.
View answer
Correct answer: (D) All
of these.
166. ______________ is the process whereby individuals decide what ,where ,how
and from whom to purchase goods and services.
A. Packaging.
B. Consumer behavior.
C. Segmentation.
View answer
Correct answer: (B)
Consumer behavior.
167. The word positioning was coined by.
A. All Ryes and Jack Trout.

B. Philip otter.
C. Petra Ducker.
D. None of them.
View answer Correct

answer: (A) All Ryes
and Jack Trout.
168. When a firm sets a very low price for one or more of its products with a view
to drive its competitors out of market is known as ______________.
A. Customary.
B. Target pricing.
C. Predatory pricing.
D. None of these.
View answer Correct

answer: (C)
Predatory pricing.
169. The strategy of using as many outlets as possible is called ______________.
A. Selective distribution.
B. Exclusive distribution
D. None of these.
View answer
Correct answer: (C)
Intensive distribution.
170. Which of the following is the largest retail enterprise in the world.
A. K mart.
B. Wal-Mart.
C. Shoppers shop.
D. None of these.
View answer Correct
answer: (B) Wal-
Mart.
171. A ______________ operates multiple retail outlets under common ownership

in different cities and towns.
A. Retail chains.
B. Destination store.
C. Shopping malls.
D. Retail chain.
View answer
Correct answer: (D) Retail
chain.
172. Which of the following is not a characteristic of service marketing:
A. Intangibility.
B. Reparability.
C. Heterogeneity.
D. Perish ability.
View answer
Correct answer: (B) Reparability.
173. Green marketing is a part of ______________.
A. Re- marketing.
B. Event marketing
D. Mega marketing.
View answer Correct
answer: (C) Social
marketing.
174. ______________ marketing means serving a small market not served by

competitions.
A. Relationship.
B. Niche.
C. Re-marketing.
D. None of these.
View answer Correct

answer: (B) Niche.
175. Internet advertising includes web advertising, ______________ etc.
A. Transaction.
B. Encryption.
C. E-mail.
D. None of these.
View answer Correct

answer: (C) E-mail.
176. ______________ is a process that conceals meaning by changing messages

into unintelligible messages.
A. Encryption.
B. Firewalls.
C. Backups.
D. None of these.
View answer
Correct answer: (A) Encryption.
177. The aim of relationship marketing is ______________ delight.
A. Product.
B. Price.
C. Customer.
D. Quality.
View answer Correct

answer: (C)
Customer.
178. Maximizing the market share is the objective of company in ______________
stage of product life cycle.
A. Growth.
B. Maturity.
C. Introduction.
D. Decline.
View answer Correct

answer: (A) Growth.
179. ______________ is called printed salesmanship.
A. Advertisement.
B. Personal selling.
C. Promotion.
D. none of these.
View answer Correct

answer: (A)
Advertisement.
180. When the advertisement is to create an image or reputation of the firm, it is

called ______________ advertising.
A. Institutional.
B. Advocacy.
C. Comparative.
View answer
Correct answer: (A) Institutional.
181. Department stores generally serves ______________ class.
A. Poor.
B. Middle.
C. Rich.
View answer Correct
answer: (C) Rich.
182. During the ______________ stage of PLC the sales grow at diminishing rates
and project starts declining.
A. Introduction.
B. Maturity.
C. Growth.
D. None of these.
View answer Correct

answer: (B)
Maturity.
183. Marketing is a ______________ function transferring goods from producers

to consumers.
A. Systematic.
B. Economic.
C. Management.
D. Commercial.
View answer
Correct answer: (D) Commercial.
184. A firm identifies the target market, needs and wants of customers through
A. Marketing research
B. Planning.
C. Concepts.
D. Segmentation.
View answer
Correct answer: (A) Marketing
research
185. ______________ is the process of identifying specific market segments.

A. Market targeting B. Target marketing.
C. Positioning.
D. Marketing.
View answer
Correct answer: (A) Market
targeting
186. ______________ can be produced and marketed as a product.
A. Information.
B. Celebrities.
C. Properties.
D. Organizations.
View answer
Correct answer: (A) Information.
187. A banking product is an example for ______________.
A. Tangible product.
B. Generic product.
C. Potential product.
D. Intangible product.
View answer Correct

answer: (D)
Intangible product.
188. The literary
meaning of the term
product is
______________.
A. Lead forward.
B. Good.
C. Features.
D. Good and services.
View answer
Correct answer: (A) Lead
forward.
189. A united distribution channel is known as ______________.
A. S C M.
B. V M S.
C. Conflict.
D. Intensity.
View answer Correct

answer: (B) V M S.
190. Inside sale is known as ______________.
B. Tele- marketing.
D. Viral marketing.
View answer Correct

answer: (B) Tele-
marketing.
191. Tele- marketing is a part of ______________.
B. Social marketing.
C. Viral marketing.
D. Relationship marketing.
View answer
Correct answer: (A) Direct
marketing.
192. Direct marketing refers to a communication between the ______________

and ______________ directly.
A. Seller and the buyer.

B. Firm and suppliers
C. Society and target market.
D. price and service.
View answer
Correct answer: (A)
Seller and the buyer.
193. Which of the following is central to any definition of marketing.
A. Making a project.
B. Making a sale.
C. Customer relationship
D. Transactions.
View answer
Correct answer: (C)
Customer relationship
194. ______________ is the process of dividing a potential market into distinct

sub-markets of consumers with common needs and characteristics.
A. Market segmentation
B. Positioning.
C. Target marketing.
D. Direct marketing.
View answer
Correct answer: (A)
Market segmentation
195. An increasingly large number of firms are changing their organizational focus
from ______________ to ______________.
A. Product management; Functional management.

B. Brand management; Customer relationship management.
C. Global management; Regional management.
D. Product management; territory management.
View answer
Correct answer: (B)
Brand management; Customer relationship management.
196. ______________ segmentation classifies consumers on the basis of age,

gender, income and occupation.
A. Geographic.
B. Behavioral.
C. Psychological.
D. Demographic.
View answer
Correct answer: (D) Demographic.
197. Banks are a part of ______________.
A. Macro environment.
B. Micro environment
C. Ecological
D. Technological environment.
View answer
Correct answer: (B) Micro
environment
198. Television is a type of ______________ media.
A. Broad cast.
B. Print.
C. Out-door.
D. Online.
View answer
Correct answer: (A) Broad
cast.
199. Marketing evaluation and ______________processes are necessary to

understand the efficiency and effectiveness of marketing.
A. Control.
B. Feedback.
C. Consumer behavior.
D. measurement.
View answer Correct

answer: (A) Control.
200. The factors that affect marketing policies, decisions and operations of a
business constitute.
A. Marketing control.
B. Marketing mix
C. Marketing environment
D. None of these.
View answer
Correct answer: (C)
Marketing environment
201. Targrt marketing essentially requires ______________.
A. Market segmentation. B. Advertisement

C. Direct selling.
D. Using multiple media.
View answer Correct

answer: (A)
Market segmentation.
202. When there is a large potential market for a product, the firm will adopt:
A. Skimming price policy.

B. Penetration price policy
C. Premium price policy.
D. None of these.
View answer
Correct answer: (B)
Penetration price policy
203. Target pricing is also known as ______________.
A. Value pricing.
B. International pricing
D. Rate of return price.
View answer
Correct answer: (D)
Rate of return price.
204. Direct marketing is sometimes called ______________.
A. Self service.
B. Retail stores.
C. Armchair shopping.
D. None of these.
View answer
Correct answer: (C) Armchair
shopping.
205. The four elements; channels of distribution ,transportation, warehousing and

inventory constitute ______________.
A. Promotion mix.
B. Marketing mix.
C. Distribution mix.
D. Product mix.
View answer Correct

answer: (C)
Distribution mix.
206. Which of the
following is not an
element of service
marketing mix?
A. People.
B. Packaging
C. Process.
D. Physical evidence.
View answer
Correct answer: (B)
Packaging
207. Which of the following is not responsible for the emergence of relationship
marketing?
A. Growth of service economy.

B. Rapid technological advancement.
C. Changing role of woman.
View answer
Correct answer: (C) Changing
role of woman.
208. A security tool to verify the authenticity of the message and claimed identify
of the sender and to verify the message integrity is :
A. Encryption.
B. Firewalls.
C. Digital Certificates.
D. Digital signature.
View answer Correct

answer: (D) Digital
signature.
209. Making payment through electronic media by using credit or debit cards for
the products bought electronically is known as ______________.
A. E-Payment.
B. E-mail.
C. E-marketing.
View answer
Correct answer: (A) E-Payment.
210. The term meta marketing was first used by ______________.
A. Eugene .J. Kelly.

B. N.H. Borden.
C. Tim Draper.
View answer Correct

answer: (A)
Eugene .J. Kelly.
211. In product development stage of product life cycle sales are ______________.
A. 1.
B. 0.
C. .1.
D. None of these.
View answer Correct

answer: (B) 0.
212. ______________ is the oral presentation in a conversation with one or more

prospective buyers for the purpose of making sales.
A. Samples.
B. Debates.
C. Coupons.
D. Money refund offers.
View answer Correct

answer: (C)
Coupons.
213. Marketing management covers not only the marketing of goods but also the
marketing of ______________
A. Products.
B. Services.
C. Quality.
D. None of these.
View answer Correct

answer: (B)
Services.
214. Marketing helps firms to increase their profits by ______________.
A. Increase in sales
B. Increase in products
C. increase in price.
D. increase in customers.
View answer Correct

answer: (D) increase
in customers.
215. A market where goods are sold in bulk quantities to the customers is known as
______________.
A. Retail market.
B. Wholesale market.
C. Product market.
D. Service market.
View answer Correct

answer: (B)
Wholesale market.
216. ______________ drives a person towards selection of a particular shop or

supplier of goods and services.
A. Product.
B. Patronage.
C. Rational.
D. Emotional.
View answer
Correct answer: (B) Patronage.
217. The legalized revision of a brand is known as ______________.
A. Standardization.
B. Quality.
C. Trademark.
D. Product.
View answer
Correct answer: (C) Trademark.
218. The opposite flow of goods in a distribution channel is known as

______________.
A. Reverse logistics.
B. Inbound logistics.
C. Outbound logistics.
D. Inventory logistics.
View answer
Correct answer: (A)
Reverse logistics.
219. Which is the features of direct marketing ______________.
A. Open dialogue.
B. One-to-one communication
C. Personal relationships.
D. all of the above.
View answer Correct

answer: (D) all of
the above.
220. The customer focused philosophy is known as the ______________ concept.
A. Production.
B. Product.
C. Selling.
D. Marketing.
View answer Correct

answer: (D)
Marketing.
221. Ending prices with 99p is called.
A. Price lining.
B. Prestige pricing.
C. Odd-even pricing.
D. Skimming.
View answer Correct

answer: (C) Odd-
even pricing.
222. Setting a price below that of the competition is called.
A. Skimming.
B. Competitive pricing
C. Penetration pricing.
View answer Correct

answer: (C)
Penetration pricing.
223. Organization which sell their products the internet directly to consumers are
called.
A. B2B.
B. B2C.
C. Re-marketing.
D. Service marketing.
View answer Correct

answer: (B) B2C.
224. Modern marketing begins and ends with ______________.
A. Business.
B. Consumers.
C. Economic.
D. Company.
View answer
Correct answer: (B) Consumers.
225. Who has introduced the concept of market segmentation.
A. N.H. Borden.
B. Rosier.
C. Wendell R. Smith
View answer
Correct answer: (C)
Wendell R. Smith
226. ______________ motives are those come from the physiological or basic
needs such as hunger, thirst, sleep etc.
A. Social.
B. Patronage.
C. Inherent.
D. Product.
View answer Correct

answer: (C)
Inherent.
227. Generally ______________ is an indication of quality.
A. Price.
B. Quantity.
C. Size.
D. Colour.
View answer Correct
answer: (A) Price.
228. Pricing strategies are more specific and short term than ______________.
A. Objectives.
B. Pricing policies.
C. Price reduction.
D. None of these.
View answer Correct

answer: (B) Pricing
policies.
229. Direct marketing is found more suitable to which of the following products.
A. Agricultural products.
B. TV.
C. Shoes.
D. Vacuum cleaner.
View answer Correct

answer: (D) Vacuum
cleaner.
230. The process of direct communication between the sales person and a prospect
is called:
B. Personal selling.
C. Advertising.
D. None of these.
View answer
Correct answer: (B)
Personal selling.
231. Which of the is against marketing concepts.
B. De-marketing.
C. Niche marketing.
D. None of these.
View answer
Correct answer: (B) De-marketing.
232. A financial instrument which can be used more than once to borrow money or
buy goods and services on credit is:
A. Debit card.
B. Credit card.
C. Smart card.
D. None of these.
View answer
Correct answer: (B) Credit
card.
233. dividing buyers into groups based on their knowledge, attitudes, uses or
responses to a product is called:
A. Geographic segmentation.
B. Demographic.
C. Psychographic.
D. Behavioral.
View answer
Correct answer: (D) Behavioral.
234. A smart card was first developed by Motorola in ______________.
A. 1956.
B. 1973.
C. 1977.
D. 1989.
View answer Correct

answer: (C) 1977.
235. ______________ refers to marketing strategies under conditions of scarcity
and during the period of shortage.
A. E-commerce.
B. De-marketing.
C. Relationship marketing.
View answer
Correct answer: (B) De-marketing.
236. The number of customers exposed to the brand is called ______________.
A. Brand equity.
B. Brand licensing.
C. Brand awareness.
View answer Correct

answer: (C) Brand
awareness.
237. The process of supplying products to all retail outlets is known as

______________.
A. Selection distribution.
C. Channel configuration.
D. Intensive distribution.
View answer
Correct answer: (D) Intensive
distribution.
238. The main object of ______________ is to move forward a product, service or

idea in a channel of distribution.
A. Production.
B. Promotion.
C. Consumption.
D. All of these.
View answer
Correct answer: (B) Promotion.
239. The central theme or idea of an ad message is known as ______________.
A. Ad themes.
B. Ad copy.
C. Ad messages.
D. None of these.
View answer Correct

answer: (B) Ad
copy.
240. Marketing is a process of converting the potential customers into

______________
A. Actual customers
B. Prospective customers
C. Marketers
D. None of these
View answer
Correct answer: (A)
Actual customers
241. ______________ concept is based on the principle that marketing is not a

department but it is pervasive throughout the company.
A. Production
B. Holistic
C. Modern
D. Selling
View answer
Correct answer: (B) Holistic
242. The markets in which goods are bought and sold in bulk quantities.
A. Wholesale market
B. Retail market
C. World market
D. None of these
View answer
Correct answer: (A) Wholesale
market
243. Market in which supply is greater than demand.
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
View answer
Correct answer: (A)
Buyers market
244. Marketing that converts negative demand to positive demand is known as
A. Conversional
B. Maintenance
C. Remarketing
D. Developmental
View answer
Correct answer: (A)
Conversional
245. Which of the following is not an emotional motive
A. Vanity
B. Social acceptance
C. Curosity
D. Variety
View answer
Correct answer: (D)
Variety
246. The strategy where the producer or marketer does not differentiate between
different type of customers
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
View answer
Correct answer: (A)
Undifferentiated Marketing
247. Shiny hair in case of a shampoo is a ______________ utility
A. Primary
B. Evolved
C. Generic
D. None of these
View answer
Correct answer: (B)
Evolved
248. The act of creating an image about a product or brand in the consumers mind
is known as ______________
A. Positioning
B. Target marketing
C. Market segmentation
D. Product differentiation
View answer
Correct answer: (A)
Positioning
249. Products adapted to the perceived unique characteristics of national markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
View answer
Correct answer: (A)
Local Products
250. ______________ brands indicate only the product category
A. Dealer
B. Licensed
C. Generic
D. Individual
View answer
Correct answer: (C)
Generic
251. The major four elements of distribution mix are channels of distribution,
transportation, Warehousing, and ______________
A. Inventory
B. Channel
C. Direct marketing
D. None of these
View answer
Correct answer: (A)
Inventory
252. ______________ is not a function of wholesaler
A. Warehousing
B. Transporting
C. Risk bearing
D. None of these
View answer
of these
253. Trading up is a method of product line modification by.
A. Product line expansion.

B. Product line contraction.
C. Quality variation.
D. None of these.
View answer
Correct answer: (C)
Quality variation.
254. ______________ goods are purchased on a regular basis.
A. Staple.
B. Impluse.
C. Emergency.
D. None of these.
View answer Correct

answer: (A) Staple.
255. Setting price on the basis of the demand for the product is known as
______________
A. Cost Based Pricing

B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
View answer
Correct answer: (B)
Demand Based Pricing
256. Premium Pricing is a method of ______________

View answer
Correct answer: (A)
Cost Based Pricing
257. Which of the following are possible pricing objectives
A. To maximise profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these
View answer
Correct answer: (D)
All of these
258. ______________are retail stores owned by a group of consumers themselves
A. Super Bazar
B. Shopping mall
C. Consumer co-operative store
D. None of these
View answer
Correct answer: (C)
Consumer co-operative store
259. Multilevel marketing is also called
A. Pyramid selling
B. Hybrid selling
C. Horizontal selling
D. None of these
View answer
Correct answer: (A)
Pyramid selling
260. ______________means moving of finished goods from one end of a producer

to consumer.
A. Exchange of goods
B. Transfer of goods
C. Physical distribution
D. None of these
View answer
Correct answer: (C)
Physical distribution
261. MILMA is an example of ______________type of shop
A. Multiple shop
B. Departmental store
C. Super bazzar
D. None of these
View answer
Correct answer: (A)
Multiple shop
262. If advertising give focus on a particular product or brand, it is known as
A. Product advertisement
B. market advertisement
C. Institutional advertisement
D. None
View answer
Correct answer: (A)
Product advertisement
263. When manufacturers, wholesalers and retailers jointly share the expenditure
on advertising, it is called
A. Joint advertising
B. Co-operative advertising
C. Sponsored advertising
D. None of these
View answer
Correct answer: (B)
Co-operative advertising
264. ______________ is not a pre test to evaluate advertising effectiveness
A. Portfolio test
B. Consumer Jury method
C. Recognition test
D. None of these
View answer
Correct answer: (C) Recognition
test
265. ______________is not a dealer promotion scheme.
A. Free goods
B. Trade allowance
C. Coupons
D. All of these
View answer
Correct answer: (C)
Coupons
266. The Concept of USP was introduced by
A. Rosser Reeves
B. Theodre Levitt
C. NH Borden
D. None of them
View answer
Correct answer: (A)
Rosser Reeves
267. Any paid form of non –personal presentation of ideas, goods, or services by
an identified sponsor is known as ______________
A. Advertisement
B. Marketing
C. selling
D. None of these
View answer
Correct answer: (A)
Advertisement
268. ______________- means placement of company product or products in the

minds of target consumers relative to the competitive products.
A. Product positioning
B. Product display
C. Product expression
D. None of these
View answer
Correct answer: (A) Product
positioning
269. For rural marketing ______________ pricing is more suitable.
A. Penetration
B. skimming
C. going rate
D. none of these
View answer
Correct answer: (A) Penetration
270. Moderate quality products are preferred by ______________ consumers.
A. Urban
B. Rural
C. educated
D. none of these
View answer
Correct answer: (B)
Rural
271. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as
______________ pricing
A. Cost plus
B. value
C. power price points
D. penetration
View answer
Correct answer: (C) power
price points
272. ______________ refers to the way a service provider and his employees
anticipate what the customers want and provide them before they ask for
service make them delighted and surprised.
A. Proactiveness
B. Productivity
C. professionalization
D. none of these
View answer
Correct answer: (A)
Proactiveness
273. ______________ is concerned with finding ways to reduce the demand

temporarily or permanently.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (A)
Demarketing
274. Which of the following is not responsible for the emergence of relationship
marketing?
A. Growth of service economy

B. rapid technological advancement
C. an increase in the level of customer awareness and education
D. changing role of woman
View answer Correct

answer: (D) changing
role of woman
275. ______________ is also known as buzz marketing.
A. Word of mouth marketing

B. viral marketing
C. guerilla marketing
D. morph marketing
View answer
Correct answer: (A)
Word of mouth marketing
276. ______________ is the marketing of products that are regarded to be safe for
the environment.
A. Green marketing
B. Social marketing
C. Gaimatias marketing
D. none of these
View answer
Correct answer: (A)
Green marketing
277. A computer based system that facilitates the transfer of money or the
processing of financial transactions between two financial institutions the
same day or over night is ______________
A. ETB
B. EFT
C. E-cash
D. E-money
View answer
Correct answer: (B)
EFT
278. ______________ marketing refers to achieving marketing objectives through

applying digital technologies such as web sites.
A. Internet
B. digital
C. email
D. viral
View answer Correct
answer: (B) digital
279. Which of the following is not an e-marketing tool?
A. mobile phone
B. cinema
C. i- radio
D. i-kiosks
View answer Correct

answer: (B) cinema
280. An electronic file that uniquely identifies individuals and websites on the
internet and enables secure, confidential communications.
A. Digital signature
B. Digital certificates
C. Encryption
D. Firewalls
View answer
Correct answer: (B) Digital
certificate
281. When information about transactions is transmitted in transparent way hackers

can catch the transmissions to obtain customers sensitive information. This is
known as ______________
A. Spoofing
B. Unauthorized disclosure
C. Eavesdropping
D. Phishing
View answer
Correct answer: (B)
Unauthorized disclosure
282. ______________ is an electronic file that uniquely identifies individuals and
web sites on the internet and enables secure confidential communications.
B. Digital certificates
C. Secure electronic transactions
D. None of these
View answer
Correct answer: (B)
Digital certificates
283. Marketing is a ______________ process
A. Goal oriented
B. Exchange
C. Social
D. All of these
View answer
Correct answer: (D)
All of these
284. Market where goods are transacted on the spot or immediately

A. Future market
B. Spot market
C. Perfect market
D. None of these
View answer
Correct answer: (B) Spot
market
285. Market where currencies of different countries are bought and sold.
A. Money market
B. Foreign exchange market
C. Stock market
D. None of these
View answer
Correct answer: (B)
Foreign exchange market
286. Risk bearing is a function of ______________
A. Research
B. Exchange
C. Physical supply
D. Facilitating
View answer
Correct answer: (D)
Facilitating
287. Behaviour exhibited while purchasing a car is an example of

______________
A. Dissonance Reduction Buying Behaviour
B. Variety Seeking Buying Behaviour
C. Complex Buying Behaviour
D. Habitual Buying Behaviour
View answer
Correct answer: (C)
Complex Buying Behaviour
288. The negative feeling which arise after purchase causing inner tension
is'known as ______________
A. Cognitive dissonance
B. Post purchase dissonance
C. Buyer's remorse
D. All of these
View answer
Correct answer: (D)
All of these
289. Identifying and providing different marketing mix for each of the segments is
known as ______________.
View answer
Correct answer: (B)
Differentiated Marketing
290. Motives which are driven by learning, perception and attitude are known as
______________
A. Emotional motives
B. Patronage motives
C. Psychological motives
D. Rational motives
View answer
Correct answer: (D)
Rational motives
291. The companies that have become a tried and trusted household name are
A. Positioned by Product Attributes and Benefits

B. Positioned by Brand Endorsement
C. Positioned by use, Occasion and Time
D. Positioned by Corporate Identity
View answer
Correct answer: (D)
Positioned by Corporate Identity
292. Trade mark is a ______________
A. Name
B. Registered brand
C. Symbol
D. Design
View answer
Correct answer: (B)
Registered brand
293. Brands add value for both customers and the firm by
A. Facilitating purchase
B. Establish loyality
C. Both (a) and (b)
D. None of these
View answer
Correct answer: (C) Both
(a) and (b)
294. Air conditioners are an example of ______________ goods.
A. Brown
B. White
C. Red
D. Orange
View answer
Correct answer: (B)
White
295. Revival plans to reintroduce the product in more modified form is adopted in
______________ stage of PLC.
A. Introduction
B. Maturity
C. Decline
D. Growth
View answer
Correct answer: (C) Decline
296. Pricing method based on customer value is known as ______________.

