Media and Information

Literacy
Quarter 1 – Module 1:
Communication as Influenced by
Media and Information
 What I Need to Know

This module was designed and written with you in mind. It is

here to help you master the nature of Media and Information Literacy.
The scope of this module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course. But the order in which you read
them can be changed to correspond with the textbook you are now using.

The module is composed of:

Lesson 1: Communication is affected by media and information

After going through this module, you are expected to:

1. Describe how communication is affected by media and information

What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.
1. What is a type of communication that uses spoken words?
a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals or
symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings, conferences,
academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information to
the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as a listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information in a
variety of forms, including print and non-print messages? a. Information literacy
c. Technology literacy
b. Media literacy

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8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working independently
or with others, to responsibly, appropriately, and effectively use technological tools?
a. information literacy b. media literacy c. technology literacy
11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy
12. Which is the essential skills and competencies that allow individuals to engage with
media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate, evaluate,
and effectively communicate information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols?
a. information b. literacy c. media

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 Lesson
Introduction to Media and
1 Information Literacy

In this lesson, the communication process and its elements will provide learners
full understanding of the significant role of media and information. Moreover, this lesson
will also provide the learners with a clear description of media literacy, information
literacy, and technology literacy.

What’s In

Direction: Search from the box below the different terms related to communication by
being guided by the statements that follow. They can be found horizontally, vertically,
diagonally and vertically. Use a separate sheet of paper for your answer.
S O U R C E W M K N J
L T R E A T M E N T C
S Q R M Q L D S O P U
T W E U M O N S W P L
W N C M C U J A L N X
I L E A H T Q G E V J
B H I T A J U E D T K
F R V P N R C R G Z A
Z U E N N O P W E A W
Y R R O E Z C Z F H B
L C T E L E M E N T L

1. The origin of the message.

2. Pertains to any information that is passed on through communication.
3. Refers to the listener of the message.
4. Refers to the medium and how the information flows from the sender.
5. The sender’s thoughts must be understandable.
6. A message should be delivered with postures, gestures, movement, etc.
7. Know the message to determine the right way to deliver it.
8. The message is received according to the thoughts of the sender.
9. Use of all the components in the message.
10. Means delivering the message clearly.

Note for the Teacher

To deliver this lesson well, the teacher/facilitator

must have read the following concepts:

Communication as influenced by media and

information.

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 What’s New

Direction: Indicate the statement that might be uttered by two health professionals who
helped and witnessed a COVID-19 survivor. Put in the box located at the center of the
diagram an appropriate title for the situation. Use a separate sheet of paper for the
answers.

Guide Questions:
1. Why are the statements of two health professionals important nowadays?
2. How can messages be delivered to the intended receivers?
3. What difficulties hinder the understanding of both parties involved in the
conversation?

What is It

The Concepts and Nature of Communication

According to Cambridge Academic Content dictionary, 1 Communication is the
process by which messages or information is sent from one place to another or the
message itself.
The Types of Communication

A. According to channels used:

1. Verbal Communication refers to the form of communication in which message is
transmitted verbally; communication is done by word of mouth and a piece of
writing. Verbal Communication can be subdivided into two, oral communication
and written communication. In oral communication, Spoken words are used. It

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 includes face-to-face conversations, speech, telephonic conversation, video,
radio, television, voice-over. In written communication, written signs or symbols
are used to communicate. A written message may be printed or handwritten.
2. Non-verbal Communication is the sending or receiving of wordless messages.
Nonverbal communication is all about the body language of the speaker.
Nonverbal communication has the following three elements:
a. Appearance. One’s appearance in nonverbal communication plays a
significant role in conveying the message.
b. Body Language
c. Sounds. In communication, it is often the way words are said, not the actual
words themselves that can determine the success of conversation.
B. Types of Communication Based on Purpose and Style
Communication is used for many things. It is a means to express, inform,
entertain, and interact. There are two types of communication depending on style
and purpose, formal and non-formal.
1. Formal Communication. Formal communication mostly takes place in
professional settings.
2. Informal Communication is the most commonly used form of communication.
It takes place in our daily interaction with one another.

Communication transfers information through a medium or media. The intended

audience will receive this information and process it and eventually turns it into
knowledge that is useful to build and develop people and communities.

