Summer Training Report

On

MARKET VISIBILITY AND PRODUCT MARKETING

AT

PEACOCK SOLAR

Submitted in Partial Fulfillment for the Award of the

Degree of Bachelor of Business Administration (2018-2021)

Under the Guidance of: Submitted By:

MRS. ANU GOYAL TUSHAR SHODWANI

ASSISTANT PROFESSOR, MAIMS 42514701718

BBA, 5TH SEMESTER

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086, India

1
 Student Declaration

This is to certify that I, TUSHAR SHODWANI have completed the Summer

Training Report entitled MARKET VISIBILITY AND PRODUCT

MARKETING under the guidance of MRS. ANU GOYAL, ASSISTANT
PROFESSOR , MAIMS toward partial fulfillment of the requirement for the
award of the Degree of Bachelor of Business Administration at Maharaja
Agrasen Institute of Management Studies, Delhi. This is an original piece of
work and I have not submitted it earlier elsewhere.

(Signature)
Name of the Student: TUSHAR SHODWANI
University Enrolment No: 42514701718
Program: BBA
Batch: 2018-2021
Date: 22-10-2020

COUNTERSIGNED BY:

(Signature)
Name of Internal Faculty Guide: MRS. ANU GOYAL
Designation ASSISTANT PROFESSOR, MAIMS
Date:

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Training Certificate

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 Acknowledgement

Guidance, inspiration and motivation have always played a key role in the success of any
venture. I would like to pay my sincere regards to all those who guided me in my project work.

I express my sincere thanks to PEACOCK SOLAR who gave me the opportunity to work on
my Summer Training project. I also express my sincere thanks to the industry supervisor MRS.
SWETA SINGH for all the valuable guidance and support extended to me during my summer
training. I would like to avail this opportunity to pay my sincere gratitude and regards to Prof.
Ravi Kumar Gupta, Director and Prof. Vijay Kr. Khurana, HOD, Business Administration,
Maharaja Agrasen Institute of Management Studies for providing me such a wonderful
opportunity to widen the horizons of my knowledge. I would also like to express my heartfelt
thanks to my Project Guide MR. ANU GOYAL , ASSISTANT PROFESSOR for giving
his/her support, guidance and encouragement throughout the project work.

Last but not the least I would like to thank my parents, family and friends who have directly or
indirectly contributed in making this project a success.

Name of the Student: TUSHAR SHODWANI

University Enrolment No: 42514701718

Program & Section: BBA 5-C

Batch: 2018-2021

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 Table of Contents

Contents Page No.

Student Declaration 2
Training Certificate 3
Acknowledgement 4
Chapter 1 – Introduction 6-16

Chapter 2 – Company Profile 17-20

Chapter 3 – Data Analysis and Interpretation/ Learnings 21-52
from Training
Chapter 4 – Conclusions and Suggestions 53-54

Bibliography 55

Annexures 56-71

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 INTRODUCTION (CHAPTER 1)
SOLAR PANNEL INSTALLATION IN INDIA
AND BIG BRAND COMPETITION

India is one of the top ten countries in the world to utilize solar power with full
enthusiasm. The country has been making rapid strides towards alternative
sources of energy like wind and solar and has set up an aggressive
renewable energy installation target of 175 GW by 2022.

India is one of the fastest growing economies in the world and rapid commer-
cialization has led to an increased carbon footprint for the country. In order to
make India more cleaner and greener, adopting alternative sources of power
like wind and solar seems to be the only answer. According to a new report
by Bridge to India, the country is set to march aggressively towards its solar
target with expected installations of 14 GW in 2019. In order to achieve its
goal, India has announced a set of policies promoting solar energy adoption
in the country.

PM Kusum Scheme reduced dependence on diesel and kerosene and relied

on social energy. Total of 20 lakh farmers can set up standalone solar
pumps, she says. Further, she said that government can help 15 lakh
solarise grid-connected pump sets, says finance minister Nirmala
Sitharaman. Farmers can also use barren land for solar energy and have a
livelihood out of it, says FM.
IndiaBudget2020 - 22,000 crore rupees to be provided to power &
renewable energy sector in 2020-21

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Cabinet approves Phase-II of Grid Connected Rooftop Solar
Programme for achieving cumulative capacity of 40,000 MW from Rooftop
Solar Projects by the year 2022. In this regard, central financial assistance
for the residential sector will be 40% for RTS systems up to 3 kW
capacity and 20% for RTS systems with 3 kW- 10 kW capacities. For
group housing societies, it will be 20% for RTS plants for supply of power for
common areas. No central financial assistance will be available
for institutional, educational, social, commercial, government
establishments.

A number of measures taken to popularise Rooftop Solar Power System.

These include providing CFA, persuade states to notify the net/gross
metering regulations, initiate DG S&D rate contract and Suryamitra program,
availability of concessional loans for disbursal of loans to industrial and
commercial sectors etc.

Kusum Scheme to promote use of solar energy among farmers. The

scheme aims to increase solar installations by 25,750 MW by 2022, with total
financial assistance of more than INR 34,000 crores. The scheme calls for
installation of 17.5 lakh solar-powered agricultural pumps, 10,000 MW of
decentralized ground-mounted grid-connected renewable power plants, and
solarisation of 10 lakh grid connected solar-powered agricultural pumps.

Solar Panels on Rooftop of Trains. Railways have taken decision to provide

solar panel on rooftop of general coaches of two number of day running
intercity trains in Northern and Southern Railway and 50% Narrow Gauge
coaches plying on Pathankot-Joginder Nagar route in Kangra Valley section

7
and Kalka-Shimla section of Northern Railway for conducting extended trials
for one year in all weather conditions.

Government to launch Technology Mission Centre on Solar Energy &

Water Treatment in Chennai. In order to promote ‗Make in India‘, the
government has decided to set up these bodies for better research around
silicon solar cells, wastewater management, water treatment, sensor
development, storm water management and distribution and collection
systems.

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Top 10 Solar Companies in India

1. Loom Solar

Strong Hold Area - Residential Rooftop

Loom Solar is a growing solar company with a huge online presence. It is

headquartered in Faridabad, Haryana. Loom Solar provides latest solar
products such as solar systems, solar panels, solar inverters and solar
chargers; delivery and installation across India within three days; and hassle
free government approvals for subsidy, net metering. The company has also
started manufacturing their own range of solar panels.

 Strong Brand Equity

 Recognized as Startup by Government of India
 Market Leadership Position in Mono Crystalline Panels that generates
power in low light and cloudy weather.
 Company Website: www.loomsolar.com

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2. Vikram Solar

Strong Hold Area - Utility Scale Projects

Vikram Solar is a manufacturer of PV solar modules headquartered in
Kolkata, West Bengal. It is a part of the Vikram Group of companies, having
an experience of more than four decades in engineering and manufacturing
activities. Vikram Solar's rated annual solar module production capacity is
upgraded to 1 GW. Vikram Solar has offices across the whole of India and
global offices in Europe and Africa.

