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Firstly, I would like to express my gratitude towards Almighty Allah who provided us such a
countless capabilities to accomplish this business plan.

Secondly, it gives me immense pleasure to express my indebtedness to our faculty members

for their brilliant support. Their sincere dedication, timely advices and suggestions with
kindness, enthusiasm and dynamism have enabled us to complete our report.
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ELEVATOR PITCH LINK: https://youtu.be/VO0tOzDj8K0

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S.NO TOPICS PAGE NO.

1. EXECUTIVE SUMMARY 4-5
2. GENERAL COMPANY DESCRIPTION 6-14
3. PRODUCT AND SERVICES 15-17
4. MARKET PLANNING 18-28
5. MANAGEMENT AND ORGANIZATION 29-31
6. OPERATIONAL PLAN 32-34
7. BALANCE SHEET 35
8. REFINING THE PLAN 36-38
Company Report

This project “Solar House” has been designed to be financially profitable, technically
feasible and good for investors, customers, staff, the community at large and the environment.

VISION:

The Solar House is a new renewable resource partnership venture which comprises of seven
members. We are the students of Business Administration from Iqra University and our aim is
to sustain an eco-friendly environment and better standard of lifestyle to our country. As
we’re moving towards the modern world, the society offers huge potential. Many people are
better educated than ever before and scientific knowledge and vast technologies offer solution
to the world modern problems. The responsibility of this business is to ensure impeccable
economic activity and consumer tasks that help the world to progress and initiatives that
emphasizes on solar and sustainable renewable energy is a priority for this.

GOALS:

Our main goal and objective is to work and perform our company tasks efficiently that the
organization is financially profitable and therefore sustainable so investors have a small room
of risks and safe investment opportunities, that customers get a good outcome and society as a
whole gets a positive impact.

STRATEGIES/PRODUCT AND CUSTOMER SERVICES:

Our strategy is to build the maximum extent possible to sustain the source of sun energy from
installation of solar panels on rooftops to doing our daily tasks by using solar products. We’re
providing services of installation, maintenance and repairment, and renting as well as selling
household solar productions. We’re also providing customize services to customer in
accordance with their needs. The strategy responds to our customers which include small
industries and domestic houses.

FINANCE:

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The proposed financing is Rs. 2,088,965 loan instrument with an effective ROI of 18% and
repayment of loan in 10 years.

While there are all normal risks of business, the financial and economic risk is small. The
trends of technology should make the future of this segment of the energy sector more
profitable, not less and the future higher prices for fossil based energy makes the Solar House
project more attractive not less.

KEY TO SUCCESS:
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The key to success will be the careful matching of competence and cost as well as the use of
effective innovation and diversification will enable solar systems to be economical and
efficient in future.
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INTRODUCTION:
We’re the Business students from Iqra University that aims to inculcate the consumption of
renewable solar energy in contribution for economic progress. As Pakistan resides in the
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horizontal belt of the most exposed sunlight, solar energy utilization has brighter prospects.
The land area receives approximately 7-8 hours and the recent study has estimated the
number of sunshine hours is almost 3000-3300 per year which means, the cities such as
Karachi is an impeccable land area to consume solar energy for the purpose of better standard
of living.

Solar House has been recently started off with the installment, maintenance and repairment of
solar panels from businesses to customers house hold and in order to diversify our company,
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we’ve decided to expand our business as well as the target customers to inculcate renewable
energy sustainability in numerous consumer scales through online selling of solar products.

BACKGROUND:
Pakistan has been facing a huge scarcity of electricity for more than a decade. The increasing
rate of population and never ending increase energy demands that cannot be fulfilled with the
current energy resources. According to statistical study, around 144 million people out of 197
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million are facing huge obstacles due to load shedding problems. The problem of electricity
has been divided into two parts:

 OFF-GRID, UNSERVED:
Recent statistical study proves that sixty nine million public especially in rural areas
have no access of electricity at their areas.
 ON-GRID, UNDERSERVED:
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About seventy five million rural and urban people have access to national grid but
experience daily load shedding approximately 12 hours on average.

Energy scarcity is not only affecting the lifestyle of people but also have an adverse effect on
the economic development of the country. All economical sectors which includes agricultural,
industrial, domestic and energy generations have been highly affected by the power outrages
which is being hindrance towards the developed country. The country fulfills its energy needs
by utilizing fossil fuels which are highly precarious for the environment.
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So, Solar energy has proven to be the best way utilizing for domestic as well as for industrial
use. It is estimated that Pakistan has an overall Solar Power potential of 160,000 MW which
can be a great source of progressing Pakistan’s economic development and provide a
luxurious standard of life to the public.

