CBMC Obe Documents

KIET School of Management
KIET Group of Institutions, Delhi-NCR
Subject Name CBMC Subject Code KMBNMK01

Session & Semester 2021-22 & III Faculty Name Dr. Nitin
Table 1 Structure of Statement of a Course Outcome
Mandatory Part Optional Part
Part A Part B Part C Part D

Statement
of Course Criteria
Action Knowledge Condition
Outcome (It characterizes the
(Verb representing (Noun phrase (Under which the
acceptability levels
Bloom’s cognitive representing action has to be
of performing the
process level) knowledge) performed)
action)
1

Table 2 Tagging COs with BLs & KCs
CO No. Statement of Course Outcome Bloom’s

Knowledge
Cognitive
After completion of the course, the student will be Category
Process Level
able to (KC)
(BL)
Explore the cognitive skills for decision Conceptual and
CO1 Applying BL3
making abilities using CB Models Procedural
Apply CB theory for imparting selling Conceptual and
CO2 Applying BL3
skills Procedural
Illustrate IMC approach in designing Conceptual and
CO3 Applying BL3
advertising Plan Procedural
Develop creativity and critical thinking for
CO4 Analyzing BL 5 Meta -Cognitive
marketing campaign
Apply Interactive Marketing for Analyzing Conceptual and
CO5
Promotions BL 4 Procedural
2

Table 3 Statement of COs broken in various parts
Mandatory Part Optional Part

Part A Part B Part C Part D
Criteria
CO Statement of Condition
Action Knowledge (It characterizes
No. Course Outcome (Under which
(Verb representing (Noun phrase the acceptability
the action has
Bloom’s cognitive representing levels of
to be
process level) knowledge) performing the
performed)
action)
Explore the
various factors affecting
cognitive skills for CB, diffusion Concept
Conceptual and
CO1 decision making None None
Procedural (KC: Conceptual &
abilities using CB
Procedural)
Models
Consumer Decision
Apply CB theory for making Process
Conceptual and
CO2 imparting selling None None
Procedural (KC: Conceptual &
skills
Procedural)
Integrated Marketing
Illustrate IMC Communication, role of
approach in Conceptual and Advertisement
CO3 Advertisement Agencies None None
designing Procedural
advertising Plan (KC: Conceptual &
Procedural)
Develop creativity
using
and critical thinking Advertisement Plan
CO4 Meta -Cognitive Advertisement None
for marketing (KC: Meta-Cognitive)
Campaign
campaign
Apply Interactive Conceptual and Applying Mobile, Viral
Marketing for Procedural & Digital Marketing
CO5 None None
Promotion (KC: Conceptual &
Procedural)
3

Table 4 CO - PO/APO/PSO Matrix
Course Outcomes Additional Programme Outcomes

Programme Outcomes (POs)
(COs) APOs
PO1 PO2 PO3 PO4 PO5 APO 1 APO 2
CO1 2 2 1 2 2 2 2
CO2 2 2 1 3 2 2 1
CO3 2 3 - 2 2 2 1
CO4 2 2 1 2 2 2 1
CO5 2 1 - 2 2 3 -
PO / APO Target (Avg) 2 2 1 2.2 2 2.2 1.25
4
Program Outcomes
POs PO Statements
Apply knowledge of management theories and practices to solve
PO1
business problems.
Foster Analytical and critical thinking abilities for data-based
PO2
decision making.
PO3 Ability to develop Value based Leadership.
Ability to understand, analyze and communicate global, economic,
PO4
legal, and ethical aspects of business.
Ability to lead themselves and others in the achievement of
PO5
organizational goals, contributing effectively to a team environment
APO
1 Apply Entrepreneurial Skills through Innovation and Creativity
APO Apply Research Skills for Industry and Socio-economic
2 Development
Course Outcome
COs Statement of Course Outcome
Explore the cognitive skills for decision making abilities using CB
CO1
Models
CO2 Apply CB theory for imparting selling skills
CO3 Illustrate IMC approach in designing advertising Plan
CO4 Develop creativity and critical thinking for marketing campaign
CO5 Apply Interactive Marketing for Promotion
5

