SUMMER TRAINING REPORT

ON
Competitive analysis of EGIYOK with its competitors
Submitted to the Uttaranchal University in partial fulfillment of the requirements for the
award of the Degree of

BACHLEOR OF BUSINESS ADMINISTRATION

Submitted by

DIVYANSHU TYAGI

Enrollment No.: UU2008000

Under the Guidance of:

Mr. Rohit Dhiman, Assist. Professor

(Industry Guide)

(Batch: 2020-2023)

UTTARANCHAL INSTITUTE OF MANAGEMENT

UTTARANCHAL UNIVERSITY, DEHRADUN

Uttaranchal Institute of Management s

Uttaranchal University

Dehradun

CANDIDATE’S DECLARATION

I DIVYANSHU TYAGI, hereby declare that the summer training report, entitled
“competitive analysis of EGIYOK with its competitors” submitted to the Uttaranchal
University, Dehradun in partial fulfillment of the requirements for the award of the Degree
of BACHLEOR OF BUSINESS ADMINISTRATION is a record of original research work
undergone by me under the supervision and guidance of Mr. Rohit Dhiman, Assist.
Professor, Uttaranchal University, and it has not formed the basis for the award of any
Degree/Fellowship or other similar title to any candidate of any University/Institution.

Date: Signature of the Student

Date: Mr. Rohit Dhiman

 Acknowledgment

This is my humble attempt to present gratitude in presenting this report as a student of

Bachelor Of Business Administration (Finance),the project is on competitive analysis of
EGIYOK .

Firstly, I would like to thank God, the almighty for being with me all the time and my parents
who have been a source of encouragement and an inspiring force.
I express my deep sense of gratitude to my supervisor, Mr.Rohit Dhiman, professor,
Department of Management, Uttaranchal University, for his valuable suggestions, guidance,
comments and constant encouragement throughout the course of study. All through the
process, he helped me in my work and was always there whenever I needed his help. His
emphasis on the quality work encouraged me the most and made it possible for me to submit
the report.

I express my deep gratitude to all the respondents for their help in completion of my report.

I acknowledge the contribution of my friends who added to lustre of this project with their
suggestions and help.

Divyanshu Tyagi
CONTENT
Chapters Page no.

Chapter1- Introduction

Chapter 2- Need of the study

Chapter3- Research Methodology

Chapter 4 -SWOT Analysis

Chapter 5- Data Analysis and Interpretation

Chapter 6- Findings, Suggestions and conclusions

Bibliography

Annexure

INTRODUCTION TO INDUSTRY
What is Poultry?
Poultry is defined as any domestic birds raised specifically for meat and egg consumption .
The term poultry covers a wide range :

• Chicken (Broiler, Sunali, Kadaknath ,Kaveri etc.)

• Duck (Dabbling ducks, Diving duck, Eider, etc.)
• Geese ( just like ducks common in grey greese)
• Turkey (Roasters, Hens, Tom, Mature)
• Pigeon ( Fliers, Fancy breed, utility breed)
• Quail (Gambel’s quail, Mearn,s quail, Mountain quail,scaled quail)

What is the importance of Poultry?

Poultry provides humans with companionship, food and fiber in the form of eggs,

meat, and feathers. Many people love to raise and show chickens and other poultry

species at fairs and other poultry shows. Others just love to raise them for backyard

pets and for fresh eggs every day.

The Poultry industry in India

The poultry industry in India showcase a huge success. Before the 1960s it was just a
backyard venture now it has been transformed into a successful agribusiness with an annual
turnover of Rs 30 000 crores. At present, India is the third largest egg producer in the world
(after China and the United States of America), and the nineteenth largest broiler producer. It
is the fastest growing segments of the agriculture sector in India currently. The recent data of
the year 2018 states that the egg production in India is 88.139 billion eggs i.e., third in egg
production. 75% of egg production is contributed by commercial poultry farms, remaining
comes from household/backyard poultry and broiler production is 4.9 million.

The layer market has undergone a rapid change, its growth rate is 6-7 percent per annum and
the growth rate of broiler market is 8-10 percent annum. Total poultry feed production of the
country stands at 24 million tonnes. The Indian poultry sector is valued at INR 1.25 lac crore
or USD 18.5 bn.
Poultry sector in India is broadly divided into two sub-sectors:

Poultary
sector

Organized Unorganized

➢ Organized commercial sector: Hold 80% of the market share.

➢ Unorganized sector (backyard poultry): Hold 20% of the market share.

Trends in the Indian poultry industry

The production capacity has increased with increased integration and large-scale
implementation of contract poultry farming. Farmers in India have moved from rearing
country birds in the past to rearing hybrids which ensure faster growth of chicks, higher eggs
per bird, increased hatchability, low mortality rates, excellent feed conversion and
consequently sustainable profits to the poultry farmers. The industry has been supported by
indigenous advancements in genetic capabilities, veterinary health, poultry feed, poultry
equipment, and poultry processing sectors. The number of vaccinations for the layers has been
going up with growing awareness of new diseases and new variants of the same disease. Many
vaccines are imported but there are few vaccines manufacturing companies in India. Bivalent
Marek’s vaccines are prevalent, yet “Rispens” is not permitted for use. India does not
vaccinate against highly pathogenic Avian Influenza (AI) but rather practices a 'stamping-out'
policy in case out outbreaks. There is government monitoring system for AI guided by OIE
regulations. Leastcost formulations are used to feed layer birds and there is a constant search
for cheaper, unconventional feed materials. Feed prices fluctuate during the year, with the
grain becoming cheaper during the harvest and more expensive again just before the
beginning of the crop season. Many layer farmers concentrate on bulk purchase of grains in
season to save costs. More than one grain is being used. Most layer feeds are low-energy
rations, having around 2,400 kcal of energy. The healthy growth in poultry output over last
decade makes India one of the fastest growing major world markets in the segment with future
growth potential remaining strong on back of wide gap against global per capital consumption
norms and also favourable socio-economic factors.