MISSION STATEMENT:
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“To sustain environmental friendly

solar technologies and provide a better
standard of lifestyle for consumers.”

COMPANY LOGO:
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COMPANY SLOGAN:

Towards the ladder of better sustainability

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COMPANY OBJECTIVES:
The objectives of Solar House are as follows:

 To substitute the use of electricity with the renewable and sustainable solar energy.
 To improve the quality of life and the economic progress which was being hindered by
the scarcity of electricity.
 To promote eco-friendly industrial and economical growth.
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 To alleviate the rural poverty and providing access of electricity through solar
resources.
 To provide solutions to our customers unsolved problems and needs and ensuring
customer satisfaction.
 To ensure effective utilization of all company resources in order to produce better
results and generate better yields.
 To provide customized and effective services at reasonable prices.
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 To provide innovative and unique products and appliances for better customer
satisfaction and to compete our competitors.
 To aware public about the sustainable use of renewable resources and create an eco-
friendly environment through promotional tools.

COMPANY GOALS:
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 As we’re progressing towards a technological world, the demand of energy is

increasing. Our goal is to meet to the needs of economic progress through the source
of solar energy.
 We aim to create and diversify innovative products in order to provide the source of
solar energy in best way possible.
 Our integral goal is to improve the productivity of solar energy and ensure to achieve
a sustainable development goals in the coming ten years i.e. 2030
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 Our aim is to contribute in expanding the solar industry as well as overcoming

environmental problems.
 Our company aims to support Pakistan’s economy and help save up to $3 billion in
the next 20 years.

TO WHOM MARKET OUR PRODUCTS:

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Marketing is at the guts of each successful brand, business, organization, and cause. it's the
method of identifying what consumers need, how the product or service can address that
require, the way to communicate that value in compelling way, and the way to deliver that
message within the most effective and effective manner.

B2B EFFORT:

Consider the actual fact that the solar installations have experienced an annual rate of 50% for
over the last decade. B2B solar companies strive to serve content that connects with their
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audience. B2B marketing begins with an investment in inbound marketing. Through a

mixture of methods and platforms, inbound marketing funnels qualify leads into the pipeline
and provides our company with resources that correlates with their interests and desires.
Wraith trust and credibility established over time, these prospects become valued customers.
Perhaps the warranty on your solar panels is sort of double that of the industry standard.
Moreover, Social Media is additionally recognized as a valuable tool for increasing brand
awareness, attracting customers, growing sales and fostering long-term relationships with
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existing customers. To propel these efforts and connect with a bigger audience for solar
manufactures, building these one-on-one relationships with key industry influencers can have
a sizeable impact similarly. When solar incentive program managers think like marketers,
they’ll sharpen the main focus of outreach efforts and improve the effectiveness of their
program offerings.
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B2C EFFORT:

With online marketing for solar companies, business can use paid and unpaid channels, like
search and social, to create a competitive solar marketing strategy that drives sales.
Keep reading to find out more about using digital marketing for solar
company, moreover because the five best solar marketing strategies for small and
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huge businesses today. This solar marketing strategy is additionally a good to touch together
with previous customers, ensuring they got quality for trusting your brand and increasing the
probabilities that they’ll recommend you to others.

Facebook and Twitter also provide excellent opportunities for customer service. People
that might not know the way to induce connected with you'll write directly on your wall or
tweet at you for more information, which helps you to follow up with them immediately.
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When it involves an investment like alternative energy, customers desire

a provider they'll trust. You build trust with them once you connect with them via social
media, especially once you answer their questions, provide customer solutions, and post about
your industry.

GROWTH INDUSTRY:
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Solar power is that the key to a clean energy future. Every day, the sun gives off way more
energy than we’d like to power everything on earth. That’s why we’re investing heavily in
solar plants. Our bright, brilliant sun could be a great alternative to being tethered to the
ability grid. Solar power doesn’t cause further damage to Mother Earth like numerous other
alternative power solutions and installing alternative energy for your home entails a
comparatively discrete system which will either significantly reduce your reliance on standard
electricity or even cover all of your energy needs.
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Limitless solar power

The sun provides quite enough energy to satisfy the entire world’s energy needs, and in
contrast to fossil fuels, it won’t run out anytime soon. As a renewable energy source, the sole
limitation of solar energy is our ability to show it into electricity in an efficient and cost-
effective way.

Solar energy a clean source

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No gas emissions are released into the atmosphere after you use solar panels to make
electricity. And since the sun provides more energy than we’ll ever need, electricity from
solar energy could be a important energy source within the move to scrub energy production.

No fuel to burn
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After solar panels are installed, operational costs are quite low compared to other kinds of
power generation. Fuel isn’t required, and this suggests that solar energy can create large
amounts of electricity without the uncertainty and expense of securing a fuel supply.

