College of Administrative and Financial Sciences

Bachelor of Science in Business Informatics

1st Trimester, AY 2021-2022

COMP612 IN-COURSE PROJECT (ICPC)

Instructions:
 Answer ALL questions/requirements / Present what are required in the CASE STUDIES
 Marks will be awarded for good presentation and thoroughness in your approach
 NO marks would be awarded for the entire project if any part is found to be copied directly
from printed materials or from another student.
 Complete this cover sheet and attach it to your Case Study Output.

Student Declaration:
I declare that:
I understand what is meant by plagiarism (illegal copying of one’s work)
The implication of plagiarism is tantamount to cheating (work will get no pts.)
This project is all my own work and I have acknowledged any use of the published and
unpublished works of other people.

Student’s Signature: Date:

Total number of pages including this cover page

Program Course Section Time/Days Due Date Date Submitted
BSBI COMP612
Course Title COMP612 – BUSINESS ANALYTICS
Student’s Full Name
Professor’s Name MR. AHMED A. ALSHAALAN
FOR OFFICIAL USE ONLY
Teacher’s/Marker’s Comments Marking Scheme
1.OPPORTUNITY ASSESSMENT/FEASIBILITY ANALYSIS 55
1.1 Business Objectives (25 marks)
1.2 Feasibility Analysis (10 marks)
1.3 Analytics/Data Mining Tools (10 marks)
1.4 Cost-Benefits Analysis (10 marks)
2.DATA UNDERSTANDING AND DATA PREPARATION 20
3.DESIGN AND BUILD ANALYTICS/DATA MINING SOLUTIONS 25
3.1 Technical Architecture (10 marks)
3.2 Analytical/Data Mining Models Application (15 marks)

Marker’s Name Total Marks/ Marks Awarded 100

Signature Grade Equivalent

THE BUSINESS ANALYTICS PROJECT

 College of Administrative and Financial Sciences
Bachelor of Science in Business Informatics
1st Trimester, AY 2021-2022

PROJECT REQUIREMENTS:

Select a local/foreign business organization (a hypothetical one will do) to set up the main three
(3) stages of Analytics Solutions Implementation Process. Conduct a research to help you out
understand and gather the necessary data and information to prepare the project.

Specific to the defined requirements in the outline below are the tasks and corresponding
activities to perform the Analytics Solutions Implementation Process (check the details of the tasks
and activities in the Lecture Chapter 5 Presentation Slides) based on the chosen business
organization.

PROJECT OUTLINE

I. OPPORTUNITY ASSESSMENT AND FEASIBILITY ANALYSIS (55 marks)

I.1 Business Objectives (25 Marks)
1.1.1 The Organization (10 marks)
I.1.1.1 Organizational Background
I.1.1.2 Organizational Chart
I.1.1.3 Key Persons and Their Roles
I.1.1.4 Governance Structure
I.1.1.5 Business Units Impacted by the Project

I.1.2 The Problem Area (10 marks)

I.1.2.1 Problem Area (e.g. marketing, HR, customer care, sales)
I.1.2.2 Problem Description
I.1.2.3 Identification of Users’ Needs and Expectations
I.1.2.4 Current Analytics Solution in Use
I.1.2.5 Proposed Analytics Solution

I.1.3 Business Success Criteria (5 marks)

I.1.3.1 The Business Success Criteria
I.1.3.2 Assessment of Business Success Criteria

I.2 Feasibility Analysis (10 marks)

1.2.1 Data Sources and Types of Data Sources (e.g. online, experts, documentation)
I.2.1 Analytical Tools (including software and hardware)
I.2.2 Detail Requirements, Assumptions, and Constraints

I.3 Analytics/Data Mining Tools (10 marks)

I.3.1 Analytics Goals
I.3.1.1 Translation of Business Questions to Analytics Goals
I.3.1.2 Problem Type (e.g. classification, clustering, description, prediction,
prescription)
I.3.1.3 Project Success Criteria and Its Assessment
 College of Administrative and Financial Sciences
Bachelor of Science in Business Informatics
1st Trimester, AY 2021-2022

I.4 Cost-Benefits Analysis (10 marks)

I.4.1 Estimated Costs for Data Collection
I.4.2 Estimated Costs for Solution Development and Implementation
I.4.3 Estimated Operating Costs
I.4.4 Benefits When Solution is Deployed

