SINHGAD TECHNICAL EDUCATION SOCIETY'S

CASE MAPPING MBA SEM - I

Subject Code and Name: 105 Basics of Marketing

Sr. Case Title Source Product Code Mapping with Case Objectives Problems for Discussion Faculty Member
No. Syllabus
When the HBR Printed Issue March Marketing Mix 1.To undertsand the advantages and 1. Disadvantages of Social Media with regards to Dr. Mamta Mishra
Twitterverse turns Version 2014 disadvantages of using Socal media (Direct reputation of an organization Dr. Ganesh Yadav
on you page no 117 - Marketing and Promotion 2. Methods of Corrective actions Mrs Harshali Bhalerao
1 121 2. Measuring effectiveness

Can you Win HBR Printed Issue September Consumer 1. To understand ituational influences of 1. Characteristics of customers, differntiating Store Dr. Mamta Mishra
Back Online Version 2015 Behaviour purcahse decisions and non-store purchase processes Dr. Ganesh Yadav
Shoppers page no 101 - 2. To know the importance of feedback from 2. Post purcahse behaviour Mrs Harshali Bhalerao
2 106 exsisting and potential customers

Competing with HBR Printed Harvard Marketing 1. To understand the approaches and Orienattion 1. Discussion of various approaches & orientation Dr. Mamta Mishra
Goliath Version Business Review Approaches, of Marketing of marketing
Oct 2016 Segmentation & 2. To learn positioning as per the approaches of 2. Discussion of various positioning strategies as
3 Positioning marketing per approaches of marketing

Tanishq - The ICMR MKTG013 Marketing 1. To understand the reason for product failure 1. What are the various reasons for product failure? Dr. Mamta Mishra
Turnaround Story Myopia 2. To understand customer satisfaction and social 2. How does a customer is satisfied by providing Dr. Ganesh Yadav
Marketing ethics wide range of products?
4 Environment 3. To understand concept of organized retailing 3. Understanding the markting strategies for luxury
Consumer products.
Behaviour

Prof. Harshali Bhalerao Dr. Ganesh Yadav Dr. Mamta Mishra

Member Member Domain Head