Solar power and therefore the environment

As a renewable CO2-free power source, the environmental impact of alternative energy is

significantly smaller than other power generation methods. The impact is especially
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associated with the assembly and provide of the special materials and metals that are required
to supply solar panels. The situation and also the water wont to clean the solar panels also
affect the environment. We are working hard to search out alternative routes to scrub our solar
panels.

Short-Term Benefits of alternative energy

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One of the best and most immediate benefits to using solar energy isn’t having to stress about
running out. Alternative energy is renewable, so each day with a minimum of moderate
sunlight your solar power system is storing energy for future use. Especially for those that are
wont to having to refill fuel tanks for heat, going solar means now not having to watch your
fuel levels or spend many dollars several times annually on fuel costs. It also means reducing
your carbon footprint that way more since you’re not regularly burning fuel for heat.

Long-Term Benefits of solar energy

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If your alternative energy system can provide more energy than what you wish to power your
house, you may actually receive a check instead of a bill from your local utility company
drawing the surplus energy from your solar panels. When a utility company negotiates with
you to pay you for the additional energy you’re producing, it’s called net metering. Over time,
this might add up to be a major amount of cash and would allow your alternative energy
system to obtain itself eventually.
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ADVANTAGES:

There are many advantages to powering your home with solar energy:

• Reduce your electricity costs: By generating your own power through solar panels, you’ll
cut your annual electricity bill by up to 30%. Plus, if you generate more power than you
utilize, you’ll earn money by selling it back to the grid through the Smart Export Guarantee.
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• Reduce your carbon footprint: Alternative energy may be a source of fresh energy so
using it to power your home will mean you’re contributing in achieving its carbon reduction
goals – an important step in helping to combat global climate change. Cutting your carbon
footprint will mean you’re helping to guard wildlife habitats, communities and economies
that are threatened by a warming climate.
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• A renewable source of energy: furthermore as helping to combat global climate change,

renewable energies like solar also help to scale back pollution, which is one in all the largest
challenges we’re facing globally.

• Easy to install: Solar panels can easily be installed on your roof. It’ll usually take only each
day just about for your home to be up and running on alternative energy. But it’s important to
recollect that the lean and direction of your roof will have a bearing on what quantity energy
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we are able to expect to urge from panels. With a variety of systems available we will
facilitate your optimize your scheme to best match your needs.
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COMPANY STRENGTH AND CORE COMPETENCIES:

 It is essential that production may be scaled up to significant levels. For this, we
ensure high quality solar panels with numerous types for efficient work in accordance
to the location.
 How well a corporation can control costs is one among the foremost important factors,
especially in an industry that sees an ever growing number of latest entrants. Silicon
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manufacturers with access to cheap energy, for example, have a definite competitive
advantage, as 85% of the energy needed to create a module, is employed in producing
silicon. Other cost advantages come from economies of scale and provide contracts at
low pricing level.
 We make sure that our workers are highly skilled and have an impeccable knowledge
of solar installation and manufacturing. We provide them training programs and
workshops for the enhancement of skills and knowledge.
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 We ensure visualizing installation of solar panels through the technique of DPR for
efficient service.
 We provide solar products as well as provide customize services for the customers in
accordance to their needs.
 We’ve in-house design team which look after the electrical and civil design for
maximum customer benefits.
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LEGAL FORM OF OWNERSHIP:

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Solar House is based on partnership as it provides an advantage of allowing the owners to

draw on the resources and expertise of the co-partners. There are seven partners in this
company:

 Rida Shahzad
 Shanza Tabassum
 Shahzada Salman
 Shumaila Nisar
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 Muhammad Owais
 Muhammad Hamza Ishaq
 Ammar Shaikh
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SERVICES:
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In my opinion customer more emphasize on augmented product so we also work on our both
actual and augment product so the following strategy for saw esteem valuing technique. Our
establishment and leasing costs relies upon the shopper saw esteem. To put it plainly,
customer's view is being given a need. We clarify the client about our center items and
subtleties of establishment in understanding to the space asset and sort of framework
establishment. It likewise incorporates after deal administrations, guarantee and transport
costs and so forth besides, we examine about the costs keeping taking into account client's
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assessment. It is profoundly valuable as it guarantees building trust and matches shopper's

direction. Other than that, it considers by implication the contender offers, so the strategies
which we make are as follow:

 Installation, repairment and maintenance of Solar Panels from domestic to

institutional scales.
 Renting solar panel systems to advertising agencies for billboards lightening.
 Renting solar panel systems to Event programs for lightening services
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Solar system services items:

We are installing three kinds of solar panels:

