DEFINITION PURPOSE EXAMPLE

1.1) Transcreation The discipline of The purpose of

Translation is combined transcreation,
with the art of which was initially
interpretation. created by
Transcreation means marketing and
"translation and re- promotional
creation" it is the process experts, is to
of re-evaluating and re- reproduce the
configuring message
communications created deliberately and
for a local market to attract flawlessly, without
a culturally diverse target the audience
audience. noticing a The brand Puma transcreation of
translation has shoes using the flag of the United
taken place. The Arab Emirates.
final result should
have the same
emotional impact
on the audience as
the original
message.
1.2.) Translation Translation is the process It is an art since
of interpreting a work the translator
written in one language and attempts to
transmitting all of its ideas decipher what is
to some other languages. intended in one
language or image
and then visualize
a picture of what is
designed in the
other. The painting gives a translation of
the color used in the first painting.
1.3.) Localization The art of translating the The technique of
written text into several designing a
target languages is known product or piece of
as Translation. information for a
Localization entails a lot particular market
more. Cultural nuance is or location. One of
 fully incorporated into
truly localized material.
The process of adjusting a
brand or content to a
particular area or market is
known as Localization.
1.4.)Improvisation defined as an activity that
is not prepared, designed,
or scripted in advance.
Improvisation is done in
real-time and is unique to
each occasion. Acting,
writing, dancing,
architecture, and other
fields can all benefit from
improvisation.
1.5.) Installation The phrase "installation
art" refers to large-scale,
mixed-media structures
often created for a specific
location or for a limited
time.
the parts of the
entire localization
process is
Translation.
Graphic material
may be aligned to
the appropriate
target audience and
needs as part of the
overall localization
process. KFC is known for its
"Kentucky Fried Chicken," but
they incorporated local dishes
to blend in with the rest of the
world in China.
Improvisation
improves one's
creativity, flexible
thinking, and
problem-solving
abilities in a
variety of ways.
The benefits of
Improvisation
improves one's
ability to
Imagine and the
ability to come up 2016 Joker, mixed media art -
with new concepts. the result of very intuitive and
Ability to present fast improvisation
without prior
preconceptions and
spontaneity.
Installation art
seeks to obtain
emotion and
conversation while
also bringing
attention to issues
that are significant
to the artist.
 This paper cave is a fantastic
example of contemporary
installation art. Wendy Plomp
and Edhv partnered to create
this 3D Paper Cave exhibit in
Milan's Verger shop.

1.6.)Appropriation The act of adopting or The goal of

reusing previous parts
inside a new work is
referred to as
appropriation. Famous and
recognizable pieces of art,
well-known literature, and
easily accessible pictures
from the media are among
the most regularly
appropriated images and
components of culture.
appropriation
artists is for the
audience to
identify the images
they are copying.
They aim that the
audience will bring
all of their Here is a contemporary
previous example of appropriation, a
connections with painting that takes its narrative
the picture to the and composition from Picasso's
artist's new setting, infamous Les Demoiselles
whether it be a d'Avignon.
sculpture, a
painting, a collage,
a combination, or a
complete
installation.

Temple, E. (2011), 10 Literary Translators on the Art of Translation, Literary Hub,

https://lithub.com/10-literary-translators-on-the-art-of-translation/
Zeveloff, J. (2011), The United Arab Emirates Is Up In Arms Over This Pair Of Puma Sneakers,
https://www.businessinsider.com/puma-sneakers-flag-colors-uae-2011-11
Mikola, K. (2016), Intuitive improvisation of visual art, Behance,
https://www.behance.net/gallery/69825655/Intuitive-improvisation-of-visual-art
Lee, L. (2018), 20+ Creative Installation Art Examples, Hative,
 https://hative.com/creative-installation-art-examples/
Rowe, H. (2011), Appropriation in Contemporary Art, Inquiries,
http://www.inquiriesjournal.com/articles/1661/appropriation-in-contemporary-art