I.

ASSIGNMENT

1. Study the distribution strategies of Avon and HBC by means of research and/or interviews with
knowledgeable people. Discuss their distribution strategies and evaluate be citing the strong and
weak points of their strategies.

Avon and HBC Distribution Strategies enhance the actual store network: moving some creation
to cheaper eastern European nations, utilization of another focal appropriation place that can
quickly dispatch merchandise to more modest, country explicit stockrooms. Significant implantation
of new innovation and other IT commitments: standardization of all key inventory network
"metadata" (customers, things, providers, and so on) across locales and improvement of a brought
together information stockroom; new interest arranging, creation booking, and other production
network arranging instruments. Forceful utilization of delay systems, making nonexclusive
containers of a thing in the plant, later adding customers explicit marks and different contacts as a
feature of circulation measures. A lot more noteworthy coordinated effort with providers, particularly
around new item plan. Change in certain providers/sources to expand adaptability and lower stock,
regardless of whether per unit costs were marginally higher.
Strong points of their strategies are clear target segment: Avon and HBC have an exceptionally
clear portion that it targets which are ladies. To bait them, they additionally guarantee that
inclination is given to ladies in the choice of delegates. Solid acknowledgment: Research shows
that Avon and HBC are among the world's most perceived brands with a brand acknowledgment for
around 90 %. The expansion of profits: they ensure an additional pay to every one of its delegates
for which they give two choices either be an agent or a business chief. Utilizing innovation: they
utilize innovation to connect with its customers and different partners. Social Consciousness: they
have customers across the world which implies that they manage horde sorts of skins and hair in
their excellence section.
Weak points of their strategies are change of ladies in the society, earlier there were more
ladies at home and as more began going into the labor force the quantity of homemakers who were
able to become salespeople of Avon and HBC for an additional piece of pay began decreasing in
numbers. Rivalry from online retailers: The most compelling motivation why customers liked to get
Avon and HBC items was that of the accommodation in question. Too elevated standards: In an
offer to go up against conventional and online retailers Avon and HBC attempted to make ridiculous
guarantees about both the nature of their items just as the impetuses given to accomplices.