Name Jubayer Ahmed

Designation Assistant Professor

Department Business Administration
Education & Masters of Science in Marketing (M.Sc)
Qualification Result: Distinction (1st class 2nd)
University of Glamorgan, South Wales, UK.

Bachelor in Business Administration (BBA)

Major in Marketing, Minor: Management
Result: CGPA 3.01 (80% As per IUB Grading Policy)
Independent University Bangladesh (IUB)

Publications Journal Publications

1. Ahmed J. and Rouf MA. (2015). Controlled, Uncontrolled Communication, Brand Name and Brand Attitude: A
Relational Study on Cellular Telecom Sector of Bangladesh.  American Journal of Trade and Policy, 2, 15-22.

URL: http://publicationslist.org/data/ajtp/ref-19/AJTP%204.2.pdf 2

2. Ahmed J. (2015). You are What You Consume. Global Disclosure of Economics and Business, 4, 22-33.

URL: http://mpra.ub.uni-muenchen.de/64806/

3. Ahmed J. and Roy K.S (2016). A Relational Study on Communication, Reputation and Cooperation on
Relationship Satisfaction in the Context of Apparel Sector in Bangladesh. British Open Journal of Business
Administration.

URL: http://www.borpub.com/British%20Open%20Journal%20of%20Business%20Administration/Current
%20Issue.php

4. Ahmed, J., and Roy, S.K. (2018). Customer Centrality in the context of Marketing Theories and Practices. City
University Journal, volume 3, No. 01, June 2018.

Books and Chapters in Books

The Impact of Communication Avenues on Brand Attitude: Lap Lambert Academic Publishing, Germany, 2015

URL: https://www.amazon.com/Communication-Avenues-Attitude-Jubayer-2015-04-09/dp/B01K95P7SK

Research  Brand Management

area of  Consumer Behaviour
interest 
 Service Marketing
 Advertising
 Competitive Strategy