The Description of Media Literacy, Information Literacy and Technology Literacy

Media Literacy: This involves the ability to encode and decode the symbols transmitted
via media and the ability to synthesize, analyze and produce mediated messages.
Information Literacy: The ability to recognize when information is needed and have
the ability to locate, evaluate, and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing equipment,
network connectivity, and application software.

The Role of Media and Information in Effective Communication

1. It makes the world a smaller place.

2. It makes communication convenient.
3. It shapes public opinion.

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 What’s More

Independent Activity 1. Describe each media platform according to entertainment,

information, education, and business. Use the matrix below in describing the media
platforms. Answer it in a separate sheet of paper.
Media Platform Uses News Paper Radio Television Internet

For entertainment

For networking

For information

For education

For business

For advocacy
Ratings: 1-not at all relevant, 2-not very relevant, 3-slightly relevant, 4-relevant, 5-very
relevant, 6-extremely relevant

Independent Assessment 1.

Direction: Identify each statement below based on the following:

a. It makes the world a smaller place.

b. It makes communication convenient.
c. It shapes public opinion.
___ 1. Today’s media created bridges between countries.
___ 2. Now, two people can communicate with one another without the long wait for
replies.
___ 3. A person can be connected to anyone else in the world.
___ 4. Now, two people can communicate with one another without worry that their
messages won’t be received in a timely manner.
___ 5. A person who is already thinking about voting for a candidate might suddenly
switch to another candidate if the latter is leading in polls.
___ 6. With the existence of email and various messaging sites and apps, communication
has become faster and easier.
___ 7. Communication between two parties from the opposite sides of the world is now
possible.
___ 8. Gone are the years where people send telegrams and snail mails to one another.
___ 9. In an election, the media inform the public where candidates currently stand. ___
10. Social media platforms brought people from different locations, backgrounds,
culture, and race together.

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 What I Have Learned
The Types of Communication
According to channels used: Verbal Communication and Non-verbal
communication
Non-verbal communication elements: Appearance, Body Language and
Sounds
According to purpose and style: Formal and Informal

Media Literacy: This involves the ability to encode and decode the symbols transmitted
via media and the ability to synthesize, analyze and produce mediated messages.
Information Literacy: The ability to recognize when information is needed and have the
ability to locate, evaluate, and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing equipment,
network connectivity, and application software.

What I Can Do

Let’s apply what you have learned:

Direct the learners to think of the past week, and record their use and interaction with
media and information providers (such as internet, social media, TV, radio, newspaper,
etc.). Have them indicate how many hours were spent engaged with each one. Remind
them that these do not have to be exact, and they can estimate the number of hours
they spend each week. Do this in a sheet of paper.
Sample Responses
Weekly Interaction Log with Information and Information Providers
Media or Information Provider Number of hours in a week
Youtube 3 hours
Facebook 12 hours
Television 20 hours
Books 10 hours
Others

Let the learners provide responses by answering the following questions:

1. Which media provider did you spend the most time?
2. What roles does media play in your lives? (leisure, learning, communication, etc.)
3. How would you share information and communicate news and events?

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 Assessment

Direction: Choose the letter of the best answer and write it on a separate sheet of paper.

1. What is a type of communication that uses spoken words?

a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals
or symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings, conferences,
academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information to
the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information in
a variety of forms, including print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred to as the ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools?
a. information literacy b. media literacy c. technology literacy
11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy
12. Which is the essential skills and competencies that allow individuals to engage with
media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate, evaluate,
and effectively communicate information in its various formats?
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 a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols?
a. information b. literacy c. media

Additional Activities

Direction: Look at the picture closely and answer the questions that follow.

Guide Questions:

1. Did you believe this news item was true? How did you know it was true/false?
2. Are all news and information on the Internet true? Why or why not?

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 Answer Key

References
Commission on High Education. Teaching Guide for Senior High School: Media and
Information Literacy (Core Subject). Quezon City, Philippines: EC – TEC Commercial,
2016.
Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook for
Senior High School, JFS Publishing Services, Manila, Philippines. 2016.
K to 12 Senior High School Core Curriculum Guide – Media and Information Literacy
December 2013
Ping, Arniel V. 2017. Powerpoint Presentation. Retrieved from:
https://pdfslide.net/education/media-and-information-literacy-mil-text-informationand-
media-part-1.html. June 2, 2020.

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