VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY- INTERNATIONAL

UNIVERSITY
PRODUCTION AND OPERATION MANAGEMENT - Lecturer: Truong Quang Duoc
Class : Tuesday afternoon

Group 7:
Lê Thu Trang – BABAWE18670 Trương Trần Diệu Linh – BABAWE18702

Lý Phương Thanh – BABAIU18187 Nguyễn Hoàng Quyên – BABAWE18660

Nguyễn Quang Hiếu – BABAWE17349 Lê Minh Thi – BABAWE18453

Nguyễn Hoàng Bảo Trân – BTARIU17025 Huỳnh Minh Trâm – BTARIU17003

Nguyễn Thị Thủy - BABAWE18293

Homework 3
Chapter 5: Product Design
5.1 Prepare a bill of material for (a) a pair of eyeglasses and its case or (b) a fast-
food sandwich (visit a local sandwich shop like Subway, McDonald’s, Blimpie,
Quizno’s; perhaps a clerk or the manager will provide you with details on the
quantity or weight of various ingredients—otherwise, estimate the quantities).

A typical bill of material is shown here:

(a)

Bill of Material for a Pair of Glasses in a Case

Part Number Description Quantity
G1001 Sun Ban Large in Black Case 1
CBL101 Black Leather Case 1
BF101 Black Leather Front 1
BB101 Black Leather Back 1
BC101 Black Leather Pocket Clip 1
SBL101 Sun Ban Large Glasses 1
SFA101 Frame Assembly 1
SF101 Alloy Frame 1
RL101 Right Sun Ban Large Lens 1
LL101 Left Sun Ban Large Lens 1
LTA101 Left Temple Assembly—Large 1
LT101 Left Temple 1
LTH101 Left Temple Hinge 1
LTE101 Left Temple Ear Pad 1
RTA101 Right Temple Assembly—Large 1
RT101 Right Temple 1
RTH101 Right Temple Hinge 1
RTE101 Right Temple Ear Pad 1
S1001 Hinge Screws 2

(b) There are obviously a very large number of possibilities. A Quiznos honey-bacon-
turkey club, regular size, uses a toasted 6 bun (white or wheat), two slices of bacon, 3
ounces of smoked sliced turkey, 2 Tbsp. shredded lettuce, 1 Tbsp. chopped onion, an
1/2 oz. honey-mustard sauce. It is wrapped in a 12 square deli paper.

5.2 Construct a house of quality matrix for a wristwatch. Be sure to indicate

specific customer wants that you think the general public desires. Then
complete the matrix to show how an operations manager might identify specific
attributes that can be measured and controlled to meet those customer desires.
Shown below is a house of quality for a sports watch in the under $50 market. Students can
find similar watches in stores or
on the Web. This house includes features and comparisons for three options. Importance and
rating of features are subjective and just developed for this example.

5.3 Prepare a house of quality for a mousetrap

Construct the “House of Quality” as shown below.
The relationship legend is shown in the top left hand corner.
The roof shows the way the “how” interrelate with each other.
 Relationship Legend

Materials with good strength to weight

Shock absorbers in the front and rear
Very important = 5

Brakes and gear system

Value engineering
Styles and colors
Average= 3

ratios
Low importance= 1

Appearance 5

Responsiveness 4
Comfort 3

Portability 2

Cost 1

Importance ratings 25 29 19 17 7

The bicycle manufacturer has to prioritize his design criteria in the following descending order of
importance
 Brakes and gear systems
 Styles and colors
 Shock absorbers
 Good strength to weight materials.
 Value engineering.
 5.4 Conduct an interview with a prospective purchaser of a new bicycle
and translate the customer’s wants into the specific hows of the firm.
 Open construction
Quality and “fatigue life” of springs
Relationship Legend

Strong force of release spring to kill the

Simple mechanism and low force in the

bait Simple mechanism and low force in the
spring to open the trap for setting the

spring used to open the trap for

Very important = 5

disposing dead mice

mice instantly
Average= 3

Low importance= 1

Reliable operation 5

Easy to set the bait 4

Ability to lure the 3
mouse to the bait
Kill quickly 2

Easy to dispose 1

Importance ratings 34 35 22 11 20
Based on importance ratings, the designer can prioritize the parameters for design as follow:
 Simple mechanism and low force in the spring to open the trap for setting the bait.
 Quality and” fatigue life” of springs.
 Open construction.
 Simple mechanism and low force in the spring used to open the trap for disposing dead
mice.
 Strong force of the release spring to kill the mice instantly.
5.7 Draw an assembly chart for a pair of eyeglasses and its case

Eye wires
1
 Left lens Eye wires assembly
2 SA A4

Right lens
3

4 Temple ear pad

Temple hinge Left temple assembly

5 SA2 A2

6 Temple

7 Temple ear pad

Temple hinge Right temple assembly

8 SA3 A3

Temple
9

Front
10

Case assembly
11 Clip SA1 A1

12 Back
5.13 The product design group of Iyengar Electric Supplies, Inc., has determined
that it needs to design a new series of switches. It must decide on one of three
design strategies. The market forecast is for 200,000 units. The better and more
sophisticated the design strategy and the more time spent on value engineering,
the less will be the variable cost. The chief of engineering design, Dr. W. L.
Berry, has decided that the following costs are a good estimate of the initial and
variable costs connected with each of the three strategies:
a) Low-tech: A low-technology, low-cost process consisting of hiring several new
junior engineers. This option has a fixed cost of $45,000 and variable-cost
probabilities of .3 for $.55 each, .4 for $.50, and .3 for $.45.
b) Subcontract: A medium-cost approach using a good outside design staff. This
approach would have a fixed cost of $65,000 and variable-cost probabilities of .7
of $.45, .2 of $.40, and .1 of $.35.
c) High-tech: A high-technology approach using the very best of the inside staff
and the latest computer-aided design technology. This approach has a fixed cost
of $75,000 and variable-cost probabilities of .9 of $.40 and .1 of $.35. What is
the best decision based on an expected monetary value (EMV) criterion? (Note:
We want the lowest EMV, as we are dealing with costs in this problem.)

Fixed Variable Total

Probability cost ($) Quantity cost ($) cost ($)

0.3 45,000+ 200,000x 0.55= 155,000

Low-tech 0.4 45,000+ 200,000x 0.50= 145,000

$144,000 0.3 45,000+ 200,000x 0.45= 135,000

0.7 65,000+ 200,000x 0.45= 155,000

Sub-contract 0.2 65,000+ 200,000x 0.40= 145,000
$151,000
0.1 65,000+ 200,000x 0.35= 135,000
0.9 75,000+ 200,000x 0.40= 155,000
High-tech 0.1 75,000+ 200,000x 0.35= 145,000
$154,000

EMV (Low-Tech) = 0.2 ($155,000) + 0.5 ($145,000) + 0.3 ($135,000) = $145,000

EMV (Sub-Contract) = 0.7 ($155,000) + 0.2 ($145,000) + 0.1 ($135,000) = $151,000
EMV (High-Tech) = 0.9 ($155,000) + 0.1 ($145,000) = $154,000
The best decision is to use the low-tech strategie because it have the lowest cost (145000 $).