Energy Bike Bicicleta Estatica Ecologica Ingles

Delivery # 3
Design of an international distribution and marketing plan
Carlos Antonio Angulo Retavisca - ID: 100056670
Maria Alejandra Avila - ID: 1510010517
Ingrid Yohana Barrera Uribe - ID: 1811027819
Diana Carolina Munar Samper - ID: 1000197976
Carolina Bonilla Ortiz-ID: 100063123
Tutor
Laura Katerine Torres Forero
Grancolombiano Polytechnic University Institution
Faculty of Business Management and Sustainability
International Logistics and Marketing
Bogota, May 2021

ENERGY BIKE- EXPORT PROJECT
o kind of product
Energy Bike: Ecological exercise bike
Why buy our product?
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Thanks to its great qualities, Energy Bike is an exercise bike that does not pollute, it is one of
the cleanest and healthiest ways to exercise. In addition to all this, this bicycle offers the
possibility of charging your mobile phone, GPS, rechargeable lights or other device that needs to
be charged with the electricity that is generated when you pedal and its connection is with a USB
port, very simple to use. The foregoing enhances its appeal to the environmentally conscious
customer we want to reach.
We will seek to position ourselves in the market as a viable solution to the needs of product
diversification and quality of service, where the most important variable will be opportunity and
compliance with delivery times.
Figure 1. Product
Source: Own elaboration.

Black stationary bicycle, with an ergonomic design and futuristic style. The movement of the
pedals feeds a generator using a pulley and a dynamo, transforming the kinetic energy produced
by the movement of the pedals, into electrical energy, with the possibility to store it in a portable
battery (not included). On top of the pedaling, a solar panel placed on the rear of the bike will
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also supply energy for the day. The stationary bike is designed for domestic use, as it can provide
enough power to charge a cell phone, light lightbulbs, or power a television, while burning
calories and improving your health.
Product data sheet
Figure 2. Technical Specifications
Bicycle technical sheet
Reference Energy Bike 2021 Handlebar adjustment Horizontal
Code EB21 Pedal material and size Aluminum 79x112cm
Colour Black Saddle material eraser
Measures 111 X 51 X (103 - 120) weight 26.2 kg
Seat height 87 - 98 cm 3 USB port Rear saddle
Use interior (home) Box content 1 bike, 1 tool
Transmission method Silent band

Basic data sheet
Braking system Magnetic resistance
Reference Stationary bike base
Pedaling 1/8 x turns
Code BBE21
Resistance adjustment Gradual (1-20 levels)
Material aluminum
Flywheel weight 8 kg
Measures 40x 54.5 cm

Maximum load 120 kg
Aluminum and electrostatic

Average weight 3.5 kg
Frame material painting
Horizontal and vertical Maximum load 120 kg

Saddle adjustment (height and length)
Product characteristics:
 Its operation is basic and similar to that of normal bicycles. It has seats and pedals in the
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style of traditional bicycles, but they incorporate additional functions, such as distance
traveled, resistance adjustment and connectivity with USB port to be able to charge
electronic devices.
 They are perfect for those who enjoy using the normal bicycle and want to do an
equivalent exercise at home, giving them a very similar feeling.
 Exercising on one of these machines provides the same type of cardiovascular training as
with a normal one, taking up less space than other types of bicycle.
 It can be folded and stored in a closet.
Advantage
1. Simulates the feeling of riding a normal bicycle.
2. Easy to use.
3. It allows you to exercise comfortably at home and at the same time, electric
power can be produced by pedaling to charge electronic devices or a portable
battery.
4. While you use it, you can perform leisure activities, such as watching TV,
listening to music, etc.
5. Ideal for all types of public, the only thing that is required is to be willing to take
care of your health.
6. It takes up little space.