View answer
Correct answer: (D)
Value Based Pricing
297. Razor manufacturer will charge a low price and recoup its margin (and more)
from the sale of the only design of blades which fit the razor. This I an
example of______________
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Captive Product Pricing
View answer
Correct answer: (C)
Psychological Pricing
298. ______________ are the retailers who have no fixed place of business.
A. Large scale retailers B. Itinerant retailers

C. Small scale retailers
D. None of these
View answer
Correct answer: (B)
Itinerant retailers
299. Warehousing creates ______________ utility
A. Product utility
B. Place utility
C. Time utility
D. Customer utility
View answer
Correct answer: (A)
Product utility
300. The best channel of distribution for Vacuum cleaner is
A. Direct marketing
B. Mail order Business
C. Self service
D. None
View answer
Correct answer: (A)
Direct marketing
301. In a small market ______________ is better

A. Three level channel
B. Two level channel
C. Direct marketing
D. All of these
View answer
Correct answer: (C) Direct
marketing
302. Direct marketing is found more suitable to which of the following products?
A. Agriculture products
B. TV
C. Shoes
D. Vacuum cleaner
View answer
Correct answer: (D)
Vacuum cleaner
303. ______________ is not a vertically integrated channel
A. Admininisterd
B. Contractual
C. Corporate
D. None of these
View answer
Correct answer: (D)
None of these
304. ______________ is not included in the product factor
A. Physical nature
B. Technical nature
C. Suitability
D. None of these
View answer
Correct answer: (C)
Suitability
305. If goods directly move from producer to consumer, it is known as
A. One level channel

B. Zero level channel
C. Two level channel
D. None of these
View answer
Correct answer: (B)
Zero level channel
306. Selling includes ______________
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
View answer
Correct answer: (B)
Transfer of title from the seller to the buyer
307. ______________ is not a step in advertising campaign
A. Market analysis
B. Determining ad Objectives
C. Selecting ad media
D. Supply of goods
View answer
Correct answer: (D)
Supply of goods
308. ______________ is not a consumer promotion scheme
A. Samples
B. Advertising material
C. Coupons
D. Rebates
View answer
Correct answer: (B)
Advertising material
309. Dealer promotion is also known as
A. Trade promotion
B. Goods promotion
C. Commerce promotion
D. None of these
View answer
Correct answer: (A)
Trade promotion
310. The process of direct communication between the sales person and a prospect
is called
A. Personal selling
B. Direct marketing
C. Advertising
D. None of these
View answer
Correct answer: (A)
Personal selling
311. ______________ is all the written or spoken matter in an advertisement
expressed in words or sentences and figures designed to convey the message.
A. Matter
B. ad medium
C. ad copy
D. none of these
View answer Correct
answer: (C) ad copy
312. A major portion of the rural population consists of ______________ income

groups.
A. Low
B. high
C. medium D. all of these
View answer
Correct answer: (A)
Low
313. General rural markets where rural /tribal people gather once or twice a week
on a fixed day to exchange/to sell their produce is called ______________
A. Regular periodic market

B. Seasonal market
C. Daily market D. Rural market
View answer
Correct answer: (A)
Regular periodic market
314. Permanent rural market with continuous trading activity is called

______________

B. Seasonal market
C. Daily market
D. Rural market
View answer
Correct answer: (C)
Daily market
315. Rural consumers are ______________

A. Price sensitive
B. less price sensitive
C. quality conscious
D. none of these
View answer
Correct answer: (A)
Price sensitive
316. Smaller companies tying up with leading companies to distribute through its
network is known as ______________ Distribution.
A. Syndicated
B. selective
C. exclusive
D. intensive
View answer
Correct answer: (A)
Syndicated
317. Medical treatment with ayurvedic massage is an example of
A. Pure tangible good

B. hybrid
C. pure service
D. none of these
View answer Correct

answer: (C) pure
service
318. Which of the following is not an element of service marketing mix?
A. People
B. packaging
C. process
D. physical evidence
View answer
Correct answer: (A) People
319. Which of the following is against marketing concept ?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer
Correct answer: (A) Demarketing
320. ______________ is also called ambush marketing.
A. Event marketing
B. morph marketing
D. none of these
View answer
Correct answer: (A)
Event marketing
321. The term ______________ Marketing was coined by Steven Jurvetson in

1997.
A. Word of mouth
B. viral
C. guerilla
D. morph
View answer Correct
answer: (B) viral
322. ______________ is the marketing of a social message with a view to change

behavior of people's habit.
A. Green marketing
B. Social marketing
C. Gaimatias marketing
D. none of these
View answer
Correct answer: (B)
Social marketing
323. Utilizing electronic medium in everyday business activities is known as
A. E-marketing
B. E-business
C. E-commerce
D. none of these
View answer
Correct answer: (B)
E-business
324. ______________ can be defined as convergence of branding, information

dissemination and sales transactions all in one place.
A. E-advertising
B. E-branding
C. E-commerce
D. E-marketing
View answer
Correct answer: (A)
E-advertising
325. Which of the following is not a risk in internet based transaction
A. eavesdropping
B. spoofing
C. encryption
D. unauthorized action
View answer Correct

answer: (C)
encryption
326. ______________ is not an e-payment media.
A. Credit card
B. Debit card
C. Electronic cheque
D. Wallet
View answer
Correct answer: (D) Wallet
327. Which of the following is not a type of e-payment system.
A. ETB
B. EFT
C. E-cash
D. None of these
View answer
of these
328. ______________ Is a specialized form of online identity theft.
A. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (D)
Phishing
329. ______________ is a computer crime in which criminal breaks into a
computer system for exploring details of information etc.
A. Hacking
B. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Hacking
330. All forces or factors that effect marketing policies, decisions and operations of
a business constitute ______________
A. Marketing mix
B. Marketing environment
C. Marketing control
D. None of these
View answer
Correct answer: (B)
Marketing environment
331. Markets which are organized and regulated by statutory measure are
A. Regulated markets
B. Unregulated markets
C. World market
D. None of these
View answer
Correct answer: (A)
Regulated markets
332. Market where shares, debentures, bonds etc of companies are bought and sold.
A. Money market
C. Stock market
D. None of these
View answer
Correct answer: (C)
Stock market
333. Profit through Customer Satisfaction Is aimed in ______________ Concept

A. Production
B. Holistic
C. Marketing
D. Selling
View answer
Correct answer: (C)
Marketing
334. A person who purchases a product or service either for his own consumption
or for others is known as ______________
A. Buyer
B. Customer
C. Consumer
D. None of these
View answer
Correct answer: (B)
Customer
335. Sub-dividing of market into homogeneous sub-sections of customers is known

as
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
View answer
Correct answer: (B)
Market segmentation
336. Serving a small market not served by competitors is known as
______________
A. Local marketing
B. Niche marketing
C. Segment marketing
D. Individual marketing
View answer
Correct answer: (B)
Niche marketing
337. The process of assessing the relative worth of different market segments and
selecting one or more segments in which to compete is called
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
View answer
Correct answer: (A)
Target marketing
338. Using the names of company's powerful brands for line extentions is
______________
A. Positioning by Product Attributes and Benefits

B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
View answer
Correct answer: (B)
Positioning by Brand Endorsement
339. Products seen as only suitable in one single market
A. Local Products
D. Global Products
View answer
Correct answer: (A) Local
Products
340. The only revenue producing element in the marketing mix is.
A. Product
B. Price
C. Place
D. Promotion
View answer
Correct answer: (B) Price
341. Yellow goods include ______________ goods.
A. Red & white

B. White & brown
C. Orange & red
D. White & orange
View answer
Correct answer: (B) White
& brown
342. Rising profits is a feature of ______________ stage of PLC.
A. Growth
B. Introduction
C. Maturity
D. Saturation
View answer
Correct answer: (A) Growth
343. The set of all the products a firm made available to consumers buy is called.
A. Product line
B. Product mix
C. Product category
D. None of these
View answer
Correct answer: (A)
Product line
344. The approach used when the marketer wants the consumer to respond on an
emotional, rather than rational basis
B. Economy Pricing
D. Penetration Pricing
View answer
Correct answer: (D) Penetration
Pricing
345. A price reduction to buyers who pay their bills promptly is called.
A. Trade discount
B. Cash discount
C. Seasonal discount
D. Quality discount
View answer
Correct answer: (B)
Cash discount
346. The strategy of using as many out lets as possible is called
A. Intensive distribution
B. Cohesive distribution
C. Wide distribution
D. All of these
View answer
Correct answer: (A)
Intensive distribution
347. Which of the following is not a non store retailing ?
A. Kiosk marketing
B. retail chains
C. Direct marketing
D. telemarketing
View answer Correct

answer: (D)
telemarketing
348. ______________ factor is not considered as an important one while selecting

channel of distribution
A. Product
B. Market factor
C. Colour
D. None of these
View answer
Correct answer: (C)
Colour
349. ______________ are generally food stores that are much smaller in size than
in supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
View answer
Correct answer: (A)
Convenient store
350. ______________ advertisement stresses on comparative features of two

brands
A. Comparative advertisement
B. Complimentary advertisement
C. Niche advertisement
D. None of these
View answer
Correct answer: (A)
Comparative advertisement
351. A good catchy phrase used and repeated often in an advertisement is

______________
A. Idea
B. Brand name
C. Trade mark
D. Slogans
View answer
Correct answer: (D)
Slogans
352. Which of the following is not an element of promotion mix
A. Advertisement
B. Branding
C. Personal selling
D. Sales promotion
View answer
Correct answer: (B)
Branding
353. The strategy of choosing one attribute to excel to create competitive

advantage is known as
A. Under positioning
B. Unique selling proposition
C. Over positioning
D. None of these
View answer
Correct answer: (B)
Unique selling proposition
354. AIDAS stands for
A. Attention, Interest, Desire, Action, Satisfaction

B. Action, Interest, Decision , Attention, Service
C. Attention, Interest, Attitude, Action, Satisfaction
D. None of these
View answer
Correct answer: (A)
Attention, Interest, Desire, Action, Satisfaction
355. Which of the following is a major advantage of personal selling ?
A. targeted message
B. reach and frequency
C. more sales
D. none of these
View answer Correct

answer: (A) targeted
message
356. Blue revolution refers to
A. Aquaculture
B. milk
C. poultry
D. none of these
View answer
Correct answer: (A)
Aquaculture
357. Profiling the rural market is a part of ______________ stage of rural

marketing strategy.
A. Planning
B. execution
C. feedback
D. none of these
View answer
Correct answer: (A)
Planning
358. Services are ______________
A. Intangible
B. perishable
C. both a & b
D. none of these
View answer
Correct answer: (A)
Intangible
359. Which of the following involves targeting bulk purchasers and offering them
special benefits and privileges?
A. Frequency marketing
B. event marketing
C. viral marketing
D. none of these
View answer
Correct answer: (A)
Frequency marketing
360. The basic objective behind the ______________ is to add value to the product
significantly for winning the customers' loyalty.
A. Event marketing
B. morph marketing
D. none of these
View answer Correct
answer: (B) morph
marketing 361. An
airline working with
a tour operator or a
hotel group is an
example of
______________ marketing
A. Partnership
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A) Partnership
362. The marketing side of E-commerce is known as ______________.
A. E-marketing
B. E-business
C. Interactive marketing
D. none of these
View answer
Correct answer: (A) E-marketing
363. Which of the following is importance of e-marketing?
A. sell
B. serve
C. sizzle
D. all of these
View answer Correct

answer: (D) all of
these
364. The financial exchange that takes place online between buyers and sellers is
known as
A. E-branding
B. E-marketing
C. E-advertisement
D. E-payment system
View answer
Correct answer: (D) E-payment
system
365. ______________ involves some one masquerading as someone else.
A. Spoofing
B. Unauthorized action
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Spoofing
366. ______________ can be used to minimize the risk of security breaches or

viruses.
A. Firewall
B. Backups
C. Encryption
D. Digital signature
View answer
Correct answer: (A)
Firewall
367. The group of elements price, product, promotion and place constitute
A. market mix
B. marketing mix
C. product mix
D. promotion mix
View answer Correct

answer: (B)
marketing mix
368. Branding is a function of ______________
A. Research
B. Exchange
C. Physical supply
D. Facilitating
View answer
Correct answer: (D)
Facilitating
369. Market where money is lend and borrowed
A. Money market
C. Stock market
D. None of these
View answer
Correct answer: (A)
Money market
370. Marketing is important to
A. Economy
B. Companies
C. Consumers
D. All of these
View answer
Correct answer: (D)
All of these
371. Which of the following is not included in the micro environment
A. Suppliers
B. Publics
C. Economic
D. Customers
View answer
Correct answer: (C)
Economic
372. "We guarantee every product we sell" appeal to ______________ motive
A. Curosity
B. Variety
C. Quality
D. Comfort
View answer
Correct answer: (C)
Quality
373. The concentration of all marketing efforts on one selected segment within the
total market.
View answer
Correct answer: (C)
Concentrated Marketing
374. An organisation directs its marketing efforts at two or more segments by

developing a marketing mix for each segment.
A. Total market approach

B. Concentration approach
C. Multi-segment approach
D. None of these
View answer
Correct answer: (C)
Multi-segment approach
375. Anything that has the ability to satisfy a consumer need is known as
______________
A. Price
B. Package
C. Product
D. Promotion
View answer
Correct answer: (A)
Price
376. Brands owned and developed by producers are known as
A. Manufacturer brands
B. Individual brands
C. Family brands
D. Dealer
View answer
Correct answer: (A)
Manufacturer brands
377. Which is not a level of brand loyality.
A. Brand preference
B. Brand recognition
C. Brand insistence
D. Brand equity
View answer
Correct answer: (D)
Brand equity
378. ______________ goods are purchased without any planning or search effort.
A. Staple
B. Impluse
C. Emergency
D. None of these
View answer
Correct answer: (B)
Impluse
379. Setting price on the basis of the total cost per unit is known as
______________

View answer
Correct answer: (A)
Cost Based Pricing
380. Which of the following is a method of Competition Based Pricing
A. Going Rate Pricing

B. Sealed Bid Pricing
C. Customary Pricing
D. All of these
View answer
Correct answer: (D)
All of these
Previous
381. Which of the following is not a method of cost based pricing
A. Cost Plus Pricing

B. Marginal Cost Pricing
C. Differential Pricing
D. Target Pricing
View answer
Correct answer: (C)
Differential Pricing
382. Where sellers combine several products in the same package is known as
______________
A. Psychological Pricing
B. Captive Product Pricing
C. Product Bundle Pricing
D. Promotional Pricing
View answer
Correct answer: (D)
Promotional Pricing
383. When there is a large potential market for a product, the firm will adopt.
A. Skimming price policy

B. Penetration price policy
C. Premium price policy
D. None of these
View answer
Correct answer: (C)
Premium price policy
384. Transport system creates ______________ utility.
A. Place utility
B. Time utility
C. Customer utility
D. All of these
View answer
Correct answer: (B)
Time utility
385. ______________ is called shopping by post
A. Self service
B. Mail order Business
C. Retail chain
D. None of these
View answer
Correct answer: (B)
Mail order Business
396. The word channel is derived from the French word,
A. Cann
B. Chaan
C. Canal
D. None of these
View answer
Correct answer: (C)
Canal
387. ______________ are those who obtain title to goods with a view to selling
them at profit
A. Merchant middlemen
B. Agent middle men
C. Facilitators
D. All of these
View answer
Correct answer: (A)
Merchant middlemen
388. Which company is the pioneer in the direct marketing ?
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs
View answer
Correct answer: (D)
Eureka Forbs
389. ______________ channel is one in which two or companies join together to

exploit a marketing opportunity either by themselves or by creating an
independent unit
A. Horizontal channel
B. Vertical channel
C. Cross channel
D. None of these
View answer
Correct answer: (A)
Horizontal channel
390. The retailer sells goods in ______________
A. Huge quantity
B. Small quantity
C. Not sufficient
D. None of these
View answer
Correct answer: (B)
Small quantity
391. ______________ retailers open their shops on fixed days or dates in a

specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
View answer
Correct answer: (C)
None of these
392. Advocacy advertising is also called
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
View answer
Correct answer: (C)
Cause advertising
393. ______________ is not a post test to evaluate advertising effectiveness
A. Real Test
B. Opinion research
C. Association test
D. Portfolio test
View answer
Correct answer: (D) Portfolio
test
394. ______________ is not a sales force promotion scheme.
A. Bonus to sales force

B. Slotting allowance
C. Sales force contests
D. None of these
View answer
Correct answer: (B)
Slotting allowance
395. Which of the following is not a sales promotion tool
A. Discount
B. Dealer contest
C. Advertisement
D. Consumer contest
View answer
Correct answer: (C)
Advertisement
396. ______________ is not a feature of advertising
A. It helps in stimulating sales

B. It may be oral or written
C. It reduces sales
D. None
View answer
Correct answer: (C) It
reduces sales
397. Many companies are now turning their attention to ______________ markets.
A. Urban
B. Rural
C. world
D. none of these
View answer
Correct answer: (B)
Rural
398. Markets located in the heart of the region specializing in few crops like
banana, onions etc are called ______________

B. Seasonal market
C. Daily market D. Rural market
View answer
Correct answer: (B) Seasonal
market
399. Goods are sold in small packets in ______________ markets.
A. Urban
B. Rural
C. World
D. none of these
View answer
Correct answer: (B)
Rural
400. ______________ pricing means assigning a low price tag for a product and
providing the benefits of low-cost mass production to the customers.
A. Cost plus
B. value
C. power price points
D. penetration
View answer Correct

answer: (B) value
401. ______________ distribution system can be used to penetrate the rural
market.
A. Satellite
B. selective
C. exclusive
D. intensive
View answer
Correct answer: (A) Satellite
402. Which of the following is not a characteristic of service marketing?
A. Intangibility
B. separability
C. heterogeneity
D. perishability
View answer Correct

answer: (B)
separability
403. Which of the following is known as market aggregation?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer Correct

answer: (C) mass
marketing
404. ______________ Is a strategy of entering into an unreceptive or blocked

country and practices marketing by using economic, psychological, political
and public relation skills etc in that country.
A. De marketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer Correct

answer: (D) mega
marketing
405. Under ______________ marketing every customer is treated as unique.
A. Word of mouth
B. viral
C. guerilla
D. one-on-one
View answer Correct
answer: (D) one-on-
one
406. A product with the ______________ is a green product.
A. Ecomark B.
Agmark
C. ISI Mark
D. none of these
View answer
Correct answer: (A)
Ecomark
407. SEM means ______________
A. Search engine marketing

B. Social environment marketing
C. save energy marketing
D. none of these
View answer
Correct answer: (A)
Search engine marketing
408. ______________ is a low cost communication tool that can be easily tested,
refined and rolled'out.
A. Opt- in- e-mail

B. i- TV
C. i- radio
D. i-kiosks
View answer
Correct answer: (A) Opt-
in- e-mail
409. ______________ is online identity theft.

A. Eavesdropping
B. Phishing
C. Spoofing
D. None of these
View answer
Correct answer: (B)
Phishing
410. A digital analog of various forms of payment backed by a bank or financial

institution is ______________
A. ETB
B. EFT
C. E-cash
D. E-money
View answer
Correct answer: (A)
ETB Previous
411. A competitor or an unhappy customer can alter a website so that it refuses

services to potential clients. This is known as ______________
A. Unauthorized action
C. Eavesdropping
D. Phishing
View answer
Correct answer: (A)
Unauthorized action
412. ______________ is a security protocol based on digital certificates.
B. Secure sockets layer protocol
C. Secure electronic transactions
D. None of these
View answer
Correct answer: (C)
Secure electronic transactions
413. Which of the following is not included in the function of physical supply?
A. Standardization
B. Storage
C. Transport
D. Packaging
View answer
Correct answer: (A) Standardization
414. ______________ simply refers to product planning.
A. Merchandising
B. Assembling
C. R&D
D. None o f these
View answer
Correct answer: (A)
Merchandising
415. Market in which gold and silver are sold
A. Commodity market
B. Produce market
C. Bullion market
D. None of these
View answer
Correct answer: (C)
Bullion market
416. Marketing is applicable in ______________
A. Goods
B. Events
C. Property
D. All of these
View answer
Correct answer: (D)
All of these
417. Consumers show ______________ while buying their products on regular

basis
A. Dissonance Reduction Buying Behaviour

B. Variety Seeking Buying Behaviour
C. Complex Buying Behaviour
D. Habitual Buying Behaviour
View answer
Correct answer: (D)
Habitual Buying Behaviour
418. The essential criteria for effective segmentation is
A. Homogenity
B. Measurability
C. Profitability
D. All of these
View answer
Correct answer: (D)
All of these
419. Which of the following is not an element of demographic segmentation
A. Family size
B. Population density
C. Income
D. Religion
View answer
Correct answer: (C)
Religion
420. Which of the following are the elements of product positioning
A. The Product
B. The Company
C. The Consumer
D. All of these
View answer
Correct answer: (D)
All of these
421. Products seen as having extension potential into other markets
A. Local Products
D. Global Products
View answer
Correct answer: (D)
Global Products
422. Which of the following is not a limitation of branding
A. It is expensive
B. It reduces selling efforts
C. It promotes unfair competition
D. It leads to brand monopoly
View answer
Correct answer: (b)
It reduces selling efforts
423. Trading down is a method of product line modification by.
A. Product line expansion

B. Product line contraction
C. Quality variation
D. None of these
View answer
Correct answer: (c) Quality
variation
424. ______________ influence product line decisions.
A. Customer preference.
B. Change in demand C. Product sepecialisation
D. All of these.
View answer
Correct answer: (d) All
of these.
425. Setting price on the basis of the competition for the product is known as
______________.