 Large Manufacturing Facility

 Wide Range of Solar Panels
 High-efficiency PV module manufacturing
 Comprehensive EPC Solutions

Company Website: www.vikramsolar.com

3. Tata Solar

Strong Hold Area - Residential Rooftop

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Tata Solar has one of the biggest and oldest solar panel manufacturing
operations in India. Tata Solar is engaged in manufacturing and providing
EPC services. The company has a strong presence in industrial, commercial,
both on-grid and off-grid solar projects, and residential segments. Tata Solar
has shipped close to 1.4 GW

of solar modules worldwide and installed 1.5 GW of utility scale and 200 MW
of rooftop solar projects in India, in the past 20 years.

 Leading Company Reputation

 Large in-House Manufacturing Base
 Tata is a reputed brand, TATA Solar stands a good chance to serve the
25-year service warranty that comes with its panels.

Company Website: www.tatapowersolar.com

4. LG India

Strong Hold Area - Off Grid Solution

LG IN Solar Panels for Business brings world class engineering, design and
manufacturing under one great brand for exceptional performance
for businesses.
Company Website: www.lg.com/in/business/solar-panels

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5. Waaree

Strong Hold Area - Utility Scale Projects

With 29 years of industry experience, Waaree Solar is one of India‘s largest

vertically integrated solar companies. The company has a 1.5 GW solar
panel manufacturing unit in Surat, India. Waaree has its presence in over
280+ locations nationally and 68 countries internationally. The company has
an experience in providing EPC services, project development, rooftop
solutions, and solar water pumps and also as an Independent Power
Producer.

 Rich experience
 Vertical integration
 Wide Range of Solar Panels - Waaree manufactures a wide range of
solar products ranging from solar modules, to solar water pumps and
rooftop solutions.
 Low cost and good quality products

Company Website: www.waaree.com

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6. Luminous

Strong Hold Area - Residential Rooftop

Luminous is a New Delhi-based maker of inverters and industrial batteries
with Schneider having a 74% stake in it. The company sells both grid-tied
inverters as well as inverters for off grid solar applications. Luminous has
over 30 years of experience as a leading power solutions provider.

 Good quality products

 Lifetime support
 Convenience of buying

Company Website: www.luminousindia.com

7. Panasonic

Strong Hold Area - Off Grid Solutions

Newark, NJ-based Panasonic Corporation of North America is a leading

technology partner and integrator to businesses, government agencies and
consumers across the region.

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Company Website: na.panasonic.com/us/energy-solutions/solar/

8. Trina Solar

Strong Hold Area - Utility Scale Projects

Trina Solar is one of the largest Chinese vertically integrated solar

photovoltaic manufacturer in the world. The company manufactures for
domestic distribution, captive consumption and also ships to international key
markets including the U.S, Europe, India etc. The company also has a
presence in the downstream project business. Trina Solar has a presence
across utility, commercial and residential segments. The company has a
huge presence in India accounting for a major chunk of solar panel imports
into the country. It has now introduced TrinaHome, a complete solar rooftop
home solution customized for India, suitable for installation in residences,
SME establishments and other places like schools and hospitals.

 High-Efficiency modules
 Leading supplier globally
 Large scale
 Extensive manufacturing
 Large global presence

Company Website: www.trinasolar.com

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9. Canadian Solar

Strong Hold Area - Utility Scale Projects

Canadian is headquartered in Canada, but has most of its manufacturing in
China. In the past 17 years, Canadian Solar has successfully built up 9 GW
of module manufacturing capacity and has delivered more than 29 GW of
solar modules to customers in over 150 countries worldwide. It also has a
geographically diversified pipeline of utility-scale power projects and is one of
the leading solar developers globally.

 Leading supplier globally

 Large scale
 Extensive manufacturing
 Huge geographical footprint

Company Website: www.canadiansolar.com

10. First Solar

Strong Hold Area - Utility Scale Projects

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First Solar is a leading thin-film panel company in the US. First Solar is a
leading global provider of comprehensive PV solar systems using advanced
technology. It is also a leading thin-film module supplier in India, as the
technology perfectly suits the country‘s weather conditions. First Solar is also
has a wide geographical presence in countries other than USA and India,
selling more than 175 GW of solar modules worldwide.

 Leader in Thin Film Manufacturing - Thin Film (cadmium-telluride

technology) modules have started becoming mainstream. These
panels no claim to be more competitive and efficient in terms of energy
generation in high-temperature climates such as India and the Middle
East.
 High-Efficiency Panels - The company has made impressive gains in
efficiency over the last few years. Its solar panels have reached an
efficiency of 16.9% in the present day.
 Extensive R&D facilities

Company Website: www.firstsolar.com

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 COMPANY PROFILE (CHAPTER 2)
PEACOCK SOLAR

Peacock Solar was born out of the vision to empower India‘s 50 million
households with access to clean energy. Peacock solar leverages data
analytics and innovative finance to make solar affordable and reliable for
homeowners across the country. We offer highest quality of technical
expertise in our end-to-end suite of solar panel installation services. We are
proud to be recognized by Climate Finance Lab as one of the top 9 global
ideas for sustainable development in 2018 cycles and funded by UNICEF to
further our vision of getting solar at every home.

There are three ways in which solar helps you achieve massive savings in
your electricity bills –

Solar plant is designed to meet 80% of your energy needs and hence, using
free energy from sun, it brings down the bill as much too.

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Your bill will also reflect the savings from switching to a cheaper slab as your
consumption from grid electricity goes down. For some states, the tariff is
almost half of that in upper slabs.

Solar on your rooftop can significantly reduce the heat load on your house by
acting as a shield from direct sunlight. That directly implies lesser energy
spent on cooling during summers.

Solar panels are installed on the roof top where the sun ray directly hit the
solar panels and helps to collect most from the sun rays. Now from these
sunrays the panels convert them in the form of DC current which further
passes through an inverter, where the inverter converts the current from DC
to AC. Now this AC current is used in our home. When you don‘t use this
current gets stored in a battery which helps you to use it for the night purpose
or for other work. And there is meter connected to this system which helps
you to record the energy sent by the grid compared to the energy received
from the grid.

While choosing a solar installer you should keep in your mind that the
installer should be reliable. So you should better check the company
installing the panels should have a licence and insurance for your own Safety
purpose. It will be better if you check the reviews of the people on the work of
that particular company. The company should have good experience in the
field of solar installation, and do make sure that the installer is well trained
and qualified because this is an one time investment if the installation failed
or not done properly than you have to face great consequence due to it.

