( good day everyone, we are going to report about kinds of qualitative

research, charcteristics, uses, strengths and weakness)

Chapter 2 Lesson 1
Kinds of qualitative research, characteristics, uses, strengths and
weakness
 Each day of our lives, we face problems, either personal ones, or those of
others, of groups, organization, among others.

 We discuss the problem of the person and observe on how the person is
dealing the issues. Without being conscious of it, we are informally doing
“Qualitative Research”.

 (Most likely everyday we are doing qualitative research without even

knowing that we are doing it.)

Qualitative Research:
( so when you here the qualitative research first thing that would come
up to your mind is the quality of the research. The understanding of a
certain thing or problem.)
 This research is used to gain an understanding of underlying reasons,
meaning, concepts definition, characteristics, metaphors, symbols, and
description of things. Is a scientific method of observation to gather non-
nunumerical data.

 Franenkel and warren stress that researchers are interested in

understanding how things occur.

 (Qualitative research is defined as a market research method that focuses

on obtaining data through open-ended and conversational communication.)
  ( this design research is about understanding every detail.)

Kinds of Qualitative Research

 Participant observation – demands immersion in the natural setting of the
research participant/s.

 ( this way, the research participants is able to see, hear, and experience
reality as the research participants perform activities and deal with one
another during a period of time.)

 Observation – entails the systematic noting or recording of events, behaviors

and artifacts in the social setting chosen for study.

 ( with this, the researcher is able to discover patterns of behavior and

relationships and the meaning attached to it. Like body language and affect)

 In-depths Interviewing – resembles conversations, but with pre-determined

response categories.

 ( This way, large amounts of data are gathered quickly. In this, interviewers
should have excellent listening skills ,and be equally skillful at question
framing, gentle probing for elaboration and more specially in personal
interaction.)

 Focus Group Interviewing – involves 7-10, at times 6-8 people, have been
selected because they share certain characteristics that are relevant to the
research inquiry or problem.

 ( you can get the result quickly. The discussion is free-wheeling, for both the
researcher and the participants.)

 Content Analysis – calls for systematic examination of forms of

communication to document patterns objectively

 (Analysis all forms of communication for us to understand)

 Narratology – can be applied to any spoken or written story.

 (it is a great deal between the participant and researcher. The researcher
should show a friendly atmosphere so that the participant can tell stories and
reliving of personal experiences freely.)

 Films, Videos and Photographs – these provide records of events.

 ( With this, you can find the perspective and interest of the filmmaker,
videographer and photographer.)

Characteristics and Uses of Qualitative Research

 The research takes place in a natural setting- a home, an office, or a
community where human behavior and events occur.

 ( The researchers collect data in the field at the site where participants
experience the issues or problem under study. They gather up-close
information by actually talking to them directly to people and seeing them
behave and act within their context. In the natural setting, the researchers
have face-to- face interaction over time.)

 The qualitative research focuses on the participants’ perceptions and

experiences and the way they make sense of their lives.

 The methods are interactive and humanistic, call for active participants of
research participants, and on the part of the researcher, sensitivity to the
needs of the participants.

 It uses different ways of collecting date: interviews, observations,

documents, and now, e-mails, blogs, videos, stills, and a host of others.

 Qualitative research results being emergent, new discoveries during the data
gathering process can lead to a total revision of research questions, among
others.

 (when you gather data it can lead to alternation of questions)

 The theory or general pattern of understanding will emerge as it begins with
initial codes, develops into broad themes, and coalesces into a ground theory
or broad interpretation.

 It is fundamentally interpretative.

 (it is basically explaining)

 The research may filter the data through a personal lens that is situated in
specific sociopolitical and historical moments.

 The researcher is the primary instrument in data collection.

 (since the researcher is the one in collecting data)

Strengths and Weakness of Qualitative Research

Strength:
 Qualitative research can offer the best light on or best answers to certain
phenomena-social, economic, political or even psychological.

 (since it is based on understanding everything rather than numbers)

 Research results are exhaustive; even underlying meaning surface.

 (in qualitative research you need to dig deeper to find the real meaning.)

 It offers several avenue to understand phenomena, behavior, human

conditions and the like.

 (since you are meeting with other people you need to understand their
behavior.)

 It can build on, or even develop theories through consistent themes,

categories, relationship, interrelationships that are crystallized during the
data gathering and data analysis processes.

 (this can lead to many conclusion since you are interviewing participants that
are experiencing the problems or issues.)
Weakness:
 Total immersion in the natural setting of the research can be time-
consuming and tedious, and resource- draining, as well.

 (Natural setting can really take your time since you are going in the field.)

 There comes a point when the personal-self and the researcher-self are
inseparable, so, subjectivity, on the part of the researcher, can happen.

 (To prevent this, Locke et al. (1987) stress that from the beginning of the
study, the researcher must identify his/her personal values, assumptions
and baises. )

 (To avoid these circumstances, the researcher should always be objective.)