Professional Documents
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Topic/Session title: Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and shape
innovative ideas (P3).
Learning outcome: LO2 Explain the different types of innovation
How is this session linked to the assessment?
Lecturer is taking place according to learning outcomes. The grade descriptor of the assignment brief shall be discussed accordingly.
07:15 – Explain the innovation funnel to Lecture slides, Q&A Listening and Notes Laptop/desktop, Moodle,
07:45 examine and shape innovative ideas taking power points
07:45 – Seminar Paper: (Group/Individual Present paper and Reading paper, Notes Laptop/desktop, Moodle,
08:45 Presentation) explain tasks, Q&A and taking for presentation power points
Vanhaverbeke, W., 2013. Rethinking discussion
open innovation beyond the innovation
funnel. Technology Innovation
Management Review, 3(4).