Assignment in

Micro Perspective of
Tourism and
Hospitality
BSHM 1-1 N

Ericka Rose Alvarez

PROF. HAYD CALABIG
 The Evolution of Hospitality Industry

Early Hospitality (B.C.)

In 15,000 B.C. the Lascaux
cave in France were the first
shelter in history that
provably accommodated people
of a different tribe.

In Ancient Greece and Rome, spas

and bathhouses often provided
sleeping facilities and were popular
attractions for those seeking rest
and relaxation. A bordello in
Classical Pompeii is considered as
the first hospitality establishment
that charged for lodging.
 Ancient Travel

In Europe, cloisters and

abbeys provided free
accommodation to
travelers. Gradually,
inns and guesthouses
began to open on popular
trade routes to provide
lodging for traveling

The ancient Romans most definitely

got around. They traveled by
chariot, boat, cart, and on foot.
It was important to be able
to transport goods and people,
including the famous Roman Legion,
to all parts of the Roman Empire,
and before it, the Roman Republic.
16 – 17 Century
th th

By the end of the 1600’s, the

first stagecoaches started
operating on regular
timetables, and coaches’ inns
become common sight. These
facilities stabled teams of
horses’ stagecoaches and mail
coaches and were usually seven
miles apart. It wasn’t unusual
for towns to have as many as
ten inns, all fighting for the
custom of stagecoach operators
and the wealthy passengers they
carried – which led to the
introduction of fixed food
menus.
 Masonic Lodges began to appear in
North America. In Paris, the Place
Vendôme offered the first example
of a multiple-use architectural
complex, including boutiques,
offices, apartments, and hotels.
The Industrial Revolution spurred
the construction of hotels across
europe and the U.S.

The first modern hotel built in England, with a

full complement of facilities, was the Royal Hotel
in Plymouth. Holiday resorts began to flourish
along the French and Italian rivieras. In
Japan, ryokan guest houses proliferated; in
India, dak bungalows run by the British government
served travelers. The Tremont House in Boston was
the first hotel to provide inside toilets, locks on
the doors, and bellboys. Holt’s Hotel boasted the
first steam-powered elevator in New York City. The
Palmer House Hotel in Chicago was the first hotel
built to be fire resistant and the first to offer
telephones in all its rooms. The Hotel Victoria in
Kansas City, Missouri, was the first to offer an en
suite bathroom with every room.
 18 – 19 Century
th th

The grandeur and level of service

improved. Hotels began to
proliferate throughout Europe and
North America. The Tremont Hotel
in Boston opened in 1829 and is
widely regarded as being the
world’s first modern hotel. It
was the first to offer bellboys,
indoor plumbing, and free soap.

However, Mivart’s Hotel in

London also opened its
doors in 1812 in a single
house – by 1854 it would
be purchased by William
At the same time, there
and Marianne Claridge, who
was a string of new
expanded it into adjoining
luxury hotels such as the
five buildings and renamed The Fifth Avenue hotel in
it Claridge’s. New York (1859) – The
first hotel to provide
lifts – the Grand Hotel
in Paris (1862), the
Plais de Wurtemberg in
Viennaa (1873) and The
Savoy in London (1889)
 20 Century
th

The early 20th- century saw a boom

in exploration and emigration,
with a rise in passenger ships
making travel more accessible.
 With more people
travelling than ever, the
hotel retail market
The internet blossomed again in the
revolution of the 1980s. Hotels became a
1990’s put hotel popular investment asset
rooms on the web, and captured the
and online travel attentions of global
agencies made investors, while
competition
hoteliers adapted to suit
fiercer than ever.
certain niches – such as
The first Hotel
Room management airport hotels, business
system also hotels and health hotels.
launched in Europe
during this time,
making the front
desk more
efficient.
 Modern Industry
The 21st century saw
a new surge of
designer hotels,
with boutique and
Towards the middle of
design brands
modern tourism in 2009
mirroring the new AirBnB is founded,
style conscious challenging the hotel
generation. industry by attracting
tourists and taking market
share. Hotels respond with
creative marketing
approaches, including
social media campaigns and
personalized customer
experiences created through
smart devices. AirBnB also
took away the
inconveniences of hotels
and gave people the comfort
of a home.
 The Famous Inn Keepers

Chris Willard is the owner and director

of marketing and hospitality for Crown
Choice Inc. He also serves as Event
Coordinator for Black Rose Hospitality.
He has worked in several of the leading
U.S. markets including New York City
and Las Vegas, which has helped him
develop a keen eye for detail. Chris
also founded a non-profit organization,
2 Hands 2 Employ, that helps to educate
and employ those who may need help in
the hospitality industry. Part of the
organization offers internships to help

Chris Williard
young professionals launch their
careers in the hospitality industry –
especially hotels and restaurants.

