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WHY PRAGMATISM NOW?
EUGENE ROCHBERG-HALTON
Across several disciplines there has been renewed interest in philosophical pragmatism
in the past few years. What had been a body of thought reduced largely to the influence
of George Herbert Mead in sociology, has reemerged with significance for semiotics,
philosophy, literary criticism, and other disciplines. The reasons for a renewed interest
in the thought of Charles Peirce, William James, John Dewey, and a revised George
Herbert Mead can be found in the theory of meaning proposed by the pragmatists: a
theory of meaning that can include more phenomena within the realm of significance,
and therefore a theory of meaning that can contribute to ongoing attempts to refashion
social theory.
At a seminar last year in West Germany, a for a remaking of social theory at work,
colleague asked me why pragmatism is so tendencies that blur previously distinct disciplin-
popular now in America. Before I could answer, ary boundaries, that revive previously "dead"
another colleague replied that the current theories, that seek to forge new vocabularies and
interest in pragmatism is due to a resurgence of new directions for social theory. If this is so-if
"Americanism" in the 1980s. I retorted, "Yes, social theory is undergoing some kind of
a resurgence of interest by such "good ol' restructuring-the questions seem to me: Does
American boys" as Karl Otto-Apel, Jiirgen pragmatism in some way contribute to this
Habermas, and Hans Joas, to name some restructuring? And if it does, then what kinds of
Germans involved in the resurgence." possibilities does it hold for social theory?
This renewed interest in pragmatism does not, Finally, the pragmatic question itself: What is
in my opinion, have much to do with American- the purport of a remaking of social theory?
ism. On the contrary, pragmatism as a body of Perhaps one of the indicators of a restructur-
and mindless optimism characteristic of Amer- pragmatism today as a lively issue in contempo-
ism in the 1980s. Yet even neofunctionalism discussions of contemporary theories of mean-
of contemporary theory.
enthusiasm for modernization, then one sees
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WHY PRAGMATISM NOW? 195
of pragmatism, but he could equally be singled the "business" mentality. This is the false
Rorty finds Dewey's situationalism conducive to rists, who were perhaps unwilling to confront a
a pluralistic vision of philosophy as "conversa- mode of thought that rejected certain foundational-
tion," in keeping with such key pragmatist ist and dichotomizing tendencies key to their
concepts as the dialogic nature of thought and own thinking. Emile Durkheim, for example,
community. But Rorty only appropriates a could not understand why pragmatism did not
selected portion of Dewey and pragmatism: accept the fundamental duality of human nature.
Rorty's Dewey is a kind of refurbished Georg Simmel could not understand why
deconstructionist, freed from biological and pragmatism rejected the fundamental duality of
historical concerns. He only allows those parts life and form. If he had chosen to comment on
of Dewey and James which fit contemporary it, Max Weber would probably have not
relativist rationalism to filter through. understood why pragmatism did not accept the
Rorty even goes so far as to say that Peirce's fundamental dichotomy between facts and
contribution to pragmatism was merely to have values. These three thinkers share foundations
given it a name, and to have stimulated James. of Kantian dualism rejected by pragmatism.