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Quality of the solar panel should not be neglected, always check that the
panels used for the installation are of high quality.

The cost of maintenance depends on two factors.

Firstly, which type of solar panels you are using. If you are using on-grid
solar then cost of maintenance is very low it will be around 55,000- 80,000
per kWp, depends on the quality of solar panels. But if you are using off-grid
solar panel then the cost of maintenance is very high because the battery
connected at the time of installation must be changed in 5-7 years for better
performance of solar panels, so it will cost around 1 lakh or more than it, it
depends on which type of battery you have selected.

Secondly, the cost of maintenance has a direct relation with the number of
solar panels you are using, if the solar panels more than, the maintenance
cost also increase. Similarly, if the solar panels are less than, the
maintenance cost decreases.

WHY US
Peacock stands for quality and reliability. Our services include efficient
financing,
quality implementation and online monitoring of system performance.

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 WHAT PEOPLE SAY

The solar panels system installed has exceeded our expectations in terms of the
electricity savings so we’re really happy with performance. Their quality services
make it even better.
DR. VIVEK RATHORE – KOTA
Retired Professor
We were very happy with the installation and service acquired from Peacock
Solar. They made the whole process hassle-free. I definitely recommend
them.
MRS. VIJETA BAJPAI
Grocery storekeeper

From the initial application process through to design and installation, Peacock
solar has done a top-notch job. They were genuinely interested in making me a
happy customer.
MR. SHAMBHU SATYANARAYAN
PWD Officer

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 Data Analysis and Interpretation/ Learnings from Training
(CHAPTER 3)

CONCEPTUAL FRAMEWORK
There are a wide range of business models practiced by startups. In addition,
some early stage startups may not even have a business model in practice
today, although they ought to have one or more clearly identified potential
business models that they could practice down the road as a result of their
value creation.

Below is a brief description of some example startup business models.

• Marketplace model - A marketplace is where two or more

types of users meet to transact. Typically the marketplace
derives its revenue through what is called a marketplace
rake, typically a percent of transacted revenue on the
marketplace. Instead of a percentage rake, some
marketplaces may instead charge fixed transactional fees.
Examples of marketplaces include eBay (a marketplace of
buyers and sellers of used goods), Uber (a marketplace of
car drivers and car riders), Airbnb (a marketplace of hosts
and guests), and Instacart (a marketplace of grocery
retailers and consumers and FundersClub portfolio
company). Marketplaces are extremely hard to get started
and to get to a point of constant high liquidity (demand
meeting supply), but are very defensible once established.

• Consumer - A consumer model typically implies a free or low

cost app distributed to consumers that provides value to
and engagement with consumers, which in turn builds up a

21
valuable distribution channel to consumers that has
inherent value today or that can be subsequently
monetized. Examples of consumer startups include
Instagram and SnapChat; neither heavily monetized, but
have built up significant value due to their ubiquity with and
engagement with consumers. Consumer apps may
sometimes try to monetize via advertising, data, and other
means.

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 OBJECTIVE OF THE STUDY

The purpose of analysis is to determine and understand the behavior of

different product , market and consumer details and to promote the use of
sustainable energy and making the consumer aware .Further the analysis
was conducted on the basis of -

• Define Your Product

This one might seem painfully obvious, but you have to know
what you‘re selling before you can sell it. With that in mind, take
a little time to clearly define your product before you dive into
the rest of your go to market strategy. You need to be able to
say exactly what the product is as well as what it does.

Granted, much of the information you uncover as you develop

your go to market strategy will speak to this. But your research
will be more useful if you‘re starting with a solid understanding
of what, exactly, it is you‘re selling.

• Define The Market

There are a few important elements to consider when you‘re

defining the market for your startup.

• Target Market

The target market is where you determine and lay out exactly
who your product is for. Be specific. A target market description
should include the market size, demographics, income,

23
 geography, etc. It‘s the macro-level view of who is going to be
buying your product.

 Total Addressable Market (TAM)

The total addressable market (TAM) explains just how much potential
for growth your startup has. Investors want to know you‘re solving a
painful problem in a giant market. They want to invest in good
companies that can have huge outcomes to make up for all the bad
investments they might have made. They‘re thinking to themselves,
―If this startup isn‘t going after a big enough market, it won‘t be able
to create an exponential outcome for customer.

 Market Test Results

If you‘ve been able to conduct market tests — or if you have

access to market test results that have been conducted by
someone else — you should write them up in the market test
results section. What conclusions did you come to after running
your tests or doing your research? How did you get to those
conclusions? Do you have any experts who can back you up?
Here are some questions about your market that you should be able to
answer by the time you’ve finished this section:

✓ How big is your market?

✓ Where is it located?
✓ What are some demographic facts about your market?
✓ Why do your potential customers need your product?
✓ What are they already spending money on?
✓ Is your target market growing, declining, or staying.

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 Specify The Buyer
This is where you get specific about the person who is going to buy your
product. The user persona is a character created by you and your team
to personify the typical customer of your startup. Using the data you
gathered in the market section, you should be able to create a person
who represents your greater market.

✓ What‘s your user‘s name?

✓ How old are they?
✓ Where do they live?
✓ Do they live in a house or an apartment?
✓ Do they own or rent?
✓ What do they do for work?
✓ Do they have children?
✓ What‘s their income?
Continue with questions along those lines until you have a fully fleshed-out
persona. The specifics will help you narrow down exact targets and will help
you outline more general demographics for your target market.

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 PURPOSE OF THE STUDY

Get A Crystal-Clear View Of The Customer’s Problem

If you‘re going to sell your product, the number one thing you have to ask
yourself
is: How does this benefit my customer? What problem am I solving for them?
Without knowing what the problem is, you can’t present your product or service
as the solution. If you’ve made a business plan, you already have a problem
statement. But if you haven’t gotten there yet, here are some general tips for how
to create your problem statement.

Get A Crystal-Clear View Of The Customer’s Problem

If you‘re going to sell your product, the number one thing you have to ask
yourself
is: How does this benefit my customer? What problem am I solving for them?
Without knowing what the problem is, you can’t present your product or service
as the solution. If you’ve made a business plan, you already have a problem
statement. But if you haven’t gotten there yet, here are some general tips for how
to create your problem statement.