View answer
Correct answer: (c)
Competition Based Pricing
426. When a firm sets a very low price for one or more of its products with the
intention'of driving its competitors out of business.
B. Economy Pricing
D. Penetration Pricing
View answer
Correct answer: (c)
Psychological Pricing
427. ______________ marketing uses telecommunication devices to reach

prospective customers
A. Direct marketing
B. Telemarketing
C. Catalogue marketing
D. All of these
View answer
Correct answer: (B)
Telemarketing
428. ______________ is a system of selling goods directly to customers through a

network of self employed people
A. Multilevel marketing
B. Whole sale marketing
C. Vertical marketing
D. None of these
View answer
Correct answer: (A)
Multilevel marketing
429. Sorting and grading of goods is considered as the function of
A. Wholesalers
B. Retailers
C. Managers
D. None of these
View answer
Correct answer: (B)
Retailers
430. ______________ is a system of branch shops operated under a centralized

management and dealing in similar lines of goods.
A. Super market
B. Multiple shops
C. Self service store
D. None of these
View answer
Correct answer: (B)
Multiple shops
431. ______________ is a retailer who has fixed place of business in a locality but
goes on changing his place to exploit the market opportunities.
A. Cheap-jacks
B. Hawkers
C. Market traders
D. None of these
View answer
Correct answer: (A)
Cheap-jacks
432. If the product passes through a longer channel of distribution, the marketer
will have to give importance to
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
View answer
Correct answer: (A)
Advertising
433. When the advertisement is to create an image or reputation of the firm, it is a

case of
A. Product advertisement
B. Institutional advertisement
C. Reminder advertising
D. None
View answer
Correct answer: (B)
Institutional advertisement
434. ______________ refers to duplicating the brand image of one product of

promote another product of the same brand.
A. Surrogate advertising
B. Shortage advertising
C. Advocacy advertising
D. None of these
View answer
Correct answer: (A)
Surrogate advertising
435. USP stands for
A. Universal Service Provider

B. Upper Service position
C. Unique Selling Proposition
D. None Of these
View answer
Correct answer: (C)
Unique Selling Proposition
436. ______________ type of advertisement is used when the product enters into
growth stage of PLC
A. Selective advertising
B. Reminder advertising
C. Primary advertising
D. None of these
View answer
Correct answer: (A)
Selective advertising
437. In marketing, MRP stands for
A. Managing public relation

B. Marketing public relation
C. Monitoring public relation
D. none of these
View answer
Correct answer: (B)
Marketing public relation
438. Markets popularly known as haats and shandies are ______________ markets.
A. Rural
B. Urban
C. National
D. none of these
View answer
Correct answer: (A)
Rural
439. Yellow revolution refers to
A. Aquaculture
B. milk
C. poultry
D. none of these
View answer Correct

answer: (C) poultry
440. Marketing research is a part of ______________ stage of rural marketing

strategy.
A. Planning
B. execution
C. feedback
D. none of these
View answer
Correct answer: (A)
Planning
441. Introducing a product at low price and increasing the price once the brand
succeeds is known as ______________ Pricing.
A. Penetration
B. skimming
C. going rate
D. none of these
View answer
Correct answer: (A) Penetration
442. ______________ was first used by Eugene J Kelly.
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
View answer Correct

answer: (B) meta
marketing
443. In Japan ______________ .marketing is known as ‘Kuchikomi'.
A. Word of mouth
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A)
Word of mouth
444. Marketing to babies in the womb is ______________ marketing.
A. Galimatias
B. viral
C. guerilla
D. morph
View answer
Correct answer: (A)
Galimatias
445. Buying and selling over the internet is known as ______________
A. E-marketing
B. E-business
C. E-commerce
D. none of these
View answer
Correct answer: (C)
E-commerce
446. A financial instrument which can be used more than once to borrow money or
buy goods and services on credit is ______________
A. debit card
B. credit card
C. smart card
D. none of these
View answer Correct

answer: (B) credit
card
447. A security tool to verify the authenticity of the message and claimed identity
of the sender and to verify the message integrity is
A. encryption
B. firewalls
C. digital certificates
D. digital signature
View answer Correct
answer: (D) digital
signature
448. The private content of a transaction, if unprotected can be intercepted when it

goes through the route over the internet is called ______________
A. Spoofing
C. Eavesdropping
D. Phishing
View answer
Correct answer: (C)
Eavesdropping
449. The concept of marketing mix was developed by
A. Philip Kotler
B. Stapleton
C. N.H Borden
D. Albert W Emery
View answer
Correct answer: (C)
N.H Borden
450. Market where there is no physical delivery of goods
A. Future market
B. Spot market
C. Perfect market
D. None of these
View answer
Correct answer: (A) Future
market
451. Market where demand for goods is greater than supply.
A. Buyers market
B. Sellers market
C. Retail market
D. Wholesale market
View answer
Correct answer: (B)
Sellers market
452. Marketing Environment is
A. Largely uncontrollable
B. Changing fast
C. Influencing marketing decisions
D. All of these
View answer
Correct answer: (D)
All of these
453. Social class is an element of ______________ factor
A. Social
B. Cultural
C. Personal
D. Economic
View answer
Correct answer: (B) Cultural
454. Civil engineers designing flats, villas, bridges etc.are an example of.
View answer
Correct answer: (D)
Customised or Personalised Marketing
455. Positioning by emphasising the special attributes and benefits of the product is
known as ______________
A. Positioning by Product Attributes and Benefits

B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
View answer
Correct answer: (A)
Positioning by Product Attributes and Benefits
456. Products designed to meet global segments
A. Local Products
D. Global Products
View answer
Correct answer: (D) Global
Products
457. Which of the following is not a component of brand equity.
A. Brand awareness
B. Brand association
C. Brand loyality
D. Brand cohorts
View answer
Correct answer: (D)
Brand cohorts
458. American expression for fast moving consumer goods is ______________

goods.
A. Brown
B. White
C. Red
D. Orange
View answer
Correct answer: (C) Red
459. After sales service is part of.
A. Core product
B. Augmented product
C. Tangible product
D. None of these
View answer
Correct answer: (B) Augmented
product
460. Which of the following is not a factor influensing pricing policy
A. Cost
B. Competitors
C. Business objectives
D. None of these
View answer
Correct answer: (D)
None of thes
461. Departmental store is an example of
A. Second hand goods seller

B. Large scale retailer
C. Multiple shop
D. None of these
View answer
Correct answer: (B)
Large scale retailer
462. ______________ means the set of marketing intermediaries through which

the goods flow from the producer to consumer.
A. Channel of distribution
B. Direct marketing
C. Intensive distribution
D. None of these
View answer
Correct answer: (A)
Channel of distribution
463. The three major types of non store retailing are direct selling, direct marketing
and ______________
A. Automatic vending
B. Self service store
C. Retail chain
D. None of these
View answer
Correct answer: (A)
Automatic vending
464. If marketing is done through information and ordering machine placed in

stores, it is known as
A. Kiosk marketing
B. Television marketing
C. Tele marketing
D. All of these
View answer
Correct answer: (A)
Kiosk marketing
465. ______________ is not a commercial advertising

A. Consumer ad
B. Industrial ad
C. Trade ad
D. Shortage ad
View answer
Correct answer: (D)
Shortage ad
466. In ______________ appeals are emotional
A. Consumer promotion
B. Advertising
C. Dealer Promotion
D. All of these
View answer
Correct answer: (B) Advertising
467. Which of the following is not a main objective of personal selling ?
A. generate sales
B. build awareness and appreciation for the product
C. create personal contact
D. none of these
View answer Correct

answer: (D) none of
these
468. White revolution refers to
A. Aquaculture
B. Milk
C. poultry
D. none of these
View answer
Correct answer: (B) Milk
469. Which of the following is not a services?
A. Hospital
B. banking
C. insurance
D. none of these
View answer Correct

answer: (D) none of
these
470. Which of the following is not an element of Social marketing mix?
A. Product
B. Price
C. Distribution
D. People
View answer
Correct answer: (D)
P
471. Word of mouth marketing through electronic channels like email, internet etc
is known as ______________.
A. Internet
B. digital
C. email
D. viral
View answer Correct

answer: (D) viral
472. EFT means
A. Electronic fund transfer

B. Efficient fund transfer
C. Eligible fund transfer
D. None of these
View answer
Correct answer: (A)
Electronic fund transfer
483. The five product levels constitute a ______________. At each level more
customer value is added.
A. customer-augmented product
B. customer consumption system
C. customer value-hierarchy
D. customer-perceived value
E. customer hierarchy
View answer Correct

answer: (C) customer
value-hierarchy
484. In maturity stage of product life cycle, cost per customer is:
A. High
B. Average
C. Low
D. Moderate
View answer
Correct answer: (C)
Low
485. If consumers do not demonstrate different responses to different brands within

a product category, then the products are essentially commodities or generic
versions and competition will probably be based on ______________.
A. emotional attachment
B. brand awareness
C. advertising expenditure
D. price
E. prestige
View answer Correct

answer: (D) price
486. A carton of orange juice has no brand name on the package, only the name of
the product 'orange juice'. This is an example of:
A. a manufacturer's brand
B. an own label brand
C. a no-frills brand
D. a generic brand
View answer Correct

answer: (D) a
generic brand
487. Pricing cues such as sale signs and prices that end in 9 become more
influential when ______________.
A. consumer price knowledge is poor

B. items are purchased frequently
C. items have been on the market a long time
D. prices are consistent year-round
E. they are employed frequently
View answer Correct answer: (A)

consumer price knowledge is poor
488. If demand hardly changes with a small change in price, we say that the
demand is ______________.
A. equal
B. marginal
C. inelastic
D. elastic
E. none of the above
View answer Correct

answer: (C) inelastic
489. The best strategy used for snack foods, soft drinks, candies and gum is
A. Exclusive distribution
B. Selective distribution
D. None of the above
View answer
Correct answer: (C)
Intensive distribution
480. The typical method of retail operation used by supermarkets and nationally
branded fast-moving shopping goods is called:
A. Self-service retailing.
B. Limited-service retailing.
C. Full-service retailing.
D. Service-merchandiser.
View answer
Correct answer: (A) Self-service
retailing.
Previous
481. If a company were seeking to design a channel system, the first step would be
to:
A. Analyse consumer-service needs

B. Set the channel objective and constraints
C. Analyse marketing intermediaries
D. Factor in (or out) foreign marketing middlemen
View answer
Correct answer: (A)
Analyse consumer-service needs
482. To say that a product has a life cycle is to assert all of the following EXCEPT
______________.
A. products have a limited life

B. product sales pass through distinct stages, each posing different challenges,
opportunities, and problems to the seller
C. products all basically exhibit cycle-recycle growth patterns
D. profits rise and fall at different stages of the product life cycle
E. products require different marketing, financial, manufacturing, purchasing, and
human resource strategies in each life-cycle stage
View answer
Correct answer: (C)
products all basically exhibit cycle-recycle growth patterns
483. The premise of ______________ models is that the power of a brand lies in
what customers have seen, read, learned, thought, and felt about the brand
over time.
A. product-based brand equity

B. service-based brand equity
C. functional-based brand equity
D. mission-driven brand equity
E. customer-based brand equity
View answer
Correct answer: (E) customer-based
brand equity
484. When a marketer expresses his or her vision of what the brand must be and do
for consumers, they are expressing what is called ______________.
A. a brand promise
B. a brand mission
C. brand equity
D. a brand position
E. a brand concept
View answer Correct

answer: (A) a brand
promise
485. ______________ communicates to the market the company's intended value

positioning of its product or brand.
A. Packaging
B. Price
C. Place
D. Promotion
E. Product features
View answer
Correct answer: (B)
Price
486. The concept of the lowest ______________ means that a seller can charge a
higher price if they can convince the customers that price is only a small part
of the total cost of obtaining, operating, and servicing the product over its
lifetime.
A. prestige pricing
B. total cost of ownership
C. convenience pricing
D. key price points
View answer Correct

answer: (B) total cost
of ownership
487. Consumer use price less to judge the quality of a product when they
______________.
A. Lack Information
B. Have experience with the product
C. Are shopping for a specialty item
D. Cannot physically examine the product
View answer
Correct answer: (B)
Have experience with the product
488. Cash and carry wholesalers and drop shippers falls in the category of:
A. Merchant wholesalers
B. Limited service wholesalers
C. Full-service wholesalers
D. Brokers and agents
View answer
Correct answer: (B)
Limited service wholesalers
489. Under what circumstances might it be wise for a company to do little or no
test marketing?
A. When the product has no substitutes and is new in its category

B. When management is not sure of the marketing program
C. When management is not sure about the product
D. When the costs of developing and introducing the product are low
View answer
Correct answer: (D)
When the costs of developing and introducing the product are low
490. The challenge for marketers in building a strong brand is ______________.
A. ensuring that customers have the right type of experiences with products and
their marketing programs to create the desired brand knowledge
B. pricing the product at a point that maximizes sales volumes
C. minimizing the number of people to whom the product is targeted in order to
provide consumers with a personalized experience
D. retain as many customers as possible in order to minimize the costs and
pressure associated with continually generating new leads
E. maximizing customer value
View answer Correct

answer: (A)
ensuring that customers have the right type of experiences with products and their
marketing programs to create the desired brand knowledge
491. ______________ is a way of capitalizing on the recognition, goodwill, and

any positive associations of an established brand, and using the name to lever
the brand into a new market.
A. Brand Repositioning
B. Brand Stretching
C. Brand Extension
D. Brand equity
View answer
Correct answer: (C)
Brand Extension
492. Executives often complain that pricing is a big headach Common mistakes
include: price is not revised often enough to capitalize on market changes;
price is set ______________ of the rest of the marketing mix rather than an
intrinsic element of a market-positioning strategy.
A. divergently
B. too high
C. intrinsically
D. independently
E. concurrently
View answer Correct

answer: (D)
independently
493. The three major considerations in price setting are: costs set the floor price;
______________; and customers' assessment of unique features establishes
the price ceiling.
A. competitors' prices and the price of substitutes provide an orientation point

B. competitors' prices establishes a "target price" goal
C. the price of substitutes establishes a "target price"
D. the price of competitors and substitutes does not enter into the pricing
considerations.
View answer Correct

answer: (A)
competitors' prices and the price of substitutes provide an orientation point
494. What channel structure is it where the product goes directly from the producer
to the final customer?
A. Direct
B. Indirect
C. Hybrid
View answer
Correct answer: (A)
Direct
495. When producers, wholesalers, and retailers act as a unified system, they
comprise a:
A. Conventional marketing system

B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system
View answer
Correct answer: (D)
Vertical marketing system
496. Super Product Developers Pvt. Ltd has just brainstormed a large number of
ideas for adding new products and services after visiting several buying fairs.
The owners will begin the first idea-reducing stage, called ______________,
to arrive at a realistic number to adopt.
A. Idea screening
B. Idea dissemination
C. Concept development
D. Idea generation
View answer
Correct answer: (A) Idea
screening
497. Which of the following is not associated with brand equity?

A. Brand value
B. Brand heritage
C. Brand strength
D. Brand description
View answer
Correct answer: (B)
Brand heritage
498. This level of rebranding refers to the renaming of a whole corporate entity,
often signifying a major strategic change or repositioning. This is known as:
A. corporate rebranding.
B. SBU rebranding.
C. product rebranding.
D. international rebranding.
View answer Correct

answer: (A)
corporate rebranding.
499. The decline in the average cost of production with accumulated production
experience is called the ______________.
A. demand curve
B. cost curve
C. learning curve
D. cost target
E. indifference band
View answer Correct

answer: (C) learning
curve
500. When suppliers, distributors, and customers partner with each other to
improve the performance of the entire system, they are participating in a
______________.
A. Channel of distribution
B. Supply and demand chain
C. Value delivery network
D. Demand chain
E. Supply chain
View answer
Correct answer: (C)
Value delivery network
501. In product life cycle growth stage, the marketing objective is to:
A. create product awareness

B. maximize market share
C. defend market share and profits
D. reduce expenditure
View answer Correct
answer: (B) maximize
market share
502. Compared to multiple brands in a single market, a single brand in a single

market is inferior in terms of:
A. marketing impact
B. overall advertising costs
C. retail shelf space
D. economies of scale
View answer
Correct answer: (C)
retail shelf space
503. Companies pursue survival as their major objective if they are plagued with
______________.
A. legal prosecution
B. weak competition
C. static consumer wants
D. shareholder activism
E. overcapacity
View answer
Correct answer: (E) overcapacity
504. The number of intermediaries are severely limited in
A. Exclusive distribution
B. Selective distribution
View answer
Correct answer: (A)
Exclusive distribution
505. A private-label brand is developed by:
A. Wholesalers
B. Retailers
C. Both a and b
View answer
Correct answer: (C) Both
a and b
506. Competitors in growth stage of product life cycle are:
A. Few
B. Growing number
C. Stable but begins declining
D. Declining number
View answer
Correct answer: (B)
Growing number
507. When two established brands work together, on an offering to generate
increased consumer appeal and attraction is called:
A. brand licensing.
B. co-branding.
C. brand extensions.
D. brand stretching.
View answer Correct

answer: (B) co-
branding.
508. All of the following would be possible advantages of co-branding EXCEPT:
A. combined brands create broader consumer appeal.

B. combined brands create greater brand equity.
C. combined brands always offer economies of scale and reduced prices.
D. combined brands allow a company to expand its existing brand into other
categories.
View answer
Correct answer: (C) combined brands always offer economies of
scale and reduced prices.
509. At breakeven point which of the following holds true?
A. Total expense=Total revenue

B. Total expense>Total revenue
C. Total expense<Total revenue
D. All of the above
View answer
Correct answer: (A)
Total expense=Total revenue
510. This is where one channel member perceives another channel member to be
acting in a way that prevents the first member from achieving its distribution
objectives:
A. Channel Communication
B. Channel Conflict
C. Channel relationship
D. Customer conflict
View answer
Correct answer: (B)
Channel Conflict
511. According to Young and Rubicam's brand asset valuator, a brand's

______________ measures how well the brand is regarded and respected.
A. differentiation
B. energy
C. relevance
D. esteem
E. knowledge
View answer Correct

answer: (D) esteem
512. When a consumer expresses thoughts, feelings, images, experiences, beliefs,
and so on that become associated with the brand, the consumer is expressing
brand ______________.
A. loyalty
B. behavior
C. preference
D. knowledge
E. equity
View answer Correct

answer: (D)
knowledge
513. At the second level of customer value hierarchy, marketers need to turn core
benefit into:
A. Expected product
C. Basic product
View answer
Correct answer: (C)
Basic product
514. Services cannot be stored and are to be consumed immediately when

produced. This is termed as:
A. Intangibility
B. Inseparability
C. Heterogeneity
D. Perishability
View answer
Correct answer: (D)
Perishability
515. ______________ is a major driver of new product performance at business

unit level which signifies that there should be clearly defined business goals
with specific areas of thrust for the new product.
A. A clear new product strategy

B. High quality project teams
C. Adequate resources for new products
D. High quality new product process
View answer
Correct answer: (A)
A clear new product strategy
516. X is focusing on ______________ differentiation while Y is focusing on

______________ differentiation.
A. Product, service
B. Service, service
C. Service, product
D. Product, product
View answer
Correct answer: (C)
Service, product
517. When a new product can be easily duplicated, ______________ is a better

alternative for introducing the new product and when the product is very
distinct from competitive offerings, ______________ is the better alternative.
A. Penetration, Skimming
B. Skimming, Skimming
C. Penetration, Penetration
D. Skimming, Penetration
View answer
Correct answer: (A)
Penetration, Skimming
518. Major brand marketers often spend huge amounts on advertising to create
brand ______________ and to build preference and loyalty.
A. Extension
B. Awareness
C. Packaging
D. Preference
View answer
Correct answer: (B) Awareness
519. According to the Brand Asset Valuator model, brand strength consists of:
A. Esteem, knowledge
B. Esteem, relevance
C. Differentiation, Knowledge
D. Differentiation, Relevance
View answer
Correct answer: (D)
Differentiation, Relevance
520. If Amul IceCream decides to introduce an apricot flavored Ice cream, it will
be an example of:
A. Brand extension
B. Co-branding
C. Line extension
D. Ingredient branding
View answer
Correct answer: (C)
Line extension
521. A ______________ is one which belongs to the same product category as that
of a main brand but has a different brand name and is aimed at pre-empting
competition and covering market completely.
A. Sub brand
B. Co-brand
C. Flanker brand
D. Ingredient brand
View answer
Correct answer: (C)
Flanker brand
522. Car manufacturers like Maruti, Honda create several sub brands linked to the
main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example
of:
A. Umbrella branding
B. Co-branding
C. Line extension
D. Ingredient branding
View answer
Correct answer: (A)
Umbrella branding
523. The cost of a product is Rs. 90. The company producing it decides that it
should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing
method followed in this case is:
A. Perceived Value pricing

B. Target return pricing
C. Mark up pricing
D. None of these
View answer
Correct answer: (C)
Mark up pricing
524. Select the correct sequence of the first four steps of setting the price (from left
to right)?
A. Select the pricing objective, Determine demand, Estimate costs, Analyse

competitor price mix
B. Select the pricing objective, Estimate costs, Analyse competitor price mix,
Determine demand
C. Select the pricing objective, Analyse competitor price mix, Estimate costs,
Determine demand
D. Select the pricing objective, Determine demand, Analyse competitor price mix,
Estimate costs
View answer
Correct answer: (A)
Select the pricing objective, Determine demand, Estimate costs, Analyse
competitor price mix
525. Company A sells laptops through retailer B and C both of whom sell laptops
only through brick and mortar stores. Recently B complained that C is selling
laptops in area of C without authorization. This is an example of:
A. Horizontal channel conflict

B. Vertical channel conflict
C. Multichannel conflict
D. None of these
View answer
Correct answer: (A)
Horizontal channel conflict
526. To a producer of goods, a greater number of channel levels means

______________ and greater channel complexity.
A. Less control
B. Higher taxes
C. Fewer channel partners
D. More customers
View answer
Correct answer: (A)
Less control
527. In the innovation adoption model, interest and evaluation form a part of the
______________ stage.
A. Cognitive
B. Affective
C. Behavior
D. Rational
View answer
Correct answer: (B)
Affective
528. All of thefollowing require high advertising budgets except

______________.
A. New product
B. Low share brand
C. Undifferentiated product
D. Mature brand
View answer
Correct answer: (D) Mature
brand
529. The delivery gap exists between:

A. Customer need and expectations and management definition of customer needs
B. Design and delivery specifications and advertising and sales promises
C. Translation of delivery specification and execution of service delivery
specification
D. Customer perceptions of service execution and customer experience
E. relative to expectations
View answer
Correct answer: (C)
Translation of delivery specification and execution of service delivery specification
530. Which are the additional three elements of services marketing mix?
A. Participants, physical evidence, products

B. People, physical evidence, process
C. People, product, process
D. People, physical evidence, placement
View answer
Correct answer: (B)
People, physical evidence, process
531. Often we see new gadgets being given to potential consumers for limited use
at shopping malls or fairs. This is done to enhance:
A. Trialablity
B. Complexity
C. Compatibility
D. None of these
View answer
Correct answer: (A)
Trialablity
532. Rahul has decided to buy a car. He has selected a few car models and is
currently comparing the features of different models. The stage of buyer
decision process Rahul is currently engaged in is:
A. Need discovery
B. Evaluation of alternatives
C. Purchase Decision
D. Post Purchase behavior
View answer
Correct answer: (B)
Evaluation of alternatives
533. Post the implementation of GST, several companies have started providing
return filing services. This is an example of ______________ creating an
opportunity.
A. Economic forces
B. Regulatory changes
C. Social forces
D. Technological advances
View answer
Correct answer: (B)
Regulatory changes
534. The customer category which has the highest opinion leadership and exhibits
discrete and judicious adoption choices is:
A. Innovators
B. Early Adopters
C. Early Majority
D. Laggards
View answer
Correct answer: (B)
Early Adopters
535. Identify the incorrect statement:
A. New product ideas must be screened to determine which of the ideas match
with the firm’s skill and competency
B. An organization has to decide on the marketability and developability of a new
product
C. Concept testing is a representation of benefits of a new product expressed in
words or pictures
D. Cash flow should not be given much importance for developing a new product
as all firms have sufficient cash
View answer
Correct answer: (D)
Cash flow should not be given much importance for developing a new product as
all firms have sufficient cash
536. In the customer based brand equity pyramid, judgements include

______________ while resonance leads to ______________.
A. Quality, Loyalty
B. Loyalty, Quality
C. Quality, Quality
D. Loyalty, Loyalty
View answer
Correct answer: (A)
Quality, Loyalty
537. ______________ is a unique set of brand associations that the brand

strategists aspires to create or maintain. These associations represent what the
brand stands for and imply a promise to customers.
A. Brand equity
B. Brand identity
C. Brand value
D. Brand strategy
View answer
Correct answer: (B)
Brand identity
538. Xioami, a well-known Chinese brand started its business with Mi branded
mobile phone. Later they started producing Television sets with the same
brand name. this is an example of:
A. Co-branding
B. Brand extension
C. Ingredient branding
D. Flanker brand
View answer
Correct answer: (B) Brand
extension
539. Which of the following statements is true about variable costs?
A. The corporate jet expenditure is an example of a variable cost.