COMPANY PROFILE

Egiyok - Indian Poultry Under One Umbrella

The All Agri Online Pvt. Ltd. Company was founded in Mohali, Punjab, India in 2020. The
corporate is known under the name Egiyok, which is an open-source digital platform
developed to handle every aspect of the Indian poultry industry. Egiyok is a one-stop
destination for all poultry industry needs. It is a conscious effort to transform poultry into a
digitally empowered industry and knowledge economy. Set to be India's largest digital portal
for poultry products and services, it aims at providing an effortless experience for people
involved in it such as producers, farmers, dealers, Poultry service providers & consumers
across the country. It’s a marketplace to fill the gap between demand and supply of poultry
products & services. Egiyok is the pioneer in revolutionizing the backyard Poultry industry,
the sector which exists in small villages and towns; however, its betterment is yet to be done
either by government or corporate sector. Fortunately, Egiyok has just picked it up under our
umbrella. The Aim of Egiyok is to overhaul the traditional poultry trading. “Egiyok” aims to
commercialize poultry into a digitally empowered industry and economy full of knowledge.
With a user base of almost 35000 people PAN India. We, at Egiyok, are increasing the reach
of common buyers/sellers and empowering them to perform their respective business activities
beyond their usual boundaries. This will indeed open-up new business opportunities as well
as, would be instrumental in generating employment. The Egiyok platform would enable its
users to carry out any of the following activities:
• Poultry Trading: Users can buy/sell/inquire/provide poultry products & services on
this platform.
• Authentic Poultry Rates: Egiyok has collaborated with registered poultry related
organizations throughout the country to get the correct and live rates. We are PROUD to say
that Egiyok is the first organization to provide PAN India authentic rates for the following
products – All types of Broilers, Chicks, Hatching eggs, Eggs & Feed.
• Verified Business: Users can verify their accounts by providing the necessary
documentation and can earn “Verified Poultry Businesses” tags. The accounts having verified
tags would be more trustful providers and will provide ease of trading to the parties dealing
with them.
• Real Time Reach: Egiyok will generate real time connection between
buyers/sellers/service providers via the option of chat/call, which will enable a smooth user
experience in doing business.
• Egiyok for Everyone: As India is a country of different culture and languages, Egiyok
upholds the same feeling by providing a MULTILINGUAL PLATFORM to its users. Now
users won’t be bounded by just Hindi & English and would have an option to use the app in
major regional languages such as Telugu, Bengali, Tamil & Marathi.
Our Digital Solutions: www.egiyoknews.com
Android app
Egiyok: Online Poultry Trading

The Glimpse of company Management

Mr. Ashok Kumar, CEO and the man behind Egiyok upholds an experience of more than a
decade in the poultry world, with his supervision and brainstorming he came up with the idea
of revolutionizing the commercial backyard activity and going digital with it. Starting solo
with experience in the industry, Mr. Ashok in less than a year came up with a fully qualified
team of more than 70 people consisting of digital marketers, in house team catering to rates,
relationship managers, in-house customer support executives for queries and problems and
content writers.

Company’s Vision:
While being in the poultry world, the CEO brainstormed and found out various loopholes and
where the industry is lacking. Keeping in mind all of the cracks and what needs to be rectified
he came up with our one-tap application, with a forecasted reach of 50,000 userbase by March
2022, we expect to create an impact in the Poultry world by introducing digitalization.
The agenda is to:
• To facilitate the poultry farmers
• Minimize the gap between demand and supply (i.e., by making products readily available,
more demand more supply through EGIYOK in poultry industry)
• Generate more business opportunities and employment
• Complete poultry in under one umbrella (one step destination for A-to-Z poultry problems
and solutions)
Egiyok is subject to cater every possible way to facilitate poultry industry.
➢ EGIYOK ON YOUR TABLE
Egiyok’s functionality is also available to the desktops and laptops so that user should
not restricted to mobile only.
➢ MANUFACTURING COST CALCULATOR
Egiyok will provide manufacturing cost calculator so that farmers will able to
forecast their production cost and selling price.
➢ Multilinguistic platform
 You can simply impress your audience and add a unique zing and appeal to your
presentations
Product Offerings on Egiyok: Service Offering on Egiyok:

• All Birds (Broiler) • Skilled/Non-Skilled Workforce

• Eggs • Contract (Integration) Farming

• Chicks • Farm Supervisor/ Manager

• Feed Components • Meat Processing Centre

• Poultry Packaging • Doctor Consultancy Services

• Litter and Manure • Real Estate Services

• Machine and Equipment Medicine • Transportation Services

• Poultry • Cold Storage Services

• Chicken Meat • Cutting and Dressing Service

Why should you choose Egiyok?

• We already have a user base of 35,000 plus people in PAN India and are already in

collaboration with different platforms and different business partners of the industry such

as farmers, poultry associations, esteemed doctor panels, etc.

• We are one of the biggest digital platforms to offer rates, FREE OF COST.

• We target and hit the industry from all angles and cover everything under one roof.

• Because of the experience we have a tried and tested marketing approach for the industry.

We exactly know when and what the market demands.

Need of the study

• To check the strength weakness, opportunity and threats of poultry trading application.

• To make a summary analysis of external and internal factors

• Need of the study is to analyses the competitors and comparison their features with

Egiyok app

• To explore how competitors different from us and which things makes them different

from each other.

• To research how much users are they have and how much poultry customers depend on

customers their app.

Objective of the study

1. To do competitive analysis of EGIYOK with its competitors with the

help of SWOT analysis
2. To know the perception of customers towards EGIYOK
Chapter-2 Research Methodology

Research methodology is a solution to the research problems. It consist of research

framework, population and sample selection, collection of data and methods for analysis of
data along with the limitations of the study . It has following sections:

3.1 Research framework

The present study is based on the objective of competitive analysis of EGIYOK with its
competitors and to know the customer perception towards EGIYOK.

