“A REPORT ON INDUSTIAL UNDERGONE AT

SLD POULTRY”

Industial Training

Work done by

Name :DS DINESH KUMAR

Roll Number:19BRM015

Under the Co-ordination of

Dr/Mr/Ms J.JOSEPHINE LALITHA

A Report Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration – Retail Management

PSG COLLEGE OF ARTS & SCIENCE

 An Autonomous College Affiliated to Bharathiar University

Accredited with A Grade by NAAC(3RD CYCLE)

College with Potential for Excellence (Status awarded by UGC)

Star College Status Awarded by MST- An ISO 9001:2015 Certified InstitutioCivil

Aerodrome Post, Coimbatore – 641 014.

PSG COLLEGE OF ARTS & SCIENCE

An Autonomous College Affiliated to Bharathiar University

Accredited with A Grade by NAAC(3RD CYCLE)

College with Potential for Excellence (Status awarded by UGC)

Star College Status Awarded by MST- DBT

An ISO 9001:2015 Certified Institution

Civil Aerodrome Post, Coimbatore – 641 014.

Department of Management Sciences

Bachelor of Business Administration – Retail management

CERTIFICATE

This is to certify that Industrial training report entitled Company name is a bonafide
record of original work done by (DS Dinesh kumar) (19BRM015) submitted in the partial
fulfillment for the award of the degree of Bachelor of Business Administration – Retail
management.

________________ ___________________

Faculty Coordinator Head of the Department

Viva voce held on ________________

Examiners 1. _____________________ 2. ___________________

DECLARATION

I, Mr. DS Dinesh kumar (Reg.No. 19BRM015) hereby declare that this Industrial training
entitled “SLD POULTRY” is an original work done by me, under the co-ordination of
Dr.J.Josephine Lalitha during my period of training 2020 – 2021.

DATE:

PLACE:

SIGNATURE OF STUDENT
 ACKNOWLEGEMENT

It is great pleasure, deep satisfaction and gratitude that I acknowledge the contributors
of the array of the individual towards the successful completion of the Major project.

At this outlet, I wish to extend my heart-felt sincere thanks to Dr.D.Brindha M.Sc,

MPhil,PhD, Principal, PSG College of Arts & Science and the members of the management
for giving me the opportunity to do this project.

It is a great honor to thank Head of the Department, Dr.R. Swaranalatha

MBA,MPhil, MSc(Psy), PhD, Bachelor of Business Administration – Retail Management,
PSG College of Arts & Science for her encouragement during the Industrial training report.

I would like to place on record the sincere and earnest guidance extended to me, by
my faculty co-ordinator (Name), (Associate professor/Assistant Professor), Bachelor of
Business Administration – Retail Management for his/her guidance and encouragement
provided, which was a great support for the completion of this industrial training.

DS Dinesh kumar

[STUDENT NAME]
 CONTENTS

INTRODUCTION

……………………………...…………………………………………………….