In other words, none of Peirce, pragmatism's Durkheim accepted a variation of the Cartesian
founder, can filter through Rorty's constricted assumption that one begins with a subject and an
relativist rationalism. Imagine Marxism without object and then faces the epistemological
Marx, or psychoanalysis without Freud, and you problem of how to put them together. His
can see why such a facile dismissal of Peirce is solution was that collective representations
dubious at best. Though Rorty is associated with provide a foundational mediation (which some
the revival of pragmatism, he can also be seen have claimed is similar to Mead's "generalized
pragmatism in the name of contemporary omy, Durkheim had to stress a radical difference
This rationalism shows itself even among that als involved in those social facts, between
school most associated with pragmatism by sociology and psychology, between the elemen-
interactionism, as practiced today and as underlying religion and the varieties of religious
an act of selective forgetting of pragmatism. It Durkheim's idea that social facts must be
has organized itself around George Herbert treated as external things has a corollary that
Mead, to the neglect of William James, John "individual" facts have to be treated as internal
Dewey and C.S. Peirce. One can see why Peirce things. His idea of the duality of human nature
was ignored: Peirce's chief interest was in logic, is insufficiently social; it retains the fiction of an
and his writings are not easy reading. It is more underlying individual always needing to be
difficult to understand why James and Dewey synthesized into the realm of the social. The
dropped out of the sociological consciousness. pragmatic view that Durkheim denigrated is
Dewey is clearly a thinker of broader scope than broader in seeing human beings as fundamen-
Mead, yet his influence in symbolic interaction- tally social, including even inner human psychol-
ism has been minimal. The average intellectual, ogy and biological life.
on being asked to name a pragmatist, would Pragmatism was an attempt to undercut the
probably name John Dewey or William James, Cartesian problem of starting with a subject and
but the average sociologist has been socialized an object and then figuring out how to put them
to think of George Herbert Mead. And the Mead together. It began instead with triadic mediated
image impressed upon sociologists is that sign-acts, from which could be prescinded a
derived from symbolic interactionism, in which "subject" and an "object." Pragmatism denied
the lively interest by Mead and the other that knowledge was reducible either to a rational
nature and human biology for social theory has an object: it rejected rationalism and the
been purged, and the significance of history and sensationalism of British empiricism. Pragma-
social critique too frequently forgotten. tism denied the myth of a private and asocially
radical diminution in the sociological tradition, ing in praxis, intelligible conduct rooted in the
break through the constricted understanding of sees in Peirce's semiotic realism, rooted in a
there is another stereotype that needs disman- inquirers," in Dewey's treatment of community
tling (if not deconstruction), and that is the in The Public and its Problems and in his
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196
SOCIOLOGICAL THEORY
pragmatic view is habit, sign-habit, living "auto-" to "poeisis," if not to highlight the
sign-habit-a concept that encompasses struc- claim that an impersonal system can do what
Meaning as Semiosis
As a theory of signs, pragmatism includes more Luhmann excises those living qualities that are
phenomena as signs than a number of sign difficult to capture in the mechanical theory of
theories or theories of symbolism, semiology or systems. To the extent that moder conditions
semiotics. Varieties of structuralism, for exam- have turned human individuals into functioning
ple, do not include emotions, the communica- automata of social systems, Luhmann's may be
tion of feelings, and human experience as a theory well-suited to its time. But it is more
themselves signs. These phenomena would only appropriate to see Luhmann himself as a
be the "surface level," because meaning occurs functioning automaton serving the great ma-
at a deep structural level. In other words, the chine of modernity, attempting to steal that last
ongoing emotive and other communicative holdout and treasure of humanity, life itself, by
capacities of human experience are ignored by attributing its generative and self-transcending
these theories. Pragmatism, by contrast, counts power, "autopoeisis," to the lifeless machine
