II.

Market Research
Good afternoon everyone. My name’s Tam, Marketing manager of Dynamite company.
I'll continue our presentation with the part about market research.
This part contains three main points, namely level of tastes, target customers, and SWOT
analysis.
Let’s talk obout the first point: Level of Taste
We conducted a survey among 300 people in Vietnam at four levels of age. We let them
experience the Tinder app for 1 month to see whether they are interested in dating through an
online dating app or not. This survey also helps us to decide which customer-segment we should
concentrate on advertising our app most.
According to our statistics, as you can see on the chart
The blue section represents the percentage of people interested in Tinder who are aged 26 to 30
and it led the way with 52%.

The purple section, which accounts for 31%, is the percentage of users who are interested in
Tinder between the ages of 18 and 25.

The age group from 31 to 40 has a significant difference compared to the above 2 age groups. As
you can see on the chart, it is only 11%.

The percentage of users over 40 years old is the group with the fewest users interested in Tinder
and the number only stops at 6%.
Maybe people will wonder why in this survey there is no under 18 and the explanation for this is
that Tinder, like other dating apps, only permits users over the age of 18.

The Interest Of Vietnamese Tinder Users By Age

6%

11%
31%
Age 18-25
Age 26-30
Age 31-40
Age >40

52%
Now let’s move on to the second point: Target customer

In recent years, particularly during this period of social distance, it appears that many young
people have opened up more and given themselves more opportunities to date. Recognize that
young people make up the bulk of the Vietnamese market and their interest in Tinder is quite
high. As a result, the target population that our company intends to attract are 18-25 years old
and 26-30 years old. We believe that Tinder has great growth potential in Vietnam and will
definitely reap high profits.

The last point in this part is SWOT Analysis

In order for you to better understand our app, we conducted the following swot analysis.

In terms of Strengths: Tinder is one of the applications with many preeminent features that allow
users to find the appropriate people to talk with and date.

The diversification which is helps Tinder to reach a broader customer group.

Its user-friendliness is also a user attraction of tinder.
In terms of Weaknesses: The lack of funds to expand research and develop new features for the
application is one of the weaknesses of our company.

Besides that, we also face the issue of gathering information about users to assist them in making
better matches. The reason is that users tend to protect their personal information.

In terms of Opportunities: Because of the diversity and quality of services, Tinder may expand
its target market to other countries.
Tinder helps improve people's lives by facilitating contact and communication between them.
This feature of the application may contribute to the company's public image and brand equity
growth.
In term of Threats: The emergence of new applications means that Tinder has more competitors
in the market.
The innovation in technology may increase the risk of tinder being replaced or pushed out of the
market.
Since we know of our shortcomings and threats, we are always trying to find ways of
overcoming our limitations and minimizing possible risks.