COMPANY PROFILE

…………………………………………………………………………………10

PRODUCTION DEPARTMENT

…………………………………………………………………………………12

HUMAN RESOURCE DEPARTMENT

…………………………………………………………………………………16

FINANCE DEPARTMENT

…………………………………………………………………………………17

MARKETING DEPARTMENT

…………………………………………………………………………………18

PURCHASE DEPARTMENT

…………………………………………………………………………………19

SALES DEPARTMENT

…………………………………………………………………………………20

LOGISTICS DEPARTMENT

…………………………………………………………………………………21

WAREHOUSEING

…………………………………………………………………………………22

CONCLUSION

…………………………………………………………………………………23
CERTIFICATE
INTRODUCTION OF POULTRY FARMING:
 Poultry sector plays a pivotal role among the sub-sectors in potentiating the role of
animal husbandry in the process of rural economic development of the state.
 The Indian Poultry Sector within 7.3 per cent growth in poultry population, has
witnessed one of the fastest annual growth of about 6 per cent in Eggs and 10 per cent
in meat production over the last decade amongst all animal based sectors.
 The high growth has placed India at 3rd position in Egg production and 5th in
Chicken meat production on global basis.
 Even with this development, the per capita availability is only 52 eggs and 2.3 kg of
poultry meat against the recommended levels of 180 Eggs and 11 kg of meat per
annum.
 Tamil Nadu is leading the states in broiler production with a record production of 397
thousand tonnes in 2009-10.
 Tamil Nadu ranks second in the country’s egg production with a production of 10.8
billion eggs.
 Tamil Nadu accounts for 17.71 per cent of the poultry population of the country.
 More than 90 per cent of poultry or poultry products exported from India originates
from Tamil Nadu.
 At present poultry concentration is restricted to certain poultry belts such as
Namakkal, Erode and Coimbatore.
 The poultry keeping has evinced great interest among poultry farmers. There is a good
potential for export of eggs, egg products and frozen chicken meat from our State to
Gulf countries, Russia etc. Further, due to the changes in consumption behavior of the
people in the state towards desi chicken and desi eggs, there is great scope for the
development of backyard poultry.
 Animal husbandry is still mainly in the hands of small and marginal farmers and
landless labourers.
 Though poultry farming has developed into an industry, eco-friendly backyard poultry
rearing is a profitable enterprise in providing regular income to the rural resource poor
people and ensuring nutritional security.
 It still continues to be the livelihood proposition of several poor farmers in the rural
areas and contributes 3.5 per cent of the total egg production in the state.
 Though the poultry farming is growing rapidly in the state, the growth is mainly
restricted to commercial poultry.
 Backyard poultry requiring hardly any infrastructure set-up is a potent tool for
upliftment of the rural poor.
 Besides income generation, rural backyard poultry provides nutritient
supplementation in the form of valuable animal protein and empowers women.
  In anticipation of these benefits to the weaker section of the community, the scheme
on ‘Rural livelihood improvement through backyard poultry rearing’ was
implemented in five districts of Tamil Nadu viz., Dindigul, Pudukkottai,
Ramanathpuram, Sivagangai and Thoothukkudi.
 Since the desi chicken that are commonly reared in rural backyard are poor in
production, the strains of poultry like Giriraja resembling Desi chicken in plumage
with higher productivity were provided to the beneficiaries. Each unit consisting of 9
hens and a cock was provided to the beneficiaries.
 The beneficiaries were selected from 198 Self Help Group from the five districts.
Three SHGs per block in Dindigul, Pudukkottai, Ramanathapuram and Sivagangai
districts four SHGs per block in Thoothukkudi districts with each group consisting of
15 members were identified as beneficiaries.
 Thus, 2970 SHG members were engaged in rearing of Giriraja birds in their backyard
at a cost of Rs.15 lakhs during the year 2008-09. To evaluate the implementation of
the scheme, a response group discussion was conducted with the beneficiaries of the
scheme in Sivagangai district. (Thirubhuvanam block). The beneficiaries were asked
to express their opinion on the prospects and constraints of the scheme.

STENGTHS

• The birds supplied to the beneficiaries had higher productivity with respect to egg
yield than desi-chicken ie., yielded 180-190 eggs per annum
• The eggs were sold at the rate of Rs.4-5/egg similar to the eggs of other desi-
chicken
• No clutch period when compared to the Desi-chicken. Hence continuous egg
production was observed as evinced by the beneficiaries
• Ensured economic security to the beneficiaries by providing regular income
• Provided nutritional security - Since the yield was higher, the family members
especially the children who hardly take eggs in their food had chance to consume
eggs regularly. (As reported by one of the beneficiaries who were consuming 2
eggs per capita per week are now consuming 7 eggs per capita per week)
• The fertility of the supplied birds were also better
• The beneficiaries further propagated the birds by hatching them with the help of
other desi chicken and better hatchability was reported by the beneficiaries.
• Since the marketability of these birds for meat purpose was poor, they were
mainly meant for home consumption and contributed further to the nutritional
security by providing good quality animal protein for consumption
• Since the supplied birds have puffy plumage and good look, they were liked by
the younger people of the beneficiary family and reared like a pet in their
backyard.
Weaknesses
 The birds supplied (Giriraja birds) are not fit for rearing for meat purpose because of
poor taste than Desi-chicken and Aseel.
 The marketability of these birds for meat purpose was poor
 Reaches 1.5 to 1.8 Kg in 5 months. Market price Rs.45 per kg live weight
 These (Giriraja) birds are poor brooders. Hence the eggs have to be hatched with the
help of other desi chicken. Need home setters for brooding