B. These costs must be recovered by the price.
C. The marketing manager's salary is an example of a variable cost.
D. These costs are independent of sales volume
View answer
Correct answer: (B)
These costs must be recovered by the price.
540. If product quality of a firm is low and the price charged is high, the firm is
said to follow a:
A. Premium Strategy
B. High value Strategy
C. Cheap-value Strategy
D. Exploitative Strategy
View answer
Correct answer: (D)
Exploitative Strategy
541. High quality information and evaluation assistance are examples of

______________ wants and needs.
A. Shopping
B. Buying
C. Service
D. None of these
View answer
Correct answer: (A)
Shopping
542. A corporation that combines several diversified retailing lines and forms
under one central ownership with some integration of distribution and
management is known as ______________.
A. Corporate chain store

B. Voluntary chain
C. Merchandising conglomerate
D. Franchise organization
View answer
Correct answer: (C)
Merchandising conglomerate
543. In most supermarkets we can observe a rectangular retail layout with parallel
aisles. This is an example of ______________ type of retail layout.
A. Grid
B. Boutique
C. Free flow
D. None of these
View answer
Correct answer: (A)
Grid
544. Content driven by online metrics and integration of content and

communications are features of:
A. Web 1.0
B. Web 2.0
C. Web 3.0 D. Web 4.0
View answer
Correct answer: (C)
Web 3.0
545. In a hotel lobby, there are no direction symbols given as a result of which
customers frequently ask the receptionist about the location of the restaurant
or the washroom. The root cause of failure in this case is of type:
A. Processes
B. Technology
C. People
D. Servicescape
View answer
Correct answer: (D)
Servicescape
546. Training service employees is a part of ______________ while advertising of

the service through television is an example of ______________.
A. Internal marketing, external marketing

B. Interactive marketing, external marketing
C. Interactive marketing, internal marketing
D. External marketing, interactive marketing
View answer
Correct answer: (A)
Internal marketing, external marketing
547. When a company uses a low pricing strategy to maximize sales, it is using a
______________ strategy:
A. Price skimming
B. Penetration pricing
C. Prestige pricing
D. None of these
View answer
Correct answer: (B)
Penetration pricing
548. At the fifth level, marketer gets a ______________ that has all the
transformations and augmentations the offering or product might undergo in
the future.
A. Expected product
C. Potential product
D. Basic product
View answer
Correct answer: (C)
Potential product
549. In the five stages of innovation adoption process, consumers are interested
about the innovation and actively seek information about the innovation in the
______________ stage.
A. Knowledge
B. Decision
C. Implementation
D. Persuasion
View answer
Correct answer: (D) Persuasion
550. Which of the following is not a desirable quality for a brand name?
A. It should be easy to pronounce, recognize, and remember.

B. The name should translate easily into foreign languages.
C. It should be distinctive
D. It should suggest something about the product’s benefits and qualities.
E. The brand should almost always be a long word to get attention.
View answer
Correct answer: (E)
The brand should almost always be a long word to get attention.
551. Recognition is related to ______________ of brand awareness while

consumption is related to ______________ of brand awareness.
A. Depth, Breadth
B. Breadth, Depth
View answer
Correct answer: (A)
Depth, Breadth
552. A certain bank has a credit card which is known by the name of a famous
airline. This is an example of:
A. Co-branding
B. Ingredient branding
C. Sub-brand
D. Line extension
View answer
Correct answer: (A)
Co-branding
553. If a small change in price of a product results in a large change in the demand
then:
A. The demand of the product is elastic

B. The demand of the product is inelastic
C. E should be equal to 1
D. None of these
View answer
Correct answer: (A)
The demand of the product is elastic
554. The channel partner for an air conditioner manufacturing firm informs the firm
regularly about new features customers are looking for in air conditioners. Here,
the channel partner is performing the additional
function of ______________.
A. Negotiation
B. Product assembly
C. Matching
D. Marketing Research
View answer
Correct answer: (D)
Marketing Research
555. ______________involves the activities in selling goods or services to those

who buy for resale or business purposes while ______________ involves
activities in selling goods or services for personal and non-business use.
A. Retailing, wholesaling
B. Distribution, wholesaling
C. Retailing, Distribution
D. Wholesaling, retailing
View answer
Correct answer: (D)
Wholesaling, retailing
556. ______________ is defined as the planning, developing and presenting

product lines for identified target market with regards to pricing, assortment,
styling and timing while meeting the company’s financial goals.
A. Category management
B. Category management
C. Retail layout management
D. Merchandising management
View answer
Correct answer: (D)
Merchandising management
557. Identify the service which has the highest credence quality:
A. Tailoring
B. Restaurant Meals
C. Haircut
D. Medical diagnosis
View answer
Correct answer: (D)
Medical diagnosis
558. Which of the following is the best way to reduce interpretation gap?
A. Pretest communications to make sure message is clear
B. Educate customers to see reality of service quality delivered
C. Ensure service performance meets standards
D. Ensure communication promises are realistic
View answer
Correct answer: (A)
Pretest communications to make sure message is clear
559. Marketers can apply branding on:
A. A product
B. A place
C. A service
D. All of these
View answer
Correct answer: (D)
All of these
560. A ______________ good is purchased without much planning or effort while

a ______________ product is purchased on a regular basis by consumers.
A. Staple, impulse
B. Emergency, Staple
C. Impulse, Staple
D. Staple, Emergency
View answer
Correct answer: (C)
Impulse, Staple
561. This product characteristic explains why carpet or vacuum cleaners are not
needed in countries where people like to sweep and mop the floor daily.
A. Relative advantage
B. Compatibility
C. Observability
D. Complexity
View answer
Correct answer: (B)
Compatibility
562. While determining the types of need that can be satisfied by a new product,
considerations of price sensitivity, distribution needs and service needs relate
to:
A. Types of need
B. Timing of need
C. Controllable market elements
D. Trial risks
View answer
Correct answer: (C)
Controllable market elements
563. Which step of the strategic brand management process is concerned with
brand audits, brand tracking and brand equity management system?
A. Identify and establish brand positioning

B. Measure and integrate brand performance
C. Marketing programs for Branding plan and execution
D. None of these
View answer
Correct answer: (B)
Measure and integrate brand performance
564. Which of the following is not true regarding the role of a brand?
A. Reduces buyers search cost

B. Reduces buyers perceived risk regarding quality and consistency
C. Enhances repeat purchase for the seller
D. Reduces price premium that is charged for the product
View answer
Correct answer: (D)
Reduces price premium that is charged for the product
565. Which of the following is not true regarding target return pricing?
A. It requires reliable estimate of number of units sold

B. Profit remains unaffected if actual sale number differs from that of estimated
sales
C. Total capital invested in production is required to use this method
D. This method is not suitable for totally new products
View answer
Correct answer: (B)
Profit remains unaffected if actual sale number differs from that of estimated sales
566. ______________ is an extreme form of selective distribution in which only

one wholesaler, retailer or distributor is used in a specific geographical area.
A. Selective distribution
D. Digital distribution
View answer
Correct answer: (B)
Exclusive distribution
567. The first step in developing effective marketing communication is:
A. Identifying target audience

B. Set objectives
C. Design communication
D. Select channels
View answer
Correct answer: (A)
Identifying target audience
568. Restaurant chains generally try to ensure that the taste of food remains same
across the restaurants. This is an example of the restaurants trying to control:
A. Perishability
B. Inseparability
C. Variability
D. Intangibility
View answer
Correct answer: (C)
Variability
569. The component of service quality which requires employees engaged in

service delivery to be prompt and helpful in their work is:
A. Tangibles
B. Empathy
C. Responsiveness
D. Assurance
View answer
Correct answer: (C)
Responsiveness
570. The branding strategy made famous by Intel wherein it focused on creating a
brand of a particular component in a computer is also termed as:
A. Ingredient branding
B. Co-branding
C. Sub-branding
D. None of these
View answer
Correct answer: (A) Ingredient
branding
571. The fourth stage of the stage gate system for new product development is:
A. Concept development and testing

B. Prototype testing
C. Production
D. Ideation and Screening
View answer
Correct answer: (B)
Prototype testing
572. Which of the following is not an advantage experienced by pioneers of new

product?
A. Pioneers are able to create high brand recall

B. Pioneers take advantage of customer inertia as the customers continue to
purchase the pioneer product
C. Pioneers sometime launch products before the consumers are ready to accept
the product
D. Pioneers achieve economies of scale more quickly than followers
View answer
Correct answer: (C)
Pioneers sometime launch products before the consumers are ready to accept the
product
573. Desirability, performance and communicability are related to
______________ characteristic of a brand image.
A. Strong
B. Uniqueness
C. Favorability
D. None of these
View answer
Correct answer: (C)
Favorability
574. Right branding increases ______________ of the product, which should be

more than that of the generic product.
A. Market Share
B. Profit
C. Sales
D. Value
View answer
Correct answer: (D)
Value
575. Advertising and distribution are examples of ______________ type of
measure which are used for brand health check.
A. Perceptual
B. Profitability
C. Purchasing and sales
D. Marketing support
View answer
Correct answer: (D) Marketing
support
576. A value-based pricing strategy involves which of the following?
A. The pricing is based on amount of units that can be sold

B. Setting price based on buyers' perceptions of value rather than on seller's cost
C. The company adds up the costs of making the product and sets a price that
covers the cost plus target profit
View answer
Correct answer: (B)
Setting price based on buyers' perceptions of value rather than on seller's cost
577. Which of the following will increase the value of index of retail saturation?
A. Decrease in number of customers in trading area

B. Decrease in average expenditure per person for the product in the trading area
C. Decrease in total selling space allocated to related products in trading area
D. None of these
View answer
Correct answer: (C)
Decrease in total selling space allocated to related products in trading area
578. ______________ focusses on two way communication and involvement with

consumers through personalizing messages and tracking activity of online
consumers.
A. Interactive marketing
B. Content marketing
C. Location based marketing
D. None of these
View answer
Correct answer: (A)
Interactive marketing
579. Identify which is an intangible component of a hair cutting salon:
A. Imported hair care products

B. Skill of the employee
C. Certificate of excellence displayed on the counter
D. None of these
View answer
Correct answer: (B)
Skill of the employee
580. The promotional goals a firm develops might be aimed at all of the following,
EXCEPT:
A. Increasing use of product

B. Increasing awareness of the product
C. Identifying potential market of the product
D. All of these may be the aim of the company
View answer
Correct answer: (C)
Identifying potential market of the product
591. Major product variables that retailers must consider includes:
A. Services Mix
B. Product Assortment
C. Store atmosphere
D. All of these
View answer
Correct answer: (D)
All of these
592. Which of the following is not true regarding marketing strategy at the growth
stage of the product?
A. Enter new market segments

B. Expand distribution network
C. Add new model and flanker products
D. Exit current market
View answer
Correct answer: (D) Exit
current market
593. The topmost level of the BRANDZ model is:
A. Relevance
B. Performance
C. Bonding
D. Presence
View answer
Correct answer: (C)
Bonding
1. ______ Where deal is accomplished between buyers & sellers through a

medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning
2. Which of the following is the feature of the marketing?

(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above
3. _________ concept is based on those companies who believe in this

philosophy that quality of goods or services of good standard can easily
attract customers. (a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
4. Which of the statement is not true for selling?

(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services
5. _________ is the process of classification of products into different groups

on the basis of some of its important characteristics.
(a) Grading
(b) Packaging
(c) Standardization
(d) Branding
6. Packaging is important not only for protection of the product but also
serves as ________. (a) Quality product
(b) Complex graphics
(c) Promotional tool
(d) Promotion budget
7. Identify the elements of marketing mix:- (a) Product

(b) Price
(c) Promotion
(d) All of the above
8. Which of the following is not the function of packaging?

(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification
Answer key
1 a 2 d 3 c 4 b 5 a 6 c 7 d 8 b
Marketing management
1. Products possess special attraction to the consumers
A. Shopping goods B.
Speciality goods.
C. Convenience goods
D. Accessories
ANSWER: B
2. A place for buying and selling activities is called _________. A.
market.
B. marketing.
C. Market research.
D. market information.
ANSWER: A
3. The words used to convey the advertisement idea is _______. A.
advertisement.
B. advertisement Research.
C. advertisement copy.
D. advertisement budget.
ANSWER: C
4. Advertisement promotes ____________. A.
purchases.
B. production.
C. sales.
D. price.
ANSWER: C
5. Agricultural products are ____________. A.
perishable.
B. highly-priced.
C. low-quality products.
D. heterogeneous goods.
ANSWER: D
6. The social aspect of marketing is to ensure _________. A.
price.
B. demand.
C. low price with high quality.
D. service goods.
ANSWER: C
7. ________ is a process by which a product is branded. A.
Brand.
B. Branding.
C. Packaging.
D. Pricing.
ANSWER: B
8. Facilities for sale and purchase of agricultural products are available in
_________.
A. commodity exchange. B.
regulated market
C. stock exchange.
D. unregulated market.
ANSWER: B
9. Fixing a high price for a new product will be called as _________. A.
price skimming.
B. price segmentation.
C. dual pricing.
D. customary pricing.
ANSWER: A
10. Marketing research is concerned with __________. A.
anticipation of production.
B. supply position.
C. financial problems.
D. solution to specific problems of marketing.
ANSWER: D
11. Brand loyalty refers to product _______________.
A. identification.
B. recognition.
C. preference. D. insistence
ANSWER: D
12. Middlemen will increase the _______________. A.
price of the product.
B. quality of the product.
C. profit of the product.
D. time and place utility of the product.
ANSWER: D
13. Sales management deals with __________. A.
sales.
B. product.
C. profit.
D. market.
ANSWER: D
14. The process of subdividing total markets into several sub market is
__________.
A. market fluctuations.
B. market positioning.
C. market segmentation.
D. market penetration.
ANSWER: C
15. Mercatus means __________. A.
buying.
B. to sell.
C. to assemble.
D. to trade.
ANSWER: D
16. The design implementation and control of programmes seeking to increase the
acceptability of social idea is called _______
A. E-marketing
B. Competitive market
C. social market
D. Monopoly market ANSWER: C
17. _______ is an element of buying. A.
financing.
B. assembling.
C. Risk bearing.
D. customer services.
ANSWER: B
18. Sales promotion tool includes _________. A.
Appeals.
B. Coupons.
C. vertical marketing.
D. price.
ANSWER: B
19. Standardization includes ________.
A. estimating demand
B. locating sources of supply
C. grading D. product line.
ANSWER: C
20. The prime object of marketing is _________. A.
profit.
B. service.
C. sales.
D. consumer satisfaction.
ANSWER: D
21. Markets are created by________ . A.
nature.
B. economic force.
C. businessmen.
D. product.
ANSWER: B
22. Consumer purchasing power is determinate by ________. A.
salary.
B. disposable income.
C. total income.
D. price.
ANSWER: B
23. A group of products that are closely related called _________. A.
product Mix.
B. product line.
C. product items.
D. product diversification.
ANSWER: B
24. Price and competition is increasingly servers in ______.
A. decline stage.
B. growth stage.
C. maturity stage.
D. introduction stage.
ANSWER: B
25. Identify the one which is demand-based pricing______ A.
target pricing.
B. mark up pricing.
C. marginal pricing.
D. skimming pricing.
ANSWER: B
26. The main aim of regulated markets is ____. A.
eliminate the middle man.
B. to earn more profit.
C. increase the sales.
D. avoid distribution cost.
ANSWER: A
27. Identify the one which comes under service marketing ______. A.
insurance.
B. motor cars.
C. refrigerators.
D. television.
ANSWER: A
28. Agmark standardization is given to ______ . A.
industrial goods.
B. agricultural goods.
C. imported goods.
D. consumer goods. ANSWER: B
29. Marketing begins and end with _________. A.
consumer.
B. transport.
C. price.
D. product
ANSWER: A
30. __________ is the first step in marketing. A.
Buying.
B. Selling.
C. Assembling.
D. Financing.
ANSWER: A
31. Transportation creates _____utility A.
time.
B. place.
C. form.
D. storage.
ANSWER: B
32. Warehouse creates _________ utility. A.
place.
B. time.
C. form.
D. storage.
ANSWER: B
33. Trading up is the act of ____ high priced prestigious products to existing
product line. A. adding.
B. subtracting.
C. deleting.
D. maintaining.
ANSWER: A
34. Selling is an act of _________ A.
persuasion.
B. illusion.
C. forcing.
D. communication. ANSWER: C
35. Price is a ________ term. A.
absolute.
B. relative.
C. composite.
D. standard.
ANSWER: A
36. _________ is the policy adopted by manufacturers to get success in the field of
marketing.
A. Marketing mix.
B. Product mix.
C. Promotional mix.
D. Price mix.
ANSWER: A
37. _________ creates a particular image in the minds of consumer.
A. Branding
B. Personal selling
C. Grading
D. product planning
ANSWER: A
38. The second element to affect the volume of sales is. A.
price.
B. product.
C. promotion.
D. distribution.
ANSWER: A
39. Anything which possess utility is ________. A.
product.
B. finished goods.
C. raw materials.
D. stock.
ANSWER: A
40. ________are the general rules set up by the management itself in making
product decisions.
A. Product policy.
B. Product planning.
C. Product mix.
D. Product packing.
ANSWER: A
41. _______ is a group of products that are closely related. A.
Product line.
B. Product mix.
C. Product development.
D. Product positioning.
ANSWER: A
42. _____ may be defined as the exchange of goods or services in terms of money.
A. Price.
B. Product.
C. Grading.
D. Branding.
ANSWER: A
43. _______ is the high initial of the product at the time of introduction of the
product in the market. A. Skimming price.
B. Penetrating price.
C. High pricing.
D. Moderate pricing.
ANSWER: A
44. ______ is allowed in the form of deductions from the list price. A.
Trade discount.
B. Quantity decisions.
C. Cash discount.
D. Seasonal discount.
ANSWER: A
45. _________ is price at which a retailer sells the products to his buyers. A.
Retail price.
B. Whole sale price.
C. FOB price.
D. Administered price
ANSWER: A
46. ________ creates a non personal stimulation of demand in advertising. A.
Pricing.
B. Production.
C. Public relation.
D. Distribution.
ANSWER: A
47. ________ and other forms of promotion are supported by advertisement. A.
Personal selling.
B. Branding.
C. Promotion.
D. Publicity.
ANSWER: A
48. __________ are published according to the taste or liking of the public. A.
Magazines.
B. Journals.
C. News paper.
D. Special issues.
ANSWER: A
49. ________ influences the buyer to buy a product. A.
Price.
B. Packing.
C. Personal selling.
D. Grading.
ANSWER: C
50. Products reach the hands of customers through a number of channels, of that the main
channel is_____________ A. wholesaler.
B. distributor.
C. retailer.
D. agents.
ANSWER: A
51. ________ is concerned with the collection and concentration of goods of the
same type from different sources. A. Trading.
B. Selling.
C. Buying.
D. Assembling.
ANSWER: D
52. ________ is a wide term which includes advertising, sales and personal selling.
A. Distribution.
B. Warehousing.
C. Promotion.
D. Transportation.
ANSWER: C
53. The programmes to increase the sales through exhibition, displays, advertising
etc is called A. Sales Promotion
B. Branding
C. Market research
D. Distribution
ANSWER: A
54. ______are the major channel components who help in the transfer of goods
from the hands of producer to consumer. A. Salesman.
B. Middleman C.
Manufacturer.
D. Creditor.
ANSWER: A
55. _______system existed in the initial stage of marketing. A.
Sales.
B. Barter.
C. Exchange.
D. Purchase.
ANSWER: B
56. In _____ market, goods are exchanged and the physical delivery of goods takes
immediately. A. future.
B. spot.
C. perfect. D. bullion
ANSWER: B
57. In _______ Market, there are large number of buyers and sellers meet. A.
imperfect.
B. perfect.
C. bullion. D. retail
ANSWER: B
58. _______ is all psychological, social and physical behaviour of potential
consumer.
A. Consumer behaviour.
B. Seller behaviour.
C. Manufacturer behaviour.
D. Household behaviour.
ANSWER: A
59. A buyer makes a purchase of a particular product or a particular brand is termed
as ____
A. Product buying motives.
B. Patronage motives.
C. Selection motives.
D. Purchase motives.
ANSWER: A
60. Customers expect a particular price to be charged for a certain product is
called–
A. Psychological pricing
B. Customary Pricing
C. Monopoly pricing
D. Penetration pricing
ANSWER: B
61. Motives refers to strong ___________. A.
purchase power.
B. emotions.
C. needs.
D. behaviour.
ANSWER: B
62. Buying decision of a customer depends on his_____.
A. promotion.
B. price.
C. attitude.
D. product.
ANSWER: C
63. A satisfied buyer is a silent_______. A.
advertisement.
B. salesman.
C. promotion.
D. target market.
ANSWER: A
64. A consumer chooses an alternative which gives maximum_____. A.
usage.
B. utility.
C. durability.
D. satisfaction.
ANSWER: D
65. The individuals specific behavior in the market place is affected by internal
factor _________. A. attitudes.
B. family.
C. culture.
D. economic.
ANSWER: A
66. The external factors of consumer behaviour are also called as _______. A.
environmental factors.
B. consumer behaviour factors.
C. product factors.
D. specific factors.
ANSWER: A
67. Economics explains that consumer behaviour in relation to ______ factors. A.
economic.
B. social.
C. psychological.
D. demographic.
ANSWER: A
68. A collection of individuals which influences individuals opinion are called as
____.
A. advertising agency.
B. reference groups.
C. manufacturers.
D. friends.
ANSWER: B
69. _______ carry their goods on their heads. A.
Hawkers.
B. Pedlars.
C. Cheap jacks.
D. Street traders.
ANSWER: B
70. ___________open their shops on market days.
A. Market traders
B. Street traders
C. Cheap jacks
D. Hawkers
ANSWER: A
71. Service of retailer____________.
A. demand creators
B. purchases in bulk.
C. matches demand with production.
D. keeps a variety of goods.
ANSWER: D
72. An Example of agent middle man _______. A.
Broker.
B. retailer.
C. wholesaler.
D. truck jobbers.
ANSWER: A
73. An example of merchant middlemen __________. A.
Commission agent.
B. wholesaler.
C. resident buyers.
D. factors.
ANSWER: B
74. The wholesaler who don’t provide credit and transport facility are called as
_____.
A. cash and carry wholesaler B.
limited function wholesaler.
C. mail order wholesaler.
D. full-service wholesaler
ANSWER: A
75. An example of large scale retailers ________.
A. Departmental stores B.
fixed shop retailers
C. general shops.
D. market traders.
ANSWER: A
76. Supermarkets is an example of _________. A.
Small- scale retailers.
B. fixed shop retailers.
C. itinerant retailers
D. Large-scale retailers
ANSWER: D
77. _____and _____ Are the criteria for market segmentation. A.
Accessibility, responsiveness.
B. Accessibility, user status.
C. Accessibility, loyal status.
D. Accessibility, attitude.
ANSWER: A
78. The purpose of segmentation is to ______ the changing pattern of consumers.
A. measure.
B. access.
C. identify.
D. usage rate.
ANSWER: A
79. A clearly defined segment must _______ to the changes in any of the elements
of the marketing mix. A. identify.
B. respond.
C. access.
D. use.
ANSWER: A
80. In ____ the whole market is divided into different geographic units. A.
demographic segmentation.
B. geographic segmentation.
C. socio-economic segmentation.
D. psychographic segmentation.
ANSWER: B
81. When the consumers are classified on the basis of religion, customs, culture are
termed as______.
A. demographic segmentation.
B. geographic segmentation.
C. socio-economic segmentation.
D. psychographic segmentation.
ANSWER: C
82. A market may be segmented by classifying people according to their
enthusiasm for a product are termed as ___________. A. attitude
segmentation.
B. geographic segmentation
C. socio-economic segmentation
D. psychographic segmentation
ANSWER: A
83. Consumers who buy one brand all the time __________.
A. hard core loyals
B. safe- core loyals
C. shifting loyals.
D. switchers.
ANSWER: A
84. Consumers who show no loyalty to any brand _______.
A. hardcore loyal
B. safe- core loyal
C. shifting loyal
D. switchers
ANSWER: D
85. Increasing competition in ____ markets make _____ markets attractive. A.
urban, rural.
B. urban, retail.
C. urban, agricultural.
D. urban, wholesale
ANSWER: A
86. The ______ level of urban consumers is high and hence product features have
to be changed often. A. educational.
B. awareness.
C. loyalty.
D. satisfaction.
ANSWER: B
87. ______ marketing is concerned with the flow of goods and services from urban
to rural and vice versa. A. Rural.
B. Urban.
C. Retail.
D. International.
ANSWER: A
88. Reasons for growing rural markets are _______. A.
Change in rural consumer behaviour
B. marketing strategies.
C. promotion strategies.
D. product mix.
ANSWER: A
89. Which of the following represents a company effort to identify and categorize
groups of customers according to common characteristics? A. marketing research
B. positioning.
C. targeting.
D. market segmentation
ANSWER: D
90. Green Marketing ______.
A. making environment-friendly products.
B. making more products with natural ingredients.
C. make use of more green colours in packages.
D. educate marketers about the importance of the natural environment.
ANSWER: A
91. ____________________ are products bought by individuals and organizations
for further processing or for use in conducting a business. A. Consumer products.
B. Services.
C. Industrial products.
D. Specialty products.
ANSWER: C
92. The stage is the product life cycle that focuses on expanding the market and
creating product awareness and trial is the ________. A. decline stage.
B. introduction stage
C. growth stage.
D. maturity stage.
ANSWER: C
93. __________ is a related with the division of commodities into distinct groups.
A. Grading
B. Pooling
C. Storing
D. standardisation
ANSWER: D
94. Consumer goods with unique characteristics or brand identification often
requiring a special purchase effort are called _________. A. custom
products.
B. speciality products.
C. convenience products.
D. shopping products.
ANSWER: D
95. _______ is screening new-product ideas in order to spot good ideas and drop
poor ones as soon as possible.
A. Idea generation
B. Concept development and testing.
C. Idea screening.
D. Brainstorming.
ANSWER: A
96. Discount is allowed in the form of deductions from the list price is called
A. Trade discount
B. Cash discount
C. Quantity discount
D. Seasonal discount
ANSWER: A
97. Cost-plus pricing is _____.
A. charging the highest possible price.
B. ensuring you are the lowest-cost producer.
C. pricing by calculating the cost of production and adding on a margin.
D. charging marginally more than the competition.
ANSWER: C
98. Social Marketing is primarily concerned with _____________. A.
changing culture.
B. changing the status quo.
C. motivating volunteers.
D. influencing behaviour.
ANSWER: A
99. Which of the following is not a criteria for Segmenting Consumer Markets? A.
Geographic.
B. Turnover.
C. Behavioral.
D. Psychographic.
ANSWER: B
100. The following are all major stages of a product life cycle except _________.
A. sales decline
B. market maturity.
C. market introduction.
D. market implementation.
ANSWER: D
101. A key objective of marketing is to ______. A.
find a break though opportunities.
B. satisfy the needs of some group of customers that the firm serves
C. develop a competitive advantage.
D. offer new or improved products.
ANSWER: B
102. __________________ to retains the title to goods till the retailers sell them
off.
A. Carry wholesaler
B. Truck jobbers
C. Rack Jobber
D. Mail order wholesaler
ANSWER: C
103. The increased _____ has enhanced rural demand for several products.
A. purchase power
B. awareness
C. income
D. population
ANSWER: C
104. Product specifications like design, price and durability should be in
accordance with the needs of ____ masses. A. rural.
B. urban.
C. producer.
D. retailer.
ANSWER: A
105. When a product is sold ______ utility is created. A.
time.
B. ownership.
C. place.
D. transport.
ANSWER: B
106. A retailer creates ______ utility by keeping the store open when the
consumers prefer to shop.
A. ownership.
B. time.
C. place.
D. transport.
ANSWER: B
107. A retailer by being available at a convenient location, he creates ______
utility A. ownership.
B. time.
C. place.
D. transport.
ANSWER: C
108. In the evolution of marketing ______ stage was concerned only with mass
production of goods.
A. Production orientation.
B. barter system.
C. sales orientation.
D. consumer orientation.
ANSWER: A
109. The limitations of e-marketing is __________. A.
instant cash payment.
B. the inability to touch and feel.
C. touch and feel.
D. immediate delivery.
ANSWER: B
110. Selling emphasizes on_________ . A.
product.
B. consumers.
C. markets.
D. sellers.
ANSWER: D
111. _______ views customers as the last link in the business. A.
Selling.
B. Marketing.
C. Buying.
D. Assembling.
ANSWER: A
112. Marketing emphasizes on______. A.
sellers need.
B. consumers wants.
C. manufacturers profit.
D. retailers margin.
ANSWER: B
113. Factors influencing marketing concepts ________. A.
population growth.
B. assembling of goods C.
physical transfer of goods
D. scatter of goods.
ANSWER: A
114. 4p,s of marketing___________ A.
product, price, preference, place.
B. product, payment, promotion, place.
C. product, price, promotion, place.
D. product, price, promotion, publicity.
ANSWER: C
115. _____ creates images in the minds of the consumers. A.
pricing.
B. branding.
C. product planning.
D. market research
ANSWER: B
116. _____ is concerned with the collection and concentration of goods of the
same type from different sources at a place for further movement. A.
Assembling.
B. Buying.
C. Selling.
D. Transporting.
ANSWER: A
117. _____ goods are meant for final consumption by consumers and not for sale.
A. Consumer goods.
B. Industrial goods.
C. Convenience goods.
D. Shopping goods.
ANSWER: A
118. ______ goods are those which are used for further production of goods. A.
Consumer goods.
D. Shopping goods.
ANSWER: B
119. ______ are those goods which consumers buy with minimum shopping effort
A. Consumer goods.
D. Shopping goods.
ANSWER: D
120. Goods with unique characteristics are called as______. A.
Consumer goods.
D. Specialty goods.
ANSWER: D
121. ______ are purchased by the consumer only after careful comparison. A.
Consumer goods.
D. Shopping goods.
ANSWER: A
122. ______ is the set of all products lines and items that a particular seller offers
for sale.
A. product mix.
B. Marketing mix
C. price mix.
D. promotional mix.
ANSWER: A
123. Eliminating an entire product line is termed as _________. A.
elimination of product mix.
B. expansion of product mix.
C. contraction of product mix.
D. positioning the product.
ANSWER: C
124. In saturation stage further increase in _____ is not possible. A.
sales.
B. profit.
C. awareness.
D. promotion.
ANSWER: A
125. In new product planning process _____ is the first stage. A.
Screening.
B. Testing.
C. analysis.
D. Idea generation.
ANSWER: D
126. Changing an existing product to suit the changing conditions ______. A.
product elimination.
B. product concentration.
C. product addition.
D. Product modification.
ANSWER: D
127. Marketing creates__________ for goods and services. A.
customer.
B. demand.
C. business.
D. competition.
ANSWER: B
128. In the modern sense emphasis of marketing is on ______ satisfaction . A.
consumer.
B. market.
C. sales.
D. competition.
ANSWER: A
129. Marketing starts with identification of _____ needs.
A. goods. B. seller C. manufacturer.
D. consumer.
ANSWER: D
130. Advertising creates _____ among customers. A.
clarity.
B. awareness.
C. confusion.
D. belief.
ANSWER: B
131. Promotional mix includes _____.
A. Advertising, awareness and sales promotion.
B. Advertising, personal selling and publicity.
C. Advertising, personal selling and sales promotion.
D. Segmentation, personal selling and sales promotion.
ANSWER: C
132. Price of a product affects its________.
A. advertisement.
B. demand.
C. packing.
D. promotion.
ANSWER: B
133. Grading means ______ products into different classes. A.
different.
B. marketing.
C. planning.
D. separating.
ANSWER: D
134. The product planning function is also called——————— A.
Merchandising function
B. Distribution function
C. Storage function
D. management function
ANSWER: A
135. The E-commerce domain that involves business activity initiated by the
consumer and targeted to businesses is known as A.
Business to Business (B2B).
B. Consumer to Consumer (C2C).
C. Business to Consumer (B2C).
D. Consumer to Business (C2B).
ANSWER: C
136. The Searching out and communicating with perspective buyers is called
A. Conduct
B. Contact
C. Research D. Connection.
ANSWER: B
137. The advertisement must be genuine and accurate creates ————– values
A. Conviction value
B. Attention value
C. Instinctive value
D. Educative value
ANSWER: A
138. __________ is an online advertisement that pops up between changes on a
website
A. border.
B. plunge.
C. boarder.
D. interstitial.
ANSWER: B
139. Websites upon which members can congregate online and exchange views on
issues of common interest are known as ______________. A. e-marketing.
B. web communities.
C. web casts.
D. virtual communities.
ANSWER: A
140. The combination features of a supermarket and a general merchandise store is
———–
A. Hyper market
B. E-market
C. Share market
D. Co-operative market
ANSWER: A
141. E-marketing is best seen as _______. A.
the same as e-commerce.
B. equivalent to e-business.
C. broader than e-business.
D. a subset of e-business.
ANSWER: D
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