7. It helps improve heart pressure, regulates blood sugar, increases the amount of
good cholesterol, prevents heart attacks and improves overall physical condition.
Disadvantages
1. People with back or neck problems may experience pain during prolonged
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training sessions.
2. It does not have a backrest to rest the back, but an orthopedically suitable version
for the elderly is already being considered.
3. If you want to work the muscles of the whole body, additional equipment is
required.
4. You will burn fewer calories than with treadmills.
5. The workouts are monotonous.
Pedaling system:
The pedaling system is the number of turns made by the steering wheel for each pedaling
cycle, through this characteristic, you can obtain smooth pedaling, comfort, feeling, reliability
(1/8 x turns).
Braking system:
Magnetic resistance, this system has captured the largest market, its operation is based on
electromagnetic induction in order to provide the necessary resistance.
Advantages of the brake system
 Soften pedaling for a more comfortable workout.

 The resistance level selection is done at the touch of a button, which greatly facilitates its
use.
 They are quieter than those of contact resistance.
Pedal Weight:
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The relationship is that the heavier the pedal is, the slower and smoother it will turn, this
makes the bike feel more real, then it has an ideal weight which produces a perfect, smooth and
rhythmic pedaling (pedal weight greater than 1 kg).
Resistance levels:
Resistance levels between 1 and 20.
Maximum user weight:
We design these bicycles with a safety margin, so the maximum user weight indicated in
the description must be respected, this guarantees the useful life and good operation of the
machine (<120 kg).
Holder-Technology (Device holder):
It is a necessary accessory for this product. It was chosen to have a waterproof and sweat-
proof coverage, which would guarantee the manipulation of the mobile without losing protection
characteristics.
Warranty and customer service policies:
Logistics services will allow delivery on time and with compliance with delivery times.
The exchange or return of the product is applied within 30 days after receipt only due to
factory defect. You can request a full refund or exchange (whatever the client requires)
o Destination country: Costa Rica
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The Republic of Costa Rica is a sovereign nation, organized as a unitary presidential
republic made up of 7 provinces. Located in Central America, it has a territory with a total area
of 51,100 km. It borders Nicaragua to the north, the Caribbean Sea to the east, Panama to the
southeast, and the Pacific Ocean to the west. As for maritime borders, it borders Panama,
Nicaragua, Colombia and Ecuador. It has 5,163,068 inhabitants according to its latest
demographic projection. Its capital, political and economic center is San José, and its official
language is Spanish.
In many respects, Costa Rica is a success story in terms of development. Considered an
upper-middle-income country, Costa Rica has experienced sustained economic growth for the
past 25 years. This progress is the result of an outward-oriented growth strategy, based on
openness to foreign investment, as well as progressive trade liberalization. Costa Rica is also a
world leader thanks to its environmental policies and achievements, which have helped the
country build its Green Brand. The innovative Payment for Environmental Services program has
been successful in promoting the conservation of forests and biodiversity; making Costa Rica the
only tropical country in the world that has reversed deforestation. According to him[CITATION
Ban20 \l 9226 ] Costa Rica has been promoting all these renewable energies since the middle of
the last century for two very heavy reasons: to depend less on the oil-producing countries and to
conserve its splendid environment.

Comparative advantages of Costa Rica
Free Trade Agreement: Provides easier and more dynamic trade relations with the
countries involved
One of the countries with the greatest trade openness in the region, with per capita
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trade of USD 3,863, on a par with Chile and Uruguay and more than three times
that of Colombia[ CITATION Wor21 \l 1033 ]
Standard and accessible tax regime with overall level of taxation relatively low
[ CITATION PWC21 \l 1033 ]
Long tradition of political stability.
Figure 3. PESTEL
Economic
Political 1. It is the 76th economy in the world

by GDP per capita (17,669 adjusted
The government is the executive authority of Costa
for PPP)
P
Rica, it is in charge of managing internal and external 2. Tourism, agriculture and export of
affairs (decision-making). electrical components to China are
The judiciary is responsible for the exclusive the main axis of the economy of
administration of justice in Costa Rica. Costa Rica.
E
Political elections are based on voting for a party. 3. The country's economic stability
Costa Rica ensures that donations to political parties are attracts foreign investors
made public, to prevent evasion and infractions. 4. They promote, facilitate and
It is neutral in the international arena. consolidate the country's integration
into the economy.
S Legal
Technological
Potential technology leaders.
T Stable and predictable legal system.

