MIL REVIEWER

Prepared by: Jonar John M. Dano

W1:

Short Quiz

1. Describes the capacity to read and associated with the knowledge to determine,
comprehend and calculate using printed materials?
- Literacy

2. A tool or platform used to convey information or means of communication?

Media

3. Acquired knowledge?
- -Information

4. Individual's ability to understand the function of media?

- Media Literacy

5. Individuals ability to manipulate technology independently or with the assistance of

others by using it efficiently?
- Technology Literate

6. Ability to transmit communication or acquiring data/facts?

- Information Literacy

7. Useful to daily activities?

- Technology

8. Necessary skills for a person to interact using different kinds of media?

- Media and Information Literacy

9. Electronic machine that stores large information/data?

- Computer

10. Globally connected network system using (TCP/IP)?

- Internet

11. East access of information (Present Era)

- New information age

12. Not a form of social media

 - Google
13. A person who gains views and is being paid by YouTube?
- Vlogger

Key Content
- Listicles, tutorial, industry news, etc.

Form style
- Personal, Business, Niche, news etc.

B.

Media Literacy
- Capacity of individual to understand the function of media
Information Literacy
- Acquiring data/facts
Technology Literacy
- Skill to manipulate technology with or without the assistance of others.

C.

Ensure personal information safety

- Do not share personal information.
Get permission
- Always ask the owner before sharing/posting.
Think before you click
- Before sharing/posting/clicking, always check if it's safe.
Keep your password safe
- Do not share personal password.
Spread positivity
- Share post with an uplifting words/pics/quotes.

W2:

Pre Industrial Age

- 4.5 Million years ago the hominids discovered fire, paper from plants and build weapons.
Pre-Industrial Age (Before 1700s)

● Cave paintings (35,000 BC)

● Clay tablets in Mesopotamia (2400 BC)

● Papyrus in Egypt (2500 BC)

 ● Acta Diurna in Rome (130 BC)

● Dibao in China (2nd Century)

● Codex in the Mayan region (5th Century)

● Printing press using wood blocks (220 AD)

Industrial Age
- Occurred in revolution of Great Britain, transformation of manufacturing industry
(commerce) mass production.
- Long distance communication (Telegraph)

Industrial Age (1700s-1930s)

● Printing press for mass production (19th century)

● Newspaper- The London Gazette (1640)

● Typewriter (1800) Telephone (1876)

● Motion picture photography/projection (1890)

● Commercial motion pictures (1913)

● Motion picture with sound (1926)

● Telegraph

Electronic Age
(1930s-1980s)

● Power of electricity
● Transistor creation = rise of electronic

Information Age
(Present Era)

● Digital new age

● World wide web through internet connection
● Micro electronics: laptops, netbooks, mobile phones, and wearable
W3

TYPES OF MEDIA

● 1. Print Media
1. Paper and ink are used (Traditional)
2. Text & graphics or may include both

● 1.1 Text Media

- Simple/flexible format (handwritten/printed)
- Not all text media are print media
- (Broadcast media, multimedia or new media

● 1.2 Visual Media

- Visual representation of information (makes hard info-easy ones)

E.g Visual Media

- Informational graphics/infographics
- Cartoons
- Photography

● 2. Broadcast Media
- 2.1 Audio media - (Radio, tape recorder etc.)
- 2.2 Multi Media - controlled integration of text, graphics, drawings (Moving
picture/video)

● New Media

- Media convergence - merging of different equipment (producing,

distributing news)
- Content in the digital world

Media Convergence
- Communication
- Education
- Ads/commercial
- News
- Entertainment
 W4

Information sources

● Reliability of information - must provide valid source to be verified and

evaluated
● Accuracy of Information- Must have come to a factual information center
(Forecasts)
● Value of information - if it's helpful in decision making /improving decision

Key Terms

● Authority of the source

- Information nowadays comes from secondary sources and not primary
sources.

● Timeliness
- Reliability, accuracy of Information may change depending on when was it
publish.

•Locally appropriate. It signifies a way of life that has advanced with the local conditions.

•Restraint in resource exploitation. Production is for survival needs only; only those
necessary for immediate survival are taken from the environment.

•Diversified production systems. There is no abuse of resources; various strategies are

utilized to avoid risks.

•Respect for nature. A 'conservation ethic' often exists. Here, the land is treated as sacred.

•Human dependence on nature for survival. All species are interrelated;hence, one affects
the other.

Flexibility. It means adapting to new circumstances and being open to outside

knowledge.

Social responsibility. Strong family ties (securing future generation)

Most libraries offer the following services:

• User services - linking people to the information.

