IBS Hyderabad (Academic Year – 2021-22)

Course Handout
Programme : MBA
Course Code : SHIT505
Course Title : Business Analytics -I Semester: I
Faculty Name : Siva Gabbita Room No: C203
Consultation Hours (Day/time) :
Mobile No: Email: venkatasiva@ibsindia.org

Course Description:

This course is designed to provide a broad foundation of Business Analytics. Basic concepts of probability distributions enable understanding of hypothesis
testing which helps in business decision making. Statistical Inference and visualization are used as the tools and techniques of Business Analytics. Students
must understand fundamental concepts, learn related techniques and their application. An assortment of computer applications such as Excel, SAS, Power
BI and R will be used to provide a basic understanding of Analytics.

Course Objectives:
The objectives of this course will be to equip atudents with the concepts, techniquea and frameworks that will enable them to
• Develop a manager’s orientation and an appreciation of using judgement and discretion in developing, evaluating and choosing alternative
courses of action
• Develop the perspicacity to identify the conditions that determine the quantitative technique that muat be chosen and
• Develop the understanding that analytical techniques help glean information from data but do not take decisions for the manager.
• Demonstrate the ability to manage ambiguity and uncertainty in business decisions.

Expected Learning Outcomes:

At the end of the course a student is expected to:
• Be familiar with the relevant frameworks, tools and techniques which enhance decision making.
• Apply judgement along with statistical analysis
• Choose the best alternative for better business outcomes through data analysis.
• Interpret the output from analysis using Excel, Tableau, R and SAS, Power BI
 IBS Hyderabad (Academic Year – 2021-22)
• Think through a problem creatively and generate a set of alternatives
• Apply the methods and techniques learnt in courses studied in other semesters of this programme..

Recommended Text Book:

• Business Analytics (Adapted book for IBS), Cengage ,2021

Suggested reference books:

• Business Analytics Data Analytics and Decision Making Albright & Winston
• Statistics for Business & Economics (SB&E) Anderson et. al., Cengage Learning, 12e.

Course Outline
Sessi Case /Reading NPTEL/Swamy Tech Tools
Chapter
on Topic Learning Outcomes article/ Lecture / am Links
s
No. Activity
https://www.yout
ube.com/watch?v
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&list=PLPjSqIT
Introduction to yvDeXCMNtscl
Business Analytics HYFeQmYoEK
To introduce the
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• Evolution of concept of business
1 1
Business Analytics analytic and fame work
https://www.yout
•Frame work of of BA
ube.com/watch?v
Business Analytics =BoFztRQxBQ
M&list=PLPjSqI
TyvDeXCMNtsc
lHYFeQmYoEK
mAG-&index=2
 IBS Hyderabad (Academic Year – 2021-22)
Exploring Data https://www.yout
Types of Data and ube.com/watch?v
sources =Ppv8IXvSUko
•Quantitative and &list=PLPjSqIT
• To understand the
categorical data yvDeXCMNtscl
concepts of
• Measurements, scales HYFeQmYoEK
• Populations and
and collection of data mAG-&index=3
Samples
Attitude Measurement
• Data, Variables,
2-3 • Introduction to 2, 3,4, 5
Types of Data
Research
To learn the
•Types of research
measurement and scaling
Cross Sectional,
concepts
longitudinal data and
• Time Series Data
Time series data
•Collection and
Preparation of data
•
https://www.yout R
Descriptive Analytics ube.com/watch?v
Creating frequency To understand… =8LgR42WCRl0
distributions- relative •Idea of Distribution Case: Heavenly &list=PLRueFtK
and cumulative , •Outliers & Missing Chocolates web site Lr0QN7MmQ8p
•Summary measures of Values Transactions dpQerOe_s8vGJ
G4&index=4
4-5 data •Measuring Location and 6
• Measures of Variability Classroom exercise
Association between •The focus will be on & numerical https://www.yout
two variables(Pearson Tabulation of data useful problems ube.com/watch?v
Correlation for visualization =XaHFNhHfXw
Q&list=PLRueFt
KLr0QN7MmQ8
 IBS Hyderabad (Academic Year – 2021-22)
pdpQerOe_s8vG
JG4&index=5

https://www.yout
ube.com/watch?v
=tyfrT0cSZKo&l
ist=PLRueFtKLr
0QN7MmQ8pdp
QerOe_s8vGJG4
&index=6

Visualization https://www.yout R/Power BI

Analytics Advanced ube.com/watch?v
Visualization using =eFByJkA3ti4
Tableau
To understand…
•Overview of Data https://www.yout
Visual representation and
Visualization Case ube.com/watch?v
6-7 interpretation 7
• Tabulation of data Pelican Stores(PTB) =JhK2qVi5dC4
•Use of dash boards in
• Advanced
decision making
Charts and
Dashboards
tables and
Charts
Power BI Helps in providing Power BI
Classroom exercise
•Transform data into service that delivers https://www.yout
8-9 & numerical 8
visuals, explore and insights to enable fast, ube.com/watch?v
problems
analyze data informed decisions =_zioodkDZ4U
Classroom exercise https://www.yout
Introduction to • To understand ube.com/watch?v
10-12 & numerical 10,11
Random Variables, random variable, =WSANiPbatHc
problems
 IBS Hyderabad (Academic Year – 2021-22)
Expected value and studying random Case: Specialty
Variance behavior Toys(PTB) https://www.yout
Binomial, Poisson & • understanding ube.com/watch?v
Normal & exponential distributions and drawing =Vpoi5W6a3lo
Distributions inferences
https://www.yout
ube.com/watch?v
=I2_7kb_R7SY