MCQ - Question Bank with Answer
Advance Marketing Management II (MCQ)
1. Marketing utility consists of ________. A.

Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
ANSWER: D
2. A place for buying and selling activities is called ________. A.
Market.
B. Marketing.
C. Market research.
D. Market information.
ANSWER: A
3. The exchange value of a good service in terms of money is_________. A.
Price.
B. Product.
C. Buying.
D. Selling.
ANSWER: A
4. Selling the same product at different prices is known as________. A.
Price lining.
B. Dual pricing.
D. Monopoly pricing.
ANSWER: B
5. The words used to convey the advertisement idea is ____________. A.
Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget ANSWER: C
6. Advertisement promotes_________. A.
. Purchases.
B. Production.
C. Sales. D. Price.
ANSWER: C
7. Agricultural products are_________. A.
Perishable.
B. Highly priced.
D. Heterogeneous goods
ANSWER: D
8. The social aspect of marketing is to ensure_________. A.
Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
ANSWER: C
9. The orange juice manufacturers know that orange juice is most often consumed in the
mornings. However, they would like to change this and make the drink acceptable during other
time periods during the day. Which form of segmentation would they need to work with and
establish strategy reflective of their desires? A. Gender segmentation.
B. Benefit segmentation C.
Occasion segmentation.
D. Age and life cycle segmentation
ANSWER: C
10. The typical method of retail operation used by supermarkets and catalog showrooms is
called:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
ANSWER: C
11. Marketing creates profit by creating _____ to the buyer. A.
Value. B. Money. C. Product. D. Price. ANSWER:
A
12._____ needs the interest of the buyer.
A. Product. B. Sales. C. Production. D. Manufacturing.
ANSWER: A
13. _____ includes the configuration of benefits, value, cost and satisfaction A.
Demand. B. Innovation. C. Creativity. D. Invention. ANSWER: D
14. All companies strive to build _____ strength.
A. Brand. B. Image. C. Customer. D. Employee ANSWER: A
15. Which one of the following is not one of the P s of marketing? A. Product.
B. Price. C. Place. D. Production. ANSWER: D
16. . Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs. B. Marketing. C. Selling. D. Behaviour.
ANSWER: A
17. A _____ is a trade of vale between two or more parties.
A. Transaction. B. Exchange. C. Transfer. D. Prospecting.
ANSWER: A
18. Which concept holds that consumers will not buy enough of organizations product unless it
takes large scale selling and promotion effort?
A. Marketing. B. Selling. C. Production. D. Product. ANSWER: B
19. _____ includes that other company s offering similar products & services to the same
customer at similar prices.
A. Supply Chain. B. Competition. C. Product. D. Price
ANSWER: B
20._____ consists of a group of customers who share a similar set of wants
A. Micro Marketing B. Mass Marketing. C. Market Segment. D. Market targeting. ANSWER: A
21. The starting point for discussing segmentation is _____.
A. Segregation. B. Positioning. C. Both. D. None ANSWER: A
22. Need become _____ when they are directed to specific objects that might satisfy the need.
A. Wants B. Needs C. Demand. D. Flexibility. ANSWER: A
23. A marketer is someone seeking a response from another party called _____. A.
Marketer. B. Prospect. C. Supplier. D. Distributor.
ANSWER: B
24._____ are wants for specific products that are backed up an ability and willingness to buy
them.
A. Demand. B. Wants. C. Needs. D. Desire.
ANSWER: A
25. Which is intangible among the following?
A. Product. B. Services. C. Products & services. D. Sales.
ANSWER: B
26. _____emerges when people decide to satisfy and want through exchange. A.
Marketing. B. Sales. C. Purchase. D. Accounting.
ANSWER: B
27. _____ concept holds consumers will favour those products that offer the most
quality or performance.
A. Product. B. Selling. C. Production. D. Sales.
ANSWER: A
28.______ concept holds that consumers will favour those products that are conveniently
available in adequate quantity and affordable.
A. Product. B. Production. C. Selling. D. Buying.
ANSWER: B
29._____ concepts holds that consumers if left alone will ordinarily not buy enough of the
Organization s products.
A. Marketing. B. Product. C. Selling. D. Buying.
ANSWER: A
30. _____ involves managing demand, which in turn involves managing customer relationship.
A. Marketing management. B. Direct marketing.
C. Production management. D. Advertising. ANSWER:
A
31. At which stage in the International Trade Cycle does a country usually import foreign goods?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Saturation
stage.
ANSWER: B
32. Which stage of the product lifecycle is marked by falling costs and rising revenues?
A. Introduction stage. B. Growth stage. C. Maturity stage. D. Saturation stage.
ANSWER: D
33. The usual source for new products is_____. A.
Marketing research
B. R&D.
C. Accidental discoveries.
D. A variety of sources including customers, competitors, serendipity and formal processes
ANSWER: A
34. The term marketing refers to_____.
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
ANSWER: C
35. A brand is a _______.
A. Name. B. Term. C. Sign. D. A combination of all of the above.
ANSWER: D
36. A marketing philosophy summarized by the phrase a good product will sell itself is
Characteristic of the_________ period.
A. Production. B. Sales. C. Marketing. D. Relationship.
ANSWER: A
37. An organization with a______ orientation assumes that customers will resist purchasing
Products not deemed essential. The job of marketers is to overcome this resistance through
personal selling and advertising.
A. Production. B. Marketing. C. Relationship. D. Sales. ANSWER: B
38. In the relationship marketing firms focus on__________ relationships with__________. A.
Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers. D. Long term customers.
ANSWER: D
A. Distribution. B. Product. C. Target market. D. Pricing. ANSWER: C
40. The term marketing mix describes _____.
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm's marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
ANSWER: A
41. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely
associated with the marketing mix activity of _____.
A. Pricing. B. Distribution. C. Product development. D. Promotion.
ANSWER: D
42. A market with which of the following characteristics would generally be less competitive? A.
High barriers to entry.
B. Lots of potential substitutes exist.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
ANSWER: C
43. The process of anticipating future events and conditions and determining the best way to
achieve organizational objectives is known as_______.
A. Researching. B. Planning. C. Controlling. D. Managing.
ANSWER: B
44. Which one of the following best describes the present value of the stream of future profits
expected over the customer s life time purchase?
A. Customers Life time value. B. Suppliers Life time Value.
C. Company s life time value. D. Future value. ANSWER: A
45. Market expansion is usually achieved by_______.
A. More effective use of distribution. B. More
effective use of advertising
C. By cutting prices.
D. All of the above are suitable tactics.
ANSWER: B
46. The following are all major stages of a product life cycle except_____.
A. Sales decline. B. Market maturity. C. Market Introduction. D. Market Growth.
ANSWER: C
47. Techniques of sales promotions are _____.
A. Free samples. B. Free offers. C. Merchandising. D. All the above. ANSWER: D
48. A _____ is a set of segements sharing some exploitable similarity.
A. Over segment. B. Counter segment. C. Super segment. D. Selection segment.
ANSWER: A
49. The firm must consider whether investing in the segment makes sense givng the firm _____
and____.
A. Knowledge & objective. B. Objective & resource.
C. Knowledge & resource. D. None.
ANSWER: A
50. _____ and ____ are the major factors influencing the selection of suppliers. A.
Price and Quantity B. Price and Quality.
C. Price and Delivery. D. Quantity and Delivery.
ANSWER: C
a) Marketing b) Sales c) Publicity d) None of these
Ans: C
52. Copy testing is also known as
a) Pre Testing b) Copy writing c) concurrent testing d) Preview
Ans: A
53. Consumer promotion, trade promotion and ____ are the three forms of sales promotion
a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix
Ans: B
54. ______ media can give 24 hour exposure to the public eye.
a) Television b) Print c) Internet d) Flex Board
Ans: D
a) Advertisement b) Publicity c) Personal Selling d) Marketing
Ans: B
56. Which among the following is an example of Trade promotion?
a) Coupons b) Samples c) Push Money d) None of these
Ans: C
57. Which among the following is a Pull Strategy?
a) Trade promotion b) Consumer Promotion c) Sales Force Promotion d) None of these Ans:
B
58. If a company gives false message to the customers, it is known as
a) Obscene ads b) Subliminal ads c) Deception d) None of these
Ans: C
59. The strategy that encourages dealers and distributors to sell a product is known as
a) Push b) Pull c) Combination d) Marketing
Ans: A
60. Creating image of product in the minds of target group is called
a) Marketing b) positioning c) Branding d) Popularizing
Ans: B
61. The process of purchasing space in a media is
a) Media Spacing b) Media Scheduling c) Media Purchasing d) Media Buying Ans: D
a) Media Plan b) Media Schedule c) Media Time d) Media Space
Ans: B
63. Series of advertisement messages that share a single idea or theme is
a) Advertisement Campaign b) Advertisement Group
c) Advertisement Cluster d) Advertisement Series
Ans: A
64. Point of Purchase Ads are also known as
a) In-Store Advertising b) Built-in Advertising c) Green Advertising d) Stock Advertising Ans:
A
65. The specific carrier within a medium is called
a) Media Carrier b) Media Bus c) Media Van d) Media Vehicle
Ans: D
66. A series of actions that media planners take to attain the media objectives
a) Media Function b) Media Strategy c) Media Policy d) Media Option
Ans: B
67. The combination of media used for advertising in a target market is
a) Media Mix b) Market-Media Match c) Media Advertising d) Media Option Ans: A
68. Selection of most appropriate cost-effective medium in advertisement is
a) Media Buying b) Media Scheduling c) Media Purchasing d) Media Selection
Ans: D
69. Direct mail advertising sends messages through
a) Audio b) Video c) Mail d) None of these
Ans: C
70. Which of the following is more of personal medium of advertisement?
a) Internet Advertisement b) Broadcast Media c) Direct Mail Advertising d) Print Media Ans:
C
called
a)Advertisement Makers b) Advertisement Creators
c) Advertisement Developers d) Advertisement Agency
Ans: D
72. Which tool of the promotional mix consists of short-term incentives to encourage the
purchase or sale of a product or service?
a) advertising b) public relations c) direct marketing d) sales promotion Ans: D
73. If a company wants to build a good “corporate image,” it will probably use which of the
following marketing communications mix tools?
a) advertising b) public relations c) direct marketing d) sales promotion Ans: B
immediate response.
a) Personal selling b) Public relations c) Direct marketing d) Sales promotion Ans: C
a) advertising b) personal selling c) public relations d) sales promotion Ans: A
attracting consumer attention is best described as being which of the following? a)
advertising b) personal selling c) public relations d) sales promotion Ans: D
77. A __________ is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
a) push strategy b) pull strategy c) blocking strategy d) integrated strategy Ans: A
78. Which of the following strategies is usually followed by B2C companies with respect to
promotion strategy?
a) Push strategy b) Pull strategy c) Blocking strategy d) Integrated strategy Ans: B
79. Which of the following strategies is usually followed by B2B companies with respect to
promotion strategy?
a) Push strategy b) Pull strategy c) Blocking strategy d) Integrated strategy Ans: A
80. Marketing management must make four important decisions when developing an advertising
program. All of the following would be among those decisions EXCEPT: a) Setting advertising
objectives. b) Conducting advertising culture audit
c) Setting the advertising budget. d) Developing advertising strategy.
Ans: B
81. The first step in developing an advertising program should be to:
a) Set advertising objectives. b) Set the advertising budget.
c) Evaluate advertising campaigns. d) Develop advertising strategy.
Ans: A
82. A specific communication task to be accomplished with a specific target audience during a
specific period of time is called an:
a) Advertising campaign. b) Advertising objective.
c) Advertising criterion. d) Advertising evaluation.
Ans: B
83. Which of the following WOULD NOT be one of the primary advertising objectives as
classified by primary purpose?
a) to inform b) to persuade c) to remind d) to make profits
Ans: D
84. __________ is used heavily when introducing a new product category.
a) Persuasive advertising b) Inferential advertising
c) Reminder advertising d) Informative advertising
Ans: D
85. Keeping consumers thinking about the product is the objective for which type of advertising?
a) Informative advertising. b) Psychological advertising.
c) Reminder advertising. d) Persuasive advertising.
Ans: C
86. Determining the promotion budget on the basis of financial availability of capital is
characteristic of which of the following budget methods? a) Affordable method b)
percentage-of-sales method
c) competitive-parity method d) objective-end-task method
Ans: A
87. Setting the promotion budget so as to match the budgets of the competitors is characteristic
of which of the following budget methods?
a) Affordable method b) Percentage-of-Sales method
c) competitive-parity method d) Objective-end-task method
Ans: C
88. _____are vehicles or channels through which the advertising messages are transmitted to
target consumers so that the desired action may be induced at the consumer level
a) advertisement media b) advertisement copy c) advertising layout d) teaser advertisements Ans
:A
89. _____ is a plan of presenting the message in a more specific and compact form within the
advertising space available to the target consumers
a) advertisement media b) advertisement copy
c) advertising layout d) teaser advertisements
Ans: C
90. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
a) Pre- test b) Post- test c) Concurrent test d) Marginal test
Ans: D
91. All of the following methods are considered to be concurrent testing methods EXCEPT:
a) consumer diaries b) co-incidental surveys c) readability studies d) electronic devices Ans:
C
92. The central theme of an advertisement that motivates the consumer to make a purchase
decision is?
a) Advertising appeal b) Advertisement script c) Slogan d) Headline
Ans: A
93. The aggregate of all the factors which arouse the needs of customers and guide them in final
selection is called?
a) Advertising appeal b) Advertising media c) Advertisement d) Buying motive
Ans: D
94. Which among the following is not an essential of advertising appeal?
a) It must be conceptually sound b) It must be interesting
c) It must be economical d) It must be complete Ans:
C
95. The type of appeal which is related to a person‟s psychological and social needs for
purchasing products and services?
a) Rational appeal b) Emotional appeal c) Moral appeal d) Humour appeal Ans: B
96. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?
a) Rational appeal b) Beauty appeal c) Sex appeal d) Emotional appeal
Ans: B
97. The content and context of a message contained in an advertisement is called?
a) Ad copy b) Script c) Body d) Advertising appeal
Ans: A
98. An Ad copy which informs the target group the fact that the manufacturer is established
enough to give them the right goods is?
a) Institutional copy b) straight selling copy c) Educational copy d) expository copy
Ans: A
99. Searching and identifying potential buyers for a product is ___
a) Selling b) Prospecting c) Compelling d) Canvasing
Ans: B
100. If a copy tells openly and directly all the features of a product or a service with the help of
suitable pictures, photos and diagrams to impress a customer, it is called?
a) descriptive copy b) educational copy c) straight selling copy d) expository copy Ans: D
101. An Ad copy that uses the endorsement of a satisfied customer?
a) comparative copy b) reminder copy c) expository copy d) testimonial Ad copy Ans: D
102. Which among the following is the right sequence of copywriting process?
a) planning, research, organisation, writing, checking, proof reading, editing, revision
b) research, planning, organisation, writing, checking, proof reading, editing, revision
c) planning, research, organisation, writing, checking, editing, proof reading, revision
d) research, planning, organisation, writing, checking, editing, proof reading, revision
Ans: A
Statement 1: Two major dimensions of advertising are message creation and message
dissemination
Statement 2: Message creation is meaningful once the advertisement is created. a)
Ans: C
Statement 1: Media planning refers to series of decision involving delivery of messages to the
target audience
Statement 2: The central theme of media planning is message dissemination. a)
Ans: A
Statement 1: Media planning starts with analysis target audience
Statement 2: Media strategy is concerned with the selection of appropriate media)
Ans: B
Statement 1: Print media is the oldest and basic forms of mass communication.
Statement 2: Print media can make a faster delivery than broadcast media) a)
Ans: C
Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase
Statement 2: It is similar to window dressing.
c) Only Statement 1 is correct d) Only statement 2 is correct Ans: C
108. Which among the following is not a function of ad agency? a)
Conduct market analysis b) Develop advertising plans
c) Develop media strategy d) Collect feedback from target audience.
Ans: C
109. Which among the following is not an objective of advertising research? a)
Improve the efficiency of an ad b) Develop advertising plans
c) Evaluate impact of an ad d) To avoid wastage of money
Ans: B
Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is
appealing to target group
Statement 2: It is also known as copy testing.
Ans: B
111. Showing the product in a picture as being bigger than it actually is an
example of a) Deception b) Subliminal Ads c) Obscene ads d) Challenging
Ans: A
112. _____ is a self-regulatory voluntary organization of the advertising
industry a) Securities and Exchange Board of India b) Reserve Bank of India (RBI)
c) Medical Council of India d) Advertising Standards Council of India (ASCI) Ans:
D
113. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights a)
Advertising clutter b) Corporate Social Responsibility
c) Advertising revolution d) Mass advertising Ans:
B
114. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____ a)
Subliminal ads b) Misleading c) Obscene d) Appealing
Ans: A
115. Axe body spray ads are examples of _____
a) Obscene advertisements b) Deception c) Subliminal d) Rational appeal Ans: A
116. The large volume of advertising in a society is known as ____
a) Advertising clutter b) Deception c) Mass advertising d) Large scale advertising
Ans: A
117. It is criticized that advertising causes people to give too much importance to _______ a)
Fashion b) Material goods c) Cost of product d) Standard of living
Ans: B
118. Advertising is an important source of revenue to ____
a) Advertisers b) Public c) Media d) Government
Ans: C
119. Advertisement aims at _________
a) Product selling b) Marketing c) Customer relations d) Mass communication
Ans: D
120. __________ is directed towards consumers and traders with the intention to increase
immediate or short term sales.
a) Advertising b) Direct selling c) Sales Promotion d) Publicity
Ans: C
121. The basic objective of push strategy is to encourage the
___________ a) Consumer b) middlemen c) Producer c) Public
Ans: B
122. A pull sales promotion strategy concentrates on the __________
a) Consumer b) middlemen c) Producer c) Sales force
Ans: A
123. The sales promotion strategy which concentrates on the
middlemen and consumers is known as______________
a) Pull Strategy b)Combination strategy c) Sale force Strategy d) Push Strategy Ans: B
124. Couponing is an example of________________