significative, and thereby significant. This reified conception of meaning that one
In this sense another contribution of pragma- reads today in Luhmann's systems approach, in
tism is that it denies reified theories of meaning structuralism and those influenced by its binary
that make meaning to be, for example, a "deep logic, in which I would include Anthony
meaning is precisely that it is located in some model those properties of human practice, of
nether-world where human practice cannot human sign-practice. Those who would turn
touch it. Meaning is literally in no place in living human action and institutions into the
structuralism and its poststructuralist offspring, model of the text, such as Derrida or Paul
for the place and space of a code or convention Ricouer, are lackeys of rationalism, who must
signifies but does not exist. Meaning may attach necessarily ignore those features of experience
itself to persons, places or things, but as and history that do not fit the "text." These are
meaning it in no way touches or is touched by not critical theories of meaning so much as the
those persons, places, and things. Need I remind mirroring, in social theory, of the same
you of Thomas More's word for "no place": tendencies in late modernity to turn all life,
utopia. Pragmatism, by contrast, provides a public and private, into prepackaged script. And
theory of meaning that has human praxis built what are "texts" themselves, if not potential
into it, a theory that includes the embodiment, human activities and tracings of human life
as well as the bodying forth, of meaning. brought to life in the activity of reading and its
theories that would surrender meaning to a theories are themselves symptoms of the etherializa-
mechanically conceived "system," operating tion of human life in the late twentieth century,
like a homeostatic thermostat rather than some rather than critical antidotes: they support the
human institution or practice. One current avatar "invisible dictator" of rationality in its attempt
of this approach, Niklas Luhmann, would have to turn world into word. Pragmatism, by
us believe that education has the function of contrast, views meaning as living habit, and
environment for future social systems" (The living habit, meaning is open to emergence,
bloodless language, education functions to make tion to new sign-habits. And again, by contrast,
cogs for the machine. Luhmann's theory is structuralism does not provide for the death of
simply a flow chart for a functioning machine, meaning, let alone the birth of meaning. In
and one can see Luhmann as an updated avatar providing a theory of meaning that can allow for
of the Parsonian Grand Theorist. His concept of death or transformation of meaning, of large
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WHY PRAGMATISM NOW? 197
scale cultural and epochal changes, pragmatism them to the effects of capitalism or rationaliza-
Meaning in the pragmatic tradition is embod- criticism stops when it comes to the question of
bodies.
the mechanical view of nature, a view that
opposed to it.
sign-making as a constituent of nature: purpose
inevitable progress.
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198
SOCIOLOGICAL THEORY
one finds in structuralism, for example, seems Dewey and Mead grew into maturity in the
to me not to be a factor of the human brain, as organic culture that flourished at the turn-of-the
twentieth century, the either/or century-a members to a milieu that included Jane Addams
century of the split brain: either of extreme and her Hull-House companions, Louis Sullivan
rationalism or extreme primitivism. The objec- and Frank Lloyd Wright and their organic
tive situationalism of both Dewey and Mead architecture, Thorstein Veblen, and others. The
stood in contrast to the foundationalism of the ideals of this milieu stood in stark contrast to the
early twentieth century, just as it stands today in machine ideals of virulent capitalism at work in
contrast to the overly subjectivist tendencies in Chicago. In this sense Dewey and Mead's
symbolic interactionism. Dewey and Mead optimistic pragmatism was a much needed
and thereby provide still valuable ideas for Yet Dewey and Mead's situationalism and
Dewey and Mead are complementary to each inadequate to meet the dark forces at work in the
other, and in a sense are almost two sides of the twentieth century. It has been Max Weber's
same coin, though Dewey is, in my opinion, the pessimistic scenario of the dominance of the
broader of the two. George Herbert Mead, faceless bureaucratic machine and its rationality
despite the valuable contributions of his thought, that has thus far prevailed.