Opportunities
• No clutch period when compared to the Desi-chicken. Hence continuous egg
production is possible in back yard rearing of poultry with the strains like
Giriraja.
• Since this rearing is profitable they like to rear at large scale
• They want day old chicks with subsidised pricing for inputs
• The supplied birds are adoptable to any scavenging conditions.They are night
soil eaters and able to convert any feed into acceptable food
• Back yard poultry rearing act as biological control. They eat insects and housefly
and control mosquitoes by feeding on the larva in the sewage
• Housing for birds (Scheme components should consist of investment on housing
also)
• For RD vaccination, the beneficiaries need to take the birds to the dispensaries
located atleat 2 km away from the farmers’ premises
• Non-availability of oral pellet vaccine
• Non-availability of home setters. (they prefer provision of one incubator for
every panchayat)

Indian Poultry Market: Industry Trends, Share, Size, Growth, Opportunity and
Forecast 2021-2026

The Indian poultry market, consisting of broilers and eggs reached a value of
INR 1,988 Billion in 2020. India today is the one of the world’s largest producer of eggs and
broiler meat. The poultry industry in India has undergone a major shift in structure and
operation during the last two decades transforming from a mere backyard activity into a
major industry with the presence of a large number of integrated players. This transformation
has involved a sizeable investment in breeding, hatching, rearing and processing activities.
Looking forward, IMARC Group expects the Indian poultry market to grow at a CAGR of
15.2% during 2021-2026.

COMPANY PROFILE

NAME : SLD POULTRY

STATUS : Poultry farming

TYPE :Production/expoter/supplier

YEAR ESTABLISHED :2012

SIZE OF POULTRY : 50000sq.ft(farm) , 25000sq.ft (hatching)

TOTAL MAN POWER : 250

LOCATION : 3/206-A,Malaipalayam,thonguttipalayama(po),

Pollikalipalayam(via),Tirupur -641665.

TYPES :

QUAIL FARMING
COUNTRY CHICKEN /DESI CHICKEN FARMING

BOILER CHICKEN FARMING

LAYER CHICKEN FARMING

HATCHERY INCUBATORS
SLD POULTRY has made a name for itself in the list of top poultry farm in Tamilnadu. The
poultry is located at Tirupur ,Tamil Nadu and it is the one of the leading poultry farming in
Tamil Nadu . SLD POULTRY has undergrone the Tamil Nadu government tenders for
producing and distributing Country chickens/Desi chickens in various districts of Tamil Nadu
and it has also producing bolier chickes ,quail birds ,layer chicken (egg layers) and producing
feeding foods for the chickens .SLD POULTRY gives work for more farmers for growing the
chickens in their farms and they giving feeding foods to them to feed the chickens .