c) Sales Force Promotion Technique d) Dealer Promotion Technique
Ans: A
125. The reduction in the price of a product for a short span of time is known as___________ a)
Rebate b) Free Offer c) Price off offer d)Trade offer
Ans: C
126. ______ is a non-paid form of promotion
a) Advertising b) Direct Marketing c) Sales Promotion d) Publicity
Ans: D
127. ________ is the oral communication with potential buyers of a product with the intention of
making a sale.
a) Personal Selling b) Direct Marketing c) Sales Promotion d) Publicity Ans: A
128. __________ is the sum total of values, assets and liabilities generated by a branded product
over a period of time.
a) Brand loyalty b) Brand association c) Brand Equity d) Brand awareness
Ans: C
129. ____________ is a measure of attachment that a consumer has to a brand. a) Brand loyalty
b) Brand association c) Brand Equity d) Brand awareness
Ans: A
130. Communication activities which provide incentives to consumer is known as_________ a)
Advertising b) Direct Marketing c) Sales Promotion d) Publicity
Ans: C
131. Merchandise allowance is a __________ technique.
c) Sales Force Promotion Technique d) Pull Promotion Technique
Ans: B
132. The additional amount of money consumers are willing to pay for a brand is known
as ___ a) Brand loyalty b) Brand association c) Brand Equity d) Brand awareness
Ans: C
133. Sales persons who want for the sales to come to them is known as a) Transactional b)
Closers c) Relational d) Consultants
Ans: A
134. The process which consists of six stages; prospecting, preapproach, approach,
presentation, close, and follow-up is called the:
a) Product Marketing Process b) Direct Marketing process
c) Personal selling process d) Purchase decision process
Ans: C
135. Excuses for NOT making a purchase commitment or decision are called a)
Constraints b) Interventions c) Troubles d) Objections
Ans: D
136. The final stage in the personal sales process is the stage
a) Follow-up b) Assumptive close c) Trial Close d) Presentation
Ans: A
137. AIDA stands for Awareness, ______, Desire and _____.

a) Interest; Action b) Idea; Approach c) Intensity; Appeal d) Involvement; Appeal Ans: A
138. A consumer contest is an example of _____.
a) Personal Selling b) Sales Promotion c) Advertisement d) Indirect Selling
Ans: B
139. Avon, Amway, and Tupperware use which of the following forms of channel distribution?
c. forward channel d. fashion channel
Ans: A
140. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of
the following distribution channel forms?
c. horizontal channel d. synthetic channel Ans:
B 141. The benefits of marketing channels
are………..
(a) Cost saving (b) Time saving (c) Financial support given (d) All of above Ans: D
142. ________________ is a marketing channel that has no intermediary levels. a.
direct marketing channel b. indirect marketing channel
c. forward channel d. hybrid channel
Ans: A
143. Which of the following is not a promotion mix?
A. Sales promotion. B. Personal selling. C. Forecasting. D. Advertising
ANSWER: C
144. Two main components of sales promotion are ______.
A. Trade promotion and consumer promotion. B. marketing promotion and sales promotion.
C. Consumer promotion and marketing promotion. D. none. ANSWER:
C
145. Marketing and selling are _____.
A. Same. B. Different. C. Almost same D. Fully varies. ANSWER: B
146. _____is not a part of the external marketing environment.
A. Political. B. Legal. C. Product. D. Socio cultural.
ANSWER: C
147. The middlemen who do not take any title to goods
A. Retailer. B. Wholesaler. C. Agent. D. Commission houses.
ANSWER: C
148. ____ are the basic human requirements
A. Needs. B. Wants. C. Luxuries. D. Offerings. ANSWER: A
149. The direct channel has the limitation of _____.
A. Market exploitation. B. Communication. C. Control. D. Cost .
ANSWER: D
150. This marketing component is most likely to be standardized_____
A. Brand . B. Price. C. Advertising. D. Distribution. ANSWER: A
MCQsMarketingManagement
1.Goodsthatconsumerpurchaseonaregularbasisare:
A.Conveniencegoods
B.Shoppinggoods
C.Specialtygoods
D.Unsoughtgoods
2.Thedepthofaproductmixreferstohowmanyvariantsareofferedofeach
productintheline.IfCrestcomesinthreesizesandtwoformulations(regular
andmint),Cresthasadepthof________
A.Two
B.Six
C.Four
D.Noneofthese
3.Thenumberofproductlinesacompanycarriesiscalled
A.Productrange
B.Productmixdepth
C.Productmixwidth
D.Productlinelength
4.Whenamarketerplansitsofferingandaddressesfivekeyproductlevelsforming a________
A.Customervaluehierarchy
B.Companyvaluehierarchy
C.Marketvaluehierarchy
D.Noneoftheabove
5.Atthefifthlevel,marketergetsa__________thathasallthetransformationsand
augmentationstheofferingorproductmightundergointhefuture.
A.Expectedproduct
B.Augmentedproduct
C.Basicproduct
D.Potentialproduct
6.The“simplicitytooperateandeasytounderstand”productisconcernedwithits followingaspect:
A. Functionalaspect
B. Operationalaspect
C. Durabilityaspect
D. Aestheticaspect
7.Theproductlinestretchinginwhichcompanyservesmiddlemarket,toenterin
lowpricedproductaswellashighpricedproductlineiscalled__________.
A.Left-marketstretch
B.Down-marketstretch
C.Up-marketstretch
D.Two-waystretch
8.ThetechniqueaccordingtowhichtheCompanycanlengthenproductlinebeyond
thecurrentcarryingrangeofproductsisclassifiedas__________.
A.Lineconsistency
B.Linestretching
C.Linefilling
D.Linedepth
9.Whichofthefollowingisnotthestageofnewproductdevelopment?
A.IdeaGeneration
B.BusinessAnalysis
C.TestMarketing
D.MarketSegmentation
10.New-productdevelopmentstartswith_____.
A.Ideascreening B.
Ideageneration
C.Conceptdevelopmentandtesting
D.Marketingstrategydevelopment
11.A_____isadetailedversionoftheideastatedinmeaningfulconsumerterms.
A.Productidea
B.Productconcept
C.Productimage
D.Testmarket
12._____callsfortestingnew-productconceptswithgroupsoftargetconsumers.
A.Conceptdevelopment
B.Concepttesting
C.Ideageneration
D.Ideascreening
13. _____involvesareviewofthesales,costs,andprofitprojectionsforanew
producttofindoutwhethertheysatisfythecompany'sobjectives.
A.Ideageneration
B.Ideascreening
C.Businessanalysis
D.Conceptdevelopmentandtesting
14.Brandconceptnotincludes_____
A.Digitalmarketing
B.Brandname
C.Brandidentityandvalue
D.Brandpersonality
15.Visualtradenamethatrecognizedbrandis_____
A.Logo
B.Customer
C.Sounds
D.Slogan
16.Formedbymanagementforcustomerandforfirmthroughbrandsis_____
A.Value
B.Price
C.Cost
D.Rate
17.Thefirmusesanyexistingbrandtointroduceinmarketasanewproduct,thebrand isclassifiedas
1.Brandextension
2.Sub-brand
3.Parentbrand
4.Productextension
18.Theparentbrandifitisassociatedwithmultipleproductsinbrandextensionis called
1.Familybrand
2.Productextension
3.Sub-product
4.Parentcompany
19.Marketerscanapplyabrandingon
A.Physicalgood
B.Aservice
C.Astoreandorganization
D.Alloftheabove
20.Whatismoreimportantinbrandequity?
A.Quality
B.Quantity
C.Customerperception
D.Noneoftheabove
21.Everydaylowpricingtakesplaceat_____
A.Retaillevel
B.Wholesalelevel
C.Bothaandb
D.Noneoftheabove
22.Ingoingratepricinganorganizationbasesitspricebasedon_____
A.Consumerspreferences
B.Competitorsprice
C.Selfdecision
D.Noneoftheabove
23.Whilesettingtheprice,marketers_____
A.Selectthepricingobjective
B.Estimatedemand
C.Analysiscompetitorscost,offersandprices
D.Alloftheabove
24.Ifcompaniesfaceintensecompetitionandplaguedwithover-capacity,thepricing objectiveis _____
A.Survival
B.Maximumcurrentprofit
C.Maximummarketshare
D.Noneoftheabove
25.Productqualityleadershipisbasedon
A.Highqualityandlowpricing
B.Highqualityandpremiumpricing
C.Lowqualityandpremiumpricing
D.Noneoftheabove
26.Thisisthecostofplant,equipmentandmachineryownedbyabusiness:
A.Productassets
B.Movingassets
C.WorkingCapital
D.Fixedcapital
27.Thesensitivityofbuyerstopricechangesintermsofthequantitiestheywillbuyis referredtoas:
A.Elasticdemand
B.Inelasticdemand
C.Unitarydemand
D.Thepriceelasticityofdemand
28.Anappropriatepricingstrategyforanewproducttobeintroducedinthemarketwill be_____
A.Average/Marginalcost-pluspricing
B.Skimming/Penetrationpricing
C.Product-linepricing
D.differentialpricing
29.Priceistheonlyelementinthemarketingmixthatproduces:
A.Fixedcost
B.Expense
C.Variablecost
D.Revenue
30. pricingistheapproachofsettingalowinitialpriceinordertoattracta
largenumberofbuyersquicklyandwinalargemarketshare.
A.Skimming
B.Penetration
C.Psychological
D.Costbased
31.Markuppricingisalsocalledas__________.
A.Costpricing
B.Marginalpriced
C.Costpluspricing
D.Costbasedpricing
32.__________pricinginvolvesthecompanyindecidinghowtopriceitsproductsto
differentcustomersindifferentlocationsandcountries.
A.Psychologicalpricing
B.Going-Ratepricing
C.Sealed-Bidpricing
D.Geographicalpricing
33.Thefactorsinsettingpricingpolicyare:
A.Selectingthepricingobjective
B.Determiningdemand
C.Estimatingcost
D.Alltheabove
34.Theassistantcategorymanagerwastoldtousecost-pluspricingtoevaluatethe
profitpotentialofnewproducts.Thisinvolves
A.settingpricestoreachaspecificrateofreturn
B.Addingastandardmarkuptothecostoftheproduct
C.Pricingproductswiththebuyer'ssenseofvalueinmind
D.Basingthepricesonwhatthecompetitioncharges
E.Calculatingabreak-evenanalysis
35.Demandisdeterminedby
A.Priceoftheproduct
B.Relativepricesofothergoods
C.Tastesandhabits
D.Alloftheabove
36.Valuepricingfocuseson
A.Lowprice
B.Highquality
C.Bothaandb
D.Noneoftheabove
37.InSealedbidauctionssupplierscansubmitonly
A.Onebid
B.Manybids
C.Depends
D.Noneoftheabove
38.Marketerssetthepriceofaproductorserviceina______stepprocedure.
A.Four
B.Five
C.Six
D.Noneoftheabove
39.Productqualityleadershipisbasedon
A.Highqualityandlowpricing
B.Highqualityandpremiumpricing
C.Lowqualityandpremiumpricing
D.Noneoftheabove
40.______Pricingoccurswhenacompanysellsaproductorserviceattwoormore
pricesthatdonotreflectapromotionaldifferenceincosts.
A.Promotionalpricing
B.Psychologicalpricing
C.Discriminatorypricing
D.Value-pricing
41.Thistypeofsellersellstheproducttotheendcustomers:
A.Wholesaler
B.Retailer
C.Manufacturer
D.oneoftheabove
42.Whichofthefollowing4Psofmarketingmixinvolvesdecisionsregardingchannels
coverage,assortments,locations,inventoriesortransports?
A.Product
B.Price
C.Place
D.Promotion
43.Flipkart,Amazonareexamplesof_______.
A.Departmentalstores
B.Chainstores
C.Co-operativestores
D.Onlinestores
44.Whichofthefollowingtakesplaceatretailer’send?
A.Promotion
B.Placing
C.Pricing
D.Exchange
45.ManufacturerConsumerisanexamplefor______levelchannel.
A.Zero
B.One
C.Two
D.Three
46.ManufacturerWholesaler Retailer Consumerisanexample for______levelchannel.
A.Zero
B.One
C.Two
D.Three
47.ManufacturerRetailer Consumerisanexamplefor______level channel.

A.Zero
B.One
C.Two
D.Three
48.______sellstotheultimateconsumer.
A.Wholesaler
B.Agent
C.Retailer
D.Noneoftheabove
49.Avon,Amway,andTupperwareusewhichofthefollowingformsofchannel distribution?
A.Directmarketingchannel
B.Indirectmarketingchannel
C.Forwardchannel
D.fashionchannel
50.Whenthemanufacturerestablishestwoormorechannelscateringtothesame market,then...............occurs.
A.Verticalchannelconflict
B.Horizontalchannelconflict
C.Multichannelconflict
D.Noneoftheabove
51.Transportingandstoringgoodsispartofwhichofthefollowingmarketingchannel functions?
A.Negotiation
B.Physicaldistribution
C.Contact
D.Matching
52.Withrespecttoachannelofdistribution,thenumberofintermediarylevelswithin
thechannelindicatesthe____________ofachannel.
A.Width
B.Depth
C.Length
D.Similarity
53.WhatisthefullformofVMS?
A.Velocitymovingsystem
B.Verticalmarketingsystem
C.Verticalmovingsystem
D.Verymoveablesystem
54.WarehouseManagementdoesnotincludeA.Spacedetermination
B.Stocklayout
C.Stockdesign
D.Orderpickingprocedure
55.DSAMeans‐
A.DistrictsalesAuthority
B.DirectSellingAgent
C.DistributorandSalesagent
D.Noneofthese
56.Telemarketingisaformof_________
A.IndirectMarketing
B.FieldMarketing
C.VirtualMarketing
D.DirectMarketing
57.WhatisM‐marketing?
A.MobileMarketing
B.ManagementMarketing
C.ModelMarketing
D.ModernMarketing
58.Whatarespecialtystores?
A.Storesthatspecializesinelectronicgoodsonly.
B.Storesthatspecializesinasinglelineofgoodswithadeepassortmenttogive
widerchoicetocustomers.
C.Storesthataremanagedbyhawkers,peddlers,streetvendors.
D.Storesthatoffergreatshoppingconveniencetocustomers.
59.Thepromotion“P”ofmarketingisalsoknownas________.
A.ProductDifferentiation
B.Distribution
C.Cost
D.Communication
54.______involvesmasscommunication.
A.Personalselling
B.Salespromotion
C.Advertising
D.Publicity
55.AIDAStheoryofsellingisrelatedto______. A.Personalselling
B.Salespromotion
C.Advertising
D.Publicity
56.______involvesafacetofaceoralpresentation.
A.Personalselling
B.Salespromotion
C.Advertising
D.Publicity
57._______involvespaidformofnonpersonalpresentationandpromotionofideas.
A.Personalselling
B.Salespromotion
C.Advertising D.Publicity
58.Freesamplesaregiventoconsumersincaseof______.
A.Personalselling
B.Salespromotion
C.Advertising
D.Publicity
59.Samples,coupons,contestsarepartof______.
A.Personalselling
B.Salespromotion
C.Advertising
D.Publicity
60.______arrangedatexhibitionsortradefairencouragesthebuyerstotryandbuythe product.
A.Samples
B.Coupons
C.Contests
D.Demo
61.Theshorttermbenefitgiventothecustomerstoattractmorecustomersiscalled:
A.Salespromotion
B.Inboundpromotion
C.Outboundpromotion
D.Organizationalpromotion
62.PromotionmixincludesSalesPromotion,PersonalSelling,Advertisingand
A.Marketing
B.Sales
C.Publicity
D.Noneofthese
63.Itispopularlyknownasfreeformofpromotion
A.Advertisement
B.Publicity
C.PersonalSelling
D.Marketing
64.Thestrategythatencouragesdealersanddistributorstosellaproductisknownas:
A.Push
B.Pull
C.Combination
D.Marketing
65.Theplanthatshowtime,dateandfrequencyofanadvertisementis
A.MediaPlan
B.MediaSchedule
C.MediaTime
D.MediaSpace
66.PointofPurchaseAdsisalsoknownas
A.In-StoreAdvertising
B.Built-inAdvertising
C.GreenAdvertising
D.StockAdvertising
67.Independentorganizationofcreativepeopleforadvertisementandpromotional toolsare
Called:
A.AdvertisementMakers
B.AdvertisementCreators
C.AdvertisementDevelopers
D.AdvertisementAgency
68._____isdirectcommunicationswithcarefullytargetedindividualconsumersto obtainan
immediateresponse.
A.Personalselling
B.Publicrelations
C.Directmarketing
D.Salespromotion
69.Whichofthefollowingpromotionalformsisoftendescribedasbeingtoo impersonalandonlyaone-
waycommunicationform?
A.Advertising
B.personalselling
C.publicrelations
D.salespromotion
70.Thepromotiontoolthatmayincludecoupons,contests,premiums,andother
meansofattractingconsumerattentionisbestdescribedasbeingwhichofthe following?
A.Advertising
B.personalselling
C.publicrelations D.salespromotion
71.AIDAstandsfor:
A. Attention,Interest,DiligenceandAction
B. Attention,Interest,DesireandAversion
C. Attention,Innovation,DistinctionandAversion
D. Attention,Interest,DesireandAction
72.Whichtermispreferredbymostmarketingpractitionerstorefertothecollectionof
advertising,salespromotions,publicrelations,eventmarketing,andother communicationdevices?
A.Marketingpromotion
B.Salespromotion
C.Marketingcommunications
D.Integratedmarketingcommunications
73.Marketingcommunicationsisusedbywhichtypeoforganization?
A.business-to-businessorganizations
B.consumermarketingorganizations
C.Not-for-profitorganization
D.Allofthesearecorrect
74.Accordingtoconsumerpromotiontechniques,thecashrefundsarealsoclassified as:
APricepacks
B.Sweepstakes
C.Pointofpurchasepromotions
D.Cashrebates
75.Theseriesofstepsthatmustbefollowedbysalespeopleisclassifiedas
A.Marketingprocess
B.Sellingprocess
C.Intermediationprocess
D.Nominalprocess
76.Agooddefinitionof________wouldbethatitconsistsofdirectconnectionswith
carefullytargetedindividualconsumerstobothobtainanimmediateresponseand
cultivatelastingcustomerrelationshipsA.Advertising
B.Directmarketing
C.Salespromotion
D.Publicrelations
77.WhichofthefollowingisNOTanimportantcomponentofPROMOTIONALMIX‘?
A.Advertising
B.Personalselling
C.SalesPromotion
D.Publicity
E.TotalqualityManagement
78.Advertisingisanon‐personalmasscommunicationbyan_____________sponsor.
A.Unidentified
B.Identified
C.Powerful
D.Spontaneous
79.Telemarketingisaformof_________
A.IndirectMarketing
B.FieldMarketing
C.VirtualMarketing
D.DirectMarketing
80.Givingfreesamplestothecustomersisapartof_________strategy.
A.Internetmarketing
B.Salespromotion
C.Advertising
D.Publicity
81.Amarketingplandoesnothavetobe
A. Simple
B. Clear
C . Complex
D. Lengthy
E. Both (C ) and (D)
82 . A marketingplanisthecollectionofspecific
A. Products
B. Markets
C . Staffs
D. Actions
E. Noneofthese
83 . T hemarketingplanningprocessincludes
A. Goalsetting
B. Analyzingthecurrentsituation
C . Creatingthemarketingstrategy
D. Allocatingmarketingresourcesandmonitoring
E. Alloftheabove
84 . Analysingthecurrentsituationincludes :
A. Marketingaudit
B. SWOTAnalysis
C . Marketingassumption
D. Alloftheabove
85 . Marketcontrolprocessconsists :
A .FormationofPerformancestandards
B. PerformanceAppraisal
C . CorrectingDeviations
D.Alltheabove
85.Whatarethemeansbywhichlongtermobjectiveswillbeachieved?
A.Strategies
B.Policies
C.Strength
D.Opportunities
86.Marketingstrategyisa--------------typeofstrategy.
A.Businesslevel
B.Unitlevel
C.Corporatestrategy
D.Functionalstrategy
86.Fourtypesofmarketingcontrolneededbycompaniesareannual-plancontrol,
profitabilitycontrol,strategiccontroland--------------
A.Effectivecontrol
B.Efficiencycontrol
C.Extremecontrol
D.Noneoftheabove
87.Toexaminewhethertheplannedresultsarebeingachievedisthepurposeof--------------Control.
A.Annual-plancontrol
B.Profitabilitycontrol
C.EfficiencyControl
D.Strategiccontrol
88.--------------approachisacomponentofstrategiccontrol
A.Salesforce
B.salesanalysis
C.segment
D.Marketingaudit
89.-------------presentsabriefoverviewoftheproposedplan.
A.Marketingstrategy
B.Controls
C.Actionprograms
D.Executivesummary
90.--------------indicateshowtheplanwillbemonitored.
A.Objectives
B.CurrentmarketingSituation
C.Controls
D.Actionprograms
91.Businessstrategicplanningstartswith----------------
A.SWOTAnalysis
B.BusinessMission
C.GoalFormulation
D.FeedbackandControl
92.ExternalEnvironmentanalysisincludes A.Strengths
B.Threats
C.Opportunities
D.BothBandC
93.Aspeculativebusinessis------------inmajoropportunitiesandlowinmajorthreats.
A.High
B.Low
C.Medium
D.BothBandC
94.Eachproductlevelmustdevelopa--------------------forachievingitsgoals.
A.Marketingstrategy
B.Marketingplan
C.Executivesummary
D.Actionprogram
95.Marketingobjectivesdoesnotincludecriteria:
A.Hierarchicalarrangement
B.StatedQuantatively
C.Realistic
D.Inconsistent
96.-----------indicatewhatabusinessunitwantstoachieve;strategyisagameplanfor gettingthere.
A.Actions
B.Development
C.Goals
D.Implementation
97.MarketingauditisComprehensive,Systematic,Independentand--------
A.Profitable
B.Periodic
C.Strategic
D.Goaloriented
98.-----------------isapartofMarketingSystemsAudit
A.MarketingControlsystem
B.Markets
C.FormalStructure
D.Strategy
99.Efficiencycontrolmanagesthesalesforce,advertising,salespromotionand--------------.
A.Distribution
B.Profitability
C.Marketshareanalysis
D.Strategy
100.Theethicalandsocialresponsibilityreviewisrelatedto:
A.Consumerbehavior
B.Marketingaudit
C.Profitabilitycontrol
D.Marketingcontrol
Marketing Management Multiple Choice Questions and Answers
1. The term marketing mix was coined by __.
Ans: Neil H. Borden
2. __ categorised the components of the marketing mix into the universally recognized 4 Ps of
marketing – Product, price, place and promotion.
Ans: E. Jerome McCarthy
3. __ contributed to the mix by adding an additional 3 Ps to the existing mix – People, process and
physical evidence.
Ans: Boom and Bitner
4. __ normally refers to the goods or services offered by a company which satisfies the needs or
wants of a customer.
Ans: Product
5. While preparing the product mix, it is important to communicate the core benefit of the product
to the consumer. (True /False)
Ans: True
6. The various types of differentiation based strategies are _, __and ___.
Ans: Differentiation based on the product, Differentiation based on distribution and Differentiation
based on the promotion
7. The factors which affect an organisation’s environment can be of 2 types:– __ and __. Ans:
Controllable factors and uncontrollable factors
8. Preparing the marketing budget involves__, _, __ and ___.
Ans: Sales forecasting, budgeting, expenses and profit planning