Focus On The Pain-Point

Not all problems are created equal. The value of a problem is proportionate
to how painful that problem is. The more painful the problem, the more
powerful the solution. You don‘t have to be addressing a life-threatening
problem to make it powerful. You need to focus on the detail of the pain in

26
your problem. Even ―convenience‖ can be presented very differently if it
isn‘t given enough character.
Determine your value proposition

The value proposition is one or two sentences that spell out exactly why
customers should buy your product instead of a competitor‘s. A good place
to start when determining the value proposition of your startup is by
determining the problem facing your customer. Once you‘ve established
the problem, it‘s time to show how your product solves that problem. Make
a list of the benefits and value your product brings to your customers. You
can also research the competition in order to determine what makes you
stand out from everyone else.
Outline marketing and promotion plans

Your investors are going to want to know what your plan is for marketing
and promotion. This is your go to market strategy. You don‘t have to know
every single step of your marketing plan at this point, but you should be
able to answer the question. You should also do some research into the
marketing strategies of your competitors for this one.

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 ANALYSIS OF THE REPORT

THINGS THAT CAN BE BENEFECIAL FOR PEACOCK SOLAR

OVER LINKEDIN

 USE OF PHOTOS FOR EVERY CONTENT WE UPPLOAD.

 USE OF CONTENT CONTENT WRITER FOR ATTRACTIVE LINES FOR
ATTRACTING CUSTOMERS.
 USE OF GRAPHICAL 3D PRESENTATIONS .
 SOME FUNNY SUN RELATED MEMES ONCE IN A WHILE LIKE
EMOTICON CONVERSATIONS.
 SOME CURRENT POLICIES AND BENEFITS OFFERED BY
GOVERNMENT FOR PROVIDING KNOWLEDGE TO CUSTOMER.
 SOME REVIEWS OF OUR CLIENTS.
 SMALL VIDEOS JUST TO INTRODUCE COMPANY.

OVER YOUTUBE

SINCE OUR YOUTUBE CHANNEL IS 1 YEAR OLD BUT

 JUST 1 VIDEO IN A YEAR CAN DECREASE CUSTOMER RELIABILITY.
 WE CAN MAKE A SHORT VIDEO OF OUR JOURNEY.
 EXPERT REVIEWS AND CLIENT REVIEWS.
 BRIEF VIDEO ABOUT HOW GOVERNMENT GIVES REBATES ON
SOLAR INSTALLMENT.
 SOME ADVERTISEMENTS ON YOUTUBE CHANNEL.

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 GOOGLE PLAYSTORE APPLICATION

I THINK IN THIS PANDEMIC IT IS VERY IMPORTANT TO HAVE AN

GOOGLE APPLICATION WHICH PROVIDE EVERY INFORMATION
ABOUT OUR COMPANY.

DOMAIN TO BE COVERED THROUGH APPLICATION :

 CUSTUMER IDENTITY AND INFORMATION CAN BE MAINTAINED.
 PANNEL INFORMATION
 BLOGS
 SAVING CALCULATOR
 AREA WISE RECOMMENDATIONS
 ONLINE GRIEVIENCES
 BENEFITS WE PROVIDE
 SOME DISCOUNT AND REFERAL VOUCHERS
 CONTACTING THROUGH APPLICATION NOTIFICATIONS.
 FAQ‘s
 ABOUT US
 VIDEO CONTENT

29
 PINTEREST BUSINESS ACCOUNT

Pinterest is one of the major social media networks, and businesses can
use it too. Pinterest business accounts allow brands to reach and connect
with customers in the research stage, as a way of providing the inspiration
and advice that the platform is well-known for. In fact, Pinterest declared
that it‘s ―the place to be for small businesses‖ in its entrepreneurship
report.

The key point to remember is that Pinterest is not just another way of
displaying your products – it‘s about sharing knowledge and building a
community.

According to Pinterest, it offers a way to ―reach people when they‘re

planning and making decisions‖. Indeed, 90% of users use it for
inspiration for purchase decisions.

Although Pinterest is known for providing inspiration for crafts, fitness,

fashion, interior design and travel in particular, it‘s essential to find out if
your target audience uses Pinterest.

Plus, while the majority of Pinterest users are women, the proportion of
men who use the site is growing, so consider this when deciding your
strategy. Whoever your target audience is, the content you share has to
be aligned with your company values and brand identity.

30
 Also, Pinterest offers the collaborative boards function, where you can edit
and pin a board, with the additional option of inviting other people to
contribute to it too.

For example, you may wish to let your other team members share content
that inspires them. Or, you could reach out to social media influencers in
your field and collaborate with them as a special project. Alternatively, you
could open it up to your customers, allowing you to share with – and learn
from – them directly.

If your business already has its own website or blog, you can create
pinnable images on those platforms, so people can find your Pinterest
through those sources too. Plus, if someone repins your image, the credit
will go back to your page as the original source.

We‘ve compiled this handy guide to the key terms and phrases you should
know to better understand how Pinterest works.

Top tips for using Pinterest to market your business

o Have a clear aim

o Find your niche
o Be in it for the long-haul
o Use themes
o Know when to post
o Connect to other social media platforms
o Focus on context

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o Provide connections
o Create a schedule
o Keep your page updated
o Optimise for mobile devices
o Enhance your pins Interact with your community

32
 QUORA LEAD GENERATION

Quora allows you to communicate with your customers.

You can communicate with your customers in a lot of different places.

Email, Facebook, and Twitter are just a few examples of the many
ways that the Internet allows you to contact your prospects.
However, there‘s something that Quora offers that makes it different
and that helps it stand apart from the other platforms.

Namely, it‘s the ability to interact with prospects and customers in a

place where they are asking the questions.

And marketers are constantly looking for that kind of interaction.

Last year, Clarabridge predicted that business owners would redirect

50% of product investments to the customer experience by 2017.

Business owners are trying to find ways to enhance the customer

experience.

33
But where many methods fail, Quora delivers.

While email, Facebook, and Twitter all have notoriously low click-
through, open, and response rates, Quora doesn‘t.

On Quora, the consumer starts the interaction rather than your

business, which means that they are already invested in the
conversation.

And customer engagement directly corresponds to a 40% increase in

revenue.

Additionally, 55% of consumers say they would pay more for a better
customer experience.

34
Quora might just be the place where you can enhance customer
experience.

On Quora, your prospects and customers are already asking

questions — questions that you have the answers to.

If you join the platform and play the part of the expert, you‘ll quickly
enhance your brand‘s image in the eyes of your target audience and
drive leads to your website.