3.2 population and sample selection

For this study the sample is taken of poultry related people i.e. they are directly or indirectly
related to poultry business. The sample consisted of 100 respondents was taken according to
convenience sampling and efforts have been made to include the respondents with different
socio-economic characteristics.

3.3 Collection of data

The questionnaire method has been used for collection of data from 100 respondents’
respondents’ data. The data has been collected personally from selected respondents.
Sources of data

The data was collected from the following sources:

➢ Primary data
➢ Secondary data

Primary data- Primary data is the original research obtained through first hand investigation.
Keeping in mind the objectives of the study, a structured questionnaire is developed to know
the respondents‟ views. Questions were kept short and in a simple language. The
questionnaire includes the questions relating to the factors that affect the customer loyalty in
E-Commerce.
The questions included in the questionnaire is close ended and offering multiple choices.

Secondary data

• From employees of the company

• Through the internet(google)

• books, business magazines and unpublished reports.

3.4 Methods of Data Analysis

Following research technique was used to analyze data which was collected through structured
questionnaire:

• Percentage Method – This method was used in all the tables. The formula used is:
Percentage = Responses for a question / Total no. of respondents*100
Competitive Analysis
The ultimate objective of competitor analysis is to grasp enough about competitor to be ready
to think like that competitor therefore the firm's competitive strategy may be formulated to
require into consideration the competitors' likely actions and responses. From a practical
viewpoint, a strategist has to be able to sleep in the competitors’ strategic shoes. The strategist
must be ready to understand the case because the competitors see it and to analyse it so on
know what actions the competitors would go for maximize their outcomes to be ready to
calculate the particular financial and private outcomes of the competitor’s strategic choices.
They have to be able to:
1. Estimate the character and sure success of the potential strategy changes available to a
competitor;
2. Predict each competitor’s probably responses to special strategic moves on the a part
of the opposite competitors; and
3. Understand competitors’ potential reactions to changes in key industry and
environmental parameters.
What then should one expect from competitor analysis? Underneath all of the complexities
and depth of competitor analysis are some simple and basic practical questions, of which the
subsequent are typical:
• Which competitors does our strategy pit us against?
• Which competitor is most vulnerable and the way should we progress its customers?
• Is the competitor's announced move just a bluff? What's it gains if we accept it at face value?
• What reasonably aggressive moves will the competitor accept? Which moves has it always
countered?

What is competitor analysis?

Competitor analysis is defined as the:

‘Identification and quantification of the relative strengths and weaknesses (compared with
competitors or potential competitors), which could be of significance in the development of a
successful competitive strategy.’

CIMA Official Terminology Guide 2005

It is the understanding and analysing businesses which compete directly or indirectly with
your business in at least one market, product category or service. The core purpose is to
identify strengths and weaknesses of competitors, and the opportunities and threats for your
business.

Competitor analysis is an important because it:

• reveals the firm’s competitive advantage or disadvantage relative to its competitors

• provides insight into competitors’ strategies – past, present and future

• assists in developing future competitive strategies to establish advantages over your

competitors.

Competitor analysis assist key company decision makers to understand the competition in the
best possible way. This understanding helps management in assessing the firm’s strengths and
weaknesses. It also determine the threats and opportunities to the firm from its industry
environment.
According to Wilson (1994), competitor analysis ‘should be a central element in management
planning and control, with detailed attention being paid to each competitor’s objectives,
resources and competitive stance, as well as to individual elements of its strategy.
What is the importance of competitor analysis?
knowing your key competitors and their strategies are two of the most important factors in
acquiring greater market share. Once the competitors and their strategies have been identified
we can easily know :
1. In which areas are we most vulnerable to our competitors?
2. What can we do realistically to reduce this vulnerability?
What is a SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and
weaknesses are both internal factors of company (things that you have some control over and
can change) i.e., it include who is on your team, your patents and intellectual property, and
your location. Opportunities and threats are both external factors (things that are going on
outside your company, in the larger market). Company can take advantage of opportunities
and protect against threats, but can’t change them. It includes competitors, prices of raw
materials, and customer shopping trends.
A SWOT analysis organizes your top strengths, weaknesses, opportunities, and threats into an
organized list and is usually presented in a simple two-by-two grid.
 Opportunities

SWOT
Strength Weakness

Threat

Why Perform a SWOT Analysis?

SWOT analysis is done as part of the overall corporate planning
process in which financial and
operational goals are set for the upcoming year and strategies are created to accomplish these
goals.

When you take the time to do a SWOT analysis, you’ll be armed with a solid strategy for
prioritising the work that you need
to do to grow your business.
You may think that you already know everything that you need to do to succeed, but a SWOT

analysis will force you to look at your business in new ways and from new directions. You’ll
look at your strengths and weaknesses, and
how you can leverage those to take advantage of
the opportunities and threats that exist in your market.
The management team examines where the company can compete most effectively. The
company often discovers it has competitive strengths that have not nbee
fully utilized in the
past.
Using Resources Efficiently

Every company – even the largest ones that dominate their markets – has a finite supply of
labour, production capacity and capital. Evaluating the company’s strengths helps it
determine how to allocate these resources in a manner that will result in the highest possible
potential for revenue growth and profitability. SWOT analysis is done as part of the overall
corporate planning process in which financial and operational goals are set for the upcoming
year and strategies are created to accomplish these goals. Improving Business Operations
When the management team looks at the company’s weaknesses, it is not to assign blame for
past shortfalls in performance. It is to identify the most critical areas that need to be improved
in order for the business to more effectively compete. A realistic assessment of weaknesses
also prevents strategic blunders like entering a market with products that are clearly inferior to
what well-entrenched competitors are offering. Continuous improvement in all areas of a
company’s operations is an important aspect of staying ahead of competitors. Current
weaknesses can – and must – be turned into future strengths.

