Media Types and Convergence

MODULE 3
Lesson -1

Let’s Take A Look

A key part in being a media literate individual is having been to use or

select appropriate media. So what is Media? Maybe you’re thinking that it is
about the producers of media that you have heard from television and radio.
While others may think that it is a means of communication that uses a tool
for convenience. All of that are considered factual about media, but media have
varieties wherein one can broadcast, print, or the latest in which you can use
internet to select appropriate digital tools.
In this age, Media plays an extensive role in an individual’s daily life.
Right from the moment, you wake up until you sleep; you are exposed to
varieties of media. With the arrival of advanced technology, there has been a
drastic shift from using the traditional media such as radio, newspapers,
magazines and now to the most widely used- the internet. It is important that
you are aware of different media as it is significant in terms of choosing the
right technology for a study, research or a work that you need to perform.
 Let’s Work It Out

In this module, you will learn about the different types of media and how
it is used to convey information to the society. The following are the lessons
and their unpacked learning competencies for you to fulfill.

Lesson I: Media Types and Convergence

Learning Competency:

Compare and contrast how one particular issue or news is presented

through the different types of media (print, broadcast, online)
Specific Objectives:
1. Identify the different types of media;
2. Classify contents of different media types
2. Define media convergence through current examples.

Let’s Think First

Directions: Choose the letter of the best answer. Write the answers on a
separate sheet of paper.
1. It is a type of media consisting of paper and ink, reproduced in a
printing process that is traditionally mechanical.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
2. Media such as radio and television that reach target audiences using
airwaves as the transmission medium.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
3. Content organized and distributed on digital platforms.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
4. What is Media Convergence?
 a. the existence of traditional media
b. the co-existence of both print and broadcast media
c. limits the media content flow to one platform
d. the ability to transform different media into digital code.
5. Forms of electronic communication such as web sites through which
people create online communities to share information, ideas,
personal messages.
a. Twitter c. Facebook
b. Pinterest d. Social Media
6. The following are examples of Print Media: except for one;
a. News Paper c. Books
b. Magazines d. e-book
7. The following are examples of Broadcast Media: except for one;
a. Television c. Podcast
b. Radio d. Spotify
8. The following are examples of New Media: except for one;
a. YouTube c. Google Class
b. Twitter d. Textbook
9. This is an example of a social network platform.
a. Television Show c. Instagram
b. Google Classroom d. E-book
10. All but one are examples of learning management system platform;
a. Google Class c. Mindflash
b. Edmodo d. Multimedia game

Let Me Catch You

https://bit.ly/3djv743

Activity 1
Directions: Define the different types of Media.
 1. Define Print Media?
________________________________________________________________________
________________________________________________________________________
2. Define Broadcast Media?
________________________________________________________________________
________________________________________________________________________
3. Define New Media?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Let’s Have a Tour

Activity 2

Directions: Encircle the 15 examples of the three types of Media.

SEARCH MY MEDIA
Y D J X P E J H K D S S T Y E
D H Y O U T U B E R M J T C H
H C P R U S W U R E A K T Y S
Z I Q A E R V E C T R K N O A
W X K I R P N W A T T P A D R
J Z V O G G A A X E P Y I G E
Q O X U B O O P L L H R D F U
M A G A Z I N E S S O F G Z J
C X M Y I R V C M W N M S Q A
L S P O T I F Y T E E X G B P
S E T I S B E W R N M N N X G
H Z G I X Q R G Z G G E K R I
K K O O B T X E T O W S I X Z
H N F A C E B O O K B N X J N
G P F S S H Y D X L N R W H D
 Activity 3

Directions: Based on your answer in Activity 2, classify the different media

formats on the corresponding columns.
PRINT BROADCAST NEW MEDIA

Let’s Talk And Tell

TYPES OF MEDIA

PRINT MEDIA

Photo Credit: https://www.upmgphilippines.com/news/upmg-turns-a-

page-at-15/
 Photo Credit: http://www.blink.com.ph/our-newsstand-is-growing/
 Print media is one of the oldest and basic forms of
communication. It includes newspapers, weeklies, magazines,
monthlies, banners & graphics, posters and other forms of printed
material.
 The contribution of print media in providing information and transfer
of knowledge is remarkable. Even after the advent of electronic media,
the print media has not lost its charm or relevance.
 Print media has the advantage of making a longer impact on the
minds of the reader, with more in-depth reporting and analysis.
 Magazines and newspapers are the dominant traditional print media
used in advertising. Brochures, flyers and other collateral pieces also
are sometimes referred to as print collateral. While digital media
expansion has affected use of print, it remains a viable way to
advertise.
 Primary strengths of print relative to digital include tangibility, an
enduring message and high credibility. Some people prefer to read
media in print as opposed to digital formats.

BROADCAST MEDIA
 Broadcast media covers a wide range of different communication
methods that include television, radio, podcast, blogs, advertising,
websites, online streaming and digital journalism.
 Broadcast media provides valuable information that can inform and
educate and includes public service announcements, daily news, weather
forecast, interviews, and documentaries.
 Broadcast Media is a recreational and includes reality television,
situation and sketch comedies, movies, sports and advertising.

