LADY OF LOURDES HOSPITAL AND COLLEGES

Caybiga, Caloocan City

PURPOSIVE COMMUNICATION

FIRST HALF

I.COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS

Learning Outcomes
A. Describe the nature, elements and functions of verbal and non-verbal communication in various and
multicultural context
Research, Read and Understand
-Verbal Communication
*When messages or information is exchanged or communicated through words. Verbal
communication may be of two types: written and oral communication.
-Non-Verbal Communication
* When messages or informations are exchanged or communicated without using any spoken or
written word. Non-verbal communication is usually understood as the process of communication
through sending and receiving wordless messages.
1. Identify the elements of communication
The sender is the person who wants to convey a message with the purpose of passing information and ideas
to others.
The message is the topic of the communication.
Encoding involves converting a subject matter that is theoretical and intangible (i.e. feeling loved or
respected) into symbols such as words, actions, pictures or gestures.
The communication channel is the means or method by which the message is sent. The channels include
face-to-face, letters, telephone, and social media formats (i.e. text, e-mail, Facebook, Instagram, etc.).
The receiver is the person who receives the message or for whom the message is meant for. 
Decoding is the process of the receiver converting the message in a way so that they may extract its meaning
to their complete understanding.
Feedback is the process of ensuring that the receiver has understood the accurate meaning of the sender’s
message1./ Response.

2. What are the kinds of verbal and non-verbal communications

Verbal
face-to-face conversations
group discussions
counseling
interview
radio
television
calls
memos
letters
reports
notes
emails etc
Non-Verbal
Gestures
facial expressions
eye contact
physical proximity
touching etc.

Activity:
* Cite 5 situations and examples for each elements of communication
Sender
Ex. Dra. Andres gives Mary a prescription.
Message
Ex: Prescription of medicine for her illness.
Encoding
Ex:Face to face talk.
Channel
Ex:Verbal/ Talking
Receiver
Ex: Mary
Decoding
Ex: Dra. Andres gives the list of medicines.
Feedback
Ex: Mary buys the prescribed medicines.

*Cite5 situations and experiences on the non-verbal and verbal

Communications
Non-Verbal
Facial Expression
“Ana is smiling to Jane”
Eye Contact
“Hany warns Jude that there is an intruder at his back by widening his eyes”
Gestures
”Lara is pointing to north.”’
Physical Touch
“She poke him to be inform that she is there”
Tone of voice
“She shouts at her because she is mad.”
Verbal
“Ana and Shyra is talking about the movie they watched yesterday.”
“Jean always message her mom before she sleep.”
“Bea is aking for direction”
“Sarah is attending on her job interview today.”
“Toni always talk to her friends at the park.”
 II. COMMUNICATIONS AND GLOBALIZATION
Learning Outcome
A. Explain how cultural and global issues affect communication
On a local and global level, communication as a whole represents culture, as it is its commodity.
Culture is instilled in us from a young age, and it is difficult, if not impossible, to abandon it
completely. The first code, the form of our thought, is given to us by our parents. What we say, do,
and build are all influenced by the way we think. Our differences and similarities are expressed in
our words and works, as well as our ways of living and thought. Both inside and between cultures.
Our traditions and the influences we are exposed to by inherent evolution or external influence
affect the way we think. Our logics, as well as stresses and appeals, influence the end result.
Globalization has a direct impact on global communication, which contributes to increased
consumer opportunities, cultural challenges, and the formation of a global culture. The natural,
technological, political, and financial aspects of the planet, as well as global connectivity, have all
been changed by globalization.

