Rock Solid Profile

THE
LEAN
ROCK-SOLID Profile
PROGRAMMER
Making your brand through LinkedIn
Find the slides at: madhavbahl.tech/birthday

THE
LEAN
PROGRAMMER
Why listen to me?
1. Got more than 25 opportunities

to speak in last 2.5 - 3 months.
2. Completed 15+ initiatives to
teach students in tech
3. Reached over 10000 students
through my initiatives
4. Top writer in productivity.
But most importantly, I am still

learning!

THE
LEAN
PROGRAMMER
Ask me anything ;)
menti.com - 94 48 76

THE
LEAN
PROGRAMMER
What will we discuss today?
1. All-Star LinkedIn Profile
2. Let’s listen from them...
3. Profile review time
4. Let’s talk about brand
5. Decide your network
6. Communicate (how to reach out)
7. Storytell and Document
8. Frequency and timing of posts?
9. My challenge for you.

THE
LEAN
PROGRAMMER
But before we start...

THE
LEAN
PROGRAMMER
Imagine GHOSTS!
THE
LEAN
PROGRAMMER
Your unexpressed potential,

Your unused talent,
Your unimplemented ideas
Will be haunt you.

THE
LEAN
PROGRAMMER
Part 1
All star LinkedIn Profile

THE
LEAN
PROGRAMMER
Your LinkedIn Profile Can...
1. Recommendation
2. Recognition
3. Opportunities
4. Credibility
5. Showcase your brand
6. Tell your story
And much more...

THE
LEAN
PROGRAMMER
All star profile?
40x more opportunities
In simple words, a complete profile.
1. Profile Picture
2. Experience
3. Skills
4. Summary
5. Industry & Location
6. Education
7. Connections

Source: https://www.linkedin.com/pulse/linkedin-all-star-status-rocks-how-reach-7-steps-lisa-k-mcdonald/
THE
LEAN
Profile Photo
PROGRAMMER
Up to
21x more profile views
36x more messages
9x more connection requests
Any photo showing you in a relaxed,

and professional manner.

Source: https://blog.linkedin.com/2017/march/14/linkedin-profile-photo-tips-introducing-photo-filters-and-editing
THE
LEAN
PROGRAMMER
Updated headline, industry and
location
Appear in up to
38x more recruiter search
(with location)
Yes, it’s that effective!

Source: https://learning.linkedin.com/blog/advancing-your-career/6-easy-changes-to-make-your-linkedin-profile-stand-out
https://www.linkedin.com/pulse/all-star-linkedin-tip-job-seekers-markos-korvesis
THE
LEAN
PROGRAMMER
Summary
- Start with why

- Tell what you do
- What’s your aim
- How do you plan to achieve it

THE
LEAN
PROGRAMMER
Education
Up to
17x more messages
from recruiters
Skills, endorsements and

recommendations
People with more than 5 skills appear in up to
27x more searches from recruiters

Source: https://www.linkedin.com/pulse/all-star-linkedin-tip-job-seekers-markos-korvesis
https://blog.linkedin.com/2017/december/8/stay-on-top-of-in-demand-skills-with-new-notifications
THE
LEAN
PROGRAMMER
Experiences
With an updated current position,
You can get up to
Work Experience
With an updated work experience
27x more searches from recruiters

Source: https://www.linkedin.com/pulse/all-star-linkedin-tip-job-seekers-markos-korvesis
https://blog.linkedin.com/2018/august/6/make-your-experience-stand-out-with-the-new-linkedin-experience-
THE
LEAN
PROGRAMMER
Part 2
Let’s hear from them...

THE
LEAN
PROGRAMMER
Part 3
Profile Review Time

THE
LEAN
PROGRAMMER
Part 4: It’s not an overnight process.
Branding Foundation
THE
LEAN
PROGRAMMER
Profile Building
1. What are your brand goals?

2. What are the things that make you happy (in
long term)
3. Amongst those, what are the things you are
good at?
4. What are those 2 or 3 things that can give you
more results?

THE
LEAN
PROGRAMMER
What are my brand goals?
If you are aware of your goals,
you can
- Have a focused journey
- Save a lot of time
- Select the resources and
- opportunities which align with your goals
All in all, you won't be a ship lost in the ocean of

social media

THE
LEAN
PROGRAMMER
What do you love doing?
By having a clear list of things which keeps you happy,

and around which you can build your brand, you can
- Stay motivated for the long term

- Narrow down your target audience
- Blend your expertise in these domains with your
real life experiences to actually MAKE A
DIFFERENCE

THE
LEAN
PROGRAMMER
What are you skilled at?
Remember the 80-20 Rule!
- Leverage your strengths

- Find your niche, and narrow down
your target audience even further!
- Start immediately
- Showcase your genuine skills
- Build credibility

THE
LEAN
PROGRAMMER
What produces maximum result?
- Using the pareto principle, now you know

the 2 or 3 things that can provide you with
huge results.
- The idea is to eliminate things that produce
zero or low results so that you can focus on
things of greater importance.

