MINISTRY OF EDUCATION AND TRAINING FINAL EXAM

NATIONAL ECONOMICS UNIVERSITY COURSE: MICE MANAGEMENT

Program: POHE Intake:

FACULTY: TOURISM AND HOSPITALITY Exam mode & location: Written exam and
DEPARTMENT: HOSPITALITY MANAGEMENT online submit via LMS system of NEU
Date of exam: 22 November 2021, Shift: 1
No of Exam:1 Exam duration: 90 mins (08:15 – 09:45 AM)

Question 1 (02 points)

RC 1.1.1 (01 point) Concepts, fundamental knowledge of economics, management, and business
administration; based on the apprehended fundamental knowledge to get understanding of concepts,
fundamental knowledge of tourism economics, tourism management, business management in
hospitality and in MICE tourism
a. Distinguish types of meeting in MICE industry, give examples to illustrate?
RC 1.1.3 (01 point) Knowledge of social disciplinary such as sociology, culture, history, geography
and apply for tourism, hospitality and in MICE management
b. Explain the importance of integration of local cultural values or social aspects to a MICE
event, give examples?

Question 2 (03 points)

RC 2.1.1 (01 point) Market information and business environment
a. Analyze trends of MICE industry in Vietnam, give examples?
RC 2.1.2 (01 point) Business plan and strategy
b. What skills that an event professional needs to acquire?
RC 3.1.1 (01 point) Technological applications
c. What is the role of social media in organizing MICE? What application(s) or platform(s)
would you choose for your event?

Question 3 (02 points)

RC 4.1.1 (01 point) Professional Operations
a. The concept of an event is important, what concept would you choose for a ceremony
of your university in the 65th anniversary event, give example?
RC 4.1.2 (01 point) Functional/Specialize division management
b. Analyze the IMC (Integrated marketing communication) tools for events?
Question 4 (03 points)
Read carefully the following case study:
Your company agree to organize for a client incentive tour to America. Everything was settled
down, even the deposit 50% collected. Suddenly, COVID 19 pandemic just happened without any
notice. Thus, the incentive tour must be cancelled but you’ve already made a lot of payments and
setup for series of events in America for the clients. What would you do in this situation?
RC 7.1.1 (02 point) Identifying and recognizing problems
a. Identify and solve the problems
RC 7.1.2 (01 point) Solving problems
b. Draw lessons from the above problems
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Remarks:
1. Students are allowed to use hard-copy materials
2. Students submit exam papers and test papers to proctors after completing the exam.