Free trade agreement in Central America and the United
States.
It recognizes the jurisdiction of the Inter-American
Creates more than 25,000 jobs.
Excellent rating for workmanship.
E Court of Human Rights.
Socio-cultural
L
Environment The majority of the population is middle class.
The government focuses on respecting the human
They focus on eliminating carbon emissions, to help mitigate
and civil rights of its citizens
climate change. There is class mobility.
They conserve the country's natural resources. Workforce, prepared and educated.
It stands out worldwide as one of the most important eco- The predominant religion is Catholic.
tourism destinations in the world.
Great ecological diversity.
Figure 4. SWOT
SWOT
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Strengths:
Weaknesses:
Low unemployment rate 6.5%.
The vision of the country is not clear.
Technological development.
Many industries are state monopolies.
Good geographical location.
Unfortunately, it is a destination for
Low operating cost.
human trafficking for sexual and labor
Stable and strong government.
exploitation.
Ecotourism opportunities.
It will require a tax reform.
Good life quality.
Opportunities:
The advancement of the technology sector moves Threats:
the frontier of opportunities for the development of Infrastructure
companies in the country. Natural disasters.
Country on the brink of industrialization. Populism.
6% of GDP is directed to education.
Seeds sown by foreign investment.
 Brand proposal: Energy Bike.
Ecological exercise bike, the perfect combination of sport, wellness and clean energy
generation. Designed for homes as a complement to the regular electricity supply, it makes it
possible to recharge mobile devices. The intention of this ecological alternative is to form
healthy habits with a simple pedaling and to generate electricity in a more respectful way with
the environment.
The idea of starting in Costa Rica is explained because it is one of the countries in the
region with the highest investment in the area of environmentally friendly products, this exercise
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bike adapts to the cultural and aspirational environment of the market[CITATION End21 \l 9226 ].
A decade ago the country announced thatwould be carbon neutralby 2021. Now it
announces another goal for the next four years: to be the first country in the world with a
comprehensive national strategy to eliminate single-use plastics (El País, 2017).
 Justification of the product and country chosen based on market research
Taking into account the difficult situation that the world is going through at an
environmental level, due to the different threats of industrialization and all the productive
activities that threaten the sustainability of the environment, and where pollution considerably
affects the quality of life and well-being of the inhabitants of Costa Rica, this stationary bicycle
with ergonomic design and futuristic style, also ecological and energy-generating, would be ideal
for the construction of a healthy and friendly environment with the planet.
Costa Rican culture is mentally prepared to pay well for environmentally friendly
products; In addition to Costa Rica being known for its beaches and great biodiversity, Costa
Rica has an international reputation as an ecological paradise. The country is home to more than
500,000 species of plants and animals. Likewise, Costa Rica is a pioneer in renewable energies,
obtaining 98 percent of its electricity from hydroelectric, biomass, geothermal, wind and solar
energy.
Besides all this it generates savings in the pocket for the citizen; While in Colombia an
average of 60 USD / MWh is paid to electric generators, in Costa Rica the latest purchases from
private generators reached a level of 90.1 USD / MWh[ CITATION BNA20 \l 1033 ].
The Energy Bike bicycle is ideal and suitable for anyone, both children and adults, for
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use in large or urban spaces.
So our bike has an ideal fit for this country. Given that the government plans to clean the
air in Costa Rica and have the country have a zero carbon footprint by 2050, one way to achieve
both is to encourage Costa Ricans to bike at home and our bike cares. for clean energy and
respects the environment.
Target market
Retailer
Middle-class consumers with environmental awareness and understanding of the need to exercise
to stay healthy. They are people who find an additional source of electricity generation
advantageous in their homes.
Wholesaler
Innovative gyms that can add emissions savings to your business profile.
Public spaces such as shopping centers, airports and parks would benefit from additional
charging points with an additional component of fun. We believe that there is room for the
government itself to promote the product as part of its strategy of less environmental impact.
o Product Strategy
Branding
The name of the brand that we have chosen is ENERGY BIKE, this name refers to
innovative exercise bikes made with the best materials of the moment and conscious about the
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quality of the product and the well-being of the environment.
Logo.
Figure 5. Energy Bike Logo
Source: own elaboration.
This logo was chosen for its black color, as is our product. We think that the image
characterizes us and gives us a certain advantage since it inspires confidence, calmness and a
sense of modernity in the receiver. We chose a name in English, since today most people are
learning English, and this is an aspirational feature. These are simple words, with a high
probability of retention[CITATION Top \l 9226 ].
Slogan
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Figure 6. Ride the Lightning
Brand Promise
We are a conscious company that seeks to bring progress through clean and decentralized
energy, be a part of the largest base of clean energy creators in history!

