Senior Design Project -2021

Guidelines for Guides and Reviewers:

1. Guides are requested to maintain the marks sheet with themselves and in
necessary times requested to submit it to the coordinators via online.
2. Guides are requested to use MS teams online platform for review process
and also record the same.
3. Some problem statements are multi-disciplinary type hence Guides may
take help of other faculties to perform the reviews.
4. In case of lack information regarding to perform the review process guides
are requested to use their own strategy to evaluate with justification and
complete the review in the stipulated time period.
5. Guides are requested enter the marks in the google sheet provided by the
coordinators.
6. Guides can take these rubrics as reference for their project, no compulsion
to stick to this. They can define higher and effective rubrics for their
research and product development projects.
7. Its guide responsibility to collect the marks from reviewers and average
them. And also guides are responsible to provide the review marks for their
projects.
8. Reviewers are requested plan the review according their feasible schedule
and finish within the stipulated period.
9. All the guides requested to attend the review process during Reviewers
review.
 Senior Design Project -2021

Rubrics for Review 1 – Guide review

Very Poor Poor Average Good Very good
Particulars Co PI Marks
Up to 20% Up to 40% Up to 60% Up to 80% Up to 100%
Understood the Understood the Understood the
Unable to pain areas, pain areas, pain areas,
Understood the
Discuss the literature understand the defined the defined the defined the
survey, market survey, pain areas but
01 2.1.2 20 pain areas. customer needs customer needs customer needs
Customer needs, Priority unable to define
Customer needs but unable to but partially able and also able to
of customer needs customer needs
are not defined. priorities the to priorities the priorities the
needs. needs. needs.

Opportunity Opportunity
Opportunity found
found also scope found also scope
Scope of work, Unable to find the Opportunity found also scope of work
of work is of work is
Opportunity statements, 01 4.1.1 30 opportunity in the but No scope of is defined. But
defined. But defined.
Discuss Impactful ideas pain the areas work is defined unable to discuss
unable to discuss Impactful ideas
impactful ideas.
ideas. are discussed.
 Senior Design Project -2021

Rubrics for Review 2 – Reviewer Review

Very Poor Poor Average Good Very good
Particulars CO PI Marks
Up to 20% Up to 40% Up to 60% Up to 80% Up to 100%
Realize the needs
Students are or pain points of
Students are
unable to the customer.
able to
understand Know the Realize the Understand
understand
Understand the customer by the pain pain and needs or pain economic,
the pain points
developing customer personas. points and needs of points of the psychological,
and unable to
unable to customers. customer. social and
define the pain
define the environmental
points.
pain points. impacts due to
the problem.
02 2.1.2 Contacted to
30 Contacted Contacted
the experts, Contacted to the
Understand the solution process Not contacted experts but experts but
but unable to experts,
talking to experts. any experts in partial detailed
understand understood their
the field. conversation conversation
their view view points.
happened. happened.
points.
Realized the Realized the
Realize the
ecosystem eco system
ecosystem and
Understand the ecosystem by Not realized Partially but unable to and partially
understood the
talking to mentors and seniors. the eco realized the understand understood
problem
system. eco system. the problem the factors
influencing
influencing influencing
factors.
factors. problem.
 Senior Design Project -2021

All pain All pain points

All pain points All pain points
points are are prioritized All pain points are
are prioritized are prioritized
prioritized clear prioritized clear
Reframe the objectives from the no clear clear
clear objectives are objectives are
design brief by synthesizing the objectives are objectives are
02 2.2.1 20 objectives are written and written and
collected insights. written and written and
written and satisfactory strong why
why why statement
poor why why statement is
statement is is not
statement is statement is prepared.
not prepared. prepared.
prepared. prepared.
Opportunities
At least 1 At least 2
Identify opportunities for Opportunities found, but At least 3 strong
strong strong
innovation. 03 12.2.2 30 found are they are opportunities are
opportunities opportunities
weak. partially found.
are found. are found.
strong.
Project scope
is clearly Project scope is
Define the project scoping by Project scopes Only Project defined. Gannt clearly defined.
Project scopes
adding the target challenge to the are defined scope is chart is Gannt chart is
03 3.1.4 20 are not
design brief. but of poor clearly prepared with prepared with
defined.
quality. defined. improper milestones/
milestones/ targets.
targets.
 Senior Design Project -2021

Rubrics for Review 3- Reviewer Review

Very Poor Poor Average Good Very good
Particulars CO PI M
Up to 20% Up to 40% Up to 60% Up to 80% Up to 100%
Not at all Conducted 1 Conduct at least 1 Conduct at least 2 Conduct at least 3
Conducted brainstorm session brainstorm sessions brainstorm sessions brainstorm
Brainstorm analogies from solution brainstorm session with customers. But with customers, with customers, sessions with
patterns of both similar and completely 04 3.2.1 40 with customers. not with Experts from experts and from experts and from customers, experts
different domains. other fields. other fields. other fields. and from other
fields.

