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CBMC Lesson Plan

This document contains a lesson plan for a course on consumer behavior and marketing. It outlines 8 lectures covering topics like consumer decision making process, buying process, consumer perception, attitude and learning. For each lecture, it identifies the corresponding course outcome, knowledge category, topics to be covered, relevant study material like videos, notes and links to online courses. It also includes details like scheduled date and verification by head of department.

Uploaded by

Dr Nitin Girdharwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
68 views3 pages

CBMC Lesson Plan

This document contains a lesson plan for a course on consumer behavior and marketing. It outlines 8 lectures covering topics like consumer decision making process, buying process, consumer perception, attitude and learning. For each lecture, it identifies the corresponding course outcome, knowledge category, topics to be covered, relevant study material like videos, notes and links to online courses. It also includes details like scheduled date and verification by head of department.

Uploaded by

Dr Nitin Girdharwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

KIET School of Management

KIET Group of Institutions, Delhi-NCR

Subject Name CBMC Subject Code KMBNMK01


Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Lesson Plan
Is the
topic
identifie
Knowledge Category

d as Dat
major Handouts/ e of
Lecture No.

Corre Schedul Verif


BT-Level
Unit No.

contribu Compiled Notes/ Lec


CO No.

Topics to ctive NPTEL/ You Tube/ e-PG Case Study/Animation/ Self shoot ed Date ied
tor for Compiled ppt tur
be covered Actio Path Shala Video Link Video / Virtual Lab (Write Link) of by
CO gap (Write Moodle e
n Plan Lecture HOD
based link) hel
on d
previous
semester
result
L- N
OBE NA NA NA NA NA NA NA 16/9/21    
1 A
L- N
OBE NA NA NA NA NA NA NA 16/9/21    
2 A
Explaining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior& y C, P NO NO 20/9/21    
3 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Marketing BL 3
Mix
Discussion
on
Consumer
Decision Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Making y C, P NO NO 20/9/21    
4 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Process, BL 3
Pre & Post
Purchase
Behavior
1
Discussion
on Buying
Appl
L- Process http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 23/9/21    
5 Customer /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Involvemen
t

Examining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior in y C, P NO NO 23/9/21    
6 /moodle/ noc20_mg14/preview v=caJIGi1CvvI
Indian BL 3
Context
Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21    
7 perception, /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Attitude &
Learning
2 Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21    
8 perception, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
BL 3
Attitude &
Learning
Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 30/09
2 y C, P NO NO    
9 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception

Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 30/09
2 y C, P NO NO    
10 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception

Illustrating
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202
2 y C, P NO NO    
11 Social /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
BL 3
Context
L- 2 Awareness Appl C, P NO NO http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202    
12 on y /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
challenges BL 3
faced by
Manager

1
KIET School of Management
KIET Group of Institutions, Delhi-NCR
Gender &
Age
Influence
Reference
Group
Discussion Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 on Social y C, P NO NO 710/2021    
13 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
Mobility BL 3

Anal
L- Video http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 7/10/202
2 yze C, P NO NO    
14 Session /moodle/ noc20_mg14/preview v=XJK_R_7-09M 1
BL 4
Discussion
on
Anal
L- Marketing http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 11/10/20
3 yze C, P NO NO    
15 Communic /moodle/ noc20_mg14/preview v=XJK_R_7-09M 21
BL 4
ation,
Target
Communic
ation
Anal
L- Channel, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/10/20
3 yze C, P NO NO    
16 Budget, /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k 21
BL 4
Communic
ation Mix

Illustrating Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 IMC yze C, P NO NO 18/10/21    
17 /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k
Process BL 4

Classifying
of
Advertisem
Anal
L- ent, Nature, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 18/10/21    
18 scope and /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
BL 4
Meaning of
Advertisem
3
ent

Case Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 Presentatio yze C, P NO NO 21/10/21    
19 /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
n1 BL 4

Case Anal https://www.youtube.com/watch?


L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 Presentatio yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 21/10/21    
20 /moodle/ c.in/cec20_ge02/preview
n2 BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG

Case
Anal https://www.youtube.com/watch?
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a
3 yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 25/10/21    
21 n /moodle/ c.in/cec20_ge02/preview
BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
3

Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 25/10/21    
22 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal
Case
Creat
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 e M NO NO 28/10/21    
23 n /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
BL 6
4
Case
Creat
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 e M NO NO 28/10/21    
24 n /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
BL 6
5
Developing
the
4 Advertisem
ent
Campaign , Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Framework e M NO NO 01/1121    
25 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
, BL 6
effectivene
ss &
measureme
nt
Developing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 the e M NO NO 01/11/21    
26 /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI
Advertisem BL 6

2
KIET School of Management
KIET Group of Institutions, Delhi-NCR
ent
Campaign ,
Framework
,
effectivene
ss &
measureme
nt
Creat
L- Media http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1/11/202
4 e M NO NO    
27 Planning /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI 1
BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Advertisem e M NO NO 811/2021    
28 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4
ent BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 8/11/202
4 Advertisem e M NO NO    
29 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/11/20
4 Presentatio e M NO NO    
30 /moodle/ c.in/cec20_ge02/preview v=Qm6QsFq9uz8 21
n6 BL 6
Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1111/202
4 Presentatio e M NO NO    
31 /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
n7 BL 6
Evalu
L- Interactive http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1511/202
5 ate C, P NO NO    
32 Marketing /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 5
Evalu
L- Promotion http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 15/11/21    
33 Online /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5

Discussing
Viral Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Marketing ate C, P NO NO 1811/21    
34 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
Mobile BL 5
5
Marketing

Case Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Presentatio ate C, P NO NO 18/11/21    
35 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n8 BL 5
Case Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Presentatio ate C, P NO NO 25/11/21  
36 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n9 BL 5
Evalu
L3 http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Summery ate C, P NO NO 25/11/21  
7 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5

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