ADVANCE INSTITUTE OF TECHNOLOGY, INC.

SANGI NEW ROAD, PAJO, LAPU-LAPU CITY

PERFORMANCE UNIT ASSESSMENT IN ORAL COMMUNICATION

Name: ______________________________ Grade & Section: _________________ Score: _______
Date: ___________________ Teacher’s Name: _____________________ Teacher’s Sign: _______

Exercise 1: Write TRUE before each number if the statement is correct and false if the
statement is wrong.
_______1. Intercultural communication occurs when there is interaction and negotiation
between or among individuals from different cultural backgrounds.
_______ 2. Intercultural communication refers only to communication that happens between or
among individuals from different nations.
_______ 3. Communication that exists between or among individuals from different ethnic,
religious and regional backgrounds and sexual orientations is not considered as
intercultural.
_______ 4. The DMIS by Bennett and Bennett (2004) can be used to understand those who do
not recognize other cultures and cannot communicate interculturally.
_______ 5. The denial stage could be interpreted as distrust towards other cultures.
_______ 6. The acceptance stage refers to negotiation of cultural differences.
_______ 7. In the adaptation stage, individuals begin to integrate with other culture.
_______ 8. Cultural sensitivity matters in intercultural communication.
_______ 9. On character trait of a competent communicator is sensitivity to nonverbal cues in
other cultures.
_______ 10. A competent communicator is a person who is effective in intercultural
communication.

Exercise 2: Read the news about the Swiss company IKEA’s catalogue issue. After reading,
discuss your answer to these questions:
1. In this case, why does IKEA consider it a mistake to accommodate the values of its customers?
2. What is the connection of this news article content to intercultural communication?

IKEA erases women from its Saudi Arabia catalog; says it was mistake
by The Associated Press
on October 01, 2012 at 4:07 PM, updated October 01, 2012 at 4:08 PM
 IKEA removed images of women from the Saudi Arabia version of its catalog, a
decision that the furniture giant says clashes with its values. Swedish publication Metro posted
a comparison of the Saudi Arabian mailer and the Swedish version, showing that women
present in the latter were missing from the former

In the Muslim country, women are not allowed to travel or study without male
permission and are expected to avoid driving and to conceal their bodies and hair.

The image of a pajama-clad woman – shown standing at a bathroom sink along with a
young boy, a man and another young child – nearby is erased in the catalog distributed in the
Arab state. Some tableaux feature a co-ed mix of models for the Swedish catalog but no
models for the Saudi Arabian copy.

More than 200 million households receive a free IKEA catalog each year, according
to Inter IKEA Systems B.V., which oversees the chain’s franchisees. A separate branch, IKEA
Group, makes the catalogs.

IKEA Group said in a statement that its values “support the fundamental human rights
of all people” and “do not accept any kind of discrimination.” IKEA Saudi Arabia, it said, is
run by a franchisee outside the IKEA group.

“As a producer of the catalog, we regret the current situation,” IKEA Group said.
“We should have reacted to the exclusion of women from the Saudi Arabian version of the
catalog since it does not align with the IKEA Group values.

The company continued: “We are now reviewing our routines to safeguard a correct
content presentation from a values point of view in the different versions of the IKEA
Catalogue worldwide.”

“In IKEA Group’s annual report for 2011, the company notes that societal changes
th
in the 20 century, including “equal opportunities and revolutionary approaches to ensure the
rights and protection of women and children,” have shaped both its products and values.

“We’ve been very fortunate to share experiences and learn from people of many
countries, cultures and backgrounds,” according to the report. “We continue to grow and
develop with co-workers, customers, suppliers and partners in 41 countries. And everyone can
see our Swedish roots – but they can hear the accent of each of these countries too.”

Source:http://www.nola.com/politics/index.ssf/2012/10/ikea_erases_women_from_its_sau.html #
Exercise 3: Read each statement. If it displays bias or insensitivity, write the group/element
being misrepresented (gender, social status, age, religion, culture). If not, write
“OK.”
__________ 1. “Each employee must wear his ID at all times.”
__________ 2. “You won’t understand if I explain; you’re much too young.”
__________ 3. “Japanese people are so rigid and stoic.”
__________ 4. “Don’t buy those shades; only low class people wear those.”
__________ 5. “Lolo, this is an iPhone. ‘i-Phone.’ It is a very complicated device, but I’ll
explain it simply to you. It is used to talk to people from other places.”
__________ 6. “All staff members have to submit their leave requests before the day ends.”
__________ 7. “My belief is the absolute truth. Other religions simply got it wrong.”
___________8. “Manang, let’s go, I’ll treat you. I bet you haven’t eaten sushi in your entire
life.”
__________ 9. “Catholics and Protestants do have big differences, but we must respect each
other’s belief.”
__________ 10. “You’re the youngest person in the family but I trust that you can handle the
situation well.”

Exercise 4: Based from your own understanding of the lesson, create an acrostic out of the term:
INTERCULTURAL COMMUNICATION. Use long bond paper and be creative
in your work. (Criteria for scoring: Content & Relevance-10pts., Mechanics-10pts,
Creativity- 5pts., Neatness- 5pts)
I- C- -
N- O-
T- M-
E- M-
R- U-
C- N-
U- I-
L- C-
T- A-
U- T-
R- I-
A- O-
L- N-