Discovering New Opportunities

Growth in business requires seeking out new opportunities, including new potential customer
groups, broader product distribution, developing new categories of products and services and
geographic expansion. In a SWOT analysis, the management team identifies emerging
opportunities to take advantage of right now and tries to forecast longer term opportunities so
advance planning can be made to be ready to enter the market when the time is right.
Dealing with Pitfalls
A trouble in SWOT analysis is another term for threat – any circumstance outside the
company’s control that could have a negative impact on performance. Companies face
numerous pitfalls beyond those caused by direct challengers. Changes in the nonsupervisory
terrain can have an adverse impact on performance. Consumer tastes can suddenly change
similar as when a recession causes consumers to cut back on copping luxury goods and
services.
pitfalls are less threatening to an association when it takes the time to develop contingency
plans to snappily apply should the pitfalls come a reality. SWOT analysis helps a company be
more set for whatever it'll encounter in the external terrain.
Competitive Positioning and Strategy
Competitive Positioning and Strategy numerous companies do a form of SWOT analysis on
their crucial challengers. Combined with the information from the company’s SWOT analysis
of itself, the operation platoon begins to get a picture of how the company should place itself
against challengers. The company wants to attack challengers ’ sins with its own strengths. It's
important like game planning in football – trying to detect where
the opposing platoon is vulnerable. Again, it doesn't want to meet a contender’s strengths head
on if the contender has an inviting advantage. SWOT analysis shows acompany that indeed its
most important challengers have sins that can be exploited.

Benefits and limitations of SWOT analysis

A SWOT (strengths, weaknesses, opportunities and threats) analysis can help you identify and
understand key issues affecting your business, but it does not necessarily offer solutions. You
should be aware of the limitations as well as the benefits of a SWOT analysis before you
decide to conduct one. Knowing what you can reasonably expect to achieve will make the
SWOT analysis more useful for your business, and will save you time. Ultimately, you must
be prepared to spend the time to review your SWOT analysis and use it to determine the best
way forward in your business.

Benefits of SWOT analysis

The main advantages of conducting a SWOT analysis are that it has little or no cost – anyone
who understands your business can perform a SWOT analysis. You can also use a SWOT
analysis when you don't have much time to address a complex situation. This means that you
can take steps towards improving your business without the expense of an external consultant
or business adviser.
Another advantage of a SWOT analysis is that it concentrates on the most important factors
affecting your business. Using a SWOT, you can:
• understand your business better
• address weaknesses
• deter threats
• capitalise on opportunities
• take advantage of your strengths
• develop business goals and strategies for achieving them.
Limitations of SWOT analysis
When you are conducting a SWOT analysis, you should keep in mind that it is only one stage
of the business planning process. For complex issues, you will usually need to conduct more
in-depth research and analysis to make decisions.
Keep in mind that a SWOT analysis only covers issues that can definitely be considered a
strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or
two-sided factors, such as factors that could either be a strength or a weakness or both, with a
SWOT analysis (e.g., you might have a prominent location, but the lease may be expensive).
A SWOT analysis may be limited because it:
• doesn't prioritise issues
• doesn't provide solutions or offer alternative decisions
• can generate too many ideas but not help you choose which one is best
• can produce a lot of information, but not all of it is useful.
Why is the SWOT analysis a good business tool?
The SWOT analysis has been a fundamental component in business planning for years—and
for good reason. It is an effective business tool for:
• Providing a systematic way of identifying internal and external factors affecting business
• Giving companies insight as to where to focus growth efforts
• Presenting businesses, a solid foundation on which to develop new business strategies
• Helping companies look outward at their competitors and customers
• Allowing organizations to determine whether new projects are viable and the pros andcons
of implementing them.

Uses of SWOT analysis

A SWOT (strengths, weaknesses, opportunities and threats) analysis looks at internal and
external factors that can affect your business. Internal factors are your strengths and
weaknesses. External factors are the threats and opportunities. If an issue or situation would
exist even if your business didn't (such as changes in technology or a major flood), it is an
external issue.

Strategic planning, brainstorming and decision making

A SWOT analysis is a useful tool for brainstorming and strategic planning. You'll get more
value from a SWOT analysis if you conduct it with a specific objective or question in mind.
For example, you can use a SWOT analysis to help you decide if and how you should:

• take advantage of a new business opportunity

• respond to new trends

• implement new technology

• deal with changes to your competitors' operations.

Building on strengths

A SWOT analysis will help you identify areas of your business that are performing well.
These areas are your critical success factors and they give your business its competitive
advantage.

Identifying these strengths can help you make sure you maintain them so you don't lose your
competitive advantage. Growing your business involves finding ways of using and building on
these strengths.

Minimising weaknesses

Weaknesses are the characteristics that put your business at a disadvantage to others.
Conducting a SWOT analysis can help you identify these characteristics and minimise or
improve them before they become a problem. When conducting a SWOT analysis, it is
important to be realistic about the weaknesses in your business so you can deal with them
adequately.

Seizing opportunities
A SWOT analysis can help you identify opportunities that your business could take advantage
of to make greater profits. Opportunities are created by external factors, such as new
consumer trends and changes in the market. Conducting a SWOT analysis will help you
understand the internal factors (your business's strengths and weaknesses) that will influence
your ability to take advantage of a new opportunity. If your business doesn't have the
capability to seize an opportunity but decides to anyway, it could be damaging. Similarly, if
you do have the capability to seize an opportunity and don't, it could also be damaging.
Counteracting threats
Threats are external factors that could cause problems for your business, such as changes to
the market, a competitor's new advertising campaign, or new government policy. A SWOT
analysis can help you identify threats and ways to counteract them, depending on your
strengths and weaknesses.
Addressing individual issues
You can conduct a SWOT analysis to address individual issues, such as:
• staffing issues
• business culture and image
• new product development
• organisational structure
• advertising
• financial resources
• operational efficiency.
When you're conducting an individual SWOT analysis, keep in mind that a strength for one
issue might be a weakness for another. You might also identify a weakness, such as a gap in
the market that you're not covering, that could be an opportunity for your business.