35
 CONTENT BLOGGING

1) SOLAR PANNEL COST

Diesel generated energy or inverter energy does it cost more? Yes,

offcourse it costs more than our sustainable source of energy which is
grid energy. Grid energy is nothing else it‘s the energy generated by
sunlight. A solar pannel cost is an investment to control your future
electricity bills. A solar pannel cost is almost 30-40% of the cost that you
pay as your monthly electricity bill for an industrial building. The Ministry
of New and Renewable Energy (MNRE) promotes the installation of PV
systems and for this, it offers a subsidy to users. A subsidy of up to 30%
is offered for installation of rooftop solar panels in residential, institutional
and social buildings. Furthermore, 80% accelerated depreciation is
offered for rooftop solar systems under the Income Tax Act. So, the net
cost of a typical rooftop solar system after subsidy and accelerated
depreciation could come down to approximately negligible when you
compare it with old and forms of generating electricity which cost more to
both you and our enivironment . So the best way for opting extra savings
is Go Solar with Peacock Solar.

2) Guidelines for grid connected rooftops

Going Solar with Peacock Solar gives you advantage of getting a proper
detailed description of Solar Grid and some important guidelines about
before and after‘s for every user:

Before installation:

 To be installed where it is exposed to light for utmost time in a day.

36
 Selection of best solar grid suitable according to your usage for saving
more.
 Tax relaxation for enhanced savings
 Guarantees and warranties about each component in the contract.
 Select the best quality of mounting structure and hardware. It may be
slightly more expensive, but you will be assured about quality, durability
and lifespan.
 Specifications of solar components, material and payment terms needs to
be agreed with your installer
 Discuss with your Installer on permits and approvals required.

During installation:

 Specifications of material/ equipment received should be as per the

contract.
 Civil foundations should be well finished and plastered.
 All hardware should be tightly and properly fitted in the foundation since
loosely fitted solar panels can result in major damages.
 Fasteners should be provided in each hole of solar panel.
 Cable on structure should be laid through HDPE pipe. Cabling on wall
and structure should be well tagged, clamped and dressed.
 All electrical connections should be identified and should not be in loose
condition.
 All structures/ panel mounting arrangement, equipment/ components
should be connected properly to an earthing system at two defined
positions.

37
 Post installation:

 Keep all warranties and guarantee cards with you.

 Keep solar panel clean to ensure high efficiency and performance of your
solar system and ensure that you do not leave panels with accumulated
dust, fallen leaves and bird droppings.
 Use clean water for cleaning of the solar panels.
 Clean the solar panels in shady times to ensure that the system
generation is not adversely affected.
 There shouldn‘t be loose cabling and wiring on roof floor.
 Do not hang anything on solar panels or structures.
 Avoid allowing kids unattended in solar installation area.

3) Ownership Options

There are three common options for financing a solar PV array – purchasing
a system, solar lease, and a power purchase agreement (PPA). The main
practical distinction between these approaches is in ownership.

Purchasing a System:

Paying for your system yourself is the simplest path for owning your solar
system, but the initial cost of a solar panel system can be the biggest
hurdle. Through a direct purchase, or ―cash option‖, you purchase the
solar system just as you would a car or house. Typically the installation
has payments due at different steps along the way - usually a down
payment once you sign an agreement, a second payment when the
panels are ordered, and then a final payment once the installation is

38
 complete and operational. As with any larger purchase, you can finance
the payments entirely on your own, borrow money from a bank, or
finance the purchase through the installer in some instances. With a
direct purchase option, you will own the solar array outright - all of the
electrical production, all of the ―green benefits‖, and any applicable
incentives will be owned by you.

4) Solar Lease
A Solar Lease is one of the options for ―third party ownership‖ where the
system is owned by the leasing company and typically installed with no
―up front‖ costs. In a solar lease the customer typically pays a set monthly
rate for your solar panel system, but receive free electricity from the
panels that offsets the monthly cost of the lease. Solar leases are
allowable in many States, however, not all jurisdictions allow solar leases.

There are two types of leases for solar energy – Capital Leases and
Operating Leases. They function very differently and the
customer‘s financial situation, as well as State regulations, are important
when choosing which one will work best for the customer.

Power Purchasing Agreement (PPA):

A solar PPA is a financial agreement where a developer arranges for the
design, permitting, financing, and installation of a solar array on a
customer‘s property. The developer sells the power generated to the
host customer – typically at a fixed rate that is lower than the local utility‘s
retail rate. Payments within a PPA agreement are based on the actual

39
energy produced by the solar array every month. This lower electricity
price serves to offset the customer‘s purchase of electricity from the grid.
The developer receives the income from the sales of the electricity as
well as any tax credits and other incentives generated from the
system. Customer‘s entering into a PPA who wish to claim the ―green
attributes‖ of the solar energy will need to negotiate with the solar
developer to retain the solar Renewable Energy Credits.

PPA‘s typically range from 10 to 25 years during which time the

developer remains responsible for the operation and maintenance of the
system. Some PPA agreements will also offer an early ―buy out‖ clause
which enables the customer to purchase the solar array for a
predetermined price or fair market value.

Similar to a solar lease., the customer typically pays nothing for the
installation or maintenance of the solar system, which will be owned by
the solar company. In a PPA, you pay for the electricity produced by the
system directly. This electricity typically costs less than the electricity
provided by your utility, so customers typically save money as soon as
the array is operational.

40
5) JOBS IN ROOFTOP SOLAR PANELS

>Carpenters

Carpenters construct, repair, and install building frameworks and

structures made from wood and other materials.

>Construction Laborers and Helpers

Construction laborers and helpers perform many tasks that require

physical labor on construction sites.

>Electricians

Electricians install, maintain, and repair electrical power,

communications, lighting, and control systems in homes, businesses, and
factories.

>Glaziers

Glaziers install glass in windows, skylights, and other fixtures in

storefronts and buildings.

>Heating, Air Conditioning, and Refrigeration Mechanics and Installers

Heating, air conditioning, and refrigeration mechanics and installers—

often called heating, ventilation, air conditioning, and refrigeration
(HVACR) technicians—work on heating, ventilation, cooling, and
refrigeration systems that control the temperature and air quality in
buildings.

41
>Ironworkers

Ironworkers install structural and reinforcing iron and steel to form and
support buildings, bridges, and roads.

>Masonry Workers

Masonry workers, also known as masons, use bricks, concrete blocks,

concrete, and natural and manmade stones to build walls, walkways,
fences, and other masonry structures.

>Plumbers, Pipefitters, and Steamfitters

Plumbers, pipefitters, and steamfitters install and repair pipes that carry
liquids or gases to, from, and within businesses, homes, and factories.

>Roofers

Roofers replace, repair, and install the roofs of buildings, using a variety
of materials, including shingles, bitumen, and metal.

>Sheet Metal Workers

Sheet metal workers fabricate or install products that are made from thin
metal sheets, such as ducts used in heating and air conditioning systems.

