ASSIGNMENT ON:

Red fish, Blue fish ,LLP

Name Id
Junaid Uddin Chowdhury 18201060

Submitted to: Dr. Nusrat Jahan

Faculty of Business Administration

Course Code : INB481

Submission date : June 24,2021.
Red Fish, Blue Fish, LLP
Two years have elapsed since Fran Fisher, CEO of Red Fish–Blue Fish met with Eric
Lynch and Jeff Fisher, Senior Vice President of Supply Chain Management and Vice
President of Operations respectively, to discuss increasing their scope and scale of
operations. There has been good news and bad news during this period. The good
news is that sales have increased domestically as the company expanded into
Maryland, New Jersey, Virginia, and Washington, D.C. In fact, the construction and
consulting business improved dramatically.
Jim Beierlein accepted the position of Vice President, Construction Sales and his
experience and contacts had been a real benefit to Red Fish–Blue Fish. However,
global sales were disappointing, according to Fran Fisher. European and Canadian
Sales were good, but the Asian Market sales were not very good. They developed some
new web pages for China, India and Japan. While they had many “hits” on the web
page, the sales were not satisfactory. The company relied upon internet sales in the
Asian Markets.
Some Additional Background
Red Fish–Blue fish was established in 2007 by Fran Fisher after he decided to make a
career change. He was at that time a successful broadcaster specializing in
broadcasting athletic events but was also visible in other venues. He had developed an
interest in fishes over the years and maintained large fish tanks which were part of the
décor in his oἀ ce. One of his friends Andy Zimmerman, was a dentist who specialized
in dental care for children and adolescents. Andy approached Fran when he was
remodeling his oἀ ces to help use fish tanks for new décor but also he thought that it
would help relax and interest his young patients and make their experience less
stressful. Fran got interested in the project and spent a considerable amount of time and
effort in the design aspects and in the selection of the fish. Andy was so impressed
along the way that he insisted on paying Fran a substantial consulting fee and offered to
provide financial backing for a new venture which subsequently was named Red Fish–
Blue Fish. And as they say, the rest is history. The business took off like it was “shot
from a gun” and Fran was able to bring in several additional individuals to help with
supply chain issues, construction and overall operations. Now they were at a
crossroads with respect to expansion.
Current Challenges and Issues
The company had established a footprint in China through purchasing most of their fish
from supplies in china and a Chinese Export Company. Fran hired several students
from Penn State’s Supply Chain Program to do some studies for him as part of their
internship; their analysis agreed with Fran’s conclusions, that is, global markets offered
the most potential. They based their conclusions on two important developments that
they found with their research—the Trans-Pacific Trade—agreement that was in the
works between the United States and about a dozen Asian countries and the
demographics of the Asian countries!!!
 
 
 
 
 
Case Questions & Solution:
1. Explain the advantages of a trade agreement and how it might impact a
company like Red Fish–Blue Fish.

Answer: A trade agreement deals with investment guarantees, here individuals can opt
for preferential and free trade tariffs, in order to avoid trade restrictions such as tariffs,
quotas, etc. The advantages of trade agreements are:
• A trade agreement promotes the relationship between business partners.
• A trade agreement seeks to remove many possible trade restrictions and enables the
free movement of goods and services between the parties involved in trade.
• A trade agreement enables partners to access resources available to the country.
• A trade agreement offers partners competitiveness and attracts them to trade.
A company like RFBR, which has trade agreements with the overseas market, can
improve its business with the resources available in the overseas market and increase
its sales in the overseas market. The RFBR company with trade agreement can
increase the attractiveness of the international markets as an investment decision.

2. What makes the demographics of the Asian countries attractive for future trade
development?

Answer: The demographics of Asian countries are appealing for future trade
development as there nations are developing hastily in phrases of infrastructure,
generation and there are ample assets which value much less and feature a massive
scope of untapped marketplace for business. There are many treaties and trade
agreements which facilitate clean worldwide alternate with Asian nations and cause
them to appealing for future development.

3. What challenges would Red Fish–Blue Fish likely experience?

Answer : RFBF might face demanding situations in designing a supply chain strategy
that best fits in step with the local providers. Since the employer has to rely upon
neighborhood providers in Asian nations it has to remodel and rely upon neighborhood
deliver chain to control the operations. Also providers might also additionally dominate
locally in Asian nations. As maximum of the income are made on line and there are
simplest few humans who've get entry to net in Asian nations so that you can restrict
their purchaser base. Therefore they will face demanding situations in achieving to a
much broader section of clients because of much less scope for on line income for his
or her product.