Communication Plan - Advertising
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We need an advertising strategy so that our product is recognized, we will use social
media, and on top of that we will have a sales agent who will have training on all the
characteristics, information and value of the product. Our goal is that our agent transmits that we
know and understand the way to make the best generator bicycles, with a seal of social and
environmental responsibility. We will also make use of a web site in which we will have all the
necessary information to educate our buyers. It will be available in English and Spanish; our
page would have the following information:
 Home:basic name information and links to access information such as; learn more about
our quality, environmental responsibility, where you will find information on why we are
committed to the environment, general product information and a link to our customers
can quote the product in certain quantities, and we can send you an estimate of prices.
Finally, we will present cases of people who have bought the bike.
 Services: how to access our product general information of interest to the client
information and characteristics of the product

 Contact us: email contact numbers or other means for customer service.
Brand Strategy
Our product will be made with an individual brand strategy, since it creates its own
identity, this facilitates the positioning process.
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Distribution Channels
It is attractive for a small company like ours to expand to foreign markets. Our product is
manufactured in the place of origin and then exported to Costa Rica. We also want to have
control over our relationship with customers by providing exclusive assistance to them. This
strategy helps us a lot since we can access international markets without the need to face the
complexity of direct export, so there is less investment, less risk and greater flexibility is
achieved.
Export Agent
We will carry out this process with an international cargo agent (ACI), who is in charge
of coordinating and organizing shipments, consolidating export cargo, and receiving documents
related to foreign operations. We will use the company COLTRANS SAS[CITATION Col \l
9226 ],an international cargo company that serves as an intermediary between our company and
customers, which is responsible for placing the products abroad. It provides us with the service
of cargo transport, logistics and warehousing.