SWOT ANALYSIS OF EGIYOK APPLICATION

STRENGTH

1. Advance features
Egiyok app have 17 different poultry features in which poultry farmer or dealer can easily
buy or sell their poultry products and services like
 Poultry products Poultry services
• poultry machine and equipment • Farm supervisor/manager
• poultry medicine • Transportation services
• Litter & manure • Doctor consultancy
• All birds[broiler] • Cold storage services
• Eggs • Chicken cutting and dressing
• Chicks process

• Feed components • Contract [integration]

farming
• Poultry packaging
• Skilled and unskilled
• Chicken meat workforce
• Meat processing centre

2. Easy to comprehend
This app is very easy to use specially made with poultry farmers prospective which
helps them to understand all features easily because poultry farmers are not familiar
with features. Egiyok app provides an easy notification service in which rates updated
time to time and gives notification to farmers of current selling of poultry birds,
chicks, eggs and grains.
`3. Multi linguistic
Egiyok app is available at 6 different languages which helps peoples from other states also,
and they can use it wisely.
4. Organic in nature
Egiyok app is working totally in an organic way. This app is free and provides free poultry
rates from all over India poultry stations and provides free rates to thousands of farmers and
traders.
5. Skilled Employees
Egiyok is a poultry trading app which handles by skilled employs who always
provide relevant poultry rates check the app time to time for best experience of users
and if any problem or query about rates or app there is helpline number is available
which solves your technical problem as soon as possible.
6. Direct contact of buyers and sellers
Egiyok app creates a new chain in which there are not any type of agents or
middlemen. In this app you can make direct contact with buyers or sellers and buy or
sell any type of poultry products and services just after a simple registration process.
7. Quick and fast accurate rate provider
Egiyok app provides accurate and up to date poultry rates to their users because
poultry rates always fluctuate and accuracy is very must in this app. So, our app
provides quick and accurate data.

WEAKNESS
1. Lack of Education
The target audience of Egiyok app is poultry farmers and, in most cases, farmers are
not educated and in backwards areas people are not aware about digital platforms
which helps them to grow poultry business.
2. Less Reliability
There are still some people who feel it is a headache to use apps and they are not friendly
to online apps and don't want to reliable on digital platforms.
3. Low technical skills
The target audience most of them are not good in technical skills and also don’t know how
to trade online digitally and feels it tuff to use digital platform.

OPPORTUNITIES
1. Big and vast community
Poultry farming is a very big community and its around millions of people working in
poultry farming and if Egiyok covers all of them with their features which helps
Egiyok to take a new revolutionary growth.
2. Era of Internet
We all know that this is the era of the internet and everything starts getting physical to digital.
Egiyok is also a digital platform and helps poultry farmers and dealers grow digitally
3. Transparency
The present consumer holds more information than ever. With the growing presence
on the internet, it will be favourable to increase transparency. Egiyok is a very easy to
use app which helps them to do their trade by their own understanding and way which
helps them to relate with the app and make trust on the app.

4. Marketing channels
Egiyok is the online poultry trading app and for marketing of app there are so many
marketing channels like social media, google and so on which helps Egiyok to take
advantage of this social platforms and introduce poultry trading app.
5. Low competition
Online Poultry trading is a very new concept and there are so many competitors of
poultry trading apps but they don’t have features like egiyok. There are also some
similar features but egiyok have 17 different poultry features and make direct contact
with buyers and sellers this makes egiyok different from others.

THREATS
1. Technical issues
Egiyok is an android app If there is internet related, server or other technical issues
arrive and rates cannot be updated from time to time then it makes a bad impression
on egiyok’s users.
2. Easily arrival of competitors
New competitors can easily enter with more features which makes a high degree of
competition. 3. Natural disasters
Natural disasters also are like a threat because poultry birds sometimes suffering form
flue and others diseases which affects buying and selling of poultry birds and users
stop using poultry trading app.

Competitors Of Online Poultry Trading Application-

EGIYOK
 1. Eggora

2. Eggchi

3. papaak

4. Poultry bazar

5. Indiamart

6. Unity poultry

7. Poultry app

8. Egg and chicken rate

These all are the main competitors of online poultry trading app which have some similar
features like Egiyok but there are some main highlights which makes Egiyok different from
others.

Competitors Of Poultry Trading Application Egiyok

❖ EGGORA-Eggora is one of the most used poultry apps, loved by layer, broiler and
hatchery farmers in India. Eggora provides timely information about ongoing market prices of
poultry, hatchery, broiler and feed so as to help the Farmers with price discovery and thus
helping them to get the best prices for their products. Eggora also has an inbuilt
poultry record maintenance tool where farmers can keep their sale records in an electronic
form. Their mission is to help the farmers to be profitable and to get the best prices for their
products.

APP ESTABLISH IN- 2 APRIL 2021

Poultry
Competitors Poultry Rates Poultry Trading
Consultancy
• EGIYOK
• YES • YES • YES
•
EGGORA • NO • NO • NO

POULTRY RATES- Eggora provides poultry rates of eggs, chicks, broilers and hatching eggs
but not providing any type of market forecasting and tomorrow rates of poultry.

Poultry consultancy- Eggora does not provide any type of poultry consultancy for poultry
farmers and dealers.

Poultry trading- Eggora provides buying and selling of eggs, chicks, feed and broiler and not
providing any more features like buying and selling of poultry equipment, poultry medicines
farm management and so on.
❖

EGGCHI- Eggchi provides complete insight into the Indian poultry industry with live
poultry prices, egg prices, broiler prices, feed raw material prices, hatching egg prices and
broiler chick’s prices.

APP ESTABLISH IN- 24 OCTOBER 2020

Poultry
Competitors Poultry Rates Poultry Trading
Consultancy

• EGIYOK • YES • YES • YES

• EGGCHI • YES • NO • NO

Poultry rates: Eggchi main aim is to provide poultry rates and poultry rates are main features
of Eggchi app. Eggchi not providing any other advanced features for poultry farmers and
dealers.