DEPARTMENTS IN SLD POULTRY

1. PRODUCTION DEPARTMENT
2. HUMAN RESOURCE DEPARTMENT
3. FINANCE DEPARTMENT
4. MARKETING DEPARTMENT
5. PURCHASE DEPARTMENT
6. SALES DEPARTMENT
7. LOGISTICS DEPARTMENT
8. WAREHOUSING

PRODUCTION DEPARTMENT
Production is poultry meaning hatching the eggs and eggs layed by layers are production in
the poultry farming ,equipments need in production are listed below

Poultry Hatchery Equipment

 setter machine
 tunnel, walk in vertical fan incubators
 compressed air system
 rack washers
 high pressure pumps
 egg transfer machines
 tray washer
 chick box washer
 waste removal system
 ovo vaccination equipment
Egg Handling Equipment

Eggs are delicate and crack easily if handled wrong. Equipment to handle eggs are hatching
egg transfer machines like vacuum egg lifts. The person needs to stock hundreds of egg trays.
A light device to check the internal structure of an egg in a hatchery program is the candler.

 vacuum egg lifts

 egg trays
 candler

Brooder Equipment

The small day old chicks that hatch are brooders. They require lots of warmth, light and
space. Common tools are reflectors, stoves, gas brooder or electric brooder.

More include infra red bulbs, hovers and chick guard. The chick guard is to restrict the
movement of the chicks. The farmer could also introduce electric heater with temperature
adjust.

 Reflectors
 Stoves
 gas brooder or electric brooder
 infra red bulbs
 hovers
 chick guard

Feeding Equipment

The feeding equipment is either manual or automatic. The list includes automatic or semi
automatic feeder. You have the adjustable linear feeder, shell grit box, semi-automatic
circular feeder.

 Manual feeder
 Automatic feeder
 semi automatic feeder
 adjustable linear feeder
 shell grit box
 semi-automatic
 circular feeder

Water Equipment

Water equipment is filers, water softeners, water heaters. Pan/jar,, plastic basin, automatic
water device. Others are manual drinker, nipple drinker. The advantage of manual drinkers is
easy establishment of vaccines and nutrients in the water. Vaccination is delivered through a
syringe or automatic vaccinator.

 Filers
 water softeners
 water heaters
 Pan/jar
 plastic basin
 automatic water device
 manual drinker
 nipple drinker
 syringe or automatic vaccinator

Tools

Basic tools are used for cleaning purposes while special ones are made for certain activities.
A specialized tool is the beak trimmer, nest box and weighing scale.

Cleaning tools are rakes, sprinklers, spray. To slaughter the mature birds some farms have
automatic conveyor belt system. They need guillotine, knives and slaughter slab. More are
disposable sleeves, hair caps, overalls.

 beak trimmer
 nest box
 weighing scale
 rakes
 sprinklers
 spray
 automatic conveyor belt system
 guillotine
 knives
 slaughter slab
 disposable
 sleeves
 hair caps
 overalls
 wheelbarrows

Housing
The housing depends on the type of poultry farming. Layers are kept in battery cages while
broilers stay in deep litter room. Some use coup boxes, barns free range system. The need
heating system, ventilation and space.

 battery cages
 deep litter room
 coup boxes
  barns
 free range system
 heating system
 ventilation system

Marketing and Transportation

The transport van should have temperature control gauge. This is because chickens are easily
stressed and will die. The farmer needs transport boxes to carry the birds.

How to Establish a Poultry Farm Equipment Factory

Manufacturing poultry equipment is highly lucrative due to the huge demand. The price of
the equipment depends on the product, design and functionality. Factory operations require
proper manufacturing equipment, good location, utilities, and nearness to source of raw
materials.

Poultry Equipment

Poultry equipment is based on type of poultry farming or production. We have the egg
hatchery equipment, broiler, layers, and egg production. Other poultry farming equipment
include poultry feed production, meat production, growing chicks.

Hatchery Equipment

It is important to minimize egg handling to prevent cracks. The equipment deployed is an egg
transportation pallet. Other hatchery equipment are trolleys, trays, basket, HVAC/ECO-VAC
for climate control to adjust air circulation, humidity. More are single stage incubators,
automated washing, and transfer.