42
6) ENVIRONMENTAL PROFILE OF ROOFTOP SOLAR

Unlike the coal generated electricity that still provide the bulk of the power
supply, solar panels generate electricity with no air or carbon pollution, no
ash or other waste products, and no inputs other than sunlight. While the
manufacturing of solar panels, like all other energy devices, involves
emissions, PV electricity generation itself:

 generates no carbon dioxide or other heat-trapping gases that contribute

to climate change
 produces none of the other harmful emissions or wastes associated with
coal power, such as mercury, sulfur dioxide, nitrogen oxides, lead, and
arsenic
 creates none of the long-lasting waste or environmental risks associated
with nuclear power
 avoids the environmental risks associated with natural gas, including
potential water pollution during extraction

What‘s more, rooftop PV electricity generation involves little to no water.

That stands in contrast to almost all power plants that make electricity
using steam. These include coal and nuclear plants, many natural gas
plants, and some other renewable energy facilities, which depend on
water for cooling. That dependence can cause problems when cooling
water becomes too scarce or too hot. PV systems, in contrast, require no
water to make electricity.

In most cases, solar panels also have no impact on wildlife because they
are typically installed in already built environments . Solar panels do
involve materials that need careful handling while the panels are

43
 manufactured and at the end of their useful lives. As with computer chips,
manufacturing solar panels involves a range of hazardous materials—for
example, hydrochloric acid, sulfuric acid, nitric acid, and hydrogen
fluoride. Non-silicon solar cells, including ones made from gallium
arsenide, copper-indium-gallium-diselenide, and cadmium telluride,
contain more toxic materials than those used in traditional silicon cells
.End-of-life recycling is one approach to keeping solar materials out of
landfills.

7) What makes rooftop solar grow

Federal, state, and local policies are key to the success of rooftop solar
and the clean electricity that these systems provide. Examples of
effective policies being used today include:

 Net metering. Net metering policies give system owners credit on their
utility bills for generating more electricity than they use, generally at the
full retail electricity rates.
 Feed-in tariffs. Under feed-in tariffs, home owners and businesses are
paid under standardized contracts offering fixed prices for solar
generation over an established, often long-term period. Available in some
parts of the United States, similar feed-in tariffs have helped drive
substantial renewable energy .
 Value-of-solar tariffs. System owners can also be paid based on the
calculated value of the broad suite of benefits that solar systems provide.
Such value-of-solar tariffs quantify not only the benefits of providing
electricity but also the value of providing instantaneous power to the grid,

44
 a solar installation‘s contribution toward delaying or avoiding system
upgrades, and specific environmental benefits from avoiding the use of
fossil fuels .
 Solar carve-outs. Some states target small-scale solar within their
broader efforts to increase investments in renewable energy, requiring
utilities to invest in solar energy and/or distributed generation as part of
their broader renewable electricity standards. Such ―carve-outs‖ offer
solar system owners potential additional revenue.
 Tax incentives and subsidies. In addition to the 30 percent federal tax
credit, almost all states have tax incentives for home owners and
businesses for renewable energy purchases, and some local
governments offer incentives such as property tax exemptions.
Municipalities with property-assessed clean energy (PACE) programs
provide financing for purchases of solar systems (or other renewable
energy or energy efficiency projects) on homes or commercial properties,
then recover the costs through property taxes over time.

Innovative policies in many jurisdictions mean that rooftop solar is not

limited to home owners with sun-drenched roofs. Renters, condominium
owners, and people with shaded roofs may not be able to take advantage
of solar on their own roofs, but ―shared solar‖ solutions broaden
opportunities for all electricity users.

These solutions include ―virtual‖ net metering, which allows households to

take advantage of solar generation that is not directly connected to their
electricity meters. Such policies allow customers in multi-family buildings
to take advantage of solar generated from one meter on the building or
allow electricity customers to subscribe to electricity generated from a

45
 larger off-site solar system or even own it outright and apply the solar
generation as a credit on their electricity bills.

8) ROOFTOP PHOTOVOLTAIC POWER STATION

A rooftop photovoltaic power station, or rooftop PV system, is

a photovoltaic system that has its electricity-generating solar
panels mounted on the rooftop of a residential or commercial building or
structure. The various components of such a system include photovoltaic
modules, mounting systems, cables, solar inverters and other electrical
accessories.

Rooftop mounted systems are small compared to ground-

mounted photovoltaic power stations with capacities in
the megawatt range. Rooftop PV systems on residential buildings
typically feature a capacity of about 5 to 20 kilowatts (kW), while those
mounted on commercial buildings often reach 100 kilowatts or more.

In a grid connected rooftop photovoltaic power station, the generated

electricity can sometimes be sold to the servicing electric utility for use
elsewhere in the grid. This arrangement provides payback for the
investment of the installer. Many consumers from across the world are
switching to this mechanism owing to the revenue yielded. A public utility
commission usually sets the rate that the utility pays for this electricity,
which could be at the retail rate or the lower wholesale rate, greatly
affecting solar power payback and installation demand.

46
 The FIT as it is commonly known has led to an expansion in the solar PV
industry worldwide. Thousands of jobs have been created through this
form of subsidy. However it can produce a bubble effect which can burst
when the FIT is removed. It has also increased the ability for localised
production and embedded generation reducing transmission losses
through power lines.

9) ROOFTOP SOLAR VARIANTS

Different types of solar panels serve different needs and purposes. For a
quick and general overview, check out our ultimate solar panel guide, for
a detailed description about the different types of solar panels, keep
reading.

Given that sunlight can be used differently whether on Earth or in space

points to the fact that location, itself, is a significant factor when it comes
to choosing one of the types of solar panels over another.

Monocrystalline Solar Panels (Mono-SI)

This type of solar panels (made of monocrystalline silicon) is the purest
one. You can easily recognise them from the uniform dark look and
the rounded edges. Monocrystalline panels have a high power output,
occupy less space, and last the longest. Of course, that also means they
are the most expensive of the bunch. Another advantage to consider is
that they tend to be slightly less affected by high temperatures compared
to polycrystalline panels.

47
Polycrystalline Solar Panels (Poly-SI)
You can quickly distinguish these panels because this type of solar
panels has squares, its angles are not cut, and it has a blue, speckled
look. They are made by melting raw silicon, which is a faster and
cheaper process than that used for monocrystalline panels.The first
option offers a slightly higher space efficiency at a slightly higher price but
power outputs are basically the same.

Thin-Film Solar Cells (TFSC)

If you are looking for a less expensive option, you might want to look into
thin-film. Thin-film solar panels are manufactured by placing one or more
films of photovoltaic material (such as silicon, cadmium or copper) onto a
substrate. These types of solar panels are the easiest to produce and
economies of scale make them cheaper than the alternatives due to less
material being needed for its production.