 Mono crystalline solar panel

 Poly crystalline solar panel
 Multi crystalline solar panel
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Other than that they’re been installed with lead acid batteries, inverters, connection and
chargers with 100% ensure quality. We’re providing installation services in three ways:

 Grid-inter tied solar power system

 Grid-inter tied battery backup solar powered system
 Off- Grid solar power system
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PRODUCT:
We’re also selling customized solar products through online website all over Pakistan in order
to provide an easy and portable ways to sustain renewable energy. We are providing the
following products:
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 Solar led lantern and camping lights

 Solar bulbs 9W
 Solar charger panel (charges mobile, and laptop)
 Solar portable fans 25W
 Solar portable heater
 Solar stove and kettle
 Solar coffee maker
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 Solar portable speakers

 Solar water pumps
 Solar portable radio

COMPETITIVE ADVANTAGE:
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There are some competitive advantages of solar which are as under:

 Among all the advantages of sun oriented boards, interestingly, sun based energy is a
really sustainable power source. It tends to be saddled in every aspect of the world and
is accessible consistently. We can't run out of sun powered energy, in contrast to a
portion of different wellsprings of energy..
 Since you will meet a portion of your energy needs with the power your close
planetary system has produced, your energy bills will drop. The amount you save
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money on your bill will be reliant on the size of the nearby planetary group and your
power or warmth utilization. For instance, in the event that you are a business utilizing
business sun oriented boards this switch can have tremendous advantages in light of
the fact that the enormous framework size can cover huge pieces of your energy bills.
 Solar energy can be utilized for assorted purposes. You can produce power
(photovoltaics) or heat (sun based warm). Sunlight based energy can be utilized to
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create power in regions without admittance to the energy network, to distil water in
areas with restricted clean water supplies and to control satellites in space.
 It’s also Durability and long lasting guaranteed. Solar energy systems generally for the
most part don't need a ton of support. You just need to keep them generally perfect, so
cleaning them a few times each year will do the work. If all else fails, you can
generally depend on particular cleaning organizations.
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COMPETITIVE DISADVANTAGE:
The competitive disadvantages of solar energy are as follow:

 The underlying expense of buying a close planetary system is genuinely high. This
incorporates paying for sun oriented boards, inverter, batteries, wiring, and the
establishment. All things considered, sun oriented advancements are continually
growing, so it is protected to expect that costs will go down later on.
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 Sun oriented energy can in any case be gathered during shady and stormy days, the
effectiveness of the close planetary system drops. Sun based boards are subject to
daylight to successfully accumulate sun based energy. In this manner, a couple of
overcast, stormy days can noticeably affect the energy framework. You ought to
likewise consider that sun oriented energy can't be gathered during the evening.
 Sun based energy must be utilized immediately, or it tends to be put away in huge
batteries. These batteries, utilized in off-the-lattice heavenly bodies, can be charged
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during the day with the goal that the energy is utilized around evening time. This is a
decent answer for utilizing sun oriented energy throughout the day yet it is likewise
very costly.
 The greater power you need to create, the more sun oriented boards you will require,
as you need to gather however much daylight as could reasonably be expected. Sun
based PV boards require a ton of room and a few rooftops are not large enough to fit
the quantity of sun based boards that you might want to have.
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MARKET PLAN:
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Marketing plan is a report that outlines the marketing strategy for the upcoming product or
service. Marketing plan plays an integral role while launching a product or service. It
describes business activities in order to accomplish specific goals within a time frame. It is
crucial to understand without an effective marketing a business cannot be succeeded. For this,
we need to be more careful while making a marketing plan. We cannot predict the consumer's
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demand so we need to go for this with a systematic research in which we need to do a primary
research so that we could get to know that we are on right direction.

MARKET RESEARCH:
We have used both primary and secondary market research.

PRIMARY RESEARCH:
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In primary research we have gathered the information through interacting with people related
to this industry and through observations after these interactions. It has helped us more while
targeting the desired audience.

SECONDARY RESEARCH:
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We have studied different articles, case studies, such as: development and marketing of solar
innovation, sustainable energy industry through which we have gathered the information that
which type of market should we target.
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ECONOMICS:
As above we have talked about the current economic conditions of Pakistan for that it is
crucial to answer of these following questions:
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TOTAL SIZE OF A TARGET MARKET:

As we are in initial stages of launching our product we cannot expect a big market size, so our
main objectives would be to create maximum awareness and reasonable pricing, may be on
installments, so that we can make our customers first.

CURRENT DEMAND IN TARGET MARKET:

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The demand is much higher as we face severe shortages of electricity according to the
research the current market demand for solar panels from 350MV to 1500MV within a five
year period. The demand is constantly rising as problems of electricity cannot be fixed while
having limited resources.