Figure 7. Distribution Channels.
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Source: https://procolombia.co/sites/default/files/perfil_logistico_de_costa_rica_2014.pdf
Our distribution strategy will be to use the incoterm (CIF) Cost, Insurance and Freight,
since it is the most suitable for our type of product. This method is best for maritime transport.
The seller is responsible for the record and contracting of maritime transport to the port of
destination specified by the buyer. Once onshore the risk will be transferred to the buyer, who is
the beneficiary, in the same way he must carry out the export customs clearance the seller.
Regarding the risk of loss or damage to the merchandise, it will be passed on to the buyer
when the merchandise is at the port of shipment. The buyer must also carry out the import
customs clearance, and pay all expenses generated from the moment the seller delivers the goods
to the point of destination.
Figure 8. CIF.
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Source: https://www.comercioyaduanas.com.mx/incoterms/incoterm/que-es-incoterm-cif/
Selective Distribution Strategy
Through this strategy, the satisfaction of the needs that customers require will be
analyzed, taking into account costs, time, product quality, etc.
We chose a selective distribution strategy, focusing on sports outlets and business-to-
business placement. This delivers the guidelines that companies require when moving the
product from one place to another. Under this strategy we select the best points of sale for our
product in each area of Costa Rica. Thus, we will allow ourselves to differentiate by placing our
product in selected sites.
Advantage
 Best selling points
 Mass distribution of the product is avoided (which would be more expensive)
 Generates recognition of the brand and the product
 Selected public
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Competition Analysis
It is known that one of the main objectives of our company is to contribute to caring for
the environment, which would also position the country as a pioneer in Latin America, and an
example for many companies to start giving opportunities to sustainable products. With the rise
of collaborative mobility startups, the range of options has widened and “sharing” has become
the fashionable surname for almost any vehicle.
 Ozone Drive: Spanish company that offers electric vehicles for all tourists in
collaboration with the BMW company. (Europe)
 Ecoche: It is a company dedicated to the transformation of combustion vehicles to pure
electric vehicles, formed by a multidisciplinary, dynamic and committed team whose way
of working is based on collaboration. Our products are customized for each client and
situation, focusing our work on the benefit of the users. (Europe)
 Passion Motor Bike: Create a mix between scooter and small van with sustainable
materials. (Europe)
 Evovelo: They produce a hybrid between car and bicycle, a solar vehicle whose driver
does not need to have a driving license. (Europe)
 EOS Green: Conventional to Electric Bicycles (Colombia)

These companies being all European or Colombian [ CITATION Sta19 \l 9226 ]. It should be
mentioned that none of them bring a private benefit for the customer (such as battery recharge, in
our case).
Identification of competitor strategies
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The strategies of the brands that compete within this market are:
 That their purpose is the care for the environment and sustainability, letting the client
know this by all means, web pages, social media, etc.
 Making their product known at fairs such as those held in the destination country (Costa
Rica), eg Expo Bici.
 Use of raw materials sourced locally in the case of European companies.
 That its differential point is that there are not many companies that produce this type of
products worldwide.
Table 1. Strengths and Weaknesses
Strengths Weaknesses
1. They have an advantage in 1. By using high-cost materials,
the innovation of their they run the risk that customers
products, since there are very prefer to buy cheaper products
few companies that sell this despite their quality and
type of product. environmental awareness.
2. The contribution to the 2. As they are very new
environment by companies is companies in the market, they
today an issue that is growing, may not transmit enough trust to
being a company that their customers versus the
contributes to this, makes it traditional companies.
more attractive to the public.
Requirements of The Destination Country
The conditions for trading in Costa Rica are aimed at attracting investors. Import duties
two
(Import Tariffs (DAI)) are paid to the Ministry of Finance. DAI ranges are between 1% and 15%,
depending on the classification of the products. In addition to DAI, imports are also subject to a
general sales tax of 13%, as well as the additional fee of 1% for the CIF value (cost, insurance,
freight).
Packaging
Following our Eco-friendly methodology, an efficient and innovative packaging is made,
with an internal fixing system entirely in corrugated cardboard, the elements of the bicycle
remain fixed and do not move or scratch. There are specific departments for each component of
the bike, so that they do not touch each other. Thus, we make sure that the bicycle arrives in
perfect condition at our final destination. The areas most exposed to shocks are covered with
biodegradable mushroom packaging, everything goes in a double channel box with air filling.
Each and every one of the packaging components is made of recycled and recyclable cardboard,
so we align the packaging with the customer's product, which is committed to sustainability.
Figure 9. Biodegradable Mushroom Packaging

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Source: https://www.instructables.com/Custom-Packaging-Using-Mushroom-Foam/
ISO 7000. Marking and labeling instructions.
 Product name. Ecological exercise bike.
 Gross weight. 31.2kg.
 Net weight. 26.2kg.
 Product size: 188x63x117 cm.
 Box dimensions. 191x31x111 cm
 Units per box. 1 pc.
 Country of origin. Colombia.
 Destination country. Puerto Rico.
ISO 780. Management pictograms.
The tampering marks will be printed on the upper left and its size is 10cm x 10cm, in
dark colors.
Figure 10. Management pictograms.