13 Test 1

NPTEL video on
Classroom exercise
Sampling - 1
Sampling & numerical
,Questionnaire design • To understand problems
NPTEL video on
•Various Sampling the concept of Sampling,
Sampling - 2
Methods Sampling Distributions Case:
14-16 12,13
Sampling Distribution Estimation Indian Company
NPTEL video on
Point Estimation & To be able to develop Explaining Research
Sampling - 3
Criteria of good survey questionnaire Process
estimator Flyway Airways
NPTEL video on
Canterbury Travels
Sampling - 4
NPTEL video on R
Interval Estimation
Classroom exercise Interval
Concepts of interval To estimate the & numerical Estimation – 1
17-18 estimations population parameters problems 14
NPTEL video on
Gulf Real Estate
To develop confidence Interval
Properties (PTB)
interval for mean, Estimation – 2
 IBS Hyderabad (Academic Year – 2021-22)
proportion for one and NPTEL video on
two populations Interval
Estimation – 3

R
1. https://np
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2. https://np
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Hypothesis Testing Odd-Even Scheme 0/107/11
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To learn the Basic To understand… Delhi – A Pilot 3. https://np
Concepts Testing of Carrying out of testing of Study on Pollution tel.ac.in/c
19-21 15
Hypothesis hypothesis in one sample Control (IBSCDC: ourses/11
Testing for Mean, managerial contexts QM0037) 0/107/11
Proportion (One b. Care Hygiene 0107114/
Population (ICMR Case) 4. https://np
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 IBS Hyderabad (Academic Year – 2021-22)
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7. https://np
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22 TEST-2 Sessions 10-23 TEST-2 Chapters –

R
. Implementation of 1. https://nptel.a
Odd-Even Scheme c.in/courses/1
Hypothesis Testing
for Private Cars in 10/107/11010
- 2
Delhi – A Pilot 7114/
Testing for differences To understand…
Study on Pollution 2. https://nptel.a
in Means, Carrying out of testing of
23-25 Control (IBSCDC: 16 c.in/courses/1
Testing for difference hypothesis in two sample
QM0037) 10/107/11010
in Testing for managerial contexts
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Proportions (Two
b Amit’s Dilemma - 3. https://nptel.a
Populations)
Choosing MBA c.in/courses/1
Specialization (A) 10/107/11010
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 IBS Hyderabad (Academic Year – 2021-22)
c. Amit’s Dilemma - 4. https://nptel.a
Choosing MBA c.in/courses/1
Specialization (B) 10/107/11010
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5. https://nptel.a
c.in/courses/1
10/107/11010
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6. https://nptel.a
c.in/courses/1
10/107/11010
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https://www.yout R
Case: ube.com/watch?v
Chi-square A Study of Soap =ohquDY3fZqk
•Understanding these
Distribution based Segment in Indian &list=PLPjSqIT
important tests
26-28 Tests FMCG Market 17 yvDeWBBaFUb
•Managerial Applications
•Test for SD/Variance (IBSCDC: QM0023) kLDJ0egyEYuN
of these tests
• Test of Independence A Bipartisan Agenda eR1&index=22
for change(PTB)

Testing for equality of Case https://www.yout R

Analysis of Variance several population means Implementation of ube.com/watch?v
(with managerial Odd-Even Scheme =TrvPwzzQCqQ
Testing equality of applications) for Private Cars in &list=PLRueFtK
29-30 18
Means of several •Multiple comparison of Delhi – A Pilot Lr0QN7MmQ8p
Populations means to arrive at Study on Pollution dpQerOe_s8vGJ
meaningful managerial Control (IBSCDC: G4&index=15
conclusions QM0037)
 IBS Hyderabad (Academic Year – 2021-22)
Training Analysis at
Mesotime
CLHR/075

https://www.yout R
Non Parametric ube.com/watch?v
Analytics =Tg5xID6dAew
a) one-sample sign test
To understand the
31-32 b. two-sample Wilcoxson 19
distribution free tests https://www.yout
test
ube.com/watch?v
c. Kruskal-Wallis test.
=_JmGaWOSPm
Y
33 TEST-3 Sessions 23-32 TEST-3 Chapters –

Expectations from Students

a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the scheduled
time. If late, the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the
faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active
participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these
evaluations will mean non awarding of marks in that particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and
get mentored if needed.

Evaluation Timelines
 IBS Hyderabad (Academic Year – 2021-22)
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn. Students are expected to go through the dates
/ sessions mentioned and prepare accordingly.
Component Component Expected slot / Marks Weightage
Number due date declaration by
Class Participation 1 Session 30 Session 33 10
Test I 2 Session 13 Session 16 20
Test II 3 Session 23 Session 26 20
Test 3 4 Session 33 After one week 10
End exam At the end of the semester 40
Total 100

Electronic and Web resources: Swayam Videos, Syndicated Databases