City University, Department of Business Administration, BBA Program

Semester: Spring-2019 (Mid-Term Examination)

BUS-301: Research Methods in Business & Management

Time: 90 Minutes (Answer any Three questions) Total Marks: 30

5+5
1. (a) Define Research & Business Research. Discuss the Objectives &Significance of
Business Research.

(b) As a Student of Business Administration, Do you think that research is important

for Business Promotion & Development? If so, how.?
8+2
2.(a) Distinguish Between Research Methods & Research Methodology, Descriptive vs.
Analytical research; Applied vs Basic Research; Field vs Action Research with
examples from Business Angles.

(b) State the Attributes of a Business Researcher.

5+5
3. (a) What is Research Design & Its Need in Business Research? What are the
components of a Research Design in Business? Discuss.

(b) What is Exploratory or Formulative Research Design; Descriptive Research

Design, Diagnostic or Analytical Research Design, Hypothesis Testing or
Experimental Research Design? Discuss with Examples.
. 1+3+3+3
4 (a) What is problem in Business Research?
(b) What Criteria should be kept in mind in selecting a problem?
(c) Discuss the internal & external factors in the Selection of a Problem.
(d) Distinguish Between Advanced vs Critical study; Vertical vs Horizontal Study ;
Research vs Non Research Approaches

Be Good in Health & in Mind

God will never leave you empty, he will replace everything you to put
something down, it is because, he wants you to pick up something greater