Professional Documents
Culture Documents
Rev 10282006
Percy M. Chow
7854 Shannon Avenue
Dublin, CA 94568
(925) 323-4844
percy_chow@percydesign.com
Table of Contents
Ad Rate Matrix 2
Die Flüsternde Bombe Magazine
GGC Website
Ad Insertion Form 13
Ad Rate Matrix
The current ad rates apply for the 2007 Die Flüsternde Bombe Magazine, GGC website and newsletter.
Package buying is available at an additional 5% and 8% of total discount respectively. (i.e. Die Flüsternde
Bombe and Website and Die Flüsternde Bombe and Website and Newsletter, except Text ads.)
NOTE PRINT AD ARTWORK IS DUE 1 MONTH BEFORE ISSUE RELEASE DATE on the 5th.
PAYMENT IS DUE ON OR BEFORE AD SUBMISSION. See end of PDF for an insertion order.
Die Flüsternde Bombe Black and White Advertising - Interior Pages Only
Dimensions 1 issue 2-3 issues 4-7 issues 8-10 issues
Full Page $344.00 each $327.00 each $310.00 each $275.00 each
Half Page $188.00 each $179.00 each $169.00 each $150.00 each
Quarter Page $135.00 each $125.00 each $113.00 each $105.00 each
Business Card $88.00 each $84.00 each $79.00 each $70.00 each
Die Flüsternde Bombe Color Advertising - Interior Pages Only (Add 25% for Specified Placement requests)
Dimensions 1 issue 2-3 issues 4-7 issues 8-10 issues
Full Page $500.00 each $475.00 each $450.00 each $400.00 each
Half Page $263.00 each $250.00 each $237.00 each $210.00 each
Die Flüsternde Bombe Color Advertising - Inside Front/Back Cover and Back Cover
Dimensions 1 issue 2-3 issues 4-7 issues 8-10 issues
Full Page - Inside $513.00 each $488.00 each $462.00 each $410.00 each
Front/Back Cover
3/4 Page - $775.00 each $737.00 each $698.00 each $620.000 each
Back Cover
Die Flüsternde Bombe Ad Dimension
and Samples Sizes
Half Page Ad - Interior Pages
7.75” wide x 4.75” height
Business Card Ad -
Interior Pages
3.5” wide x 2” height
Quarter Page Ad -
Interior Pages
3.5” wide x 4.75” height
Full Page Ad - Inside Cover
8.375” wide x 10.875” height
(add 1/8” all sides to accommodate bleed)
3/4 Page Ad - Back Cover
8.375” wide x 8” height
(Add 1/8” bleed top and left/right. Note slightly shorter height for
postal information)
GGC Website Ad Dimensions
and Sample Sizes
Skyscraper
160 x 600 pixels
GGC Email Newsletter Ad Dimensions
and Sample Sizes
Text Ad
Standard Ad Banner
160 x 50 pixels
468 x 60 pixels
Text Ad
HOT ITEMS 160 x 50 pixels
South Bay Tour & BBQ
Text Ad
The sun is finally out, our beautiful California hills are in full bloom, you’ve washed
160 x 50 pixels
your Bimmer, and now it’s time to get outside and motor.
Text Ad
BMW Festorics at the Monterey Historics 160 x 50 pixels
BMW Festorics is a Club celebration at the Monterey Historic Automobile Races.
It’s a look back at what started as a fascination with cars, and turned into an ob- Text Ad
session — it’s a BMW CCA gathering of 350 of your closest club buddies at one of 160 x 50 pixels
the premier vintage car weekends in the world.
Text Ad
Thunderhill Driving School 160 x 50 pixels
Come learn the art of high-performance driving at our summer driving school be-
ing held at Thunderhill in Willows.
July Autocross
Join us at Marina Airport for a day of autocrossing fun. Registration is open.
CURRENT NEWS
San Jose Grand Prix
World class open-wheel racing returns to downtown San Jose July 28, 29 & 30.
Historic Stock Cars, Champ Car Atlantic, Formula BMW, and Formula Drift rounds
are what San Jose Grand Prix is all about.
FREE
more details | last updated SET OFon
by: kcollins WIPERS
Jul 13
WITH
BMW CCA Club Race - Thunderhill ANY OIL CHANGE OR SERVICE
Come toaction
Come watch the wheel-to-wheel Bimmerworks of LosThis
at Thunderhill. Gatos. Weisare
event hosted by the
qualified BMW technicians
Golden Gate Chapter and sanctioned by NASA (NorCal). for cars old & new.