Table 5 Revised Format of Lesson Plan (Attached in Excel)

Is the
topic
identifie
Knowledge Category
d as Dat
major Handouts/ e of
Lecture No.
Corre Schedul Verif

BT-Level
Unit No.
contribu Compiled Notes/ Lec

CO No.
Topics to ctive NPTEL/ You Tube/ e-PG Case Study/Animation/ Self shoot ed Date ied
tor for Compiled ppt tur
be covered Actio Pathshala Video Link Video / Virtual Lab (Write Link) of by
CO gap (Write Moodle e
n Plan Lecture HOD
based link) hel
on d
previous
semester
result
L- N
OBE NA NA NA NA NA NA NA 15/9/21
1 A
L- N
OBE NA NA NA NA NA NA NA 15/9/21
2 A
Explaining
Consumer Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 Behavior& y C, P NO NO 20/9/21
3 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Marketing BL 3
Mix
Discussion
on
Consumer
Decision Appl
1 Making y C, P NO NO 20/9/21
4 /moodle/ noc20_mg14/preview v=9UCJ4zwYIFk
Process, BL 3
Pre & Post
Purchase
Behavior
1
Discussion
on Buying
Appl
L- Process http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 22/9/21
5 Customer /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Involvemen
t
Examining
Consumer Appl
1 Behavior in y C, P NO NO 22/9/21
6 /moodle/ noc20_mg14/preview v=caJIGi1CvvI
Indian BL 3
Context
Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
1 y C, P NO NO 27/9/21
7 perception, /moodle/ noc20_mg14/preview v=caJIGi1CvvI
BL 3
Attitude &
Learning
2 Discussion
on
Appl
L- consumer http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch?
2 y C, P NO NO 27/9/21
8 perception, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
BL 3
Attitude &
Learning
Appl
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 29/09
2 Examples y C, P NO NO
9 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Discussion
on
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 29/09
2 y C, P NO NO
10 Reference, /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA /2021
BL 3
Learning &
Perception
Illustrating
Appl
L- CB in http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202
2 y C, P NO NO
11 Social /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
BL 3
Context
L- 2 Awareness Appl C, P NO NO http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 4/10/202
12 on y /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA 1
challenges BL 3
faced by
Manager
6
Gender &
Age
Influence
Discussion Appl
2 on Social y C, P NO NO 610/2021
13 /moodle/ noc20_mg14/preview v=Jxe8Tgnz2SA
Mobility BL 3
Example of Anal
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 6/10/202
2 Reference yze C, P NO NO
14 /moodle/ noc20_mg14/preview v=XJK_R_7-09M 1
Group BL 4
Case Anal
L- http://lms.kiet.edu https://onlinecourses.nptel.ac.in/ https://www.youtube.com/watch? 11/10/20
2 Presentatio yze C, P NO NO
15 /moodle/ noc20_mg14/preview v=XJK_R_7-09M 21
n BL 4
Case Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 11/10/20
2 Presentatio yze C, P NO NO
16 /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k 21
n BL 4
Discussion
on
Anal
L- Marketing http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 13/10/21
17 Communic /moodle/ c.in/cec20_ge02/preview v=a9lpVg54u-k
BL 4
ation,
Target
Communic
ation
Anal
L- Channel, http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 yze C, P NO NO 13/10/21
18 Budget, /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
BL 4
Communic
ation Mix
Illustrating Anal
L- http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
3 IMC yze C, P NO NO 18/10/21
19 /moodle/ c.in/cec20_ge02/preview v=Ajy1VLIrNiE&t=38s
Process BL 4
Classifying
of
Advertisem
Anal https://www.youtube.com/watch?
L- ent, Nature, http://lms.kiet.edu https://onlinecourses.swayam2.a
3 yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 18/10/21
20 scope and /moodle/ c.in/cec20_ge02/preview
BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Meaning of
Advertisem
ent
Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 20/10/21
21 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal
Categorizin
g Process
of
advertisem Anal https://www.youtube.com/watch?
L- http://lms.kiet.edu https://onlinecourses.swayam2.a
3 ent, yze C, P NO NO v=r4_0rDE8Jqo&list=PLJXxJHol 20/10/21
22 /moodle/ c.in/cec20_ge02/preview
campaign, BL 4 Yewn1Q0m_BH2ZkOj1rfDtNFzG
Creative
Belief,
Appeal
Case Creat
3 Presentatio e M NO NO 25/10/21
23 /moodle/ c.in/cec20_ge02/preview v=yBySnZsygxA
n BL 6
Case Creat
3 Presentatio e M NO NO 25/10/21
n BL 6
Developing
the
Advertisem
4 ent
Campaign , Creat
4 Framework e M NO NO 27/10/21
, BL 6
effectivene
ss &
measureme
nt
Developing
Creat
L- the http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
4 e M NO NO 27/10/21
26 Advertisem /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI
BL 6
ent
7
Campaign ,
Framework
,
effectivene
ss &
measureme
nt
Creat
L- Media http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1/11/202
4 e M NO NO
27 Planning /moodle/ c.in/cec20_ge02/preview v=5INY0XP-0NI 1
BL 6
Preparing Creat
4 Advertisem e M NO NO
28 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Preparing Creat
4 Advertisem e M NO NO
29 /moodle/ c.in/cec20_ge02/preview v=H1WBERWxay4 1
ent BL 6
Case Creat
4 Presentatio e M NO NO 8/2021
30 /moodle/ c.in/cec20_ge02/preview v=Qm6QsFq9uz8
n BL 6
Creat
L- Case http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 8/11/202
4 e M NO NO
31 analysis /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 6
Evalu
L- Interactive http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch? 1011/202
5 ate C, P NO NO
32 Marketing /moodle/ c.in/cec20_ge02/preview v=xEvnuAlBbiA 1
BL 5
Evalu
L- Promotion http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 10/11/21
33 Online /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5
Discussing
Viral Evalu
5 5 Marketing ate C, P NO NO 15/11/21
34 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
Mobile BL 5
Marketing
Case Evalu
5 Presentatio ate C, P NO NO 15/11/21
35 /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
n BL 5
Evalu
L- Case http://lms.kiet.edu https://onlinecourses.swayam2.a https://www.youtube.com/watch?
5 ate C, P NO NO 17/11/21
36 Analysis /moodle/ c.in/cec20_ge02/preview v=qc8oY1db2us
BL 5
8