• Technical services - function in gathering, cataloging, and preparing library materials.
• Computer services - maintaining databases, software programming, web page design, and
computer hardware maintenance.

Administrative services - library and services, conveying contracts with sellers, supervising
library employees, and preparing budgets.

Libraries are classified as academic, public, school, and special.

• Academic libraries serve colleges and universities.

• Public libraries serve cities and towns of all types.

• School libraries serve students from Kindergarten to Grade 12.

Special libraries located in specific environments (e.g., hospitals, corporations, museums,

military, private business).

● Internet
● Artifact
● Diary
● Patent

W5

Languages Types of Media Codes

♾️
🚭
● Infinity symbol (Limitless)

☯️
● No smoking
● Yin & Yang (Yin- darkness Yang- Light)

3 R's

● Reduce - cut
● Reuse - use again
● Recycle - turn into useful

● Warning ⚠️ sign - lets you know if you're approaching a hazard zone/area.

 ● Symbolic codes

- Settings - time and place of a narrative or a specific place

- Mise en scene - everything within the frame
- Acting - portrayal of the actors
- Color - interpretations are highly connotative when it comes to interpretations

● Technical codes

- Camerawork Audio

- Editing

- Lighting

● Written codes

- Printed
- Spoken

Interpreting Media Language

Denotative - Literal Meaning

Connotative - Various interpretations/not straight to the point

SYMBOLIC CODES

● Audience based
● The meaning of the product is not the meaning itself but on the interpretation of
the audience.

TECHNICAL CODES

● Camerawork - operation, positioning, movement.

● Lighting - manipulation of light based on the target mood.
● Audio - expression and utilization of sounds.

● WRITTEN CODES
- Formal Language

● Printed Language
 - Visible text within the frame

● Spoken Language
- Includes dialogues even the lyrics

CONVENTIONS - these are the accepted ways of using media codes.

● Form Convention - arranged

● Story Convention -
● Genre Convention

CHARACTERS

● Protagonist
● Antagonist

CONFLICT

● Man vs. man

● Man vs. nature

● Man vs. himself

● Man vs. society

DESCRIPTIVE LANGUAGE . Figures of Speech

● Simile

● Metaphor

● Irony

● Hyperbole
W6

Legal, Ethical and Societal Issues in Media and Information

● Intellectual Property
● Fair Use
● Netiquette
● Internet Addiction
● Cyberbullying

A. INTELLECTUAL PROPERTY (IP)

Intellectual Property (IP) as referring to the "creations of the mind, such as inventions;
literary and artistic works; designs; and symbols, names, and images used in commerce"
(World Intellectual Property Organization, 2016).

TWO CATEGORIES OF IP

Industrial Property

● patents

● trademarks

● industrial designs

● geographical indications

● appellations of origin

Copyright

● literary works (such as novels, poems, and plays)

● films, music, artistic works (drawings, paintings, photographs, and sculptures)

● architectural design
1) Intellectual Property Code (RA 8293)

2) Cybercrime Prevention Act (RA 10175)

"violation of this law or one of the rights is called infringement."

TYPES OF INTELLECTUAL PROPERTY

1. Copyright ©️
- Rights of the creators
- books, music, paintings, sculpture and films, to computer programs, databases,
advertisements, maps and technical drawings

2. Patent
- Exclusive right of an "Invention"
- Rights to give permission for others to use or not

3. Trademark ™️
- "Signature mark"
- Process od registration

4. Industrial design
- A original design of an "Item"
- Protection of appearance that makes it unique
- Does not protect technical or functional of a product

5. Geographical Indications and Appellations of Origin

- Signs use (Qualities/Status)
- Name of the place of origin of the goods (Region)

Republic Act No. 8293 or Intellectual Property Code of the Philippines

● Copyright
● Validity period (Time/Years)

B. FAIR USE
- Always think if it is fair in terms of using someone's work etc.
- Some choose to give their work a Creative Commons for it is easier fo access and
freely.
- Not the traditional way of registering and rather simple approach. Easier for the
"Author & Public"
- "CC" License
C. NETIQUETTE
- Sets of rules for behaving online
- Understating the rules may help to lessen mistakes etc.

● DIGITAL FOOTPRINT
- Search History
- Personal Info

● DATA PRIVACY
- right of an individual to protect private information from disclosure to information
and communication systems is under "Republic Act No. 10173 or the Data Privacy
Act of 2012."

● DIGITAL DIVIDE
- Inequality or gap between groups such as "knowledge"

D. COMPUTER ADDICTION
- Overdependence

● CYBERBULLYING
- Digital way use of communication that could hurt someone
- e.g. Sending Text, posting inappropriate photos, spreading malicious rumors.

-End-