KIET School of Management

KIET Group of Institutions, Delhi-NCR

Subject Name CBMC Subject Code KMBNMK01

Session & Semester 2021-22 & III Faculty Name Dr. Nitin

Lesson Plan
Is the
topic
identifie
Knowledge Category

d as Dat
major Handouts/ e of
Lecture No.

Corre Schedul Verif

BT-Level
Unit No.

contribu Compiled Notes/ Lec

CO No.

Topics to ctive NPTEL/ You Tube/ e-PG Case Study/Animation/ Self shoot ed Date ied
tor for Compiled ppt tur
be covered Actio Path Shala Video Link Video / Virtual Lab (Write Link) of by
CO gap (Write Moodle e
n Plan Lecture HOD
based link) hel
on d
previous
semester
result
L- N
OBE NA NA NA NA NA NA NA 16/9/21    
1 A
L- N
OBE NA NA NA NA NA NA NA 16/9/21    
2 A
Explaining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior& y C, P NO NO 20/9/21    
3 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Marketing BL 3
Mix
Discussion
on
Consumer
Decision Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Making y C, P NO NO 20/9/21    
4 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Process, BL 3
Pre & Post
Purchase
Behavior
1
Discussion
on Buying
Appl
L- Process http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 23/9/21    
5 Customer /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Involvemen
t

Examining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior in y C, P NO NO 23/9/21    
6 /moodle/ noc20_mg14/preview v=caJIGi1CvvI
Indian BL 3
Context
Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21    
7 perception, /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Attitude &
Learning
2 Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21    
8 perception, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
BL 3
Attitude &
Learning
Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 30/09
2 y C, P NO NO    
9 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception

Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 30/09
2 y C, P NO NO    
10 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception

Illustrating
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202
2 y C, P NO NO    
11 Social /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
BL 3
Context
L- 2 Awareness Appl C, P NO NO http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202    
12 on y /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
challenges BL 3
faced by
Manager

1
 KIET School of Management
KIET Group of Institutions, Delhi-NCR
Gender &
Age
Influence
Reference
Group
Discussion Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 on Social y C, P NO NO 710/2021    
13 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
Mobility BL 3

Anal
L- Video http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 7/10/202
2 yze C, P NO NO    
14 Session /moodle/ noc20_mg14/preview v=XJK_R_7-09M 1
BL 4
Discussion
on
Anal
L- Marketing http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 11/10/20
3 yze C, P NO NO    
15 Communic /moodle/ noc20_mg14/preview v=XJK_R_7-09M 21
BL 4
ation,
Target
Communic
ation
Anal
L- Channel, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/10/20
3 yze C, P NO NO    
16 Budget, /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k 21
BL 4
Communic
ation Mix

Illustrating Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 IMC yze C, P NO NO 18/10/21    
17 /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k
Process BL 4

Classifying
of
Advertisem
Anal
L- ent, Nature, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 18/10/21    
18 scope and /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
BL 4
Meaning of
Advertisem
3
ent

Case Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 Presentatio yze C, P NO NO 21/10/21    
19 /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
n1 BL 4

Case Anal https://www.youtube.com/watch?

L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 Presentatio yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 21/10/21    
20 /moodle/ c.in/cec20_ge02/preview
n2 BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG

Case
Anal https://www.youtube.com/watch?
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a
3 yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 25/10/21    
21 n /moodle/ c.in/cec20_ge02/preview
BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
3

Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 25/10/21    
22 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal
Case
Creat
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 e M NO NO 28/10/21    
23 n /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
BL 6
4
Case
Creat
L- Presentatio http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 e M NO NO 28/10/21    
24 n /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
BL 6
5
Developing
the
4 Advertisem
ent
Campaign , Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Framework e M NO NO 01/1121    
25 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
, BL 6
effectivene
ss &
measureme
nt
Developing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 the e M NO NO 01/11/21    
26 /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI
Advertisem BL 6

2
 KIET School of Management
KIET Group of Institutions, Delhi-NCR
ent
Campaign ,
Framework
,
effectivene
ss &
measureme
nt
Creat
L- Media http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1/11/202
4 e M NO NO    
27 Planning /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI 1
BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 Advertisem e M NO NO 811/2021    
28 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4
ent BL 6
Preparing Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 8/11/202
4 Advertisem e M NO NO    
29 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/11/20
4 Presentatio e M NO NO    
30 /moodle/ c.in/cec20_ge02/preview v=Qm6QsFq9uz8 21
n6 BL 6
Case Creat
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1111/202
4 Presentatio e M NO NO    
31 /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
n7 BL 6
Evalu
L- Interactive http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1511/202
5 ate C, P NO NO    
32 Marketing /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 5
Evalu
L- Promotion http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 15/11/21    
33 Online /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5

Discussing
Viral Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Marketing ate C, P NO NO 1811/21    
34 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
Mobile BL 5
5
Marketing

Case Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Presentatio ate C, P NO NO 18/11/21    
35 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n8 BL 5
Case Evalu
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Presentatio ate C, P NO NO 25/11/21  
36 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n9 BL 5
Evalu
L3 http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 Summery ate C, P NO NO 25/11/21  
7 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5