 Fully automated egg Hatchery

 egg transportation pallet
 trolleys
 trays
 basket
 HVAC
 ECO-VAC
 single stage incubators

Poultry Chicks Equipment

Poultry chicks are generally divided into broilers, layers. Broilers are predominantly bred for
meat production while layers are for egg production. Specially bred for fast growth broilers
mature within two months. The type of equipment used for both broilers are layers are the
same. Poultry chicks require housing, heater, light source, feeder. They need a water trough,
secure fencing and flooring.
Chick growing equipment

 housing
 heater
 light source
 feeder
 water trough
 secure fencing
 flooring

Poultry egg production farm

Poultry egg production farm use specialized equipment. The equipment depends on the size
of the farm, manual or automated. Specialized hens used for egg production are layers. An
average layer lays an egg a day depending in its proficiency, availability of layers feed a
water.

They require good ventilation, occasional medication, proper housing. To produce eggs house
the hens in a layer cage system. Add an egg collection system, feeding and drinking system.

HUMAN RESOURCE MANAGEMENT

1. Human resource planning

The first function of HR is all about knowing the future needs of the organization. What kind
of people does the organization need, and how many? Knowing this will shape the
recruitment, selection, performance management, learning and development, and all other HR
functions.

2.Recruitment and selection

The second HR function involves attracting people to work for the organization and selecting
the best candidates.

Attracting people usually starts with an employee brand. Being an attractive employer has
plenty of advantages – just as it is the other way around. A good example of the latter is the
tobacco industry which struggles to attract talent due to its tainted reputation.

With a strong employer brand and the right sourcing strategies, you’re already halfway there.
Once candidates apply, selection is an HR instrument to pick the best qualified and highest-
potential candidates. Technological developments in recruitment have gone very fast and as a
result, there are different types of recruitment tools for each part of your recruitment funnel.
3. Performance management

Performance management is essential in ensuring that workers stay productive and engaged.
Good performance management involves good leadership, clear goal-setting, and open
feedback.

Performance management tools include the annual performance review, in which the
employee is reviewed by his/her manager. It also includes 360-degree feedback tools in
which peers, managers, subordinates, and sometimes even customers review the employee’s
performance. These kinds of tools can be very helpful in providing feedback.

Performance management is also an instrument to close the gap between the workforce you
have today and the one you want to have tomorrow. One of the best ways to build your future
workforce is through learning and development.

4. Learning and development

Enabling employees to develop the skills they need for the future is an essential responsibility
for HR. This is also related to the first HR function we listed, in which HR bridges the gap
between the workforce today and the workforce needed in the near future.

Traditionally, organizations have a set budget for learning and development. This budget is
then distributed among its employees. Despite the differences in regulation, almost all
employers understand the value of investing in the (future) skills of their employees. It’s the
responsibility of the HR department to lead these efforts in the right direction.

5. Career planning

The fifth function of HR is career planning, guidance, and development for

employees, together also referred to as career pathing.

Showing employees how their personal ambition can align with the future of the company
helps to engage and retain them. For the organization, there are the benefits of better
succession planning, higher productivity, and a stronger employer brand.

FINANCE DEPARTMENT

Roles and Responsibilities of a Finance Department

The contributions of finance department in poultry and how these contributions
positively affect organisational performance will greatly depend on factors such as the extent
to which the owner/ manager is involved in his poultry. The roles and responsibilities of a
finance department include but are not limited to:
BOOK KEEPING
This is the most basic function of the finance department. It involves the day today
recording, analysis and interpretation of a company’s financial transactions. This will include
the tracking of all expenses (purchases, payments etc.) and sales .

Management of company’s cash flow

It is the duty of the finance department to manage all cash flows into and out of a
poultry and ensure that there are enough funds available to meet the day-to-day running of
the poultry. This area also encompasses the credit and collections policies for thepoultry s
customers, to ensure that vendors and creditors are paid correctly and on time; and that the
company is also paid correctly and as when due.

