Alex Hairabedian

3/1/2012
MAN 3240
The Speed of Trust

It seems as though everything that functions in this world whether it is a relationship

amongst friends and family or a whole organization, the one key ingredient for success is

trust. Without it, feelings of doubt, regret, and misunderstanding will be revealed, but with it

can blossom a wealth of opportunities between relations of individuals. Coincidentally the

most potent factor that can build and grow the strongest of characters can also crumble the

most powerful. In the book written by Stephen M. R. Covey goes into talking about the five

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different waves of trust and how it can be obtained through these components. Stephen got

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his MBA at Harvard Business School where he then became the CEO of Covey Leadership

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Center, the largest leadership development company in the world. After just three years of
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gaining his new leadership role in the company, he managed to double its value from $2.4
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million to $160 million while increasing customer and employee trust (Coveylink). Covey is
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a keynote speaker and advisor on trust, leadership, ethics and high performance where he

then goes and present to audiences around the world to share his knowledge. He came up
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with the simple formula where the factors trust, speed, and cost are directly related. As trust
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declines, speed will also as costs rise. Oppositely, as trust increases, so will speed and costs
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will lower (Covey 13). What this model defines is the efficiency and effectiveness trust itself
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has on the routines of everyday actions. The five waves of trust are self, relationship,

organizational, market, and societal; of these make up the prime dynamics in the building of
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better internal structures.

The first aspect involves the confidence we need within ourselves to inspire others to

trust as well as demonstrate credibility to believe in ourselves and others. The second wave

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 entails consistent behavior and the willingness to increase the “trust account” we have in

others. Organizational trust deals with how leaders can gain trust in all types of other

organizations on a larger scale based on the general structures, systems, symbols, and

principles held by a particular institution. The fourth wave describes the marketing of trust

and your reputation. The public’s perception on you is the most evident factor in the trust

process. The fifth and final wave societal trust states the importance of contribution or

“giving back “, to society as a way of counteracting suspicion and developing integrity. Upon

achieving these five goals will allow us to see, speak, and behave in ways that establish trust,

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exceeding any barriers or flaws in relationships. Being able to speak and express concerns or

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suspicions about a given subject improves any situation and resolves issues through the

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process of simple communication. Behaving in desired ways can build the public’s trust in
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you, allowing recognition for reliability, inevitably resulting in trust. Finally, changing the

way we see will consequently affect how we perceive others, in turn leading to the alteration
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of what we do, yielding vastly different results. When we gain trust, we see more cooperation
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between different people, leading to more efficient and effective outcomes.

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 Works Cited

Covey, Stephen M. R., and Rebecca R. Merrill. The Speed of Trust: The One Thing
That Changes Everything. New York: Free, 2006. Print.

"Leadership and Keynote Speaking Including, Business Management, Speaking and

Training All at the Speed of Trust." CoveyLink.com. Web. 25 Feb. 2012.
<http://www.coveylink.com/about-coveylink/bio-covey.php>.

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