B. Appreciate the impact of communication on society and the world

Research, Read and Understand
1. What are the cultural and global issues that affect the society nowadays?
*Racism
*Global Pandemic
*Health issue
*Asian hate
2. What is the impact of communication in the society and the world?
Communication may play a critical role in fostering growth in today's climate of political and
socioeconomic change. Communication processes will enable both women and men to provide
information and expertise as a basis for change and innovation, make decisions about their own
livelihood, and thus increase their overall participation in development by fostering a dialogue
between rural people and other sectors of society. This is the information age, and the new
information revolution is dramatically increasing the ability to share information globally. The
invention of moveable printing in the middle ages and the transformation from an agricultural
to industrial early years of the nineteenth century have been used to compare the current
knowledge revolution. Despite the fact that economic liberalization has consolidated media
ownership in the hands of the few large corporations, the communication climate in developing
countries is shifting. Technologies and media are becoming more suited to the needs of rural
communities.
Activity: *Write a composition discussing the impact of globalization on how people
Communicate
It is now much easier to communicate with people on the other side of the planet than it was only
a few years ago. Satellites, fiber-optic cables, and the internet make sharing information with
people in various time zones and locations a breeze. Globalization has a direct impact on global
communication, which aids in the expansion of market opportunities, the removal of cultural
barriers, and the creation of a global village. Globalization and global connectivity have had an
effect on the world's natural, cultural, political, and economic elements.
 *How social media make a history in your life
One post, one story; one share, and the number of people who see a particular post grows by
hundreds. Within this natural cycle, people can easily obtain up-to-date information from the
internet, including fashion, sports, celebrity news, foods, and even gossip. And, simply by acting in
this manner, people are building their own past in society through social media and social media
has become history in my life because it helps me to pass my boredom while in quarantine because
of the global pandemic.

III. LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTING

Learning Outcome
A. Describe the culturally appropriate terms, expressions and images (sensitivity to gender, race, class,
etc.)
Intellectual property
Artifacts
Dance
Clothing and fashion
Language
Music
Food
Religious symbols
Decorations
Medicine
Makeup
Hairstyle
Tattoos
Wellness practices
B. Adopt cultural and intercultural awareness and sensitivity communication of ideas
Research, Read and Understand
1. Define the following
Cultural Globalization
Globalization, according to the WHO, is characterized as "an increase in the interconnectedness
and interdependence of peoples and countries." It is commonly understood to include two
interconnected elements: the opening of international borders to increasingly rapid flows of
goods, services, finance, citizens, and ideas, as well as changes in national and international
structures and policies that encourage or promote such flows.”
Cultural Sensitivity
The understanding of cultural differences is the first step toward cultural awareness. These gaps
are expressed in how different groups connect and relate to one another, as well as in
relationships with health-care providers.
Cultural Appreciation
It's a fascinating part of being alive today to be able to appreciate different cultures like
this. You gain knowledge. You pay attention. You make an effort to comprehend. You want to
uphold its values and customs. Not for personal gain—not for money, not for popularity, not for
the Instagram photo. But simply to pay respect to the community and its inhabitants.
2. What are the varieties of Spoken and Written Language?
Activity: * Five at least 5 countries and examples of their culture or beliefs
Europe:
In the afternoon, Europeans have "Tea time," which consists of coffee, tea, cake, and pastries.
There are significant differences in eating habits among European countries. If northern
Europeans prefer hearty dishes and often eat meats, cheeses, eggs, sausages, and bread for
breakfast, southern Europeans prefer a small sweet pastry.
America:
In America, eating habits differ greatly depending on which part of the world you are in. In the
United States, the day begins with a substantial breakfast. Breakfast staples in the United States
include pancakes, cereals, donuts, bacon and eggs, and hash browns. Burgers and fries are
sometimes served for dinner, as is a traditional American BBQ with steak and ribs. Cutting up
your meal into tiny pieces ahead of time and then consuming your whole dinner with only a
fork is a popular American practice.
Asia:.
Rice is used in almost every dish in Asia because rice cultivation is such a significant part of the
culture. It's not uncommon to get a bowl of sticky rice for breakfast. Because of the abundance
of fish and vegetables, the Asian kitchen is considered one of the healthiest in the world. Knives
are seldom used in Asian cuisine since most dishes are prepared with small cuts. Chopsticks,
knives, or spoons are the only options.
Africa:
Africans enjoy eating everything with the famous flatbread "Injera" and finishing almost every
dish with plant seeds and roots like "Maniok." They eat a lot of beef, pork, and lamb in addition
to Couscous. West Africans prefer fish and eat plantains or yams for most meals.
Australia:
There is a variety of beef in the Australian kitchen. Typical Australian dishes include beef, lamb,
and chicken, as well as more exotic meats such as kangaroo, emu, crocodile, and buffalo.