TRENDS IN TARGET MARKET:

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The trends towards solar panel installations are keep rising. In 2017 solar photovoltaic
capacity increased by 95 GW with a 34% growth year of new installments. So we can hope
same in coming years as well because it is a very important step in the well-being of a society
as well as for consumers.

GROWTH POTENTIAL:
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As we have discussed above the trends towards installations of solar panels we can predict
that in coming years this product will be needed for every individual to fulfill the needs of
this technological era. So the growth potential would much be higher as today.
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BARRIERS:
Barriers we have faced:

HIGH CAPITAL COST:

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We would need a huge capital so that we can start up without any hindrance.

HIGH PRODUCTION COST:

After arranging capitalization the next challenge would be a high production cost for that we
would be needing a skilled labors and raw materials so that the production of our product can
easily be fulfilled.

TRAINING AND SKILLS:

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As this is a startup of our production we will need a staff who is trained and skilled and for
that we have to hire a professional who is best on this field so that we can train our staff.

PRODUCT/SERVICE FEATURES:
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 We ensure 100% quality and durable solar installations and provide skilled,
responsible and courteous services to our customers.
 Our solar products are reasonable and highly portable for better use. The main features
of our products are that other than selling our respective products on both modes,
we’re also giving opportunity to our customers to get their customized solar products
in accordance to their needs.
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 We make sure that the solar panel contains non-toxic components such as silicon and
ensure environment friendly products.
 We provide diverse application of solar panels in accordance with the location and
resources.

BENEFITS:
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 It aids in reducing electricity bills

 It provides a fast and efficient mode to customers to fulfill their needs.
 It aids in profitability for the businesses as they overcome the scarcity of electricity.
 Durability and long lasting guaranteed.
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AFTER SALE SERVICES:

 We’re providing 5-10 years warranty for the solar panel installation.
 Refund and exchange of solar products within 7 days.
 Complementary products recommendations with discounted prices.
 Taking customer’s feedback and keeping it into consideration.
 Ensures solar panel’s repairment at low discounted prices.
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PRICE:
SERVICES:

We’re following the method of perceived value pricing method. Our installation and renting
prices depends on the consumer perceived value. In short, consumer’s view is being given a
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priority. We explain the customer about our core products and details of installation in
accordance to the space resource and type of system installation. It also includes after sale
services, warranty and transport costs etc. Moreover, we discuss about the prices keeping in
view of customer’s estimation. It is highly useful as it ensures building trust and matches
consumer’s orientation. Other than that, it considers indirectly the competitor offers.
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PRODUCT:

As far as online selling products are concerned, we’re following the method of cost-based
pricing in which some percentage of desired profit margins is added to the cost of the product
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to obtain a final price. It is highly useful especially for a new start up business as it is fair and
logical and useful in terms of introducing innovative solar products.

CUSTOMER SERVICE POLICIES:

The purpose of customer service policy is to fulfill all the customer’s needs and requirements
in order to achieve an impeccable customer relationship. As Connie Edler said, "Excellent
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customer service is the number one job in any company! It is the personality of the company
and the reason customers come back. Without customers there is no company!" Our vital aim
should be customer satisfaction. Certain customer service policies are as follows:

 Create a database of interested solar prospects and develop a communications strategy

that continues to engage these prospective customers during the long decision-making
process.
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 Use promotional incentives and prospect mailings to encourage forward progress and
sales.
 Raise the level of visibility of solar in the marketplace to keep solar in mind.
 Consider implementing a declining incentive strategies that encourages customers to
act now.
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CREDIT POLICIES:

The purpose of credit policy is to maximize profits and profits on sales revenue and
minimizing slow-paying customers and business losses, thereby ensuring a healthy cash and
working capital position.
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 All the departments in Solar House are responsible for the sales, marketing, contract
and installation approvals, order acceptance, scheduling and shipment of products
must adhere to company policies and rules.
 The terms and conditions of sales are determined on the basis of current sales and
promotions. Accounts and credit department works closely on sales to modify
appropriate condition that maximizes sales results.
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 All customer accounts will have a set credit limit. Purchases which exceed the
established credit limit or which will result in the account balance exceeding the limit
will have approval of the credit manager before shipment.

