Propuesta de ingles de un producto o servicio

Emilio andres almanza martelo

Instructor
Jairo Alberto hoyos Barreto

SENA
Gestión de mercados
09/06/2021
Horizontal
1.Dividing a market into different geographical units such as nations, states,
regions, countries, cities, or neighborhoods.
2. is the process of dividing a market into different groups based on personality
characteristics, lifestyle, or social class.
3. Is the process of dividing the market by behavior patterns that could be lifestyle,
usage, and benefits
4. Is the process of dividing the market into groups according to the different
benefits that consumers seek from the producto.
Vertical
5. Dividing a market into different age and life-cycle groups
6. Is the process of dividing the market into groups according to occasions when
buyers purchased item.
7. Is the process of dividing markets by income. Some indus- tries that use income
segmentation include travel, enter- tainment, financial services, etc.
8. Is the process of dividing a market based on gender (male and female)

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2. LET’S READ
Food around the world
Regan Royane and Craig Caven and their children, Andrea (5) and Ryan (3), live
in California. They are a typical American family. Regan and Craig both work and
they don’t usually have time to cook, so they like convenience food. The children
love hot dogs, cereal and cola. They eat at fast food restaurants once a week.

The Ukitas live in Tokyo, Japan. Kazuo Ukita lives with his wife, Sayo, and his
daughters Mio (17) and Maya (14). He works in a bookshop. Sayo cooks breakfast
before Kazuo leaves for work at 7:00 a.m. They eat a lot of fish and rice. Sayo
cooks all the meals for her family.

Ramón Costa, his wife Sandra and their children, Lisandra (16) and Favio (6), live
in Havana. Cuba is a tropical country so they eat a lot of fresh fruit – pineapples,
watermelons, bananas, and papayas. Families in Cuba have ration books. These
show how much food the family can buy every month

1. According to the picture above, what is a Good example of convenience

food?

a. Banana, grapes and apples.

b. Frozen pizza, frozzen lasagna and cereal bars
c. Cereal boxes, broccoli and meat
2. Say what is true or false by selecting one of the boxes in front of the
sentence.

a. In havana, people buy lots of food for only one month T F

b. Sayo cooks brakfast before she goes to work T F
c. People in cuba have fresh fruits because of the weather
of the country T F
 3. Countable and uncountable
English nouns can be “countable” or “uncountable”:

Countable nouns are things we can count. For example: “book”; we can
have one, tow, three or more books.

Uncountable nouns are substances, concepts, etc., that we cannot count or

divide into separate elements. For example, we cannot count “water”. We
can count “bottles of water” or “liters of water”, but we cannot count “water”
itself

Countable:

 Cereal box
 Fridge
 Jar
 Grater
 Cup
Uncountable
 Wáter
 Milk
 Salt
 Pop corn
 Meat
4. LET’S LISTEN

- Good morning everyone!

- Thank you for attending this meeting.
- I’ve gathered you all because I want to introduce Albert Roberts.
- He’s an expert in marketing, and we have hired him to do some research in the
city where we’re planning to introduce our new product.

Albert Roberts.
- Good morning!
- As Jane said, my name’s Albert Roberts, and I’m here to tell you about the main
characteristics I observed in the city.
- About the population, I can say there are about 8 million inhabitants in this city.
60% of them are women and 40% are men.
3 million people are between the ages of 60 and 90, 2 million are between 35 and
59, 2 million are young people between 20 and 34, 500.000 are teenagers between
13 and 19, and the rest of the population are little kids aged 0 to 12 years old.
- I also found out that 60% of the elderly are pensioners, 50% of the adults are
professional, 20% of the whole population is poor, 50% have incomes that permit
them to have good life conditions, and 30% of the population in this place is
wealthy.
- About the city itself, I found there are 10 malls, which were built by the same
construction company; their plan is to corner the market.
- Each of the malls has a movie theater but there is only one 3D movie theater at
one of these malls. It is really cutting edge and has room for 300 people.
- Moreover, the city’s blockbuster of the year is the big gym in the centre of town.
People who exercise need to go to this gym because there are few parks for them
to run.
- The main attraction in the city is the amusement park. There are roller coasters,
live shows, there is an artificial beach, an outdoor water park, and there are several
nearby resorts.
The people buy lots of convenience food because they have busy lives, and
because there is a convenience store in every corner of the city. However, when
they celebrate important dates, they cook at home because restaurants are so
expensive.
There are also plenty of stores where all of the urban tribes: emos, punks, rappers
and others, find the clothes and the accessories they feel identified with.
These are, in general terms, the main things I observed in the city. We just need to
work out a strategy that permits us to successfully introduce our new product.

5. PRODUCT OR SERVICE IN THE MARKET

BABY CHOC is a cereal that is being placed in the local market, taking
advantage of the psychosocial conditions of the population.
The idea is cutting edge in our product to convince someone who can twist
someone's for the purchase of the product.
coner the market as work cut and position this product in 8% of the
shopping centers to facilitate the sales platform they have.
Take advantage of the fact that as a blockbuster in the shopping centers,
they are visited by people who have good economic income and who in turn
have children between 0 and 12 years old as consumers of the cereal.
This cereal has nutritional properties such as vitamins that are elements that
cannot be counted but the fruits if you can count them with the exact
amounts.