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Source: http://comunidad.todocomercioexterior.com.ec/profiles/blogs/normas-iso-780-y-7000
Crating
Front

Back
two
Side
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Upper end
 Spanish Language
 The port and country of origin and destination
 The shipping mark (this will make it easier to identify your cargo)
 The weight of your freight (in pounds and kilograms)
 The number of items and their size (both in inches and centimeters)
 International pictograms and symbols to indicate how to treat your merchandise
Justification of The Chosen Distribution Channels and Distribution Strategies
Justification of Distribution Strategies
The creation of communication channels must be taken into account, they must be
efficient and effective, which allows for recognition of the company and a good position of the
products in the Costa Rica market. The use of social media and our website will help us to have a
close relationship with our followers. There we will have the possibility to transmit information
about our brand, answer questions, make suggestions, process and resolve possible complaints
and even create a link between Energy Bike and our customers. The consulting agent will be an
two
additional support to our brand, giving details and specifications of Energy Bike, and also
providing an after-sales service.
Justification of Distribution Channels
We chose an indirect export method since our production is currently manufactured near
Bogotá, and the idea is that it reaches the Costa Rica market. We are open to the possibility of
adjusting our product to the customer's needs over time. Since we are still in a growth stage, this
type of distribution channel suits us to reach this international market, where we are not going to
face the complexity of direct export, so there is less investment, less risk and greater flexibility.
Price
Table 2. Unit price
MANUFACTURING
Full Margin Price Fabrication cost

Bicycle Stand $19.00 $13.30
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Bicycle Frame with Wheel $110.00 $77.00
12V Lead Acid Battery $21.00 $14.70
DC-AC Inverter $36.00 $25.20
DC-DC Battery Charger $83.95 $58.77
24V DC Scooter Motor $53.00 $37.10
Fan Belt $17.00 $11.90
Fan Belt Pulley $8.70 $6.09
Materiales $348.65 $244.06
+ Labor $246.07
PACKAGING price
box $0.50
mushroom padding $40.00
Labeling and assembly manual $0.50
Export ready box at factory door $287.07
TRANSPORTATION
Price
Bog-Buenaventura terrestre $1.22
Buenaventura-Puerto Caldera Maritimo $18.75
TAXES, CUSTOM DUTIES Price

Custom duty 0%
VAT 13%
Estimate of final sales price (15% sales margin $399.00

Table 5. Unit price Transportation
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Source: Mintransporte - SiceTAC- Bogota-BuenaVentura
Bogotá-Buenaventura
freight / ton 146802 cop
39.11590727 usd
$ 1,800.00 usd
40 feet container
63.48 cubic meters
0.657231 bike volume
96 bikes per container
32 Bikes per ton
Source: http://tao.wto.org/report/TariffLines.aspx
Even with somewhat expensive packaging (whose price is expected to drop in the future), our
estimated final sales for the product is USD 399. Not a lot more expensive than less quality
products with no environmental conscience in their design nor execution. This price is in line
with what we believe customers would be able to pay in a middle-income country.
two
Referencias
Banco Mundial de Costa Rica. (2020). Costa Rica: Panorama General. Obtenido de
https://www.bancomundial.org/es/country/costarica/overview
BNAmericas. (5 de Marzo de 2020). Subastas eléctricas impulsan a las energías renovables en
Centroamérica. Obtenido de https://www.bnamericas.com/es/noticias/subastas-electricas-
impulsan-a-las-energias-renovables-en-centroamerica
Coltrans_SAS. (s.f.). Coltrans. Obtenido de https://www.coltrans.com.co/es/
EcuRed. (s.f.). EcuRed. Recuperado el 12 de Abril de 2021, de
https://www.ecured.cu/Cultura_de_Francia
Endesa X. (2021). Generando electricidad con un dinamo de bicileta electrica. Obtenido de
Endesa X. (2021). Generando electricidad con un dinamo de bicicleta eléctrica.
Recuperado de:https://www.endesax.com/es/recursos/historias/generar-electricidad-
bicicletas
MINCIT. (2018). TLC.GOV. Recuperado el 10 de Abril de 2021, de
http://www.tlc.gov.co/preguntas-frecuentes/abc-del-acuerdo-comercial-con-la-union-
europea
PWC. (2021). Costa Rica Tax Summary. Obtenido de https://taxsummaries.pwc.com/costa-rica
Redacción Emprendedores. (08 de Agosto de 2020). Emprendedores. Recuperado el 10 de Abril
de 2021, de https://www.emprendedores.es/gestion/protocolo-internacional-estados-
unidos-japon-china-europa/
two
ScaNews. (25 de Mayo de 2019). ScaNews. Recuperado el 12 de Abril de 2021, de
https://scanews.coffee/25-magazine/issue-9/spanish/el-cafe-frances-refinado-y-
redefinido-25-magazine-issue-9/#:~:text=En%20el%20caso%20de%20Francia,apertura
%20de%20docenas%20de%20caf%C3%A9s
Top of Mind: Qué es? (2015). Obtenido de https://www.todomktblog.com/2015/04/top-of-mind-
que-es.html
World Trade Organization. (2021). Costa Rica and the WTO. Obtenido de
https://www.wto.org/english/thewto_e/countries_e/costa_rica_e.htm
Xplore, S. (2019). Obtenido de https://startupxplore.com/es/blog/startups-transporte-sostenible/