 The credit manager has the responsibility for all credit and collection functions. The
credit manager will keep the sales department informed of all actions involving
customers.
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 It shall be the responsibility of the departments to help build a broad and durable
customer relationship for the Company. In the performance of this duty, the credit
department shall maintain a positive and constructive attitude toward (the)
corporation's customers; discrimination in customer relationships is to be avoided.
Likewise, the credit and sales departments shall maintain a cooperative attitude, with
an aim toward promoting sales. Within the bounds of sound credit practices, the credit
department shall endeavor to find a suitable credit basis on which to deal with every
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customer that the sales department desires to have purchase our products. The
decision as to what constitutes a suitable credit basis shall rest with the credit
department. From the standpoint of credit, no customer shall be denied the right to
purchase our products until every means of selling to that customer on a safe and
sound basis has been exhausted.
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PLACE:
As we’ve mentioned earlier, we’ve two modes of selling. Offline selling where we provide
installation and renting services to consumers and the other one is online where we sell solar
products all over Pakistan.

OFFICE LOCATION:
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Our office is located in Bahria Complex II, M.T Khan Road Karachi. It is rented in a space of
750 sq. ft.

Location of a company plays an integral role in increasing customer drive. We selected this
location because:

 There are less solar markets near these areas which ensures least competition
especially for a business like ours which has newly started up.
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 Rent prices are cheaper than the other locations.

 It is based in commercial sector where we can attract many customers.
 There is a fast accessibility or delivery of supplies as our office is near and therefore,
ensures fast services for our customers.
 Our location is convenient for customers as it offers a great spot for customers to park
their vehicles as well as our interior is simple yet stylish in accordance to the solar
theme which further attracts customers.
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PROMOTION:
Low cost paid advertisement:

We believe that the success of Solar House can be achieved by doing more than serving
customers the best quality and service. We’ve developed market plan to build customer traffic
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and attention. We’ll continually endeavor to win more customers by being proactive rather
than reactive in our marketing efforts and stay up to date with popular trends.

 Running our company website with high SEO based contents for efficient search in
Google search engine.
 As the whole world life revolves around the social media so it is the best way to
promote our brand. We’re using Facebook and Instagram for customer attraction.
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 Placing Ad campaigns on Google Ads and Youtube Ads in order to attract large
customers.
 Advertising on Jang newspaper as it is known to be widely read by huge male
population.
 Use of brochures, wall posters and ensure attractive as well as engaging logos and
slogans.
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No cost paid advertisement:

 Creating a free Google business account

 Considering our customers feedback and providing excellent services in order to
enhance word of mouth marketing.
 Use of data enriched info graphics and video graphics.
 Reminding our customer special discounts and new offers through SMS and Email
marketing.
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Projection of an image to customer:

We want to enlighten upon our company’s impeccable creativity, flexibility and customer
relationship. We believe customers are the assets of our company so we ensure keeping a
dedicated personal assistance for our offline mode and co-creation customer relationship for
online mode. We’re open for reviews and criticism in order to work on our weaknesses.
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Promotional Budget:

Total promotional Budget = Rs. 139,000

As we’ve just started the business so we’ll gradually increase our advertising expense as
the company grows.

Advertisement on Google Display Network = $2 per day = Rs.321 per day

Monthly amount = Rs.9630

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Website cost on wix site = Rs. 39, 000 with one year free trial

Facebook and Instagram promotion = Rs, 31, 500 monthly budget (Rs.15, 750 each)

Estimate reach = 17,000 – 44,000

Jhang newspaper advertisement = Rs.2030 per column/cm (Sunday rates) = Rs.26,780

Brochure costs = (500 each) = A4 half fold = Rs.12, 000

Poster costs = (500 each) = A0 size 33.1 x 46.8 inch = Rs.20, 000
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TARGET CUSTOMER:
DOMESTIC CUSTOMER DEMOGRAPHICS:
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AGE: 20-50 years

GENDER: As Pakistan is based on male dominant society, most of the percentage of

business owners and employees are resided by males as well as all the domestic work and
decisions. So, we’re targeting males.

LOCATION: Cosmopolitan cities such as Karachi, Lahore and Islamabad. We’re also
targeting some of the interior rural areas of Sindh and Punjab.
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INCOME LEVEL: Rs. 50,000+

SOCIAL CLASS: Lower and Upper Middle, High and Elite class

EDUCATION: Environmental awareness and knowledge of sustainable resources.

BUSINESS CUSTOMER DEMOGRAPHICS:

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INDUSTRY: educational institutions, supermarkets, fast food restaurants, beauty salons,

corporate sector (billboards and hoarding) and retail outlets.

LOCATION: Karachi

SIZE OF FIRM: Large rooftop area for efficient installation.