Poultry consultancy-Eggchi app is not providing any type of poultry consultancy to their
users. its main vision is to provide poultry features.

Poultry trading- Eggchi app not providing any type of poultry trading features in which you
can buy or sell any type of poultry product and services.

PAPAAK- papaak app provide regular updates on egg rates, broiler chicken rates, broiler
feed rates, broiler chicken egg rate, broiler chicken farm rate, broiler chicks rate in India,
daily poultry rate in India, poultry material rates in India, daily egg rate in India, broiler daily
poultry rate in India and chicken rates in India
❖

Papaak.com is committed to providing the most comprehensive, sought-after information to

executives and decision-makers in the global poultry, feed, pig and pet food industries.
APP ESTABLISH IN: 29 November 2018

Competitors Poultry Rates Poultry

Poultry Trading
Consultancy
• EGIYOK • YES • YES • YES
• PAPAAK • YES • NO • NO

Poultry rates: papaak is also very popular app which provides poultry rates and regular
updates of rates in India but papaak gives paid poultry rates to their users.

Poultry consultancy: papaak does not provide any type of poultry consultancy their main
focus is on poultry rates for farmers.

Poultry trading: Papaak app not providing poultry trading and any other extra features and
buying and selling of poultry products and services.

POULTRY BAZAR- Poultry Bazaar, an Egg trading firm in Delhi, is a leader provider of
Poultry Rates & Business Directory all over India.

APP ESTABLISH IN- 3 JANUARY 2019

❖

Competitors Poultry Rates Poultry

Poultry Trading
Consultancy
• EGIYOK • YES • YES
• POULTRY • NO • NO
• YES
BAZAR
• YES

Poultry rates: poultry bazar app provides daily poultry rates of eggs, chicks, broiler and grains
but there all services are paid and his whole services works on the SMS form. Poultry bazar is
one of the leading poultry rates SMS providers in India.

Poultry consultancy: poultry bazaar does not provide any type of poultry consultancy to their
users they only provide paid rates on SMS services

Poultry trading: Poultry bazar also provides poultry trading but there are demerits which
poultry bazar only provides poultry trading of eggs and poultry trading services was also paid
which is sometimes difficult for farmers to buy.

INDIAMART: Indiamart is India’s largest online B2B marketplace, connecting buyers

with suppliers. With 60% market share of the online B2B Classified space in India, the
channel focuses on providing a platform to Small & Medium Enterprises (SMEs), Large
Enterprises as well as individuals. Founded in 1999, the company’s mission is ‘to make doing
business easy.

APP ESTABLISH IN- 28 MARCH 2013

❖

Competitors Poultry Rates Poultry

Poultry Trading
Consultancy
• EGIYOK • YES • YES • YES
• INDIAMART
• NO • NO • YES

Poultry rates: Indiamart does not provide any type of poultry rates in its marketplace where
anyone can buy or sell any type of poultry products and services.

Poultry management consultancy: Indiamart does not provide any type of poultry consultancy
or any farm management policies.

Poultry trading: Indiamart provides poultry trading but only of poultry products like
equipment, poultry medicines and packaging but not providing any type of poultry services
UNITY POULTRY: Unity Poultry provides you with daily price updates and advance prices
of Mandis from all around India for free. Easily check rates and pin your favourite locations
to check daily. Total free app, no need to pay extra for advance rates, no unnecessary
annoying ads, Advance rates, Easy to use.

App Established in- 17 November 2020

Poultry
Competitors Poultry Rates Poultry Trading
Consultancy

• EGIYOK • YES • YES • YES

• UNITY • YES • NO • NO
POULTRY

Poultry rates: unity poultry provides free poultry rates of eggs, chicks and broiler rates daily
basis but not provide grains rates.

Poultry management and consultancy: Unity poultry app is just a poultry rate provides and do
not provide any type of poultry management and poultry consultancy.
❖

Poultry trading: unity poultry app is not providing any type of poultry trading features their
main features is to promote the poultry rates only.

Poultry app- poultry app provides high-quality features and unmatched service
throughout poultry farming by providing better conditions for birds. they offer highly
efficient system solutions for farms and flock management, feeding, Vaccination, managing
birds, and health management. The weather forecast, market prices, easy trading, live
location tracking of vans, and what not? can choose from a wider range of services like farm
equipment, chick suppliers, feed suppliers, and creating a sales gateway for the poultry
farmers can improve farm management and thus get better profitability.
Broiler rates, supervisor for broiler farming, delivery van for broiler, chicken shop, trader.
App Established in- 20 NOVEMBER 2019

Poultry
Competitors Poultry Rates Poultry Trading
Consultancy

• EGIYOK • YES • YES • YES

POULTRY APP • YES • No • YES

Poultry rates: Poultry app provides poultry rates of eggs, chicks, broiler and hatch egg rates
on a daily basis from different stations.

Poultry management and consultancy: Poultry app provides farmer supervisors of broiler and
layer and also provides weather forecasting.

Poultry trading: Poultry app provides the easiest way of poultry trading. They provide various
types of services like farm equipment, chick suppliers, feed suppliers. Poultry app trading all
❖

these services. It is providing all types of trading system in one platform i.e. These are the
main features of poultry app.

EGG AND CHICKEN RATE- It is an app which provides poultry rates of eggs and
chickens only from all over India and provides latest rates

App Established in:10 April 2016

Poultry
Competitors Poultry Rates Poultry Trading
Consultancy
• EGIYOK • YES• YES • YES
• EGG AND • YES• NO • NO
CHICKEN
RATE
Poultry rates: yes, egg and chicken rate app provide poultry rates but the rates are not
optimised properly and rates are from some poultry station which is difficult for farmers to
analyse the rates near stations where the main rates are paid.

