TOI BOOK PUBLICATIONS

INTRODUCTION

Books have always been regarded as an important media for the development and promotion of
human values. They act as catalysts for the advancement of a nation. They record new ideas,
preserve and communicate knowledge, impart education and values, and aid the overall
development of an individual. The publishing industry in India is counted among the top seven
publishing nations in the world. With an estimated market of INR 10,000 crores, India ranks third
after the US and UK in English language publishing.

The Indian publishing market is non-homogenous and is structured according to region and
language. The 24 Indian languages including English give ample scope and variety to the Indian
publishing industry. More than half of the total titles published in India are in Hindi and English, with
Hindi constituting about 26%, followed by English at 24%.

The Government allows 100 percent FDI to publishing houses across the country to make India a
publishing hub, by utilising the vast English-speaking technical manpower. There is a huge scarcity of
researched data on the publishing industry. Various estimates have been put forward as to the
capacity of the sector. However, most fall short of providing the true potential of the sector.

With the coming of the Digital age the nature of the industry has changed. The advancement in
technology and Indian’s skilled manpower resource, makes the country a major outsourcing hub for
print and pre-publishing services in the world, be it print, design or editorial. The sector has
tremendous potential, both in the domestic as well as the export markets.

The top publishers in India are :-

1. Jaico Publishing House: Which was started in 1946 by Jaman Shah. Jaico is major national
distributor of books leading international and Indian publisher's. Book published: The Everyday Hero
Manifesto by ROBIN SHARMA.

2. Westland Publications : Was started in 1962 by Tata group in India. Amazon acquired it in 2015 to
grow their physical and digital book business. It is one of the largest English language trade
publishers in India. Book published : Thinking Fast and Slow by Daniel Kahneman.

3. Penguin Random House India : It is a subsidiary of global publishing house Penguin House started
in India in 1985 it is largest English Language trade publishers in the continent. Book published: A
Slow Fire Burning by Paula Hawkins.

4. Roli Books: It was started in 1978 by Pramod Kapoor and is known for beautifully crafted books on
Indian Art, photography and music. Book published: The Indigo Story by Shelley Vishwajeet.

5. Rupa Publications: It was started in 1936 by D.Mehra. They have a huge customer base for books
title in history, business, politics and a host of memoirs. Book published: Revolution 2020 by Chetan
Bhagat.

The inhand benefits we have are :-

 1. It is the 3rd largest newspaper in India by circulation.
2. Largest selling English language newspaper daily in the World.
3. Second oldest Indian newspaper in India.
4. Good distribution channels.
5. India's most trusted media.

Expenses:-

1. Royalties to be paid
2. Printing and Packaging
3. Editing
4. Cover design
5. Promotion materials like - book posters , trailers, book launch.
6. Book listing on e-commerce platforms.
7. Cost of copyright applications.

Income sources:-

1. Book sales
2. Maximize ad sales