has overly dominated discussion in contempo- But even today Dewey and Mead present a
rary sociology. It must be noted again that this is powerful counterclaim to Weber: ever increas-
a weird historical fact. James and Dewey ing "rationalization" is not, as Weber believed,
certainly had important influences early in the an unavoidable consequence of modernity. Not
century. Yet for whatever reasons, perhaps even only can human institutions and large scale
the fact of having posthumously published patterns of meaning be revised and corrected,
books by Mead that one could actually hold and but the very model of the rational proposed by
that had his name on it, or students like Herbert Weber is a distorted abstraction, an uprooted
Blumer who were inspired by his work, for conception of rationality that by no means
while the rest of pragmatism dropped into posive or instrumental rationality, makes the
virtual oblivion. We need to broaden our instrument, the strategic calculating machine of
to include the whole framework: to realize at the humankind. This is the story of alienation, not
very least in what stream of consciousness Mead of rationality, the story of the means becoming
himself was swimming. With the renewal of reified as end. Weber may have been accurately
interest in pragmatism, sociology in general and describing an historical process at work, but his
pragmatism, symbolic interactionism has as- may have prevented him from seeing the
sumed a rear-guard position in the ongoing possibility that rationalism may not truly
renewal of interest in pragmatism. Its major represent rationality, but only an exaggerated
controversies revolve around the correct inter- and one-sided view of what constitutes rational-
pretation of Mead, never questioning his ity. We should also keep in mind, though, that
centrality. Until symbolic interactionism gets Dewey did not call his work pragmatism early
George Herbert Mead, it will remain the same overly instrumental tendencies pervade the
dubious sociological sect it is today-providing work of Dewey and Mead. Perhaps the very
the great machine of professional sociology with great amount of attention Dewey and Mead gave
a situational escape-valve, never threatening the to the scientific grounding of a broad theory of
machine itself but actually serving it. Symbolic meaning underemphasized the place of things
interactionism currently serves as "humanoid such as the imagination, the Poetic Imagination,
serving up studies of isolate situational interac- Dewey and Mead's avoidance of trans-
tions stamped with the imprimatur of Mead and situational norms prevents them in the end from
His representatives on this earth, it gives the sufficiently undermining the foundations of
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199
WHY PRAGMATISM NOW?
moder rationality and proposing a broad-based we need culture to complete it. But in acting
alternative. For this broader perspective we have suggestively, in giving us vague inclinations,
ing-the base of social theory. yet fallible ideas in the doctrine of critical
It was Peirce who in the nineteenth century common-sensism, Peirce pointed the way to a
foundationalism. And it was Peirce's fallibilism prospectus that social theory may not be ready
that Dewey and Mead most resonated with- for-a prospectus that admits the capacities to
although they developed it in their own ways marvel and to imagine, to feel and act as well as
independently. But it was also Peirce who reason, as genuine, even logical, ingredients of
world through our faculties of knowing. Only he Why pragmatism now? It is not so much
went further than Kant, to say that our faculties because of Americanism as in spite of Ameri-
of knowing are themselves transilluminations of canism that pragmatism has resurfaced. The
the general patterns of nature. We are built the pragmatic attitude offers to contemporary social
way the world is built, and have a gift within theory much that it presently seeks: a compre-
our human nature for inferring about the world hensive theory of signs, communication, and
In Peirce's claim that we are possessed of structure and human agency through the concept
indubitable yet fallible ideas in his doctrine of of living habit; a critical theory of rationality,
"critical common-sensism," we see a typical society, and modernity. But the pragmatic
Peircean marriage of opposites-the critical attitude also offers certain ideas that social
philosophy of Kant with Scottish common- theory would prefer not to know about, whether
edge, came in the end to the opinion that we do rejects the continued rationalization of the world
ideas, sentiments, instincts that are so deeply claims that there are profound connections
us to question them. His difference with the that biology is a significant factor in the highest,
Scottish common-sensists, and the influence of and not simply the lowest, human endeavors.
the Kantian turn, is that though we may be The vagueness of human instinct, which makes
possessed of indubitables, this does not mean human infants less intelligent than chimpanzee
that they are infallible. As indubitables arise infants, does not signify the absence of instincts,
over time in human affairs for questioning they but the presence of specifically human biology,
nature" in the way we are built so that these Those who see pragmatism as a reflection of
tempered prejudices may provide profound American self-interest, expediency, and crass
champion of scientific method, who expressed say in 1898: "To pursue 'topics of vital
is but a thin film on the great sea of the mind. one or other of two terminations-either on the
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200 SOCIOLOGICAL THEORY
Sanders Peirce, 1.673). From these and other The renewal of interest in pragmatism signi-
words, it is quite clear that Peirce saw fies a broadening of social theory, but a full
pragmatism as opposed to practicalism and remaking of social theory will involve going
rationalism, and rationality itself as subordinate beyond the limitations of classic pragmatism. I
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