Amorphous Silicon Solar Cell (A-Si)

Have you ever used a solar powered pocket calculator? Yes? Then you
have definitely seen these types of solar panels before. The amorphous
silicon solar cell is among the different types of solar panels, the one that
is used mainly in such pocket calculators. This type of solar panel uses
a triple layered technology, which is the best of the thin film variety.

48
Biohybrid Solar Cell
The Biohybrid solar cell is one of the types of solar panels, that is still in
the research phase. It has been discovered by an expert team at
Vanderbilt University. The idea behind the new technology is to take
advantage of the photosystem 1 and thus emulate the natural process of
photosynthesis.

Cadmium Telluride Solar Cell (CdTe)

Among the collection of different types of solar panels, this photovoltaic
technique uses Cadmium Telluride, which enables the production of solar
cells at relatively low cost and thus a shorter payback time (less than a
year). Of all solar energy technologies, this is the one requiring the least
amount of water for production. Keeping the short energy payback time in
mind, CdTe solar cells will keep your carbon footprint as low as possible.
The only disadvantage of using Cadmium Telluride is its characteristic of
being toxic, if ingested or inhaled. In Europe especially, this is one of the
greatest barriers to overcome, as many people are very concerned about
using the technology behind this type of solar panel.

49
10) SCALING UP ROOFTOP PANNELS

This paper proposes the use of municipal bonds to support the scale-up
of rooftop solar in India, and details how such bonds could be designed
and implemented.

The adoption of rooftop solar is primarily driven by expected savings in

electricity costs, the need for an alternative source of electricity, and the
desire to mitigate climate change risk. However, three key barriers hinder
the growth of this technology in India: high upfront capital expenditure,
perceived performance risk, and limited access to debt capital.

Municipal financing, via issuance of municipal bonds, has the potential to

increase debt availability for rooftop solar project developers and lower
rooftop solar costs up to 12%.

Proposed transaction structure to raise municipal bond for rooftop solar

financing.The paper proposes a model, the ―solar municipal bond model‖,
in which a municipal entity would play the role of a finance aggregator for
renewable energy project developers. Funds available through a
municipal bond would be disbursed to project developers via a public-
private partnership. By aggregating projects, this model would allow a
project developer to access the debt capital markets otherwise difficult to
access.

50
 FINDINGS

Main barriers to the massive use of solar technology for the generation of
technology

•Land Use

Solar radiation has a low energy density relative to other conventional

energy sources, and for all but the smallest power applications, therefore,
requires a relatively large area to collect an appreciable amount of
energy. Typical solar power plant designs require about 5 acres per
megawatt of generating capacity.

While the construction of large solar power plants is technologically

feasible, their size requires that land use issues be considered. However,
these concerns may be mitigated to some extent since large solar power
plants tend to be located in remote, unpopulated areas, and since small,
distributed solar facilities are typically located on rooftops of existing
buildings.

•Water Use

The need for water depends on the solar technology. Solar thermal
electric technologies, such as central receiver and parabolic trough
designs require a considerable amount of water for cooling. While the
quantity of water needed per acre of use is similar to or less than that
needed for irrigated agriculture, dependability of the water supply is an
important consideration in the sunny, dry areas of the state that are
favored for large scale solar power plants.

51
•Availability of Transmission

To transport the power to urban load centers adequate transmission is

required. Intermittent resources such as wind and solar can pose unique
problems in transmission planning and in efficient utilization of
transmission infrastructure, resulting in higher transmission costs,
increased congestion, and even generation curtailments when adequate
transmission capacity is not

available. Due to potential transmission constraints, solar project

developers will need to evaluate the economic tradeoff of locating where
the resource is

best versus locating nearer to loads where transmission constraints are

less likely.

•Lack of information dissemination and consumer awareness about solar

energy

•Lack of credibility: need credible endorsements of PV to instill consumer

confidence; implicit endorsements include utility PV programs and
government tax credits

52
 LIMITATIONS, SUGGESTIONS AND CONCLUSIONS

(Chapter 4)

LIMITATIONS

This analysis is based upon customer perception towards various

requirements. This analysis would be focussing on the information from the
customer about their knowledge , perception and behaviour on different
financial and physical limitations of the products .
Various limitations of the study are :
1. Short span of time is considered for the study .
2. The total number of instruments in the market is so large that it needs

a lot resources and time to analyse them all.

3. A few respondents might have furnished the information from their

opinion or heard once hence the collected data maybe be bias .

4. As the analysis is based on customer reviews, possibility of

unauthorized information cannot be avoided .

5. The geographical area of this study is confined to a limit.

6. Few respondents are not willing to disclose their income and

preferences.
7. Lack of knowledge of customer about the solar energy can be a

limitation.

53
 SUGGESTIONS

The followings suggestions are based on the customer as well as employee

behavior:
 Improving social media interactions with the customers.
 Improve internal communications.
 Designing of a great onboarding experiences.
 Internal surveys can be conducted to get to know about employee
satisfaction level.

CONCLUSIONS

1) Solar panels saves money which you can use for other things.
2) Solar makes your house look new and modern.
3) Solar is extra income generator or second income for the house.
4) Solar makes you look the smartest in the neighborhood.
5) Solar is great revenue generating investment option.

54
 Bibliography

https://www.peacock.solar/about-us-new/
https://www.linkedin.com/company/psolar/?originalSubdomain=in
https://www.crunchbase.com/organization/peacock-solar
https://www.facebook.com/peacocksolar/
https://www.glassdoor.co.in/Overview/Working-at-Peacock-Solar-
EI_IE3358196.11,24.htm
https://solarclap.com/start-a-solar-business-in-india-and-earn-in-crores/
https://www.loomsolar.com/blogs/reviews/top-10-solar-companies-in-india
https://www.saurenergy.com/solar-energy-blog/top-10-solar-pv-module-suppliers-
in-india-for-2019
https://solarfeeds.com/top-solar-panel-manufacturers-in-india/
https://www.waaree.com/
https://www.ibsolar.co.in/
https://dir.indiamart.com/impcat/solar-panels.html

55
 Annexures

PEACOCK SOLAR CUSTOMER INTERACTION QUIZ

1. Modern marketing is

[A] price oriented

[B] consumer oriented

[C] product oriented

[D] profit oriented

Answer: Option [B]

2. A place for buying and selling activities is called

[A] market

[B] marketing

[C] market research

[D] market information

Answer: Option [A]

3. Mercatus means

[A] buying

[B] to trade

[C] to assemble

[D] to sell

Answer: Option [B]

56
4. The prime object of marketing is

[A] profit

[B] service

[C] sales

[D] consumer satisfaction

Answer: Option [D]

5. Marketing begins and ends with

[A] consumer

[B] transport

[C] price

[D] product

Answer: Option [A]

6. is the most fundamental aspect for any
merchandise transactions

[A] packing

[B] grading

[C] insurance

[D] financing

Answer: Option [D]

57
7. According to whom-"market includes both place and region in
which buyers and sellers are in free competition with one another"

[A] pyle

[B] kotler

[C] drucker

[D] clark and clark

Answer: Option [A]

8. are networks that connect people within a company to
each other and to the company network.

