Microsoft Publisher

What is it?
Microsoft Publisher is a desktop publishing program. You can make
a variety of publications with Publisher, including: brochures,
business cards, invitations, newsletters, and coupons. “Desktop
Publishing” is a name that originated when computers began to be
used for publishing… a computer fits on a desktop, as opposed to
the large, heavy equipment that was once used for publishing:
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Typography:
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Sans-Serif versus Serif Font
Faces
Sans-Serif font faces are plain and do not
have decorations. These may be easier to
read on a computer screen.
WEB
Serif font faces have decorations. These
may be used to draw attention to certain
areas of the Web page, like the business
name and slogan.
WEB
WEB
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Templates
There are many templates available in Publisher:
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Masthead
The masthead is the top area of a document that usually contains
important identification information, like the business name or
newspaper name, slogan, date, edition number, etc. For a
business, you have a chance to establish a sense of brand in this
area – viewers should be able to get a strong idea of what the
business is about.
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Branding / Brand Consistency
Branding
“The process involved in creating a unique name and image for a product in the
consumers' mind, mainly through advertising campaigns with a consistent
theme. Branding aims to establish a significant and differentiated presence in
the market that attracts and retains loyal customers.”
From:

Brand Consistency
Brand consistency is the aim of keeping a common design approach to all of a
company’s communications – including brochures and business cards.
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Branding / Brand Consistency
Examples
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Branding & Logos
A logo is a great way to establish brand identity. Some logos are quite
memorable to consumers.

For our assignments we will not be constructing new, original logos. However,
one technique you can utilize is to put text in front of an image, like below:
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Branding & Logos
Just place one object on top of another. Then, adjust the stacking order using
the arrange group in the home tab. It will adjust the stacking order of the object
you have selected:
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For our brochure assignment use the basic template available at the course
website.
• Modify the content to match your small business idea.
• Add images related to your small business idea:

It is a basic
two page
brochure.
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I like to use Text Boxes to align everything (for the brochure and business card):

Add your own images using the Insert tab:

Add a coupon and advertisement using the Building Blocks group in the Insert
tab:

Make sure to add your own

text to the coupon!
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Branding & Logos
Adding a Coupon Video:
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Other interesting elements are available in the Building Blocks group:

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Branding & Logos
Adding a Borders and Accents:
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Publisher Features - Video
Stacking Order Video:
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Publisher Features - Video
Move/Delete/Add Content – Make it Your Own:
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Publisher Features - Video
Modifying Images:
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Publisher Features - Video
Move Between Pages in the Brochure:
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Publisher Features - Video
Move Between Pages in the Brochure:
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Adjust the page background color in the Page Background group of the Page
Design tab:

Use a style for pictures: Try the Recolor command:

 Brochure Assignment Instructions (15 Points)

• Create a professional brochure for a fictitious small business. Use the same business name and
slogan as the PowerPoint assignment and create a brochure promoting the company’s key
products or services.
• Also, it could be a menu for a restaurant.
• It is required to use this brochure template from the course website:
• Use a variety of images from the internet.
• Experiment with a variety of font faces, but settle
on just a couple to use.
• Follow other directions given in class.
• Look at many examples online of brochures
before you begin. Download
• This completed brochure is worth 15 points. template at
course
• Print and fold the brochure and turn in at the start of class on Tuesday, Dec. 4. website.
• B/W print is okay.
• Email the Publisher file to me before the start of class on Tuesday, Dec. 4.
Brochure Assignment Instructions (15 Points)

• When printing your final Publisher brochure, print it on both sides and fold it.
• When printing go to the Printer Properties:

Download
template at
course
website.

• Uncheck Flip pages up:

Brochure Assignment Instructions (15 Points)

What should be in a
professional business
brochure?
• The content will vary depending on the purpose of the brochure, but
brochures may include:
• Discounts or specials
• Cutout coupon
• Customer testimonials
• Simple Charts (You could take a screenshot of an Excel chart)
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Publisher Assignment Grading:

• I will be looking for:

• Branding and Brand Consistency.
• Excellent use of imagery.
• Attention to details.
• A creative approach to the assignment
• Note: The brochure will be graded by letter grade
and converted to points.