Table 6 Session Plan
Course
Program: MBA Course Name: CBMC KMBNMK01
Code:
Session/ Actual
2021-22 & III Scheduled Date: 20/9/2021
Semester: Date:
Topic: Discussion on innovation and creativity, types & Platforms
Time in
Learning Aid/ Typical student
Minute Content Faculty approach
Methodology activity
s
Introduction of Consumer
10 Discussion Explains Participates, Listens
Behaviour and Marketing
Discussion about various Discussion and Explains Participates,
20
factor affecting CB types Video Displays Observes, Listens
Discussion about
10 Discussion Explains Participates, Listens
Customer and consumer
Views sharing and Participates,
10 Summarizing the Lecture Interact
Discussion Observes, Listens
9
Subject Name CBMC Subject Code

Table 7 Internal Assessment Items

(Consumer Behavior & Marketing Communication) (KMB MK01)
CT-1 / CT-2 / PUE / KAT-1 / KAT-2 / KAT-3
Duration: 3 hrs Max. Marks: 100
Note: - Attempt All the Questions
Section-C (2X5=10)
Q. No. Question Marks CO BL/KC*
a Examine the Behavior of Consumer 10 1 3 / C,P
b Demonstrate changing role of Consumer 10 2 3 / C,P
1.
c Categorize IMC in India 10 3 4 / C,P
d Develop Ad Campaign of FMCG Product 10 4 6/M
e Assess Mobile Marketing in Rural India 10 5 5 / C,P
*Knowledge Categories (KCs): F-Factual, C-Conceptual, P-Procedural, M-Metacognitive
10
Subject Name CBMC Subject Code KMBMK01