9. The examples of marketing information that can be used for control are Information on
marketing objectives and goals, Information on actual performance in the market, and
Information on threats and opportunities.
(True /False)
Ans: True
10. What adds the value of time and place utility in the supply chain? Ans: Logistics
11. Product refers to the physical entity offered by the company to its customers, which is a
combination of __ and __ qualities.
Ans: Tangible and intangible
12. The product may be intangible, in the form of __
Ans: Services
13. Consumer Goods are meant for final consumption by consumers and not for sale. (True /False)
Ans: True
14. Product planning starts with the creation of product __.
Ans: Ideas
15. Which of the following is not the source of product ideas?
a) Research and development personnel
b) Marketing personnel
c) Associated companies in other countries
d) Accountants
Ans: d) Accountants
16. __ is also known as a dual package.
Ans: Re-use package
17. After-sale services refer to various services rendered by a business firm to its customer after the
sale of goods is affected. (True /False)
Ans: True
18. The practice of placing several units in one container is known as __. Ans: Multiple packaging
19. Which of the following is NOT the strategy of product mix?
a) Expansion of Product mix
b) Contraction of Product mix
c) Alteration of existing products
d) Pricing the product
Ans: d) Pricing
20. A major decision in product policy is related to the managing of __.
Ans: The product mix
21. In the __ stage, the sales are at a peak and a further increase is not possible. Ans: Saturation
22. When __ starts declining, buyers go for a newer and better product. Ans: Sales
23. __ is the first stage in the life of a product.
Ans: Introduction
24. A __ is the symbol of the brand represented as a picture

Ans: Logo
25. The brand name or logo should not be used generically or commonly, as this leads to the dilution
of the brand value. (True /False)
Ans: True
26. The brand name and logo should be chosen so that it cannot be registered and protected legally.
(True /False)
Ans: False
27. In an __ brand type, there is no relationship between the brands of a company, as each brand is
promoted differently and independently.
Ans: Individual
28. __ denotes the grouping of different products under a single brand.
Ans: Umbrella brand
29. The type of branding used for introducing new products in an existing lineup, is called as _ a.
Individual brand
b. Umbrella brand
c. Private Label
d. Family brand
Ans: (d) Family brand
30. Branding helps the firm to establish __, as it aids in repeat sales and creates the market for the
product.
Ans: Market control
31. USP stands for __ and is an important advantage of branding
a. Unique Selling Proposition
b. Unequal Selling Pitch
c. Unidentified Shuttle Position

d. Unmanned Space Probe
Ans: (a) Unique Selling Proposition
32. The cost of advertising and promotions can increase the retail price of products by _ to __% Ans:
20 to 25%
33. The concept that the brand must be positioned in a manner that it occupies a particular space in
the consumer’s mind continuously is called __.
Ans: Renting mind space
34. According to Martin Roll, the three components of brand equity are _, __ and ___. Ans:
Customer knowledge, customer preference and financial potential
35. __ can be defined as the intrinsic value of the brand, expressed in the value of money that the
customer is willing to pay for choosing the brand over its competition.
Ans: Brand equity
36. Expand ROI – __.
Ans: Return on Investment
37. The influencing factors for a price decision can be divided into Internal Factors and __. Ans:
External factors
38. Which of these determines revenue?
a) Product
b) Price
c) Promotion d )Salesmanship
Ans: b) Price
39. In __ period, the prices are reduced to a sizeable extent to maintain the level of turnover. Ans:
Recession
40. The price policy must be flexible, and not __.
Ans: Rigid
41. The price policy must be framed after taking into account __.
Ans: Availability of raw materials
42. The price policy must assure a reasonable margin to __.
Ans: Intermediaries
43. When a business enterprise adopts a price policy that is in accordance with the price policies
adopted by its competitors, the price policy is called __.
Ans: Meeting competition pricing policy
44. In which pricing policy product is priced below the originally fixed price?
Ans: Markdown
45. When one firm in the industry assumes the role of a leader in determining the price, then it is __
pricing policy.
Ans: Leader pricing
46. __ is the amount of money paid or payable to acquire a product and its accompanying services.
Ans: Price
47. The first step in determining the price of a new product is to estimate the __ for the product.
Ans: Demand
48. It may be noted that the market share of the product of the firm should not be fixed beyond the
__ capacity of the firm.
Ans: Production
49. Which of the following is not the objective of pricing? a) R O I
b) Market share
c) Prevention of competition
d) Profiteering
Ans: d) Profiteering
50. While fixing the price, the price of similar products, produced by other firms, will have to be
considered. (True / False)
Ans: True
51. __ refers to the pathway, path or route taken by goods as they flow or move from the point
of production to the point of consumption or use.
Ans: Channel of distribution
52. Channels of distribution serve as a bridge between them __ and the final __ or industrial
users. Ans: Producers; Consumers
53. The channels of distribution help to move the goods from one place to another, and
thereby, add place utility to the goods. (True / False)
Ans: True
54. If ABC Ltd. is considered as financially strong, then it comes under __ characteristics. a)
Economic
b) Company
c) Supply
d) Marketing
Ans: b) Company
55. __ goods must be placed in the hands of the consumers as quickly as possible, and so, they
require direct selling.
Ans: Perishable
56. When economic conditions are depressed, __ channels of distribution are preferable. Ans: Short
57. Under __, the manufacturer or producer sells his products directly to the final consumer. Ans:
Direct Selling
58. __ is, generally, considered suitable for the marketing of perishable commodities. Ans: Direct
selling
59. Under __ method, the manufacturer or producer sells his goods to the final consumers or
industrial users, not directly by himself.
Ans: Indirect selling
60. A wholesaler links the manufacturers with the __.
Ans: Retailers
61. __ is the function of informing, persuading and influencing the consumers to purchase the
product of the seller.
Ans: Promotion
62. The visual image of the brand consists of _, __ and ___.
Ans: Colors, fonts and visual elements
63. Define promotion as given by William J. Stanton.
Ans: Promotion includes advertising, personal selling, sales promotion and other selling tools.
64. Advertising is a paid form and hence __in nature.
Ans: Commercial
65. Advertising is the connecting link between the manufacturer and the __.
Ans: Consumers
66. __ reduces salesman’s jobs.
Ans: Advertising
67. __ activities supplement the promotional efforts of advertising and salesmanship. Ans: Sales
promotion
68. Sales promotion leads to low unit cost, due to large-scale production and large-scale __. Ans:
Selling
69. __ involves face-to-face communication.
Ans: Personal selling
70. The traditional name for personal selling is __.
Ans: Salesmanship
71. Under __ the manufacturer or producer sells his products directly to the final consumers or
industrial users without the help of any middlemen.
Ans: Direct marketing
72. __ marketing is common in the case of industrial marketing.
Ans: Direct
73. Publicity is __ communication.
Ans: Informal
74. __ refers to an effort to create a favourable attitude towards a firm among employees
shareholders, suppliers, customers, the government and the society at large. Ans: Public relation
75. If a company advertises its products on popular websites, is it online marketing? Yes/No. Ans:
Yes
76. __ provides space for the company to include not just the product information, but also a whole
lot of details that talk about the company’s existence.
Ans: Internet
77. Integrated marketing communication mix is the same as __.
Ans: Integrated Promotion mix
78. __ is a broad statement of some desired endpoint.
Ans: Goal
79. The personality or image created for the company is called as its __.
Ans: Brand
80. __ is the brand name of the company which has been registered under the Trade Marks Act.
Ans: Trademark
MCQs Marketing Management

1. Goods that consumer purchase on a regular basis are :
A. Convenience goods
B. Shopping goods
C. Specialty goods
D. Unsought goods
2. The depth of a product mix refers to how many variants are offered of each product in
the line. If Crest comes in three sizes and two formulations (regular and mint), Crest
has a depth of________
A. Two
B. Six
C. Four
D. None of these
3. The number of product lines a company carries is called

A. Product range
B. Product mix depth
C. Product mix width
D. Product line length
4. When a marketer plans its offering and addresses five key product levels forming a
________
A. Customer value hierarchy

B. Company value hierarchy
C. Market value hierarchy
5. At the fifth level, marketer gets a __________ that has all the transformations and
augmentations the offering or product might undergo in the future.
A. Expected product
C. Basic product
D. Potential product
6. The “simplicity to operate and easy to understand” product is concerned with its
following aspect :
A. Functional aspect
B. Operational aspect
C. Durability aspect
D. Aesthetic aspect
7. The product line stretching in which company serves middle market, to enter in low
priced product as well as high priced product line is called __________.
A. Left-market stretch
B. Down-market stretch
C. Up-market stretch
D. Two-way stretch
8. The technique according to which the Company can lengthen product line beyond the
current carrying range of products is classified as__________.
A. Line consistency
B. Line stretching
C. Line filling
D. Line depth
9. Which of the following is not the stage of new product development?

A. Idea Generation
B. Business Analysis
C. Test Marketing
D .Market Segmentation
10. New-product development starts with _____.
A. Idea screening

B. Idea generation
C. Concept development and testing
D. Marketing strategy development
11. A _____ is a detailed version of the idea stated in meaningful consumer terms.
A. Product idea
B. Product concept
C. Product image
D. Test market
12._____ calls for testing new-product concepts with groups of target consumers.
A. Concept development
B. Concept testing
C. Idea generation
D. Idea screening
13. _____ involves a review of the sales, costs, and profit projections for a new product to
find out whether they satisfy the company's objectives.
A. Idea generation
B. Idea screening
C. Business analysis
D. Concept development and testing
14. Brand concept not includes _____

A. Digital marketing
B .Brand name
C. Brand identity and value
D. Brand personality
15. Visual trade name that recognized brand is_____
A. Logo
B. Customer
C. Sounds
D. Slogan
16. Formed by management for customer and for firm through brands is _____
A. Value
B. Price
C. Cost
D. Rate
17. The firm uses any existing brand to introduce in market as a new product, the brand is
classified as
1. Brand extension
2. Sub-brand
3. Parent brand
4. Product extension
18. The parent brand if it is associated with multiple products in brand extension is called
1. Family brand
2. Product extension
3. Sub-product
4. Parent company
19. Marketers can apply a branding on
A. Physical good
B. A service
C. A store and organization
D. All of the above
20. What is more important in brand equity?
A. Quality
B. Quantity
C. Customer perception
21. Everyday low pricing takes place at _____
A. Retail level
B. Wholesale level
C. Both a and b
22. In going rate pricing an organization bases its price based on_____
A. Consumers preferences
B. Competitors price
C. Self decision
23. While setting the price, marketers_____
A. Select the pricing objective

B. Estimate demand
C. Analysis competitors cost, offers and prices
D. All of the above
24. If companies face intense competition and plagued with over-capacity, the pricing
objective is_____
A. Survival
B. Maximum current profit
C. Maximum market share
25. Product quality leadership is based on
A. High quality and low pricing

B. High quality and premium pricing
C. Low quality and premium pricing
26. This is the cost of plant, equipment and machinery owned by a business:
A. Product assets
B. Moving assets
C. Working Capital
D. Fixed capital
27. The sensitivity of buyers to price changes in terms of the quantities they will buy is
referred to as:
A. Elastic demand
B. Inelastic demand
C. Unitary demand
D. The price elasticity of demand
28. An appropriate pricing strategy for a new product to be introduced in the market will
be_____
A. Average/ Marginal cost-plus pricing
B. Skimming/Penetration pricing
C. Product-line pricing
D. differential pricing
29. Price is the only element in the marketing mix that produces:
A. Fixed cost
B. Expense
C. Variable cost
D. Revenue
30. pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
A. Skimming
B. Penetration
C. Psychological
D. Cost based
31. Markup pricing is also called as __________.
A. Cost pricing
B. Marginal priced
C. Cost plus pricing
D. Cost based pricing
32. __________ pricing involves the company in deciding how to price its products to
different customers in different locations and countries.
A. Psychological pricing
B. Going-Rate pricing
C. Sealed-Bid pricing
D. Geographical pricing
33. The factors in setting pricing policy are:
A. Selecting the pricing objective
B. Determining demand
C. Estimating cost
D. All the above
34. The assistant category manager was told to use cost-plus pricing to evaluate the profit
potential of new products. This involves
A. setting prices to reach a specific rate of return

B. Adding a standard markup to the cost of the product
C. Pricing products with the buyer's sense of value in mind
D. Basing the prices on what the competition charges
E. Calculating a break-even analysis
35. Demand is determined by
A. Price of the product

B. Relative prices of other goods
C. Tastes and habits
D. All of the above
36. Value pricing focuses on
A. Low price
B. High quality
C. Both a and b
37. In Sealed bid auctions suppliers can submit only
A. One bid
B. Many bids
C. Depends
38. Marketers set the price of a product or service in a ______ step procedure.
A. Four
B. Five
C. Six
39. Product quality leadership is based on
A. High quality and low pricing

B. High quality and premium pricing
C. Low quality and premium pricing
40. ______ Pricing occurs when a company sells a product or service at two or more prices
that do not reflect a promotional difference in costs.
A. Promotional pricing
B. Psychological pricing
C. Discriminatory pricing
D. Value-pricing
41. This type of seller sells the product to the end customers:
A. Wholesaler
B. Retailer
C. Manufacturer
D. one of the above
42. Which of the following 4Ps of marketing mix involves decisions regarding channels
coverage, assortments, locations, inventories or transports?
A. Product
B. Price
C. Place
D. Promotion
43. Flipkart, Amazon are examples of _______.
A. Departmental stores
B. Chain stores
C. Co-operative stores
D. Online stores
44. Which of the following takes place at retailer’s end?

A. Promotion
B. Placing
C. Pricing
D. Exchange
45. Manufacturer Consumer is an example for______ level channel.

A. Zero
B. One
C. Two
D. Three
46. Manufacturer Wholesaler Retailer Consumer is an example

for______ level channel.
A. Zero
B. One
C. Two
D. Three
47. Manufacturer Retailer Consumer is an example for______ level

channel.
A. Zero
B. One
C. Two
D. Three
48. ______ sells to the ultimate consumer.

A. Wholesaler
B. Agent
C. Retailer
49. Avon, Amway, and Tupperware use which of the following forms of channel
distribution?
A. Direct marketing channel
B. Indirect marketing channel
C. Forward channel
D. fashion channel
50. When the manufacturer establishes two or more channels catering to the same market,
then ............... occurs.
A. Vertical channel conflict
B. Horizontal channel conflict
C. Multi channel conflict
51. Transporting and storing goods is part of which of the following marketing channel
functions?
A. Negotiation
B. Physical distribution
C. Contact
D. Matching
52. With respect to a channel of distribution, the number of intermediary levels within the
channel indicates the ____________ of a channel.
A. Width
B. Depth
C. Length
D. Similarity
53. What is the full form of VMS?
A. Velocity moving system
B. Vertical marketing system
C. Vertical moving system
D. Very moveable system
54. Warehouse Management does not include ‐
A. Space determination
B. Stock layout
C. Stock design
D. Order picking procedure
55. DSA Means ‐
A. District sales Authority
B. Direct Selling Agent
C. Distributor and Sales agent
D. None of these
56. Telemarketing is a form of _________

A. Indirect Marketing
B. Field Marketing
C. Virtual Marketing
D. Direct Marketing
57. What is M‐marketing?

A. Mobile Marketing
B. Management Marketing
C. Model Marketing
D. Modern Marketing
58. What are specialty stores?

A. Stores that specializes in electronic goods only.
B. Stores that specializes in a single line of goods with a deep assortment to give
wider choice to customers.
C. Stores that are managed by hawkers, peddlers, street vendors.
D. Stores that offer great shopping convenience to customers.
59. The promotion “P” of marketing is also known as ________.

A. Product Differentiation
B. Distribution
C. Cost
D. Communication
54. ______ involves mass communication.
A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
55. AIDAS theory of selling is related to ______.

A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
56.______ involves a face to face oral presentation.

A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
57. _______ involves paid form of non personal presentation and promotion of ideas.
A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
58. Free samples are given to consumers in case of ______.

A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
59. Samples, coupons, contests are part of ______.
A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
60. ______ arranged at exhibitions or trade fair encourages the buyers to try and buy the
product.
A. Samples
B. Coupons
C. Contests
D. Demo
61. The short term benefit given to the customers to attract more customers is called:
A. Sales promotion
B. Inbound promotion
C. Outbound promotion
D. Organizational promotion
A. Marketing
B. Sales
C. Publicity
D. None of these
A. Advertisement
B. Publicity
C. Personal Selling
D. Marketing
64. The strategy that encourages dealers and distributors to sell a product is known as:
A. Push
B. Pull
C. Combination
D. Marketing
A. Media Plan
B. Media Schedule
C. Media Time
D. Media Space
66. Point of Purchase Ads is also known as
A. In-Store Advertising
B. Built-in Advertising
C. Green Advertising
D. Stock Advertising
Called:
A. Advertisement Makers
B. Advertisement Creators
C. Advertisement Developers
D. Advertisement Agency
immediate response.
A. Personal selling
B. Public relations
C. Direct marketing
D. Sales promotion
A. Advertising
B. personal selling
C. public relations
D. sales promotion
attracting consumer attention is best described as being which of the following?
A. Advertising
B. personal selling
C. public relations
D. sales promotion
71. AIDA stands for:

A. Attention, Interest, Diligence and Action
B. Attention, Interest, Desire and Aversion
C. Attention, Innovation, Distinction and Aversion
D. Attention, Interest, Desire and Action
72. Which term is preferred by most marketing practitioners to refer to the collection of
advertising, sales promotions, public relations, event marketing, and other communication
devices?
A. Marketing promotion
B. Sales promotion
C. Marketing communications
D. Integrated marketing communications
73. Marketing communications is used by which type of organization?

A. business-to-business organizations
B. consumer marketing organizations
C. Not-for-profit organization
D. All of these are correct
74. According to consumer promotion techniques, the cash refunds are also classified as:
A Price packs
B. Sweepstakes
C. Point of purchase promotions
D. Cash rebates
75. The series of steps that must be followed by sales people is classified as
A. Marketing process
B. Selling process
C. Intermediation process
D. Nominal process
76. A good definition of ________ would be that it consists of direct connections with
carefully targeted individual consumers to both obtain an immediate response and cultivate
lasting customer relationships ‐
A. Advertising
B. Direct marketing
C. Sales promotion
D. Public relations
77. Which of the following is NOT an important component of PROMOTIONAL MIX‘?

A. Advertising
B. Personal selling
C. Sales Promotion
D. Publicity
E. Total quality Management
78. Advertising is a non‐ personal mass communication by an _____________ sponsor.

A. Unidentified
B. Identified
C. Powerful
D. Spontaneous
79. Telemarketing is a form of _________

A. Indirect Marketing
B. Field Marketing
C. Virtual Marketing
D. Direct Marketing
80. Giving free samples to the customers is a part of _________ strategy.