DIRECT COMPETITORS:
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 Pakistan Solar Services

Office UM-5, Upper Mezzanine Floor, B.B. Shopping Mall, University Rd, opp. NED
University of Engineering and Technology, Block 1 Gulistan-e-Johar, Karachi

 VPS Solar Pakistan

Federal B Area Naseerabad Block 14 Gulberg Town, Karachi, Karachi City, Sindh

 Masco Energy Services

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12/1 Main Korangi Industrial Local Road, Sector 23 Karachi

 Tesla Solar
6-U، Block 6, PECHS Karachi,

INDIRECT COMPETITORS:
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 Tide Tec Company (Tidal and wave source of producing energy)

SWOT ANALYSIS:
STRENGTHS:
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 Providing non-toxic and durable solar panels with well-planned installments

 Meeting the needs of customer through providing customized solar products.
 Ensuring eco-friendly environment.
 Small and efficient teamwork
 Impeccable market strategies (insight of both online and offline mode)
 Excellent customer service.
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WEAKNESSES:

 As it is almost a startup, so our company is not very popular in the high competitive
market.
 Not having enough install workers.
 Limited amount of technologies
 Immature institutional framework
 Lack of renewable awareness in the society.
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 High demand and supply gap

OPPORTUNITIES:

 Shift of energy resources from fossil fuels to solar sustainability.

 Allows economic progress towards the open market.
 Implantation of smart grids.

THREATS:
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 Hindrance of policy implications

 Innovation and creativity from competitors.
 Political and economical instability
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CEO:

CEO (Rida Shahzad)

 Salman) Tabassum) Nisar)

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Social Media Website
Management Management Assistant Manager Accounts and
(Muhammad (Muhammad (Ammar Shaikh) Admin Officer
Owais) Hamza Ishaq)

Sales
Installlers (4) Security Officer (1)
representative

The role of Chief Executive Officer (CEO) includes:

 Communicating with the shareholders and governmental entities.

 Leading the development of company’s short and long term strategy.
 Evaluating the work of lower hierarchies.
 Assessing risks to the company and ensuring they’re monitored and minimized.

CMO:
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A Chief Marketing Officer (CMO) is responsible for:

 Overseeing the planning, development and execution of an organization’s marketing and

advertising initiatives.
 Reporting directly to the Chief Executive Officer (CEO), the CMO’s primary responsibility is
to generate revenue by increasing sales through successful marketing for the entire
organization, using market research, pricing, product marketing, marketing communications,
advertising and public relation.
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 To evaluate the work of social media management and website management.

COO:
The roles of Chief Operational Officer (COO) are:

 Lead the organization’s project execution arm (engineering, project management,

sourcing)
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 Be responsible for the efficiency of our energy development business and all
operations within the business driving a developed project to commercial operation
 Evaluate and improve our day to day operations, processes, people, and procedures to
ensure quality, speed, safety and value creation.
 Be responsible for setting execution strategy and scope for the business across solar
carport, rooftop, and ground mount projects and aligning the supporting teams.
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 Bring, build and maintain relationships with key labor partners, subcontractors and
equipment suppliers – partnership mentality.
 COO will lead the Assistant Manager and the role of Assistant Manager is to evaluate
the progress of installers, security and sales representatives.

CFO:
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The roles of Chief Financial Officer (CFO) are:

 Overseeing and leading all aspects of company financial management, including

financial planning and analysis, budgeting,
 Lead and develop a team of professionals that oversee FP&A, billing and collections,
accounting, contract management, and credentialing.
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 Create a unified, high-functioning Finance team and infrastructure to support

additional scale; and prepare the organization to navigate through its next transition in
the growth cycle

DETAILS OF EMPLOYEES:
DESCRIPTION NO OF SALARY PER TOTAL
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EMPLOYEE PERSON
Installer 04 Rs. 25000 Rs.100,000
Sales representative 01 Rs. 20000 Rs.20000
Account Officer 01 Rs. 24000 Rs.24000
Security Guard 01 Rs.18,000 Rs.18,000
Rs.178,000
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PRODUCTION:
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Purchase of
raw materials
from supplier

Taking order
Reorder
from
inventory
customers

Scrutinizing the
Installation of installation type
solar panels in accordance
to the location

Delivery to
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SERVICE PROCESS:
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PRODUCT PROCESS
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Taking order
from client
(online
website)

Purchase of
raw
Reorder
materials
Inventory
from
supplier
 Shipment
installation of
through
solar panel source
courier
in product
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INVENTORY CONTROL:
As we’ve a startup business, we’ll initially consider tracking records of inventory and sales
through listing manually with spreadsheet and notebooks on daily basis. When the startup will
start receiving profit, we’re planning to inaugurate track sale software such as Erpisto ERP.
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QUALITY CONTROL:
The process of quality control is divided into four parts:

 We firstly test the primary material such as cells, interconnectors and junction boxes.
These inspections are commonly done on samples.
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 The second process involves the inspection of semi-finished PV modules during the
production phase until curing. In this phase, visual inspection and electroluminescence
imaging is done for determining the quality.
 In the third step which is final evaluation, the final products of PV modules are tested
which includes I-V measurement, ground resistance test and insulation test.
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 Last but not the least, the products when are packed, being tested with an acceptable
quality limit and whole process and goods from entry are checked until they leave for
installation.