*How is cultural sensitivity shown? Examples

People who communicate with people from various cultures in a seamless manner by adhering
to the norms of that culture. They believe they should uphold their own beliefs while adapting
to those of other societies in which they communicate.
Ex: Some people love peanut butter and jelly sandwiches, although others despise them.

*What are some of the Filipino cultures that you want other countries
to adopt, and vice versa. At least 5 countries.
America: Using po and opo to elderly. / Being kinda liberated.
Africa: Bayanihan tradition. / Normalizing traditional clothes.
Japan: Being organized. / Using hands when eating.
China: Using chopsticks. / Eating exotic foods safely.
French: Neutral colors in clothing. / Eating rice.

IV. EVALUATING MESSAGES AND/OR IMAGES DIFFERENT TYPES OF TEXT REFLECTING

DIFFERENT CULTURES
Learning Outcomes:
A. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
B. Convey ideas through oral, audio-visual, and/or web based presentation for different target
audiences in local and global settings using appropriate registers
C. Adopt awareness of audience and context in presenting ideas

Activity:
*Evaluating images, pictures and illustration

1. What is the message?

The girl in the rain being left alone.
2. What is the purpose of the message?
To show the girl is alone
3. How is the message conveyed by the text or image?
It shows how the girl emotion.
3. Who is the target audience in the message?
Art enthusiast
5. What are other ways of presenting messages?
Showing that the rain is one of your companion when there is no one.
SECOND HALF

V. COMMUNICATION AIDS AND STRATEGIES USING TOOLS OF TECHNOLOGY

Learning Outcomes
A. Convey ideas through oral, audio-visual, and/or web based presentation for different target
audiences in local and global settings using appropriate registers
B. Adopt awareness of audience and context in presenting ideas
Activity:
 Listen to a radio broadcast, read a short story, view an episode of a telenovela. The evaluate it
critically
 Present a video showing the culture of Filipinos that other countries may adopt.
Example, Bayanihan spirit during the lockdown, etc.

VI. COMMUNICATION FOR VARIOUS PURPOSES

Learning Outcome
A. Create clear, coherent and effective communication materials
 B. Present ideas persuasively using appropriate language registers, tone, fascial expressions and
gestures.
C. What are email. Letters, memorandum
Research, read and Understand
What are language registers? Explain each
Activity * Write a short speech on “What Made Me Different After the Lockdown”
*Write an example of email, memorandum, request, minutes of themeeting

VII. COMMUNICATION FOR ACADEMIC PURPOSES

Learning Outcome
A. Write and present academic papers using appropriate tone, style, conventions and reference style
B. Adopt awareness of audience and context in presenting ideas
C. Convey ideas through oral, audio-visual, and/or web based presentation for different target
audiences in local and global settings using appropriate registers
Research, Read and Understand
What are the types of Research?
What are the structure of a Research?
Activity:
Read and Evaluate one Research Paper, describing its important parts.

VIII. COMMUNICATION FOR WORK PURPOSES

Learning Outcome
A. Write and present academic papers using appropriate tone, style, conventions and reference style
B. Adopt awareness of audience and context in presenting ideas
A. Convey ideas through oral, audio-visual, and/or web based presentation for different target
audiences in local and global settings using appropriate registers
Research/Activity
1. Write communication materials for the workplace
Example, Letter of Application. Personal Data Sheet, Bio-Data, Business letters, incident reports,
etc.