Effects of Online Selling to Small Business Owners in Poblacion

Kananga, Leyte

Researchers:
Mahinay, Gennyrose
Ligutan, Nicole
Porcare, Leah Marie
Daza, Ma. Althea Bhea
Lera, Ephanny
Calixtro, Marites
 CHAPTER 1
INTRODUCTION

In this part of the research, the background, problem statement, purpose and value of the
study are discussed. The general and specific objectives are listed and the scope of the study
is described.

A. BACKGROUND OF THE STUDY

As the pandemic starts, internet became more useful in everyday living. It is not just for
communication but also can help us with our works and other things. Some teenagers use
internet not just for fun but also for their own necessary purposes. One of these purposes is
online selling. Online selling has become more popular especially this time of pandemic.
Unfortunately, it becomes a hindrance to the small businesses because it’s no longer
interesting to the eyes of the buyers as online selling allows them to pay and receive their orders
faster and easier. Though they cannot assure the quality of the products they ordered.

Online selling is the art and science of selling products and services over the internet. It uses a variety
of digital, online, and electronic means to push a message to current and potential customers it also takes
advantage of digital networks and electronic devices to promote a product or service. It could be as simple
as a social media feed or it could be as complex as a media, email newsletters, websites, and other
channels. Selling is first and foremost a transaction between the seller and the prospective buyer or buyers
where money is exchanged for goods or services.

It is essential to the buyers if they personally check the products so that they would be satisfied to the
qualities of the product they purchased.

This study focuses on the effects of online selling to small business owners in Poblacion Kananga,
Leyte. The researcher took on the enormous task of conducting this analysis in order
to find a solution to the pressing issue. Similarly, they felt compelled to contribute to the
advancement of business owners at the market by looking into it.

B. STATEMENT OF THE PROBLEM

 The researcher seeks to study about what are the effects of online selling to small business
owners in Poblacion Kananga, Leyte. Specifically, this sought to answer the following
questions:

1. In what way do small business owners make solutions for this problem?
2. What are the challenges small business owners face when people nowadays are more
invested to online selling?
3. What are the possible consequences of buying products in small businesses and
online selling?

C. SCOPE AND DELIMITATION OF THE STUDY

The focus of this study is to determine the effects of online selling to small business
owners. The researcher focuses in Poblacion Kananga, Leyte, because of the fact that there is
a pandemic, and it’s challenging to target other respondents in the society.

IID.SIGNIFICANCE OF THE STUDY

The purpose of this research is to determine the effects of online selling to small business
owners and aims to provide significant benefits to the following groups or individuals:

The small business owners- This study will be beneficial to those small business owners.
They will be enlightened to this certain problem and to know what the effects are.

The online sellers- Through this study, they will be given proper understanding and
information regarding this problem.

The readers- This study will inform them of how online selling affects small businesses.

The future researchers- This research will also benefit those who want to research to this
similar study. Through this, they will be able to figure out ideas, information, and may
enhance this study even more.
 CHAPTER 2

REVIEW OF RELATED LITERATURE

Online shopping is more accessible than it has ever been in the digital era with the introduction of
tablets, smartphones, easy checkout systems and more secure systems. As a result, the e-commerce
industry is generating higher sales volume. This process of selling allows the consumer to know the
information of the product through text, photos, and multimedia files.(EunYu Nis, 2014).
Online shopping lets customers review thousands of items in one place and pay for it in the comfort
of their homes. Today, a massive amount of business is done over the Internet. Most of the time consumers
have no complaints about the process of finding an item they want and buying it. Undoubtedly, online
shopping has severely influenced retail stores. Insureon's poll found that 68 percent of businesses
surveyed said that online retailers had a positive impact on their business. This has affected retail
companies and their strategies to stay in the competition with other retailers and online stores. Striving to
publish news, insights, and interviews focused on technology and more for growing businesses.While
survey data shows that women are more likely to be concerned about the effects of COVID-19, it also
shows that men are more likely to have it impact their shopping behaviors (Devin Johnson, 2020).
According to Karen Frishman a Basic Level Expert Author The online selling field may seem infinite
in scope, too, with millions of potential customers worldwide. But, success in selling collectibles on the Web
is gained in much the same way as it is in the physical world, by knowing buyers' needs and meeting them.
Success can depend to a great degree on whether or not you are offering collectible properties able to meet at
least one of these three key commercial elements: Not easily obtainable locally.
From a theoretical perspective, most of the recent online shopping studies seem to integrate salient
attributes of online shopping, based on the Theory of Reasoned Action (Fishbein and Ajzen, 1975). On the
other hand, from a theoretical orientation perspective, historically the formality of attitude has been
controversial. Two major theoretical orientations have emerged in studying these attitudes: the
unidimensionalist view and the tripartite view (e.g., Lutz, 1991). TRA is based on the unidimensionalist
view, which posts a causal flow (with a hierarchy of effects) through components of attitude to account for
consistency among notions of cognition (beliefs), affect (attitude), and conation (behaviors). The tripartite
view incorporates the notion of consistency among three components (cognition, affect, and conation) for
the formality of attitude. These three components are often not empirically distinguishable as they are
integral parts of attitude (Lutz, 1991). Furthermore, as many previous studies indicated, the consumer’s
choice processes go through heuristic decision-making processes under multiple goal situations because of
the consumers bounded rationality and asymmetric features of information (e.g., Simonson and Tversky,
1992). Regarding this decision-heuristics, the tripartite view might provide a more reasonable theoretical
explanation about consumer activities related to choice.
According to a research, Mathwicketal., (2002) stated that , “If online shopping meets this ideal by
enabling the consumer to accomplish the shopping task he or she has set out to perform , then consumers
will judge the Internet shopping performance positively.”Babinetal., (1994) suggest that, “The problem
solvers merely shop online in order to acquire a specific product or service, in which case shopping is
considered to be ‘an errand’ or ‘work’.
According on a study, online shopping has unique characteristics. Huseynov and Yildirim (2014)
emphasized that the lack of physical interaction tends to be the critical impediment in online retail sales
followed by the privacy of individual information and security of financial transactions over the Internet.
Demangeot and Broderick (2010) also revealed that perceived ease of use does not affect the behavioral
pattern in this case rather influenced by security and privacy issues. No relationship is built between the
customer and the online shop in the presence of perceived online risk even if a customer spent hours on
the Internet (Zuroni & Goh,2012).

CHAPTER 3
METHODOLOGY

This chapter contains the research design, locale of the study, population and the sampling
method, research instrument and the data gathering procedure.

Locale of the study

The research will be conducted in small businesses located at Poblacion Kananga, Leyte.
There are thousands of population including the small business owners, the ones who will
participate in the study.

Data Gathering
Samples will be taken from small business owners. Convenience sampling will be used to
select respondents. This technique involves selecting people that are the most convenient to
us as a researcher. Data gathering will take a couple of days from the 3 rd week of June
starting June 26-27. Interview materials will be the main data gathering instrument to be
used. The researchers will use semi-structured interview so that researchers are free to ask
follow up questions to the convenient respondents.

The study is delimited for the 15 respondents who are small business owners.

https://www.researchgate.net/publication/264556861_Online_Shopping_-_An_Overview

https://prezi.com/1itlre9czdwn/the-impact-of-online-selling-to-filipino-business-students/

https://www.bartleby.com/essay/Related-Literarureand-Studies-of-Online-Selling-Website-
P3BNSE936ZZS

https://www.tandfonline.com/doi/full/10.1080/23311975.2018.1514940