[A] internets

[B] extranets

[C] bit streams

[D] WWW

Answer: Option [B]

9. The exchange value of a good/service in terms of money is

[A] price

[B] product

[C] buying

[D] selling

Answer: Option [A]

58
10. The words used to convey the advertisement idea is

[A] advertisement

[B] advertisement research

[C] advertisement copy

[D] advertisement budget

Answer: Option [C]

11. Brand loyalty refers to product

[A] identification

[B] recognition

[C] preference

[D] insistence

Answer: Option [D]

12. Sales management deals with

[A] sales

[B] product

[C] profit

[D] market

Answer: Option [D]

13. is also known as cost plus pricing.

[A] Mark up pricing

[B] penetration pricing

59
 [C] geographical pricing

[D] dual pricing

Answer: Option [A]

14. AGMARK standardization is given to

[A] industrial goods

[B] agricultural goods

[C] imported goods

[D] consumer goods

Answer: Option [B]

15. is the first step in marketing

[A] buying

[B] selling

[C] assembling

[D] financing

Answer: Option [A]

16. Warehouse creates utility.

[A] place

[B] time

[C] form

[D] storage

60
Answer: Option [B]
17. Selling is an act of

[A] persuasion

[B] illusion

[C] forcing

[D] communication

Answer: Option [C]

18. creates a particular image in the minds of consumer

[A] branding

[B] personal selling

[C] grading

[D] product planning

Answer: Option [A]

19. The second element to effect the volume of sales is

[A] promotion

[B] product

[C] price

[D] distribution

Answer: Option [C]

61
20. may be defined as the exchange of goods or services in
terms of money.

[A] price

[B] product

[C] grading

[D] branding

Answer: Option [A]

21. creates a non personal stimulation of demand in advertising

[A] pricing

[B] production

[C] public relation

[D] none of the above

Answer: Option [A]

22. Which of the following is NOT one of the five stages of the buyer
decision process?

[A] need recognition

[B] brand identification

[C] information search

[D] purchase decision

Answer: Option [B]

62
23. Advertisement promotes

[A] purchase

[B] production

[C] sales

[D] all of the above

Answer: Option [C]

24. The main principle of cooperative marketing is

[A] more profit

[B] increased production

[C] normal profit with service

[D] all of the above

Answer: Option [C]

25. Middlemen will increase the

[A] price of the product

[B] quality of the product

[C] profit of the product

[D] time and place utility of the product

Answer: Option [D]

26. is an element of buying.

[A] financing

[B] assembling

63
 [C] risk bearing

[D] customer services

Answer: Option [B]

27. Standardization includes

[A] estimating demand

[B] estimating demand

[C] grading

[D] product line

Answer: Option [C]

28. _______is allowed in the form of deductions from the list price.

[A] trade discount

[B] quantity decisions

[C] cash discount

[D] seasonal discount

Answer: Option [A]

29. A method which aims to capture the market and increase the
sales volume is known as

[A] packing

[B] purchasing

[C] sales promotion

[D] marketing

Answer: Option [C]

64
30. and other promotions are supported by a advertisement.

[A] personal selling

[B] branding

[C] promotion

[D] publicity

Answer: Option [A]

31. is a group of persons, who are experts on various phases
of advertising and related marketing areas

[A] advertising agency

[B] marketing agency

[C] promotion agency

[D] marketing research agency

Answer: Option [A]

32. Products reach the hands of customers through a number of channels,
of that the main channels is

[A] distributor

[B] wholesaler

[C] retailer

[D] agents

Answer: Option [B]

33. An example of agent middleman

[A] broker

65
 [B] retailer

[C] wholesaler

[D] truck jobbers

Answer: Option [A]

34. A is a promotion strategy that calls for using the sales
force and trade promotion to move the product channels

[A] push strategy

[B] pull strategy

[C] blocking strategy

[D] integrated strategy

Answer: Option [A]

35. Distributional activities involve decision regarding

[A] advertisement

[B] channels of distribution

[C] decision making

[D] promotion strategies

Answer: Option [B]

36. The social aspect of marketing is to ensure

[A] price

[B] demand

[C] low price with high quality

[D] service goods

66
Answer: Option [C]
37. Market segmentation is

[A] dividing

[B] targeting
38. A buyer makes a purchase of a particular product or a particular brand
is termed as

[A] purchase motives

[B] patronage motives

[C] selection motives

[D] product buying motives

Answer: Option [D]

39. A careful study of will facilitate the marketer in determining
the size, from, style, colour, package etc

[A] market

[B] manufacturers potential

[C] consumer behavior

[D] market segmentation

Answer: Option [C]

40. Motives refers to strong

[A] behavior

[B] emotions

[C] needs

67
 [D] purchase power

Answer: Option [B]

41. Buying decision of a customer depends on his

[A] price

[B] promotion

[C] product

[D] attitude

Answer: Option [D]

[E] positioning

[F] differentiation

Answer: Option [A]

42. The process of subdividing total markets into several sub market is

[A] market fluctuating

[B] market positioning

[C] market segmentation

[D] market penetration

Answer: Option [C]

68
43. goods are meant for final consumption.

[A] consumer

[B] convenience

[C] shopping

[D] specialty

Answer: Option [A]

44. A satisfied buyer is a silent

[A] advertiser

[B] promotion

[C] salesman

[D] target market

Answer: Option [A]

45. A consumer chooses an alternative which gives maximum

[A] utility

[B] usage

[C] satisfaction

[D] durability

Answer: Option [C]

69
46. The external factor of consumer behavior are also called as

[A] environmental factors

[B] consumer behavior factors

[C] specific factor

[D] product factors

Answer: Option [A]

47. carry their goods from place to place in hand craft and
sell them to the consumers at their door steps.

[A] street traders

[B] pedlars

[C] cheap jacks

[D] hawkers

Answer: Option [D]

48. The purpose of segmentation is to the changing pattern
of consumers.

[A] measure

[B] access

[C] identify

[D] usage rate

Answer: Option [A]

70
49. Benefits of segmentation

[A] reduced scale

[B] shifting loyals

[C] unknowm markets

[D] determining marketing strategies

Answer: Option [D]

50. Consumers who buy one brand all the time

[A] hard core loyals

[B] safe core loyals

[C] shifting loyals

[D] switchers

Answer: Option [A]

71
1