Listing Presentation Scripts:  

Sitting Down at the Table (via Zoom)

Intro:
BROKER: (greetings the clients. Mentioning the names.) introducing self.
CLIENT 1& 2: (response) ..
BROKER: I tell you what? I’m so excited about helping you guys actually get the home on the market.
Your place is a great home.
CLIENT 1& 2: Thank you!
BROKER: Ok so there’s really 3 things we’ll go through today.
a. How to get your home sold for the highest price and not only the highest price, but attract buyers to pay
you more than what other homes in the area are selling for
b. How we’ll ensure that you NET the most money in your pocket bottom line
c. After we go through my plan of action, we can discuss whether or not it makes sense for us to work
together to get your home sold, does all that sound fair?
CLIENT 1& 2: That’s great! Absolutely
BROKER: So before we get started, mam__and sir__, I actually wrote down. Always start in three really
important questions.
CLIENT 1& 2: okay sure. Go ahead.
BROKER: My first question is; do you actually have to sell this house?
CLIENT 1& 2: Yes
BROKER: Were definitely sell in the house. Your moving and not planning to come back and not interested
or anything.?
CLIENT 1& 2: Yes.
BROKER: okay great! Second question is, will you price your home whom we actually sell, are you okay if it
just you know stays on the market for a long time again.
CLIENT 1& 2: yeah. It’s okay lang po.
BROKER: I’m glad were on the same page on that. And then there’s now the third most important question
is “Do you want me to handle the sophomore ?
HUSBAND/ CLIENT 2: uhmm.. so far you’re doing really well, you know I think I’m comfortable at this point.
So yes. We want.
WIFE CLIENT 1: yeah me too.
BROKER: good. So far so good?
WIFE CLIENT 1: yeah right.
BROKER: Well obviously at the end of my presentation today, one of the three things going to happen,
Number 1, of course you’ll have the opportunity so let’s deal with it now. Sir mam.
Number 2, you may decide not to list your home with me and sometimes
Number 3, I may decide not to take the listing but my job is simply to help your best interest and hope you
guys get what you want to get move in cebu. That make sense good okay?
HUSBAND CLIENT 2: yeah. Okay we fully understand what you’re saying.
BROKER: Now, I just want to take a moment and review the question and the information that we talked
about over the phone Mr. Christian. Is that okay?
HUSBAND CLIENT 2: well, go ahead,
BROKER: okay,
CLIENT 1& 2:
BROKER:
CLIENT 1& 2:
BROKER:
NOTE!

Source:

Note: Sir, jhulz, open mo nalang yung transcript pra di ka mahirapan mg translate.. the, edit nlang po pra di
masyado tayo mahirapan sa script, thank you. Haloan nlang natin na pandemic. Kaya yung listing natin via zoom.
Hehe.
Yung link ng video nasa baba..

https://www.youtube.com/watch?v=VJ4owPsgN1A&t=162s
PROCESS

REVERSE SELLING LISTING CONSULTATION SCRIPT

Part 1 – Setting the Agenda
Part 2 - Discovery
Part 3 - CMA Presentation
Part 4 - Value Proposition Presentation
Part 5 - Net Sheet Presentation
Part 6 - Plan of Action Presentation
Part 7 - Reverse Close

SAMPLES SCRIPT: POSSIBLE USE IN OUR LISTING PRESENTATION

Hi, I’m looking for _______ ... Hi _______ ... my name is _______ with _______ …

I’m sure you’ve figured out that your home came up on our computer as an expired listing ... and I
was calling to see …

 1. When do you plan on interviewing the right agent for the job of selling your home? (Never)
Terrific! / Really!

2. If you sold this home ... where would you go next? (LA) That’s exciting! 

3. How soon do you have to be there? (Already) Ouch! 

4. ________ ... what do you think stopped your home from selling? (The agent) Really! 

5. How did you happen to pick the last agent you listed with? (Referral) Great! 

6. What did that agent do ... that you liked best? (Nothing) Ouch! 

7. What do you feel they should have done? (Sold my house) Really! 

8. What will you expect from the next agent you choose? (Sell my house) Terrific! 

9. Have you already chosen an agent to work with? (No) Wonderful! 

10. I would like to apply for the job of selling your home ... are you familiar with the techniques I
use to sell homes? (No) You’re Kidding! 

11. What would be the best time to show you ... Monday or Tuesday at ____?
Step 6: Secure The Listing.
Securing your prospect’s listing is the final step. Be assumptive, but make sure to get the client’s permission clearly.
Reassure your prospects that they are making the right decision, and address their concerns with genuine interest
and empathy.

Agent:
“I definitely think we’re going to be able to find you a home in the time frame you suggested. The biggest challenge
will be (A), but if you follow my recommendations, I’m confident we can overcome that, and get you the home you
want!”

“I know how important this decision is for you, but your decision to move is smart, and we’ve got a sensible plan to
make sure you succeed. I’m really excited for you!”

“I can prepare a listing for you by X date. Your listing will be published and promoted through the following channels
to get you the most exposure!”

“Should we move forward with the next step?”

This is the only time you want to ask a close-ended question. Your closing question needs to be clear and the
response should be just as clear. If your prospect has objections, they will surface at this point. Reassure them that
they are making the right decision.

Step 7: Follow-Up
Schedule a follow-up action – email or phone call – to advise your client of progress so far and address any other
concerns that may arise. Again, schedule your follow-up for no longer than 3 days after your in-person consultation,
whenever possible. The sooner, the better!

SCRIPT No. 1 – “Besides price, is there anything else you would like to know?”

SCRIPT No. 2 – “Now I’ve got a lot that I can show you today, but before we get started, tell me
what questions you have for me?”

SCRIPT No. 3 – “First tell me, what are you most concerned about with selling your home?”
“ I havewant to make sure I’m on the same page, can you share with me what has you wanting to
move/sell?

So before we get started, I want to make sure I’m on the same page, can you share with me what has you
wanting to move/sell?
(WIFE) CLIENT 1: Well, we have kids, we need more space. We want more property, different school
district, need more room.
BROKER: Got it, makes sense, and ideally, when would you like to be done with this process and be moved
into your new home?