Budgets and forecasting

In this function, the finance department works with managers to prepare the
company’s budgets and forecasts and also give feedback with regards to the financial
standing of the company. This information can be used to fulfil the cash needs of each
department, plan company staffing levels, plan asset purchase and expansions at minimum
cost before they become necessary. The finance department can also use past records from
respective departments to make better budget and forecast over long-term and short-term time
horizons.

Advising and sourcing longer-term financing

It is the duty of the finance department to advise poultry on the best financing mix that
could yield the poultry, the best profit and also help them source longer-term financing at the
lowest cost such that there is a profit level of liquidity.

Management of Taxes

Running a company involves paying tax, and it is the duty of the finance department to
handle tax issues. This includes creating good corporate relationships with government by
remitting PAYE (Pay As You Earn) to the relevant authority, and ensuring that
implementation of tax matters are done within the framed policies.

MARKETING DEPARTMENT
Definition Of Marketing

 Marketing means the act of buying and marketing in a market. Where clients
lucratively get their essential things. Here overall people can easily buy their essential
goods instead of money. It works by selling, advertising and bringing products to
people.
 The sellers or companies take the attention of viewers by writing in newspapers,
celebrities, using slogans and helping of media. So, it’s clear that marketing produces
a link between society and the producers.
 For example, a new sort of food created by a company and general people depends on
this company and the company also dependent on common people to sell their
products.

POULTRY MARKETING

 Trader after farmer:

At the local market on the farm gate, the products are sold.
 Retailer from the farmer:
Here, the products largely sold to supermarkets and restaurants.
 Leading farmer from farmer:
The request for large volumes are accessing by a leading farmer and the products are sold
to him.
 Co-operatives from planter:
Where farmers stock their major poultry goods and sell to packers, then products are sold
to co-operative.
 Sign-up with farmer:
The buyer of market announces the farmer.

PURCHASE DEPARTMENT

Purchasing Department: Roles, Duties, and Responsibilities

Purchase departments help keep organizations financially healthy. They procure goods and
services designed to meet operational needs while providing the highest possible value. They
established procurement policies and procedures to ensure their organization operates with
integrity and the marketplace. Purchasing departments keep operations moving smoothly
because they monitor Supply chains and take care of tedious tasks like negotiating contracts
with vendors, so the department has can focus on other things.

The role of the purchasing department plays within a company depends on the size of the
organization. Outsourcing and technological advances have affected the job outlook for the
purchasing profession negatively, which is a trend we can expect to continue.

The Role of the Purchasing Department

Also known as a procurement department or a purchase department, the purchasing

department support company operations as the primary buyer of goods and services in private
sector companies, government agencies, educational institutions, or any other type of
organization.

The procurement department serves its internal customers by procuring the goods and
services they need in a timely manner while also maintaining the company’s financial health.
They seek and purchase products and services at the best possible price and value.

As such, the purchasing department must understand the complexities of the operation it
supports as well as the markets that provide the goods or services required to meet its
objectives. The duties and responsibilities of a purchasing officer far extend beyond
procuring office furniture and supplies. Today’s procurement staff must also understand
complex Network technology equipment, international travel needs, acquisition of
workspaces, and more.

PURCHASE DEPARTMENT IN POULTRY

The duties of purchase department in the poultry are buying medicines for the chickens and
buying feeding food for chickens and to buy spares for the machinery and to buy good water
for feeding the chickens in the poultry farm and to maintain the the purchase bills and report
it to the management. These are the major duties done by purchase department in poultry
framing.

SALES DEPARTMENT
Importance of a Sales Department

A sales department is the direct link between a company’s product or service and its
customers. However, a well-trained sales department does more than making sales. Your
sales staff builds relationships with your customers. Further, a quality salesperson helps
identify a customer’s unique needs and makes sure that those needs are met. Since
salespeople have direct contact with your customers on an ongoing basis, they become privy
to personal information that helps make sales interactions smoother and friendlier. A highly
trained sales professional tailors sales pitches to the individual customer and learns the ins
and outs of their needs.