Poultry management and consultancy: this app only provides rates and does not provide any
type of poultry management consultancy. Farmers usually use this app for rates but there are
so many other poultry trading apps which give more and more features to their users with the
best poultry rates.

Poultry trading: This app also does not provide poultry trading. In this app there are some
paid features of rates which are hard to use for poultry farmers and traders so this app is only
a competitor in rates and does not provide any other advanced or simple feature to their users
COMETITORS POULTRY POULTRY POULTRY REVIEWS/ DOWNLOADS
RATES MANAGEMENT TRADING RATING
AND
CONSULTANCY

EGGORA ✔ ✔ ✖ 4.2* 10K+

EGGCHI ✔ ✖ ✖ 4.0* 10K+

PAPAAK ✔ ✖ ✖ 4.0* 10K+

POULTRY ✔ ✖ ✖ 3.4* 10K+

BAZAR

INDIAMART ✖ ✖ ✔ 4.7* 10M+

UNITY ✔ ✖ ✖ 4.6* 5k+

POULTRY

POULTRY ✔ ✔ ✔ 4.3* 50K+

APP
 EGG AND ✔ ✖ ✖ 4.0* 100K+
CHICKEN
RATES

Chapter -4 Data Analysis And Interpretation

In order to know the perception of customers towards Egiyok, I have taken sample of 100
people who belongs to poultry industry and here is the analysis of data collected from them.

1.Do you belong to poultry industry?

YES 80%

NO 20%
2.

10%

90%

Yes No

INTERPRETATION:

90% of the sample population is from poultry industry whereas 10% belongs to other sector.

Do you know about Poultry trading applications?

YES 70%

NO 30%
 30%

70%

Yes No

INTERPRETATION:

70% of the chosen sample are familiar with the poultry applications whereas other 30% are
unaware.

Do you know how to use poultry trading applications?

Yes 77%

No 23%

23%
 77%
4.

Yes No
INTERPRETATION:

77% of sample population knows how to use these poultry trading applications and other
30% doesn’t know, which pull outs the fact that this 30% of the population is uneducated
to understand the app or they are reluctant to use technology.

Which poultry application do you use?

EGIYOK 50 %

EGGORA 10 %

PAPAAK 20%

Others 20%
 20%

50%

20%

10%

Eggora
Egiyok Papaak Others

INTERPRETATION:

50% of the given population use EGIYOK app while 20% uses Papaak and 10%
uses Eggora app while 20% use other apps.

Do you like EGIYOK app?

Yes 90%

No 10%

10%
6.

90%

INTERPRETATION:

90% of the population has showed liking towards the app, whereas only 10% disliked.
Yes No

Is it helpful?

Yes 77%

No 23%

23%

77%

Yes No

INTERPRETATION:

77 percent of the has given answer in yes while being asked that is Egiyok helpful or not
where as others said no. This clearly depicts that there is need to many improvements
7.How satisfied or dissatisfied are you with EGIYOK services?

Satisfied 75%

Neutral 20%

Dissatisfied 5%

5%

10%

75%

Satisfied Neutral dissatisfied

8.

INTERPRETATION:

75 % people are happy with the services of the app whereas 20% are neutral.5% are not
satisfied.

8. How is the design of the app?

Unique 50%

Attractive 30%

Complicated 8%

Intricate 2%

2%

8%

30%
54%

unique Attractive Complicated Intricate

INTERPRETATION:
50% of users found the design of app as unique whereas 30% of the users find it attractive
whereas 8% find it complicated and 2% find it intricate.

Are you satisfied with the behaviour of our employees?

Satisfied 85%

Neutral 10%

Dissatisfied 5%

5%
10%

85%

Satisfied Neutral Dissatisfied

INTERPRETATION:
10.

Maximum value can be seen in case of satisfied which is equal to 85% whereas minimum
can be seen in case of dissatisfied which contributes 5% . Moreover ,10% is seen as neutral.
11.

Do you find ample variety of services?

Yes 95%

No 5%

5%

95%

Yes No

INTERPRETATION:

According to the survey, 95% people found wide range of services whereas 5% didn’t find
any.

Are you satisfied or not in finding information easily which, you are looking for on app?
12.

Satisfied 75 %

Neutral 18%

Dissatisfied 7%

7.00%

18%

75.00%

Satisfied Neutral Dissatisfied

INTERPRETATION:

75 % people were satisfied regarding access to information while 18% were neither satisfied
nor dissatisfied, but 7% were displeased.

Have you ever faced any kind of disappointment while using Egiyok app?
13.

Yes 85%

No 15%

15%

85%

Yes No

INTERPRETATION:
85 % were having good views about EGIYOK and have never faced any kind of
disappointment , only 15% disliked the app and faced difficulty.
13. How satisfied are you with our grievance handling system?

Satisfied 82%

Neutral 12%

Dissatisfied 6%

6%

12%

82%

Satisfied Neutral Dissatisfied

INTERPRETATION:

82 % of the sample population was satisfied with the complaint handling system whereas 6%
were not.

14. How likely are you to recommend EGIYOK app to others?

 Highly recommend 90%

Recommend 9%

Not Recommend 1%

1%

9%

90%

Highly Recommend Recommend Not Recommened

INTERPRETATION:

Large proportion of the population will highly recommend EGIYOK app to others. Only 1%
are not likely to do so.

Chapter – Findings, Suggestions & Conclusions

FINDINGS
➢ How online poultry trading application Egiyok is different from other poultry trading

application.

➢ Target audience of Egiyok is not aware for online trading platforms.

➢ Majority of poultry farmers are uneducated, they don,t know how to use these poultry
applications.

➢ Most of the Indians prefer to purchase from a retail shop only, but before going to retail

shop they will seek information about the product through an online platform. Here is

actually change happens in consumer buying journey, early times consumer belief a

product only after seeing the product in a retail shop.