2. DATA UNDERSTANDING AND PREPARATION (20 MARKS)

2.1 Source Systems and Data Collection (5 marks)
2.2 Data Preparation (5 marks)
2.3 Acquired Data Exploration (5 marks)
2.4 Data Quality Verification (5 marks)

3. BUILD AND DESIGN ANALYTICS/DATA MINING SOLUTIONS (25 MARKS)

3.1 Technical Architecture (10 marks)
3.1.1 Database Development
3.1.2 Extraction Process Design
3.1.3 Analytical and Data Mining Model/s Used
3.1.4 Automated Process Design
3.1.5 Data Pre-Processing

3.2 Analytical/Data Mining Models Application (15 marks)

3.2.1 Data Analysis and Simulation
3.2.2 Modeling Technique Selection
3.2.3 Test Design
3.2.4 Model Building

4. REFERENCES
5. PLAGIARISM REPORT

Documentation Format:
 The project document must have this coversheet at the beginning.
 All paragraphs must be justified and use double spacing.
 Information can include proper diagram and pictures wherever necessary with table or
figure numbering.
 The entire document should be in Arial 12 pt.
 All section headings must be in Arial 12 pt bold.
 Include proper cover page with Project name, group members Name, ID and Section.

Other Important Notes/Instructions:

 This is a group project (maximum of 2 members in each group only).
 Use this document to work with your project. No project will be accepted without the
coverpage.
 College of Administrative and Financial Sciences
Bachelor of Science in Business Informatics
1st Trimester, AY 2021-2022

 Follow the format as prescribed.

 Submit/Upload the softcopy of your In-Course Project in the Moodle. Upload link will be
provided on or before due date.
 Submit Plagiarism Report (Report is from our Univ. Turnitin software) together with the
ICP.
 Should you have any inquiries, kindly send me a message.
 Project presentations will be shown on the 13 th Week of the trimester for evaluation.

Rubrics:

Application – Illustration/Figure/Diagram/Drawing (5 & 10 Points Rubric):

9 -10/ 5 All accurate facts/concepts are displayed in the diagram/illustration/ Details/parts

(including labels) support the main idea/ The graphics used represent information
appropriately.
7 – 8/ 4 At least 3 accurate facts are displayed in the diagram/illustration/ Detail is added
to support each main idea/ Most graphics/parts represent the information
appropriately.
4 – 6/ 3 At least 2 accurate facts are displayed in the diagram/illustration / More is needed
for understanding/ All graphics/parts relate to the topic but do not represent
appropriately.
1 – 3/ 2 Fewer than 2 accurate facts are displayed/ Very little detail is provided for the
main ideas and understanding is limited/ Graphics/parts do not relate to the topic.
0/ 0-1 Inaccurate facts are displayed/presented/ No details provided for the main ideas
and understanding is missing/ Graphics/parts do not relate to the topic.

Narrative Requirements/Essay Questions (5 & 10 Points Rubric)

Content (4 / 2) Organization (3 / 1.5) Development (2 / 1)

Use of Language (1 / 0.5)
Answer is appropriate Clear sense of order. Develops each point with Uses technical or
to the question. Begins with a thesis or may specific details. scientific terminology
Content is factually topic sentence. Answers question appropriately and
 College of Administrative and Financial Sciences
Bachelor of Science in Business Informatics
1st Trimester, AY 2021-2022

correct. Supporting points are completely. correctly. No major

presented in a logical grammatical or spelling
progression. errors.
Answer is appropriate May lack a thesis Each point supported Accurate word choice. No
to the question. sentence, but points are with some details and more than 2 major errors
Content may have presented in a logical evidence. and a few minor errors.
one or two factual progression. All important points
errors. included.
Content relates Logic of argument is Sparse details or Ordinary word choice; use
peripherally to the minimally perceivable. evidence. Question only of scientific terminology
question; contains Points presented in a partially answered. avoided. Some serious
significant factual seemingly random errors (but they don’t
errors. fashion, but all support impair communication).
argument.
Content unrelated to Lacks clear organizational Statements are Limited vocabulary; errors
question. plan. Reader is confused. unsupported by any impair communication.
detail or explanation.
Repetitious, incoherent,
illogical development.