No proper idea is At least one different At least two At least three At least four
Individually develop one idea further by
created. and impactful idea is different and different and different and
combining them with the collected
04 3.2.2 40 sketched after impactful ideas are impactful ideas are impactful ideas are
insights, evaluating variations, sketch
refinement. sketched after sketched after sketched after
solutions and refining the concept.
refinement. refinement. refinement.
No impactful ideas One impactful idea is Two impactful ideas Three impactful ideas Four impactful
are Presented Presented are Presented are Presented ideas are
individually in the individually in the individually in the individually in the Presented
Present individually developed sketches in
form of Need form of Need form of Need form of Need individually in the
the form of Need Approach-Benefit- 05 3.2.3 50
Approach-Benefit- Approach-Benefit- Approach-Benefit- Approach-Benefit- form of Need
Competition napkin pitches.
Competition Competition napkin Competition napkin Competition napkin Approach-Benefit-
napkin pitches. pitches. pitches. pitches. Competition
napkin pitches.
No worth analysis Perform worth Perform worth Perform worth Perform worth
and impact analysis and impact analysis and impact analysis and impact analysis and impact
Vote on the solution sketches and select analysis is done. analysis on at least analysis on at least analysis on at least analysis on at least
solution(s) to be prototyped. 05 3.4.1 20 Best solution is one alternatives and two alternatives and three alternatives four alternatives
not selected. select the best select the best and select the best and select the best
solution using solution using solution using solution using
scientific approach. scientific approach. scientific approach. scientific approach.
 Senior Design Project -2021

Rubrics for Review 4 - Reviewer Review

Very Poor Poor Average Good Very good
Particulars CO PI Marks
Up to 20% Up to 40% Up to 60% Up to 80% Up to 100%
Developed virtual Developed virtual Develop Develop impactful Develop a
prototype is very prototype is poor impactful and and effective impactful and
poor (Solid model, (Solid model, effective virtual virtual prototype effective virtual
Develop tangible low to medium assembly) assembly) prototype (Solid (Solid model, prototype (Solid
fidelity virtual prototype(s)/digital model, assembly) assembly). model, assembly
mockup(s) which can be 05 5.1.2 60 Customers and Customers and
and motion
experienced by customers and experts review is experts review is Customers and Customers and
stakeholders simulation).
not done. not done. experts review is experts review is
Customers and
not done. done.
experts review
is done.

No assumptions All key All key All key All key

are tested. assumptions are assumptions are assumptions are assumptions are
tested and found tested and found tested and found tested and found
to be violating. satisfactory. satisfactory. satisfactory.
Test key assumptions of the new Feasibility, Feasibility, Feasibility,
innovation about its desirability, desirability and desirability and desirability and
feasibility and viability through 05 3.4.2 30 economic economic viability economic
the developed prototype(s) viability analysis analysis is done. viability analysis
is not done. But Not effective is done. And
and impactful found effective
and impact
making.
 Senior Design Project -2021

No refinement is Refinement made At least 1 time At least 2 times At least three

done on product. but no significant refine the refine the product times refine the
Refine new solution based on
prototype testing insights 05 5.2.2 30 improvement from product to make to make solution product to make
the previous. solution impactful. solution
impactful. impactful.
No redesign is At least 1 time At least 1 time At least 1 time At least 2 times
done. redesign the redesign the redesign the redesign the
solution and solution and solution and solution and
achieve internal achieve internal achieve internal achieve internal
Iterate prototyping, test and 05 3.4.1 and external and external and external and external
redesign until internal and 30
external consistency is achieved consistency in the consistency in the consistency in the consistency in
solution. solution. solution. the solution.
But consistency But consistency
achieved is very achieved is poor.
poor.
 Senior Design Project -2021

Rubrics for Review 5 – Guide Review

Very Poor Poor Average Good Very good
Particulars CO PI Marks
Up to 20% Up to 40% Up to 60% Up to 80% Up to 100%
No business Developed Develop at least 1 Develop at least 2 Develop at least
models are Business model is impactful, viable impactful, viable 3 impactful,
Develop a Business model for not impactful bit Business models Business models viable Business
the solution 05 5.1.2 20 developed. not viable. for the solution for the solution models for the
solution

Prepared project Develop a Develop a Develop a Develop a

report is not professional professional professional professional
professional Project proposal Project proposal Project proposal Project proposal
10.1.2 with no flaws, all with no flaws, all with no flaws, all with no flaws, all
/ financials are not financials are financials are financials are
Develop a professional
Project proposal. 05 10.2.2 30 discussed, figures poorly discussed, discussed, figures discussed,
/ are not effective. figures are not are not effective. figures are
12.2.2 effective. effective. All the
information is
communicated
properly.