THE
LEAN
PROGRAMMER
Part 5: “Brand yourself before others brand you!”
Your target audience

THE
LEAN
PROGRAMMER
Target Audience
A specific group of people having similar interests who are most likely to
be interesting in what you want to display.
1. Study your current network, is there any similarity?

2. Know yourself, and “what value/service” are you offering
COMPLETELY!
3. Study your goals, and make a rough idea in mind what your target
audience is like.
Don’t search for date on LinkedIn, remember that every platform has a
specific audience not everyone is there on every social platform. So, find
out which social platform does your audience use the most.

THE
LEAN
PROGRAMMER
Part 6: DO NOT MISS THIS!
Communicate (Elevator Pitch)

THE
LEAN
PROGRAMMER
While reaching out...
Make an elevator pitch!
1. Start by introducing yourself

2. Tell the summary of what you do
3. Mention your purpose
4. End with gratitude

THE
LEAN
PROGRAMMER
While reaching out...
Make an elevator pitch!

THE
LEAN
PROGRAMMER
Part 7: Human brain forgets facts and figures, but remembers story!
Storytell and document your journey

THE
LEAN
PROGRAMMER
The Three Step Story
A good story is one which your audience can relate to, trust, and have respect for.
1. Tell about you (are now, and were before)

2. Share the difficult times! (Aim to inspire)
3. Conclude with the “Aha Moment”

THE
LEAN
PROGRAMMER
Write your story today!
This page is for you :)

THE
LEAN
PROGRAMMER
And how to stay consistent?
Document your journey!

THE
LEAN
PROGRAMMER
Part 8: Let me tell you what works for me...
Frequency and timing

THE
LEAN
CHALLENGE TIME!
PROGRAMMER
1. Write a LinkedIn post on what you learnt write now

(Don’t forget to mention me)
2. Make your own brand story!
3. Post (atleast) 5 times a week for a month

THE
LEAN
PROGRAMMER
Let’s Connect?
Web: http://madhavbahl.tech/
Email: theleanprogrammer@gmail.com
Github: https://github.com/MadhavBahlMD
LinkedIn: https://www.linkedin.com/in/madhavbahl/
Instagram: https://www.instagram.com/theleanprogrammer/

THE
LEAN
PROGRAMMER
THANK YOU

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THE

Making your brand through LinkedIn

Find the slides at: madhavbahl.tech/birthday

1. Got more than 25 opportunities

But most importantly, I am still

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

But before we start...

Your unexpressed potential,

Will be haunt you.

Find the slides at: madhavbahl.tech/birthday

All star LinkedIn Proﬁle

Find the slides at: madhavbahl.tech/birthday

In simple words, a complete proﬁle.

Find the slides at: madhavbahl.tech/birthday

Any photo showing you in a relaxed,

Find the slides at: madhavbahl.tech/birthday

Yes, it’s that effective!

Find the slides at: madhavbahl.tech/birthday

- Start with why

Find the slides at: madhavbahl.tech/birthday

Skills, endorsements and

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Let’s hear from them...

Proﬁle Review Time

Part 4: It’s not an overnight process.

1. What are your brand goals?

Find the slides at: madhavbahl.tech/birthday

All in all, you won't be a ship lost in the ocean of

Find the slides at: madhavbahl.tech/birthday

By having a clear list of things which keeps you happy,

- Stay motivated for the long term

Find the slides at: madhavbahl.tech/birthday

Remember the 80-20 Rule!

- Leverage your strengths

Find the slides at: madhavbahl.tech/birthday

- Using the pareto principle, now you know

Find the slides at: madhavbahl.tech/birthday

Part 5: “Brand yourself before others brand you!”

Your target audience

1. Study your current network, is there any similarity?

Find the slides at: madhavbahl.tech/birthday

Part 6: DO NOT MISS THIS!

Communicate (Elevator Pitch)

1. Start by introducing yourself

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Storytell and document your journey

Find the slides at: madhavbahl.tech/birthday

1. Tell about you (are now, and were before)

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Part 8: Let me tell you what works for me...

Frequency and timing

Find the slides at: madhavbahl.tech/birthday

1. Write a LinkedIn post on what you learnt write now

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

Find the slides at: madhavbahl.tech/birthday

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