CREATIVE STRATEGY FRAMEWORK PART ONE

What’s the point ?

Map out the why and the how and the what of anything marketing.

Target Facts Feature/Benefit Objective

Define the Targets in terms of demographics, Decide whether to focus on the brand, or Define the features and benefits of
psychographics, and/or behavioral terms a particular product/service within the brand Use all previous points and create a narrative about
listed facts for the target audience
status, fear, affiliation, belonging, dominion, safety, insight
or any other emotion the target column would relate to

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Empowers changemakers around the world to increase their impact through marketing.
 CREATIVE STRATEGY FRAMEWORK PART TWO

Hone it in
Mix and mach for effective campaigns

Define your funnel Match what you wrote on the part one. Think about how a Target would be interested in a conversation about a Fact,
to inspire them about this Objective using a select Feature/Benefit.

This document cannot be copied, reproduced, shared, altered or distributed for commercial or non commercial purposes without prior permission by the authocr.
Empowers changemakers around the world to increase their impact through marketing.