CITY UNIVERSITY

Department of Business Administration

Program-BBA; Semester: Fall-2019
MID-TERM EXAM
Course Code: BUS301; Course Title: Research Methods in Business &
Management
Time: 90 Minutes Total Marks: 30
Answer any Three (03) questions

Q1: 5+5
(a) Define Business Research. Do you think that research & development are important for
Business Promotion ? If so, how?
(b) Distinguish between research & non research approach in Business. Illustrate with
examples.

Q2: 7+3
(a) How can you classify research with examples from Business angles.

(b) What are the characteristics of a Business researcher.? Discuss with rxamples

Q3: 5+5
(a) What is Research Design & its need in Business Research? What are the Components
involved in a Business Research Design ? Discuss.

(b)Illustrate with examples different types of research design in Business.

Q4: 1+3+3+3
(a) What is problem in Business Research? In selecting a problem, what criteria should be
considered ?
(b (c) Discuss the internal & external factors in the Selection of a Problem.
(d) Distinguish Between Advanced vs Critical study; Vertical vs Horizontal Study; Research
vs common sense