A. Internet marketing
B. Sales promotion
C. Advertising
D. Publicity
81. A marketing plan does not have to be
A. Simple
B. Clear
C. Complex
D. Lengthy
E. Both (C) and (D)

82. A marketing plan is the collection of specific

A. Products
B. Markets
C. Staffs
D. Actions
E. None of these

83. The marketing planning process includes

A. Goal setting
B. Analyzing the current situation
C. Creating the marketing strategy
D. Allocating marketing resources and monitoring
E. All of the above

84. Analysing the current situation includes:
A. Marketing audit
B. SWOT Analysis
C. Marketing assumption
D. All of the above
85. Market control process consists:

A .Formation of Performance standards
B. Performance Appraisal
C. Correcting Deviations
D.All the above
85. What are the means by which long term objectives will be achieved?
A. Strategies
B. Policies
C. Strength
D. Opportunities
86. Marketing strategy is a -------------- type of strategy.
A. Business level
B. Unit level
C. Corporate strategy
D. Functional strategy
86. Four types of marketing control needed by companies are annual-plan control,
profitability control, strategic control and --------------
A. Effective control
B. Efficiency control
C. Extreme control
87. To examine whether the planned results are being achieved is the purpose of
---------------Control.
A. Annual-plan control
B. Profitability control
C. Efficiency Control
D. Strategic control
88. --------------approach is a component of strategic control
A. Sales force
B. sales analysis
C. segment
D. Marketing audit
89. -------------presents a brief overview of the proposed plan.
A. Marketing strategy
B. Controls
C. Action programs
D. Executive summary
90. --------------indicates how the plan will be monitored.
A. Objectives
B. Current marketing Situation
C. Controls
D. Action programs
91. Business strategic planning starts with----------------
A. SWOT Analysis
B. Business Mission
C. Goal Formulation
D. Feedback and Control
92. External Environment analysis includes
A. Strengths
B. Threats
C. Opportunities
D. Both B and C
93. A speculative business is ------------in major opportunities and low in major threats.
A. High
B. Low
C. Medium
D. Both B and C
94. Each product level must develop a --------------------for achieving its goals.
A. Marketing strategy
B. Marketing plan
C. Executive summary
D. Action program
95. Marketing objectives does not include criteria :
A. Hierarchical arrangement
B. Stated Quantatively
C .Realistic
D. Inconsistent
96. -----------indicate what a business unit wants to achieve; strategy is a game plan for
getting there.
A. Actions
B. Development
C. Goals
D. Implementation
97. Marketing audit is Comprehensive, Systematic, Independent and --------
A. Profitable
B. Periodic
C. Strategic
D. Goal oriented
98.-----------------is a part of Marketing Systems Audit
A. Marketing Control system

B. Markets
C. Formal Structure
D. Strategy
99. Efficiency control manages the sales force, advertising, sales promotion and ---------------.
A. Distribution
B. Profitability
C. Market share analysis
D. Strategy
100. The ethical and social responsibility review is related to:
A. Consumer behavior
B. Marketing audit
C. Profitability control
D. Marketing control
Marketing Management MCQ
Question Answer1 Answer2 Answer3 Answer4 Correct

Option
Booz, Allen and Hamilton i. How i. How old is the Answer 1 and 2 None of the Answer
(1982) suggested that 2 new is the product to the is right Above 1
principal dimensions need to product to the company?
considered: company? ii. How old is it to
ii. How the marketplace?
new is it to
the
marketplace?
Booz, Allen and Hamilton 6-stage 5-stage 4-stage 3-stage Answer
(1982) suggested that 2 1
principal dimensions need to
considered which led to
propose a
________classification
These types of new products New-to-the- New Product Additions to Improvements Answer
create an entirely new market World Products Lines existing and revisions of 1
product lines existing
products
Microsoft replaced its MS-DOS New-to-the- New Product Additions to Improvements Answer
by Windows as an improved, World Products Lines existing and revisions of 4
userfriendly GUI (Graphical product lines existing
User Interface) based products
operating system.
Philips has developed flat TV New-to-the- New Product Additions to Improvements Answer
to target a new segment of World Products Lines existing and revisions of 2
already crowded TV market. product lines existing
products
McDonald’s introduced pudina New-to-the- New Product Additions to Improvements Answer
flavoured burgers for Indian World Products Lines existing and revisions of 3
consumers. product lines existing
products
Existing products can be Repositioning Cost reductions Additions to Improvements Answer
targeted to new markets or existing and revisions of 1
market segments. product lines existing
products
The mobile service providers Repositioning Cost reductions Additions to Improvements Answer
like Reliance India Mobile are existing and revisions of 2
introducing new post-paid product lines existing
schemes with low rental and products
outgoing facility.
The new-product Idea Generation Idea Screening Concept Marketing Answer
development process starts Development Strategy 1
with the search for ideas. and Testing Development
The purpose of____________ Idea Generation Idea Screening Concept Marketing Answer
is to drop poor ideas as early as Development Strategy 2
possible. and Testing Development
__________means presenting Idea Idea Screening Concept Marketing Answer

the product concept to target Generation Development Strategy 3
consumers, physically or and Testing Development
symbolically, and getting their
reactions.
___________________________ Visualization Idea Screening Concept Marketing Answer
can help respondents match techniques Development Strategy 1
their mental state with what and Testing Development
might occur when they are
actually evaluating or choosing
the new product.
In___________________the Business Product Market Testing Commercializati Answer
company will determine Analysis Development on 1
whether the product idea can
translate into a technically and
commercially feasible product.
Conjoint analysis useful in______ Visualization Idea Screening Concept Marketing Answer
techniques Development Strategy 3
and Testing Development
The job of translating target Business Product Market Testing Commercializati Answer
customer requirements into a Analysis Development on 2
working prototype
is________________________
Consumers who initially try the Sales-Wave Standard Test Simulated Test Controlled Test Answer
product at no cost are reoffered Research Marketing Marketing Marketing 1
it, or a competitor’s product, at
slightly reduced prices
Using standard markets, Sales-Wave Standard Test Simulated Controlled Test Answer
company finds a small numbers Research Marketing Test Marketing 2
of representative test cities, Marketing
conducting a full marketing
campaign in these cities, uses
store audit, consumer and
distributors surveys, and other
measures to gauge product
performance.
Thirty to 40 qualified shoppers Sales-Wave Standard Test Simulated Test Controlled Test Answer
are asked about brand Research Marketing Marketing Marketing 3
familiarity and preferences in a
specific product category and
attend a brief screening of both
wellknown and new TV
commercials and print ads.
A research firm delivers the Sales-Wave Standard Test Simulated Test Controlled Test Answer
product to a panel of Research Marketing Marketing Marketing 4
participating stores and controls
shelf position, pricing, and
number of facings, displays, and
point-of-purchase promotions.
Electronic scanners measure
sales at checkout.
Questions we need to Business Product Market Testing Commercializati Answer

ask Analysis Development on 3
in___________________
How Many Test Cities? Which
Cities? What
Information To Collect?
What Action To Take?
The _______________is an Product Life Commercializati Product Standard Test Answer
important concept in Cycle (PLC) on Development Marketing 1
marketing and describes the
stages a product goes
through from when it was
first thought of until it finally
is removed from the market.
Sales grow rapidly when the Growth- Cycle-recycle Scalloped Style pattern Answer
product is first introduced slumpmaturity pattern PLC pattern PLC PLC 1
and then fall to a “petrified” pattern PLC
level sustained by late
adopters buying the product
for the first time and early
adopters replacing it.
The pharmaceutical company Growth- Cycle-recycle Scalloped Style pattern Answer

aggressively promotes its slumpmaturity pattern PLC pattern PLC PLC 2
new drug, producing the first pattern PLC
cycle. Later, sales start
declining, and another
promotion push produces a
second cycle (usually of
smaller magnitude and
duration).
Sales of nylon have shown a Growth- Cycle-recycle Scalloped Style pattern Answer
scalloped pattern because of slumpmaturity pattern PLC pattern PLC PLC 3
the many new uses— pattern PLC
parachutes, hosiery, shirts,
carpeting, boat, automobile
tires—discovered over time.
Fashions pass through Growth- Cycle-recycle Scalloped Style pattern Answer

four stages: slumpmaturity pattern PLC pattern PLC PLC 4
distinctiveness, pattern PLC
emulation, mass fashion, and
decline.
car become smaller, they Fashion pattern Fad pattern Cycle-recycle Growth- Answer
become less comfortable, PLC PLC pattern PLC slumpmaturity 1
and then a growing number pattern
of buyers start wanting larger PLC
cars.
Acceptance cycle is short, Fashion pattern Fad pattern Growth- Cycle-recycle Answer
and they tend to attract only PLC PLC slumpmaturity pattern PLC 2
a limited following who are pattern PLC
searching for excitement or
want to distinguish
themselves from others.
A ________________ is product Brand Business Product Answer
anything that can be offered to Analysis Development 1
a market that might satisfy a
need or want
A ______________ can be an product Brand Business Product Answer
idea (e.g., intellectual property Analysis Development 1
such as an industrial process),
a good (e.g., a computer) or a
service (e.g., Logistics).
The American Marketing product Brand Business Product Answer
Association (2014) dictionary Analysis Development 2
defines a ________________
as “a name, term, design,
symbol, or any other feature
that identifies one seller’s
good or service as distinct
from those of other sellers”.
Brand equity is the added product equity Brand equity Business equity Product Answer
value endowed on products Development 2
and services. It may be
reflected in the way
consumers think, feel, and act
with respect to the brand, as
well as in the prices, market
share, and profitability the
brand commands.
Brand _____________ can be Name Logos and Character Slogans Answer
an extremely effective Symbol 1
shorthand means of
communication and brand
____________ is so closely
tied to the product in the mind
of consumers
____________ have a long Name Logos and Character Slogans Answer
history as a means to indicate Symbol 2
origin, ownership or
association and have
meanings and association that
change consumer perceptions
of the
company
_____________ represent the Name Logos and Character Slogans Answer
special type of brand symbol- Symbol 3
one that takes on human or
real life characteristics.
are short phrase that Name Logos and Character Slogans Answer
communicate descriptive or Symbol 4
persuasive information about
the brand
__________ are musical Jingles Name Logos and Character Answer
massage written around the Symbol 1
brand.
_____________ includes all Packaging Name Logos and Character Answer

the activities of designing and Symbol 1
producing the container for a
product.
The _________ can be a label Name Logos and Character Answer
simple attached tag or an Symbol 1
elaborately designed graphic
that is part of the package and
It might carry a great deal of
information, or only the brand
name. Even if the seller
prefers a simple label, the law
may require more.
_______________is the Primary Shipment or Secondary Logos and Answer
packaging in direct contact Packaging packages packaging Symbol 1
with the product itself and is Tertiary
sometimes referred to as packaging
consumer or retail packaging.
____________main purpose is Secondary Shipment or Secondary Logos and Answer

for branding display and packaging packages packaging Symbol 3
somewhat for logistical Tertiary
purposes packaging
___________________ Secondary Shipment or Secondary Logos and Answer
facilitates the protection, packaging packages packaging Symbol 2
handling and transportation of Tertiary
a series of sales units or packaging
secondary packaging in order
to group everything into unit
loads during transit
A firm must set a price for the It develops a It introduces It enters bids All the Above Answer
first time when____________ new product. its regular on new 4
product into a contract work (
new as in
distribution Industrial Sale ).
channel or
geographical
area.
Maximize Current Profit is the Setting Determining Estimating costs Analyzing Answer
part of______________ pricing demand competitors’ 1
objectives pricing
Product - Quality Leadership is Setting Determining Estimating costs Analyzing Answer
the part of______________ pricing demand competitors’ 1
objectives pricing
A university aims for partial Survival Maximize Maximize Other Answer
cost recovery. Current Profit Market Share Objectives 4
(Penetration
Pricing – lowest
price)
Brands such as Starbucks, Maximize Product - Maximize Other Answer
Aveda, Market Quality Market Share Objectives 2
Victoria’s Secret, and BMW Skimming Leadership (Penetration
Pricing means (relatively high Pricing – lowest
initial price) price)
Determining Demand Price Estimating Price Elasticity Product - Answer

Sensitivity Demand Curves of Demand Quality 4
Leadership
Markup Pricing The Construction

most the firm An increasing Answer
elementary companies, determines number of 1
pricing method Lawyers and the price that companies now
is to add a accountants yields its base their price
standard typically price target rate of on the
markup to the by adding a return on customer’s
product’s cost.standard on investment. perceived value.
their time and
costs
Construction companies, Markup Pricing Target Return Going Rate Differentiated Answer
Lawyers and accountants Pricing Pricing Pricing 1
typically price by adding a
standard on their time and
costs
The firm determines the price Target Return Going Rate Geographical Differentiated Answer
that yields its target rate of Pricing Pricing pricing Pricing 1
return on investment.
An increasing number of Perceived-value Geographical Going Rate Geographical Answer
companies now base their Pricing pricing Pricing pricing 1
price on the customer’s
perceived value.
They win loyal customers by Value Pricing Going Rate Geographical Price Discounts Answer
charging a fairly low price for Pricing pricing & Allowances 1
a high-quality offering.
the firm bases its price largely Going Rate Promotional Psychological Differentiated Answer
on competitors’ prices. In Pricing Pricing Pricing Pricing 1
oligopolistic industries that
sell a commodity such as
steel, paper, or fertilizer, all
firms normally charge the
same price.
the company decides how to Geographical Promotional Differentiated Psychological Answer
price its products to different pricing Pricing Pricing Pricing 1
customers in different
locations and countries.
An extra payment designed to Price Discounts Differentiated Psychological Promotional Answer
gain reseller participation in & Allowances Pricing Pricing Pricing 1
special programs.
Special Event Pricing , Loss Promotional Psychological Value Pricing Going Rate Answer
Leader Pricing and Special Pricing Pricing Pricing 1
Customer Pricing
Customer Segment Pricing and Differentiated Psychological Value Pricing Going Rate Answer
Product form Pricing. Pricing Pricing Pricing 1
_______________ is based Psychological Promotional Value Pricing Going Rate Answer
on the theory that certain Pricing Pricing Pricing 1
price figures have
psychological impact.
99, 199, 299, 1999,999Psychological Differentiated Promotional Going Rate Answer

.................. Pricing Pricing Pricing Pricing 1
Low-quality trap, Fragile- Initiating Price Discounts Value Pricing Markup Pricing Answer
marketshare trap, Shallow- Price & Allowances 1
pockets trap and Price-war Cuts
trap
Delayed quotation pricing, Initiating Price Initiating Value Pricing Going Rate Answer
Escalator clauses, Unbundling Increases Price Pricing 1
and Reduction of discounts Cuts
The number of units the Lot Size Waiting Time Spatial Product Variety Answer
channel permits a typical Convenience 1
customer to purchase on one
occasion.
The average time customers Lot Size Waiting Time Spatial Product Variety Answer
of that channel wait for Convenience 2
receipt of the goods.
The degree to which the Lot Size Waiting Time Spatial Product Variety Answer
marketing channel makes it Convenience 3
easy for customers to
purchase the product.
The assortment breadth Lot Size Waiting Time Spatial Product Variety Answer
provided by the marketing Convenience 4
channel. Normally customer
prefer greater assortment
because more choices
increase the chance of finding
what they need.
The add-on services (credit, Lot Size Waiting Time Spatial Service Backup Answer
delivery, installation, repairs) Convenience 4
provided by the channel.
(Limited but easy reach to end Exclusive Selective Intensive Price policy Answer
users Distribution Distribution Distribution 1
Selective intermediaries Exclusive Selective Intensive Price policy Answer
Distribution Distribution Distribution 2
Many Outlets Exclusive Selective Intensive Price policy Answer
Distribution Distribution Distribution 3
A company compares the Economic Control Criteria Adaptive None of the Answer
likely sales, costs and Criteria Criteria Above 1
profitability of different
channel alternatives.
Using intermediaries usually Control Criteria Economic Adaptive None of the Answer
means giving them some Criteria Criteria Above 1
control over the marketing of
the product, and some
intermediaries take more
control than others.
Channels often involve long Adaptive Economic Control Criteria None of the Answer
term commitments, yet the Criteria Criteria Above 1
company wants to keep the
channel flexible so that it can
adapt to environmental
changes.
........includes all the activities Wholesaling Retailing Franchising Personal Selling Answer
in selling goods or services to Systems 1
those who buy for resale or
business use.
................ Includes all the Retailing Wholesaling Franchising Personal Selling Answer
activities in selling goods or Systems 1
services directly to final
consumers for personal,
nonbusiness use.
In a ................. system, Franchising Personal Selling Retailing Wholesaling Answer
individual franchisees are a Systems 1
tightly knit group of
enterprises whose systematic
operations are planned,
directed, and controlled by
the operation’s innovator,
called a franchisor.
In this system the distribution Personal Selling Franchising Retailing Wholesaling Answer
of the product is carried Systems 1
forward by people whose
main responsibility is creating
and managing sales
.............. uses a Web site to E-commerce Personal Selling Retailing Wholesaling Answer
transact or facilitate the sale Systems 1
of products and services
online.
..............are the means by Marketing Affective Behavior Marketing Answer
which firms attempt to communications system communications 1
inform, persuade, and remind
consumers—directly or
indirectly—about the
products or services they sell.
The ................ performs Cognitive Affective Behavior Marketing Answer
mental processes including system system communications 1
understanding, evaluating,
planning, deciding, and
thinking.
In psychology, the .................. Affective system Cognitive Behavior Marketing Answer
is defined as the way system communications 1
individuals respond to outside
stimuli.
................ refers to the Behavior Affective Cognitive Marketing Answer
physical actions of consumers system system communications 1
that can be directly observed
and measured by others”.
Company budget allow only Affordable Percentage- Objective- Competitive- Answer
20% advertising expenses. Method ofsales Method andtask Parity Method 1
Method
Firm ready to spent 30% Affordable Percentage- Objective- Competitive- Answer
amount of total sale. Method ofsales Method andtask Parity Method 2
Method
Firm need to achieve 50% Affordable Percentage- Objective- Competitive- Answer
loyally customers base so Method ofsales Method andtask Parity Method 3
ready to spend 2 crores on Method
promotion.
As A company spending 4 Affordable Percentage- Objective- Competitive- Answer
crores B is also ready to spend Method ofsales Method andtask Parity Method 4
same amount. Method
Any paid form of nonperson Advertising Sales Personal Public relations Answer
presentation and promotion of Promotion Selling and publicity 1
ideas, goods, or services by an
identified sponsor via print
media (newspapers and
magazines), broadcast media
(radio and television), network
media (telephone, cable,
satellite, wireless), electronic
media (audiotape, videotape,
videodisk, CD-ROM, Web
page), and display media
(billboards, signs, posters).
A variety of short-term Sales Advertising Personal Direct Answer
incentives to encourage trial Promotion Selling Marketing 1
or purchase of a product or
service including consumer
promotions (such as samples,
coupons, and premiums),
trade promotions (such as
advertising and display
allowances), and business and
sales force promotions
(contests for sales reps).
Face-to-face interaction with Personal Selling Advertising Public relations Direct Answer
one or more prospective and publicity Marketing 1
purchasers for the purpose of
making presentations,
answering questions, and
procuring orders.
A variety of programs directed Public relations Advertising Personal Direct Answer
internally to employees of the and publicity Selling Marketing 1
company or externally to
consumers, other firms, the
government, and media to
promote or protect a
company’s image or its
individual product
communications.
Use of mail, telephone, fax, Direct Advertising Personal Events and Answer
email, or Internet to Marketing Selling experiences 1
communicate directly with or
solicit response or dialogue
from specific customers and
prospects.
Online activities and programs Interactive Advertising Personal Direct Answer
designed to engage customers Marketing Selling Marketing 1
or prospects and directly or
indirectly raise awareness,
improve image, or elicit sales
of products and services.
Company-sponsored Events and Advertising Personal Interactive Answer

activities and programs experiences Selling Marketing 1
designed to create daily
or special brand-related
interactions with
consumers, including
sports, arts,
entertainment, and cause
events as well as less
formal activities.
People-to-people oral, Word-of-mouth Advertising Personal Interactive Answer
written, or electronic Marketing Selling Marketing 1
communications that
relate to the merits or
experiences of purchasing
or using products or
services.
This process can be Marketing Marketing Personal Interactive Answer
defined as marketing Planning Selling Marketing 1
planning, which is the
planned application of
resources to achieve
marketing objectives.
The ............marketing strategic Personal Selling Marketing Marketing Answer
plan lays out the target Planning 1
markets and the firm’s
value proposition, based
on an analysis of the best
market opportunities.
The ................ marketing tactical Personal Selling Marketing Marketing Answer
plan specifies the Planning 1
marketing tactics,
including product
features, promotion,
merchandising, pricing,
sales channels, and
service.
Different color versions of Horizontal Vertical Product Marketing Marketing Answer
the same iPhone or Product Market Choice Planning 1
MacBook Marketers
Different versions of the Vertical Product Horizontal Marketing Marketing Answer
same iPhone 16GB, 32GB, Market Choice Product Planning 1
64GB Marketers
............ensures the Annual-plan Profitability Efficiency Strategic Answer
company achieves the control Control Control Control 1
sales, profits, and other
goals established in its
annual plan.
Companies should Profitability Annual-plan Efficiency Strategic Answer
measure the profitability Control control Control Control 1
of their products,
territories, customer
groups, segments, trade
channels, and order sizes
to help determine
whether to expand,
reduce, or eliminate any
products or marketing
activities.
Some companies Efficiency Control Annual-plan Profitability Strategic Answer
have established control Control Control 1
a marketing
controller position to work
out of the
controller’s
office but
specialize in improving
marketing efficiency.
Each company should Strategic Control Annual-plan Efficiency Profitability Answer
periodically reassess its control Control Control 1
strategic approach to the
marketplace with a good
marketing audit.
It includes all the factors MacroEnvironmen Task Marketing Marketing Answer
outside the firm that t Environment Strategy Audit Organization 1
influences the marketing Audit Audit Audit
performance. These
factors are Demographic,
Economic, Environmental,
Political, and Cultural.
The factors closely Task MacroEnvironment Marketing Marketing Answer
associated with the firm Environment Audit Strategy Audit Organization 1
such as Markets, Audit Audit
Customers, Competitors,
Distributors and Retailers,
Facilitators and Marketing
Firms, Public etc that
affects the efficiency of
the marketing programs.
Checking the feasibility Marketing MacroEnvironment Marketing Marketing Answer
of Strategy Audit Audit Organization Productivity 1
Business Mission, Audit Audit
Marketing
Objectives and Goals
and
Marketing Strategies that
have a direct impact on
the firm’s marketing
performance.
Evaluating the Marketing MacroEnvironment Marketing Marketing Answer
performance of staff at Organization Audit Strategy Audit Productivity 1
different levels of Audit Audit
hierarchy.
Maintaining and updating Marketing MacroEnvironment Marketing Marketing Answer
several marketing systems Systems Audit Audit Strategy Audit Productivity 1
such as Marketing Audit
Information System,
Marketing Planning
System,
Marketing Control System
and New-Product
Development
System.
Evaluating the Marketing MacroEnvironment Marketing Marketing Answer
performance of the Productivity Audit Strategy Audit Systems Audit 1
Marketing activities in Audit
terms of Profitability and
Cost-
Effectiveness.
Keeping a check on firm’s Marketing MacroEnvironment Marketing Marketing Answer
core competencies such Function Audit Audit Strategy Audit Productivity 1
as Product, Price, Audit
Distribution, Marketing
Communication and Sales
Force.

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DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

MCQs - MARKETING MANAGEMENT -201

Which P is a complex of tangible and intangible attributes, including

Dr. Manisha Jagtap www.dimr.edu.in

4 A ______ is the part of the brand can be vocal. d

5 Which of the following is a Shopping Product? a

Dr. Manisha Jagtap www.dimr.edu.in

The following of these are used for packaging of wheat

Office equipment falls under this category of products :

When diverse products belonging to same category are manufactured by a company

Dr. Manisha Jagtap www.dimr.edu.in

a. Conventional packaging b. Branded packaging

c. Trendy packaging d. All of these

Dr. Manisha Jagtap www.dimr.edu.in

a. Unique Selling Proposition

Dr. Manisha Jagtap www.dimr.edu.in

The Parker pen company make good quality pens

Dr. Manisha Jagtap www.dimr.edu.in

c. the shareholders’ perception of the brand

Dr. Manisha Jagtap www.dimr.edu.in

2 New product development involves: b

a. Efforts to create family legacy values

Dr. Manisha Jagtap www.dimr.edu.in

c. Efforts to address changes to minor flaws in existing products

d. Efforts to create a new twist on an existing product design

Dr. Manisha Jagtap www.dimr.edu.in

Dr. Manisha Jagtap www.dimr.edu.in

2 Which of the following statements about the commercialization stage of the

b. Introductory promotion tends to be more costly if the firm is entering a very

a. Product development b New product development

c. Product testing d. Poor margins

3 ____________ is the process of finding and fixing the complete identification of

Dr. Manisha Jagtap www.dimr.edu.in

Dr. Manisha Jagtap www.dimr.edu.in

(a)Product designing and development

Dr. Manisha Jagtap www.dimr.edu.in

d.None of the above

Dr. Manisha Jagtap www.dimr.edu.in

On visiting a supermarket to buy a pack of moisturizer, Manisha noticed that the

b. Assists in promotion of the product

a. Rising standards of health and sanitation

c. Innovative packaging adds value to a product.

Dr. Manisha Jagtap www.dimr.edu.in

Sheetal runs a Play School from her residence.

Dr. Manisha Jagtap www.dimr.edu.in

4 Which of the following is not the function of packaging?

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4 ___________is the unbranded and undifferentiated product.

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b. Materials and parts

4 A product mix consists of various a

Dr. Manisha Jagtap www.dimr.edu.in

Dr. Manisha Jagtap www.dimr.edu.in

5 The product is a combination of __________ and _______________.

Dr. Manisha Jagtap www.dimr.edu.in

Luv and Pampers in a variety of sizes is an example

5 Which of the following is not a classification of consumer goods?

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5 Which of the following is a shopping good for most people?

Dr. Manisha Jagtap www.dimr.edu.in

6 Dabur amala hair oil, Dabar Phudin Hara, Dabar

Dr. Manisha Jagtap www.dimr.edu.in

5 The product is a combination of and _____.