NEW MEDIA

(http://online.seu.edu/what-is-newmedia/#sthash.ltGgt2ed.dpuf)
 Digital media that are interactive incorporate two-way communication
and involve some form of computing.
 Products and services that provide information or entertainment using
computers or the internet, and not by traditional methods such as
television and newspapers.
 Social Media- forms of electronic communication (such as web sites)
through which people create online communities to share information,
ideas, personal messages, etc.

MEDIA CONVERGENCE
• The co-existence of traditional and new media.
• The co-existence of print media, broadcast media (radio and television), the
Internet, mobile phones, as well as others, allowing media content to flow
across various platforms.
• The ability to transform different kinds of media into digital code, which is
then accessible by a range of devices (ex. from the personal computer to the
mobile phone), thus creating a digital communication environment.

Media Convergence Platform Example

Communication Social Network Facebook, Instagram,
functionality of social
media
Education Learning management Google class, Edmodo
system
Advertisement / Product Advertisement Digitized print ads across
Commercial different platforms
News News Agency newspaper that still
publishes through print
and have online portal
(website, apps,
others) with multimedia
contents
Entertainment Multimedia Personality A person who has a
television show,
publishes books,
launches music record,
appears
in movies, endorses
commercial products,
peddles product line, has
a digital
multimedia game,
concerts, etc

Let’s Do It

Activity 4
Directions: Read the following questions and answer briefly.

Guide Questions:

1. Describe how new technologies have led to the convergence of traditional

and new media.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
2. Explain how media convergence creates new opportunities for
interaction.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
3. Describe the use of one or two forms of new media to share knowledge
and information on a current issue in society.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

4. Explain how a person could be portrayed in public in the age of media

convergence.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
5. What is the emerging role of social media in the society?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
 Let’s Check And Learn

Directions: Choose the letter of the best answer. Write the answers on a
separate sheet of paper.
1. It is a type of media consisting of paper and ink, reproduced in a
printing process that is traditionally mechanical.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
2. Media such as radio and television that reach target audiences using
airwaves as the transmission medium.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
3. Content organized and distributed on digital platforms.
a. Broadcast Media c. Print Media
b. New Media d. Film Media
4. What is Media Convergence?
a. the existence of traditional media
b. the co-existence of both print and broadcast media
c. limits the media content flow to one platform
d. the ability to transform different media into digital code.
5. Forms of electronic communication such as web sites through which
people create online communities to share information, ideas,
personal messages.
a. Twitter c. Facebook
b. Pinterest d. Social Media
6. The following are examples of Print Media: except for one;
a. News Paper c. Books
b. Magazines d. e-book
7. The following are examples of Broadcast Media: except for one;
 a. Television c. Podcast
b. Radio d. Spotify
8. The following are examples of New Media: except for one;
a. YouTube c. Google Class
b. Twitter d. Textbook
9. This is an example of a social network platform.
a. Television Show c. Instagram
b. Google Classroom d. E-book
10. All but one are examples of learning management system platform;
a. Google Class c. Mindflash
b. Edmodo d. Multimedia game

Answer Key

Let’s Think First

1. C 6. D
2. A 7. D
3. B 8. D
4. B 9. C
5. D 10. D

Let Me Catch You

Activity 1

1. Print Media - media consisting of paper and ink, reproduced in a printing

process that is traditionally mechanical.
2. Broadcast Media - media such as radio and television that reach target
audiences using airwaves as the transmission medium.
3. New Media- content organized and distributed on digital platforms.

Let’s Have a Tour

Activity 2
SEARCH MY MEDIA

EBOOK FACEBOOK JOURNALS

 MAGAZINES MEMEOGRAPHY MOVIES
NEWSLETTER NEWSPAPER SMARTPHONE
SPOTIFY TELEVISION TEXTBOOK
WATTPAD WEBSITES YOUTUBE

Activity 3
PRINT BROADCAST NEW MEDIA

MAGAZINES TELEVISION FACEBOOK

NEWSLETTER MOVIES SPOTIFY
NEWSPAPER WATTPAD
JOURNALS EBOOK
MEMEOGRAPHY
WEBSITES
SMARTPHONE

Let’s Do It
Activity 4
Rubric
Excellent Ideas are thoroughly explained, highly coherent writing, almost
(90-100) no grammatical errors
Good Ideas are explained, coherent writing, few grammatical errors
(80-89)
Satisfactor Ideas are partially explained, somewhat coherent writing, several
y grammatical errors
(70-79)
Needs Ideas are poorly explained, incoherent writing, many grammatical
Work errors
(0-60)

References
Media and Information Literacy Curriculum Guide by DepEd

https://www.quora.com/What-is-print-media
http://dictionary.cambridge.org/dictionary/english/new-media
(http://www.merriam-webster.com/dictionary/social%20media )
https://www.youtube.com/watch?v=NM8dLz-nmlw