Lindsey is the CEO of Preferred Hotels & Resorts

and a member of its Board of Directors. Lindsey
became CEO in 2004, and since that time, she has Lindsey
helped solidify the company into an iconic
hospitality brand. In 2015, Lindsey led the
rebrand from Preferred Hotel Group to Preferred
Ueberroth
Hotel & Resorts, which lead to generating more
than $1 billion in reservations revenue on
behalf of its member hotels, which was a 15%
increase over the prior year. This success led
to Lindsey being named as one of the 30 most
influential women in the hospitality industry.
She has also been named one of the 10 most
noteworthy hoteliers in the world by HOTELS
magazine and one of the 20 most influential
females in the lodging industry by Lodging
Magazine.
 Edward Mady is the top manager of one
of the most iconic and well-known
hotels in the world – The Beverly Hills
Hotel. He has received countless awards
and is known for inspiring teams and
delivering growth. In addition to being
a hotel manager, he is a business coach
and mentor. He is also a leading author
and speaker who has been recognized by
Edward Mady Harvard Business Review, Fast Company,
and Forbes. In 2017, he was named
Hotelier of the World by Hotels
Magazine.

He was an American businessman known as the

founder of the Hilton Hotels chain. Hilton
developed entrepreneurial skills working at
his father's general store in Socorro Conrad Hilton
County, New Mexico, which was partially
converted into a 10-room hotel. During the
1950s and 1960s, Hilton Hotels' worldwide
expansion facilitated both American tourism
and overseas business by American
corporations. It was the world's first
international hotel chain, at the same time
establishing a certain worldwide standard
for hotel accommodations. In 1954, Hilton
Hotels bought The Hotels Statler Company,
Inc., for $111 million, then the world's
largest real estate transaction. In all,
Hilton eventually owned 188 hotels in 38
cities in the U.S., including the Mayflower
Hotel in Washington, D.C., the Palmer
House in Chicago, and the Plaza Hotel and
Waldorf-Astoria in New York City, along with
54 hotels abroad.
 He is an American hotelier,
hospitality entrepreneur, author, and
speaker.
If you’ve ever stayed at (or worked
at, or owned) a boutique hotel, you owe
some gratitude to Chip. Chip is one of
the iconic founders of the modern
boutique hotel movement, and he is an
undisputed expert in the hospitality
industry. What makes Chip stand out is
his ability to adapt very well to
societal changes that impact the
hospitality industry. He recognizes
Chip Conley innovation and change within the
industry before those changes become
trendy.
Chip is a strategic advisor for
Ian Schrager is a Airbnb. In addition to his expertise in
hospitality visionary. He hospitality, Chip also serves as a
has worked as a nightclub
mentor and speaker for middle-aged
owner, hotelier, designer,
restauranteur, and more.
businesspeople. As such an influential
Despite his extensive work person within the hospitality industry,
in the hospitality industry, Chip’s account is a one to follow.
Ian considers himself as
being in the entertainment
business. He is also the co-
founder of the world-famous
Studio 54 nightclub. He is
also known as one of the co-
creators of the boutique
hotel movement.

On his social accounts,

he posts things that
entertain him, spanning from
the humorous and beautiful.
He often posts images and
videos that he not only
likes, but that also
inspires him and what you’ll Ian Schrager
find in his hotels.
 Different Types of Accommodation

-An establishment that

provides travelers with paid
Hotel accommodation and other guest
services. Depending on size,
location, and
amenities, hotels are
generally rated from one-star
to five stars, but letter
grading (from “A” to “F”) and
other rating schemes are also
used to categorize hotels
across the world.

-Originating in 17th century

Hôtel France, the term hôtel
particulier usually refers to
a nobleman’s townhouse of
Particulie great historical and
architectural significance.
Out of Paris’ 2,000 original
hôtels particuliers, only 500
still stand today, and many
of them have been converted
into museums (Musée Eugene
Delacroix, Maison de Victor
Hugo), ultra-exclusive
retreats (Le Pourtales), or
public hotels (Hôtel de
Crillon, Hôtel Particulier
Montmartre).
 Ideal for budget
Hostel travelers and
backpackers,
a hostel is an
inexpensive type of
accommodation, usually
with shared bedrooms
and communal
facilities.

Originally designed
for motorists, motels
Motel are roadside hotels
equipped with minimal
amenities and ample
parking areas for
motor vehicles.

In today’s tourism
Cottage sector, the
term cottage is used
to describe a small
vacation house,
typically in a rural
area.

A collection of tents,
Camp huts, or other
temporary structures
used for travelers to
lodge in.
 Town House A townhouse is a
residential multi-level
property that is usually
connected to a similar unit by

A guest house or guesthouse is

a private house offering
inexpensive accommodation to
tourists.

An eco-hotel is an environmentally
friendly accommodation aiming to
promote sustainable tourism and
green living using renewable
energy sources, recycled
materials, and organic locally
sourced produce. Their philosophy
is to minimize the impact on the
environment.

A type of luxury recreational Yacht

boat offering every modern
convenience. They are
classified as
sailing yachts and motor
yachts, and are available in a
vast range of sizes, styles,
and functions.
Ideal for honeymooners and Private Island Resort
travelers in search of luxury
and seclusion, private island
resorts are some of the most
exclusive accommodation types
out there.

Capsule Hotel

A big hit in Japan, the capsule

hotel is a unique type of hotel
that usually provides cheap, basic
overnight accommodation in a
number of teeny-tiny functional
rooms called “capsules”.

Although their styles vary by

Farmhouse
region, farmhouses are houses
attached to a farm, often
characterized by vernacular
architecture.

Poshtel
A new trend in
travel, poshtels are a sort of
upscale hostels with a focus
on chic design, art, and high-
tech amenities.