➢ This time of period is not era of online poultry trading but in future people starts reliable

on online platform for buying and selling of their poultry products and services.

➢ Brands want to build a cool presence over digital platforms because the customer will do
research about the product after seeing an ad or after getting stimulated.

The Loopholes of EGIYOK

• Limited Access: Producers and buyer have limited access to resources. Due to which they
are unable to access the right time irrespective to their location.
• Less Business Opportunities: Some industry is enormous and has great potential to grow
even more. However, due to lack of an integrated system it is difficult for small and
medium scale manufacturers to grow and sell nationwide.
• Exploitation by unauthorized agents: As the industry lacks an integrated system, people in
the industry get exploited by commission agents.
• Lack of a centralized market: Due to the lack of a centralized place for sales, many sellers
and buyers face problems to match with the market demand.
• Price Fluctuations/Market Trends: As the whole industry works with the poultry rates and
poultry trends. But there is no common platform which actually present the real time
poultry rates and trends.

SUGGESTIONS:
• The app is not available on apple store as there is high demand by customers so, company
should soon launch this app for apple users.
• The app should be more reliable as customers have some complaints regarding reliability.
• The company should create more awareness among poultry traders about the app.
• There is a need to make its grievance handling system.
• The company should provide complete guidance to customers regarding how to register
on the app and how to use it .
• It should keep a constant check on the satisfaction of its users to survive in the market in
long run.

Limitation of study:

The limitations of a study are its flaws or shortcomings. Study limitations can exist due to
constraints on research design, methodology, materials, etc., and these factors may impact the
findings of your study. However, researchers are often reluctant to discuss the limitations of
their study in their papers, feeling that bringing up limitations may undermine its research
value in the eyes of readers and reviewers.
• Lack of experience of research
• Insufficient sample size
• Methods/instruments/techniques used to collect the data.
• Respondents hesitate to disclose the true information about competitor due to lack of
knowledge.
• Lack of previous research studies on the topic
• Limited Access to Information
• Time constraints
• Lack of data of competitors

BIBLIOGRAPHY

• www.google.co.in
• www.egiyok.com
• www.eggora.com
• www.eggchi.com
• https://papaak.com
• https://www.poultrybazaar.net
• https://fao.org
• http://www.sparrowadvisory.com/wp-content/uploads/2015/01/Note-on-
poultryindustry-in-india.pdf
• https://www.poultryapp.com
• https://m.indiamart.com
• https://www.researchgate.net/publication/272353031_SWOT_Analysis
ANNEXURE

Customer’s perception Towards EGIYOK

Dear Respondents,

I am a student of MBA finance of university school of financial studies Department, Guru

Nanak Dev university, Amritsar (Punjab).I am conducting a study on "competitive analysis ".
I will be highly obliged if you could spare your some valuable time to fill this questionnaire.
This information provided will be kept confidential and be used for academic purpose only.

1. Do you belong to Poultry industry? o Yes o No

2. Do you know about poultry trading applications? o Yes o No
3. Do you know how to use Poultry trading applications? o Yes o No
4. Which Poultry application do you use? o EGIYOK o EGGORA o Papak o others
5. Do you like EGIYOK app?
o Yes o
No
6. Is it helpful? o Yes o No
7. How satisfied or dissatisfied are you with Egiyok services?
o Satisfie
d o Neutral o
Dissatisfied
8. How is the design of the app?
o Unique
o Attractive o
Complicated o
Intricate

9. Are you satisfied with the behaviour of our employees?

o Satisfie
d o Neutral o
Dissatisfied
10. Do you find ample variety of services? o Yes o No
11. Are you satisfied or not in finding information easily which, you are looking for
on our app?
o Satisfie
d o Neutral o
Dissatisfied
12. Have you ever faced any kind of disappointment while using our services? o Yes
o No
13. How satisfied are you with our grievance handling system?
o Satisfie
d o Neutral o
Dissatisfied
14. How likely are you to recommend EGIYOK app to others?
o Highly
recommend o
recommend o
Not
recommend

LEARNING FROM THE INTERNSHIP

DESCRIPTION ABOUT WORK DONE
• DURATION :- 3 Months in Marketing Department, 3months in Finance department
• TASK ASSIGNED :- During this tenure of internship daily computerized directory
sheets has been assigned by company to all interns to place phone calls to potential
customers to aware them about the EGIYOK APP.
• TASK ACCOMPLISHED :- We have accomplished the following tasks which are as
follows:
 ❖ Marketing Program:- We are trained for the marketing program and performing script
to ensure the consistency of marketing program.
❖ Phone calls:- We have placed phone calls to potential customers from computerized
directory to aware customers about the products (APP) & services of the company.
❖ Using script:- We have used a script to provide the relevant information about the
features and present their benefits.
❖ Ask questions: - We have asked pertinent questions to understand customer’s
requirements.
❖ Solved queries: - We have answered the questions to potential customers about the
company and its products and services.
❖ Role as mediator: - We have played a role as mediator to refer customer complaints to
supervisor for quality control.
❖ Engagement sheet: - On daily bases engagement sheets are shared with all the interns
by our HR to let us know about our performance.
❖ Competitor analysis: we have evaluated the strengths and weakness of company by
doing swot analysis
❖ Revenue generation: we have studied the revenue generation model of
Egiyok( subscription model, Advertisement model and it provides assistance to
companies in sale)
❖ Done a survey to know what customers think about Egiyok and to know what
alterations are required in its system
❖ Also learned to prepare financial statements
❖ Lastly learned tally

SKILLS IMPROVED DURING THIS TENURE OF INTERNSHIP

• Persistence: Our persistence leads us to finish the daily tasks despite rejections.
• Patience: Patience level has increased during this internship. We had handled the rude
customers with patience.
• Communication and presentation skills: Communication and presentation skills are
improved. During this internship we speak to customer all around the India and our
communication skills has been improved.
• Effectiveness in handling rejection: During this internship we learn to handle the rejections
effectively made by the customers.