A. What is Eatigo's Value proposition? What pain points does it solve?

What
benefits do customers gain? (Create Eatigo's value proposition canvas)

Gain Creators
• Time-based discounts
Product • Organized reservation system per
restaurant
& Services • Provides ease of access through mobile
app and website.
- Restaurant reservation
website and mobile Pain Relievers
application.
• Features that create solutions
regarding lack of reservation system
• Features that address problems.
• Features that raise thresholds.

Customer
Gains Jobs
- Desires Steps the
- Benefits customers has
to take to
- Time-saver learn and use
- Money-saver the product.

Pains
- Problems
regarding
reservations
(Inconvenience
regarding
cancellations and
etc.)
 B. How des Eatigo's business model work? (Create Eatigo's business model
canvas)

- Marketing - To give time-based - sending diners

- Restaurant during off-peak - Restaurants that
through ads discounts in order to
Owners manage and bring in
hours. has empty tables
customers to - ensuring that the during off-peak
restaurants during restaurant’s profit hours.
off-peak hours and was sustainable
reduce long queues despite discounts. - Consumers that
during regular peak are value conscious
- many attractive who are motivated
hours. features in the app.
by good deals and
- To give diners good
discounts.
deals and easy access
for reservations. - Mobile
- Manpower for Applications
website and
mobile app - Website Platform
maintenance.
- Software
Engineers

- Labor fee for personnel - Fixed referral fee for every successful referral.
- Engineer’s fee
C. How different is Eatigo from conventional restaurant booking? How different is
Eatigo from other restaurant reservation platforms such as Chope and OpenTable?
How different is Eatigo from social buying platforms such as Groupon/Fave?

Conventional restaurant booking requires additional manpower in order to manage

customer reservations. This could be a crucial factor for restaurants as it requires
personnel to manage it especially during peak hours or busy periods. Conventional
restaurant booking may also cause inconvenience for customers as they have to go to
the restaurant themselves or either call or email the said restaurant, just to edit or cancel
a reservation. Conventional booking usually brings customers during regular dining hours
which is much different to Eatigo as it is designed to create a demand during off-peak
hours.
Chope and OpenTable offers a system for reservations through online portals and
mobile apps for restaurants that don’t have one. Customers can freely edit their
reservations and they will receive a text message or an email regarding the said
reservations. It brings convenience for customers as they don’t have to manually note the
reservation themselves. Chope and OpenTable is much like conventional restaurant
booking as it brings customers during regular peak hours but the difference is, they
provide more convenience as they provide the booking system for restaurants that don’t
have one. By providing these, restaurants don’t have to provide additional manpower as
reservations are done online and through the mobile app. Chope and OpenTable are
completely different from Eatigo as they don’t necessarily provide the same functionality.
Chope and OpenTable provides a standard reservation system while Eatigo creates
demands in their website or mobile app through time-based discounts.
Groupon and Fave are promotional tools. Even though it is on the same premise
as Eatigo in giving discounts for a given period of time, it is fixed and without any intra-
day variation. Much like Chope and OpenTable Groupon and Fave did not address the
problem within off peak hours of restaurants as the vouchers that they provide is often
used during peak hours.
Eatigo has a unique business idea. It creates demand during a restaurant’s off-
peak hours using time-based discounts in order to serve more people and at the same
time address the problem of restaurants regarding long queues and losing customers due
to that reason.
D. What are the funding options available to Eatigo? What are their pros and cons?

The first available funding option of Eatigo is thru source funds from family offices
and/ or strategic investors. Although, it has its cons because of the grant amount were
not likely to be sufficient for their business plan they were pursuing and may take time to
process. The pros of it are, the founders can have their control over their business and
can outsource into other different ways. Other than that, they can have higher valuation
in the market because smaller interim funding can scale up and gain traction.
The other funding option of Eatigo that they might consider is by seeking funding
quantum from venture capitalist. The pros of this option are, the venture capital
companies had firm ideas on how the business should scaled up and it can provide
enough funds. However, the counterpart of it is, funders may lose the ability to control
their company.

E. If you were in Judy's position, what would be your analysis of this situation and
what decision action(s) would you take? Why?
If we were in Judy’s position, we would have thought that for us to scale up, we
needed a huge budget/fund for it. We would most likely source funds from family offices
and/or strategic investors. Though this method takes a lot of time to process, the founders
would still have their own control of the company and its business trajectory. They can
extend the outsourcing in other different ways. In a huge expansion, the cash is burning
up so they will also need a quick money from smaller interim financing to buy time while
the process from the family offices and/or strategic investors is/are happening. It is also
to buy time so that the company will have a higher valuation in the market.