Table 8 The Revised Bloom's Taxonomy table
Categories of
Knowledge
Dimensio
n Factual Conceptual Procedural Metacognitive
Revised
Bloom’s Cognitive
Process Levels
Remember
Understand
Apply AI1, AI2 AI1, AI2
IA1, IA2 IA1, IA2
CO1, CO2 CO1, CO2
Analyze AI3 AI3
IA3 IA3
CO3 CO3
Evaluate AI5 AI5
IA5 IA5
CO5 CO5
Create AI4
IA4
CO4
11

Table 9 CO-wise and CT-wise Gap Analysis

Session: Semester: Section:
Name of the Faculty: Course Name: Course Code:
Benchmark :
(Percentage target marks calculated on the basis of average of previous three years)
Percentage of
Students
CT COs (who attained Observations Action Taken during The Semester

CT-wise & CO-wise
Benchmark i.e. target
marks)
CO1
CT1
CO2
CO2
CT2
CO3
CO1
CO2
PUE CO3
CO4
CO5
Will be done later
12

Table 10 Overall CO Gap Analysis for all CTs

Session: Semester: Section:
Name of the FacultyCourse Name:
Course Code (Current Odd/ Even Sem): Course Code (Previous Odd/ Even Sem):
Benchmark of current semester: Benchmark of previous semester:
(Percentage target marks calculated on the basis of average of previous three years)
Percentage of Percentage of
Students Students Action Suggested for next
COs Attained Attained Observation
Odd/ Even semester
(Previous Odd/ (Current Odd/
Even Semester) Even Semester)
CO1
CO2
CO3
CO4
CO5
Will be done later
13

Table A3.1 Tagging of COs

Revised Bloom’s
CO Relevant Cognitive Knowledge Devoted
Course Outcome (CO)
No. POs/APOs Process Level Category (KC) Sessions
(BL)
Explore the cognitive skills for
Conceptual &
CO1 decision making abilities using CB PO1, PO4 Applying BL3 6
Procedural
Models
Apply CB theory for imparting PO1, PO2, Conceptual &
CO2 Applying BL3 6
selling skills PO3, PO4 Procedural
Illustrate IMC approach in PO1, PO2, Conceptual &
CO3 Applying BL3 10
designing advertising Plan PO3 Procedural
Develop creativity and critical PO1, PO2,
CO4 Analyzing BL 5 Meta-Cognitive 9
thinking for marketing campaign PO3, PO5
Apply Interactive Marketing for PO1, PO2, Analyzing
Conceptual &
CO5 Promotion PO3, PO4, BL 4 5
Procedural
PO5
Total Sessions Devoted 36
14

Table A3.2 CO-POs/APOs/PSOs mapping based on Subjective Perception
Course Outcomes Additional Programme Outcomes

Programme Outcomes (POs)
(COs) APOs
PO1 PO2 PO3 PO4 PO5 APO 1 APO 2
CO1 2 2 1 2 2 2 2
CO2 2 2 1 3 2 2 1
CO3 2 3 - 2 2 2 1
CO4 2 2 1 2 2 2 1
CO5 2 1 - 2 2 3 -
PO / APO Target 2 2 1 2.2 2 2.2 1.25
(Avg)
15
Subject Name CBMC Subject Code KMBN302

