My customer: Marketing manager at multinational company

Step 1: Customer tasks

Customer’s mission:
-Evaluate, promote and improve the Marketing activities of the Company
-Building, maintaining and developing relationships with customers
-Coordinating with departments and divisions to implement brand communication
programs and events.

Step 2: Customer pains

-Too much work pressure and workload.
- Not being able to negotiate many contracts at work
- Difficulty in choosing the right outfit for each situation
- Frustrated in traditional payment
- I don't have time to buy clothes for herself

Step 3: Customer gains

- Signed many contracts at work
-The strategy she came up with was supported by her colleagues and was
successful
- The customer is satisfied with what she does

Step 4: Products and services

- System to sell clothes directly and online
- Diverse genres for all ages and genders

Step 5: Pain relievers

- Help customers have a formal and professional demeanor in the eyes of partners,
colleagues and customers.
- Reduce the pressure of buying clothes for work and other purposes.

Step 6: Gain creators

- Give customers many smart choices to help reduce the time to choose clothes
- Give customers many incentives and diverse payment methods.
- Make customers' lives easier and more modern.

Step 7

Customer’s wish
Customer satisfaction service of
business

Choose clothes for the whole family in Our store has a wide variety of clothes
one place

Save time shopping shopping option on website or social

network or e-commerce platform

Save money on clothes shopping many promotions and discounts on

holidays

Choose to mix and match outfits on Mix and match system of suits suitable
important occasions for each situation