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Delivery # 3

Design of an international distribution and marketing plan

Carlos Antonio Angulo Retavisca - ID: 100056670

Maria Alejandra Avila - ID: 1510010517

Ingrid Yohana Barrera Uribe - ID: 1811027819

Diana Carolina Munar Samper - ID: 1000197976

Carolina Bonilla Ortiz-ID: 100063123

Laura Katerine Torres Forero

Grancolombiano Polytechnic University Institution

Faculty of Business Management and Sustainability

International Logistics and Marketing

Bogota, May 2021

Energy Bike: Ecological exercise bike

Why buy our product?

customer we want to reach.

compliance with delivery times.

Source: Own elaboration.

calories and improving your health.

Product data sheet

Figure 2. Technical Specifications

Bicycle technical sheet

Reference Energy Bike 2021 Handlebar adjustment Horizontal

Code EB21 Pedal material and size Aluminum 79x112cm

Colour Black Saddle material eraser

Measures 111 X 51 X (103 - 120) weight 26.2 kg

Seat height 87 - 98 cm 3 USB port Rear saddle

Use interior (home) Box content 1 bike, 1 tool

Transmission method Silent band

Measures 40x 54.5 cm

Aluminum and electrostatic

Horizontal and vertical Maximum load 120 kg

Source: Own elaboration.

equivalent exercise at home, giving them a very similar feeling.

 It can be folded and stored in a closet.

1. Simulates the feeling of riding a normal bicycle.

power can be produced by pedaling to charge electronic devices or a portable

listening to music, etc.

care of your health.

6. It takes up little space.

for the elderly is already being considered.

4. You will burn fewer calories than with treadmills.

5. The workouts are monotonous.

electromagnetic induction in order to provide the necessary resistance.

Advantages of the brake system

 Soften pedaling for a more comfortable workout.

 They are quieter than those of contact resistance.

rhythmic pedaling (pedal weight greater than 1 kg).

Resistance levels between 1 and 20.

Maximum user weight:

machine (<120 kg).

Holder-Technology (Device holder):

Warranty and customer service policies:

o Destination country: Costa Rica

In many respects, Costa Rica is a success story in terms of development. Considered an

conserve its splendid environment.

Comparative advantages of Costa Rica

that of Colombia[ CITATION Wor21 \l 1033 ]

[ CITATION PWC21 \l 1033 ]

Long tradition of political stability.

Political 1. It is the 76th economy in the world

T Stable and predictable legal system.

E Court of Human Rights.

Source: Own elaboration.