123 Main Street. Phone (408) 123-45678.
exploded example
Text ads allow for up to
60 characters for the
headline and 150 characters
for the body text
How to Maximize Your Ad Returns
Types of Advertising
There are many types of advertising, from radio to television, print to internet. The GGC offers mainly print
and web based advertising at bargain rates. The specific type of advertising the GGC offers is called CPM or
Cost Per Mille/Impressions. The is a blanket advertising term used by most mass media firms to describe the
type of advertising that is presented to a broad audience base. It is defined as CPM as the advertiser (you)
pays to advertise to a set number of people.
However, with the rise of performance marketing models, a new term has arisen called a CONVERSION
RATE. The CONVERSION RATE is taking a responding user and making them complete a desired task,
action or buying decision. It’s the much more desired action than the RESPONSE as it eventually results in a
revenue return.
For example, an ad which costs $100 will reach an audience of 10,000 people.
The traditional response rate is .01% or 10 people.
The projected conversion rate is .005% or 5 people.
This doesn’t sound great at first, but depending on your business costs to acquire new customers, $10 a
lead might be a bargain. And with a conversion rate of 5 people, for some business that number is a windfall
(i.e real estate, accountants, lawyers, etc.) as they average customer value is very high.
If your company’s average sale is $1000 and your ad converts 5 people, that $100 ad generated $4,900 of
revenue. Which means it paid for itself.
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1. The size of the audience
Typically with CPM type advertising, the larger the audience, the better the response and conversion rate.
The success of the web illustrates this point with high traffic websites also yielding high response rates to
sponsor ads.
Which is the right ad to run? A mixture of awareness and promotional ads are best. When a firm starts ad-
vertising, initial promotional ads should run to help generate responses. After which, a series of awareness
campaign should be launched followed by promotional ads. And then let the cycle repeat itself.
11
How to Prepare/Submit Your Ad
The Die Flüsternde Bombe magazine, in an effort to reduce production costs and keep the ad pricing as low
as possible, require that advertisers (or inform their ad designers to) submit their artwork in the following
formats:
Half Page, Full Page or Quarter Page ads that DO NOT BLEED:
1. Create your ad within the specified ad dimension.
2. Create your ad with a 1 point (1/32”) border surrounding the outer edge of your ad. Thicker borders are
acceptable BUT MUST PROTRUDE into the ad space.
3. Save your Color ad as a CMYK (or Black & White as a Grayscale) file at 300dpi.
4. Accepted formats are JPG (highest resolution), PDF (press quality) or TIF.
Absolutely NO GIF, PNG or GIF files.
5. Submit your ad via email to your ad representative.
Inside Front or Back Cover, Back Cover (3/4 Page) or Full Page Bleed Interior
1. Create your ad within the specified ad dimension.
2. Create your ad with crop marks and a 1/8” bleed on sides where applicable (all four sides with inside and
back cover ads, full page interior ads and only top and left/right for back cover ads.)
3. Save your Color ad as a CMYK (or Black & White as a Grayscale) file at 300dpi.
4. Accepted formats are JPG (highest resolution), PDF (press quality) or TIF.
Absolutely NO GIF, PNG or GIF files.
5. Submit your ad via email to your ad representative.
Submitting Your Ad
You are welcome to submit your ad in one of 2 formats:
1. On CD or DVD - please include the art file as specified above as well as a paper proof. Mail your CD/DVD
to the address on the insertion form at back.
2. Upload your file via FTP - using an FTP program or Windows Explorer, upload your file to...
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Ad Insertion Form
Once completed, please mail or fax this form along with your payment to your GGC,
BMW CCA representative. Please make checks payable to Golden Gate Chapter, BMW CCA.
I would like to place an ad with the BMW CCA - Golden Gate Chapter. I understand this insertion order, my
artwork AND payment are due on or before my ad will run (ONE MONTH BEFORE IN CASES OF PRINT
ADVERTISING, on the 5th). I also understand that I am responsible for the content of the ad and that I (or
my authorized agent) will provide artwork according to the club’s submission standard. If the content or the
artwork is either inappropriate or not to spec, my ad my not run as I intended.
Mail and Fax Info:
Ad Type and
1 month 2-3 months 4-7 months 8+ months
Dimensions
Chapter Website Advertising - General rotation throughtout website
Ad Banner - 50kb $188.00 each $179.00 each $169.00 each $150.00 each
468 x 60 pixels
BillBoard - 50kb $88.00 each $84.00 each $79.00 each $70.00 each
OFFICE USE 160 x 50 pixels
ONLY Skyscraper - 120kb $344.00 each $327.00 each $310.00 each $275.00 each
Ad rep: 160 x 600
Ad run date: Chapter Email Newsletter Advertising - space limited to 10 advertisers per blast
Payment? Ad Banner - 50kb $188.00 each $179.00 each $169.00 each $150.00 each
468 x 60 pixels
Art In?
Text Ad $25 each $24.00each $23.00each $22.00 each