SUPPLIER DETAILS:
 Reon Energy Solutions
Dawood Centre M.T Khan road, Karachi
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 Nizam Energy Pvt. Ltd

KDA Scheme No-5, Block-8 Clifton, Karachi

 Waqar Electronics
Plot no:31C, Shop#4,Stadium Lane 1, Phase V Stadium Commercial Area Defence V
Defence Housing Authority, Karachi
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COMPANY HOUR DETAILS:

DESCRIPTION D E TA I L S
OFFICE HOURS 8 HOURS
NUMBER OF SHIFTS 1
D AY O P E R AT I O N A L P E R 3 3 0 D AY S
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YEAR
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SOLAR HOUSE COMPANY

START UP COMPANY

ASSET5: LIABILITIES:

CURRENT ASSET: CURRENT LIABILITY:

Cash Rs.130,000 Accounts Payable -

Raw Material Inventory Rs. 187,465 Short term debt -

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Prepaid Building Rent Rs. 360,000

Prepaid Insurance Rs.10,000

Total Rs.687,465

FIXED ASSETS: FIXED LIABILITY:

Machinery and Equipment Rs.105,000 Long term debt (Project Loan) Rs.185,000
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Furniture and Fixture Rs. 200,000

Office Equipment Rs.100,000 EQUITY:

Total Rs,405,000 Paid up working capital Rs.907, 465

TOTAL LIABILITY AND

TOTAL ASSETS = Rs. 1,092,465 CAPITAL Rs.1,092,465
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STARTUP EXPENSE AND

CAPITALIZATION:
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LOAN DETAILS FOR BANKERS:

BANK LOAN = Rs. 1,092,465

MARKUP TO THE BORROWER (Annually) = 14%

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TENURE OF THE LOAN = 5 years

SMEDA is a public organization which has been offering financial assistance and loans to
young businessmen through the program “Prime Minister’s Youth Business Loan.” Through
this program, youth can get benefits which are as follows:

 A person can get loan up to 10,000 PKR to 7,000,000 PKR.

 It has been initiated for the entrepreneurs from age 21-45 years.
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 Allowing loan tenure up to 8 years with extra one year grace period.
 It provides markup up to 8% per annum for 100,000 beneficiaries through National
Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL)

HOW THE FUNDS WILL BE USED:

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We are using these funds to initiate our solar business venture. As we’ve started our office
based business, we’ve used all the fixed costs to maintain providing solar installation
services. The details regarding all the space requirement and inventories are below:

DESCRIPTION COSTS

Rented Space (750 Sq ft.) Upfront Rs.360,000

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Furniture and Fixture Rs, 200,000

Office Equipment Rs. 100,000
Installation Equipment Rs. 105,000
Insurance Upfront payment Rs. 10,000
Utility payments (Electricity and telephone) Rs. 30,000
Monthly/
Advertising expenses Rs. 100,000
Initial raw materials for product manufacture Rs. 187,465
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(Solar panels, invertors and batteries)

Our company’s loan is not based on collaterals as we don’t have any huge property to offer.
However, we’re borrowing money without collateral through online loans and co-signer
means.
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LOAN DETAILS FOR INVESTORS:

Amount of Investment required = Rs. 2,088,965

Tenure of loan = 10 years
Estimated ROI = 18%
Exit Strategy: Private Offerings
Percentage of ownership to investors: 15%
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HOW THE FUNDS WILL BE USED:

Solar House will use the investments on buying raw materials for solar panel installation.
Recently, we’ve also initiated to diverse our company towards manufacturing solar products
and selling them through online means.
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DESCRIPTION COSTS

Solar panels (3 kW – 30 Kw) Rs. 350,000

Batteries and inverters Rs. 106,000
Appliances cost Rs. 258,000
Website cost (Wixsite) Rs. 39,000
Suzuki Ravi 2016 model (2) Rs. 1,285,965
Courier and Shipment costs Depending on the kg of the product
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(Estimated : Rs.50,000)

BUSINESS DETAILS:
TYPE OF BUSINESS: Product and Services business

KEY COMPETITIVE FACTORS:

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 Providing our target customers high quality solar irradiance products.

 Providing long lasting and durable solar products.
 Providing repairment and maintenance services along with 5-10 year warranty.
 Renting services to advertisement billboards and event programs.
 Portable and easy handling solar products.
 We have well experienced and skilled workers and employees that contributes in
providing higher customer satisfaction.
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