Table A3.3 Mapping Strength based on Number of Sessions Devoted

POs/ Total Number of Percentage of Mapping
Course Outcomes (COs)
PSOs Sessions Sessions Devoted Strength
PO1 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3
PO2 CO2, CO3, CO4, CO5 6+9+9+5 = 29 29/36 = 80.55% 3
PO3 CO2, CO4, CO5 6+9+5 = 20 20/36 = 55.55% 2
PO4 CO1, CO2, CO3, CO5 7+6+9+5 = 27 27/36 = 75% 2
PO5 CO4, CO5 9+5 = 14 14/36 = 38.9% 1
APO1 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3
APO2 CO1, CO2, CO3, CO4, CO5 7+6+9+9+5 = 36 36/36 = 100% 3
16
Subject Name CBMC Subject Code KMBNMKO1

Table A3.4 Comparison of PO Targets

Additional Programme Outcomes
Programme Outcome (PO)
(APOs)
1 2 3 4 5 1 2
PO Target
(Subjective Perception)
PO Target
(Numerical Method)
17

Table A4.3 Assessment Rubric
Course Name/Code: PBL Type: Project Problem  Case Study:

Concrete Technology/
RCE052 PBL Title: Develop a concrete mix for field application
Group No. Session: Semester:
Name/ Roll No. of Students:

Likert Scale for Assessment Score
Components of PBL Relev
Relevant
(Performance ant Satisfactory Good Very Good Excellent
PO Unsatisfactory
Indicators) CO (4) (6) (8) (10)
(2)
Will be done later after final decision
18

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KIET School of Management

KIET Group of Institutions, Delhi-NCR

Subject Name CBMC Subject Code KMBNMK01

Table 1 Structure of Statement of a Course Outcome

Mandatory Part Optional Part

Part A Part B Part C Part D

Subject Name CBMC Subject Code KMBNMK01

Table 2 Tagging COs with BLs & KCs

CO No. Statement of Course Outcome Bloom’s

Subject Name CBMC Subject Code KMBNMK01

Table 3 Statement of COs broken in various parts

Mandatory Part Optional Part

Subject Name CBMC Subject Code KMBNMK01

Table 4 CO - PO/APO/PSO Matrix

Course Outcomes Additional Programme Outcomes

PO / APO Target (Avg) 2 2 1 2.2 2 2.2 1.25

Subject Name CBMC Subject Code KMBNMK01

Table 5 Revised Format of Lesson Plan (Attached in Excel)

Corre Schedul Verif

contribu Compiled Notes/ Lec

Subject Name CBMC Subject Code KMBNMK01

Table 6 Session Plan

Topic: Discussion on innovation and creativity, types & Platforms

Subject Name CBMC Subject Code

Table 7 Internal Assessment Items

Note: - Attempt All the Questions

d Develop Ad Campaign of FMCG Product 10 4 6/M

e Assess Mobile Marketing in Rural India 10 5 5 / C,P

*Knowledge Categories (KCs): F-Factual, C-Conceptual, P-Procedural, M-Metacognitive

Subject Name CBMC Subject Code KMBMK01

Table 8 The Revised Bloom's Taxonomy table

Subject Name CBMC Subject Code KMBNMK01

Table 9 CO-wise and CT-wise Gap Analysis

CT COs (who attained Observations Action Taken during The Semester

Will be done later

Subject Name CBMC Subject Code KMBNMK01

Table 10 Overall CO Gap Analysis for all CTs

Will be done later

Subject Name CBMC Subject Code KMBNMK01

Table A3.1 Tagging of COs

Subject Name CBMC Subject Code KMBNMK01

Table A3.2 CO-POs/APOs/PSOs mapping based on Subjective Perception

Course Outcomes Additional Programme Outcomes

Subject Name CBMC Subject Code KMBN302

Table A3.3 Mapping Strength based on Number of Sessions Devoted

Subject Name CBMC Subject Code KMBNMKO1

Table A3.4 Comparison of PO Targets

Subject Name CBMC Subject Code KMBNMK01

Table A4.3 Assessment Rubric

Course Name/Code: PBL Type: Project Problem  Case Study:

Name/ Roll No. of Students:

Will be done later after final decision

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