FAKE AMERICA GREAT AGAIN

Eine Präsentation von Tim Walter

Topics

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Social networking
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The power of the internet
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User Data, your data
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Artificial intelligence marketing
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Manipulating the individual individually
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45th presidential election
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Conclusion

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Social networking

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Social networks connect users all across the World
– Facebook, Google, Twitter, LinkedIn, ...
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Simple and accessible for almost everyone
– Internet connection + device of choice (Smartphone, ...)
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In most cases freeware
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Steadily evolving and changing
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Many, different concepts of social networking
– Social interaction, niche networks, Employment, ...

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The power of the internet

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What was once on the internet, will remain there
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Influencers choices
– Clothing, style, orientation of different directions, ..
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News and Articles
– Newspaper, magazines, advertisements, …
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False information
– False advertisements, fake news, ...

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User Data, your data

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Your profile
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Your social environment
– Friends, photos, videos, commentary, ...
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Your habits
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Your feed
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Their profit
– Advertisement, selling your data, ...

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Artificial intelligence marketing

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Profiling
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Categorizing
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Analyzing
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Evaluating

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Manipulate

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Manipulating the individual individually

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How to manipulate the individual
– Know the person better than the person himself
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Perfect timing
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Fitting visuals and text
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Subconscious
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Variably applicable

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45th presidential election

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Donald Trump has won, why has he?
– Perfectly architectured campaign
– Great headlines and speeches
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Make America Great Again, ...
– Nearly no restrictions of money
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Robert Mercer
– Mastermind behind the campaign

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Conclusion

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Donald Trump only won because of:
– The help of Robert Mercer and his complicity
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Money, Personnel, support, …
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Perfectly architectured Campaign
– Cambridge Analytica
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Stolen user data
– Artificial intelligence, logic and probability
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Individual marketing

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Sources

No. Time Source

1 19.11 https://en.wikipedia.org/wiki/Social_networking_service
10pm
2 19.11 https://www.lotame.com/how-to-monetize-your-data/
10pm
3 19.11 https://www.digitaltrends.com/computing/what-happens-on-the-internet-
10pm stays-on-the-internet/
4 19.11 https://www.emarsys.com/resources/blog/artificial-intelligence-
10pm marketing-solutions/
5 19.11 https://www.arte.tv/de/videos/082806-000-A/fake-america-great-again/
10pm

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THANK YOU FOR YOUR PATIENCE
Any questions?

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