Objectives of a Sales Department

A sales department has several objectives, aside from just making sales. Since your sales
department is often the link between your customers and the product or service your company
offers.

 Converting sales: Of course, a sales department’s main objective is to make sales.

However, they must also do so efficiently and as inexpensively as possible.
 Customer retention: Your sales team is responsible for retaining customers, a
monumentally important task.
 Business growth: The sales department is one of the most critical sectors of business
for growth.

Sales Department Responsibilities

The responsibilities of a sales department vary depending on the business, and how
large the team is. However, the first responsibility of a sales department is usually searching
for and identifying prospective clients. The next responsibility of the sales department is
reaching out to those potential clients and making contact, which is when the relationship-
building begins in earnest. A sales representative will identify the needs of the client, and find
out any relevant information for making a sale.

DUTIES

 Achieve growth and hit sales targets by successfully managing the sales team
 Design and implement a strategic business plan that expands company’s customer
base and ensure it’s strong presence
 Own recruiting, objectives setting, coaching and performance monitoring of sales
representatives
 Build and promote strong, long-lasting customer relationships by partnering with
them and understanding their needs
 Present sales, revenue and expenses reports and realistic forecasts to the management
team
 To keep good relationship with the coustomers and to deliver the goods on time
 These are the major duties of sales department.
LOGISTICS DEPARTMENT

1)Order processing

The Logistics activities start from the order processing which might be the work of the
commercial department in an organization. The commercial department is the one who
ensures that the payment terms and the delivery terms have been met and then processes the
order from within the company.

2) Materials handling

Material handling is the movement of goods within the warehouse. It involves handling the
material in such a way that the warehouse is able to process orders efficiently. Although it
may sound a mundane task, it is an important one and an ongoing activity in any warehouse.

3) Transportation

Now we come to one of the major logistics activities which is one of the most resources
heavy and revenue heavy segment of logistics. There is a single reason that transportation is
costly – Fuel. Be it petrol, Diesel or gas, fuel is costly, and it is mostly consumed in
transportation activities. This is why companies spend lakhs to control the transportation
expenses because it is one of the highest variable expense to any company.

Transportation involves the physical delivery of goods from the company to the distributor or
dealer and from the dealer to the end customer. Generally, companies are involved only till
the point delivery happens to the distributor or the dealer. The distributor is then responsible
for the delivery to the end customer. However, transportation is a cost to the dealer as well
and reduces his profit – due to which the company has to give higher profits to the dealer – to
negate his costs.

WAREHOUSEING
The important point in warehousing is that the warehouse should be nearby to the dealer or
the distributors’ place and it should facilitate the easy delivery of goods. If there was a
product which was from a branded company, but which takes 1 week to deliver, then this
product might not move as much in the market as another product which is taking 2 days to
deliver even though it is unbranded.

Thus, it makes sense for the branded company to have a closer warehouse so that can
immediately deliver the goods. Once a brand establishes itself in a new territory, the first
thing it does is to lease a new warehouse so that It can be closer to the territory and closer to
the end customers.
The location of warehouses also reduces the pressure on mother warehouse (large warehouses
which stock most of the products). When there is a peak in demand or if there is a drop in
production, these warehouses can take the pressure of deliveries and they can become
interdependent to ensure delivery of goods to consumers.

CONCLUSION

From the Industrrial Training of 15 days from 22.02.2021 to 10.03.2021 undergrone at

SLD POULTRY.

 I understood the functioning of the various department of the poultry.

 I came to know the performance of the poultry has improved because of the effective
management and timely decision making up top management.
Good relationship is maintained by the management with their employees

 The Industrail Traning has given a practical knowledge about an Organization and its
various departments namely production department , finance department,purchase
department,human resource department. The training enabled to understand
environment of an organization .