THE PROCESS

PLAY
GAME DeltaDNA analysts and game designers

DIAGNOSTICS playtest the game under review to

identify potential issues and areas for

REPORT improvement.

Our individual, player-first ethos

is what marks deltaDNA out BENCHMARK
as best in breed for analytics.
We extend that philosophy to Mindful of factors such as platform and
game design and approach genre, we analyze the game’s KPIs in
every project in a unique relation to comparable titles. This gives
manner. There are certain us an idea of how the game should be
best practices that apply to performing.
games across the board but
trying to implement catch-all
measures is counterproductive
and ultimately harmful to the
product. COLLATE
We consolidate initial feedback around
That’s where the Game
specific problem areas into a concise
Diagnostics Report comes in.
written report. This report covers
Working directly with game
issues such as pacing, onboarding,
developers and publishers,
monetization, retention, engagement,
our multi-talented consultancy
social interactions, core gameplay loop,
team playtest games to identify
the metagame and more.
potential problem areas and
which of our services would
most benefit the development
process. We then present our
findings via interactive Q&A
with developers to discuss the PRESENT
recommended next steps. The analysts/designers involved present X-RAY
their findings directly to the relevant
team members and discuss what can be
done to remedy the issues identified.

PLAN
If you would like to discuss the
Once all of the information has been
Game Diagnostics Report or any
presented and discussed, we work with
of our other consultancy
game-makers to agree upon next steps
services, please contact us at
and set up a timeline for execution.
info@deltadna.com
Design Projects
Our design reports scale from Insight Headlines and
initial HealthChecks all the way up to full Benchmark
Reports. We have put together sample reports
examining our own game, deltaCrunch, in order to
illustrate their individual strengths and best uses.

Insight Headlines Report HealthCheck

The Insight Headlines Report highlights the The HealthCheck is informed by our initial
central opportunities and risks relevant to a playtest and highlights the strengths and
game. Key focus areas include: weaknesses of a game in crucial aspects.
Key focus areas include:
• Market relevance
• Onboarding • First impressions
• Long-term engagement • Onboarding
• Monetization • Progression
• Game economy
READ NOW • Social

READ NOW

Benchmark
The Benchmark is a highly detailed and
actionable insight report. It takes in all
aspects of a game, broadly grouped and
rated under the following design criteria:

• Engagement
• Game mechanics
• Retention
• Monetization
• Social

READ NOW

For more information, visit www.deltadna.com or email info@deltadna.com

Analytics Projects
This document comprises brief explanations of our key
analysis reports and features snapshots of anonymized
documents from previous projects. Each report has
a standardized set of features that can be adapted
as appropriate. Follow the links below to explore the
content, look and feel of our consultancy output.

Monetization Analysis Retention Report

The Monetization Analysis looks at how The Retention Report looks at how well a
players experience a game in relation to the game keeps players returning over time and
purchase process. Key focus areas include, prevents them from churning. Key focus areas
but are not limited to: include, but are not limited to:

• Conversion of non-paying players to • Repeat play

spenders • Game difficulty
• Purchase flow • Rewarding
• Store organization • Blockers
• Virtual currency purchase and spend • Appointment settings
• Bundles and offers
READ NOW
READ NOW

Advertising Strategy Report First-Time User Experience

The Advertising Strategy Report explains (FTUE) Analysis
how advertising can be utilized within a
game to open up an additional revenue The FTUE Analysis looks at how the game
stream, reward players and improve plays from perspective of a new player and
engagement. Key focus areas include, but identifies risk points at which they might
are not limited to: churn. Key focus areas include, but are not
limited to:
• Placement opportunities
• Dynamic advertising • Initialization
• Interstitials • Onboarding/tutorials
• Random rewards • First mission/level
• Time reduction mechanics • Post-level rewards
• Menu layout/complexity
READ NOW
READ NOW

For more information, visit www.deltadna.com or email info@deltadna.com

Workshops
deltaDNA Masterclass
Our insight team is available for bespoke 2-day workshops, designed to
pass on its collective experience. Pick our brains, understand our processes
and learn the skills that earned our reputation as industry experts.

Our Background
We know what works. After 9 years with unrivaled access to data from thousands of games across all genres and
platforms, our designers and analysts have seen it all. Their advice is based not only on professional experience,
but the experiences of billions of players. Data doesn’t lie!

Masterclass Themes
These are the broad themes that we cover, but the content and format of your workshop is specifically tailored to
your needs. Each workshop combines presentations with extended interactive discussion and problem-solving
sessions based on relevant real-world scenarios.

Best practices
Free-to-Play (F2P) best practices are applicable across all platforms

Live Ops
Live Ops are crucial to retention and engagement in all games

Monetization
Effective monetization is the difference between success and failure in games

In-game economy
Store content and layout, currency, and economic structure all impact player spending

Onboarding
An optimized First-Time User Experience (FTUE) is essential

Engagement
Personalized and targeted messaging campaigns keep players invested

Game-balancing
The sweet spot between frustration and boredom is different for each player

Retention
Players can’t spend or engage with content if they don’t stick around

Analytics
You can only get actionable insights from the data by tracking events in the right way

Gamification
The mechanics at work in great games are applicable across all apps and media

If you would like more information, please visit deltadna.com or email info@deltadna.com