Fuchun Yang

(734)-510-1553 • yangfchn@umich.edu

EDUCATION
The University of Michigan – Ann Arbor 2020.09-2023.06
-Major: Psychology
-Minor: Quantitative Methods in Social Sciences
-Cumulative GPA: 3.90/4.00

PROFESSIONAL EXPERIENCE
IQVIA 2020.11-2021.02
Project Intern, Management Consulting
• Conducted research on 1000+ vitamin-related products to calculate market size, developed models for
market sizing verification based on client’s feedback for each benchmarked MNF, and gave informing
conclusions to expand market share of potential vitamin API
• Restructured 30+ expert interviews from both domestic and international API consumers and competitors
about certain API capacity, production volume, market share, etc., into coherent reports, both qualitatively
and quantitively, and formulated excel worksheets of core content for further analysis and calculations
• Analyzed trends of China’s pharmaceutical policies (i.e., VBP, national health insurance, NEDL),
benchmarked analysis of certain competitors and products related to Rhinitis and Urticaria, and recapped
key points of access strategy, such as pricing, channel, packaging, etc.

Daxue Consulting 2020.08-2020.11

Project Intern
• Directed in-depth research and benchmark analysis about China cosmetics market, including 30+
international cometic brands, summarized unique selling points and price positioning of selected brands,
and integrated information to write research report
• Cleaned and processed large datasets on 1000+ SKUs, translated data into key business insights, and
presented results through data visualization and charting
• Designed interview guidelines with PM, interviewed 20+ target industry experts, and outlined key
improvement opportunities of prototype design and strategies of product positioning

RESEARCH EXPERIENCE
Individual Differences in Development Lab @Umass-Amherst 2020.05-2021.01
Research Assistant
• Ran data analysis and contributed data interpretation for datasets including 50+ variables, including scores
for working memory, different tasks, effortful control of parents and children, etc.
• Wrote planned research poster and manuscript presentations (the hypothesis: effortful control has stronger
association with working memory of sentences and digit span compared to other cognitive tasks, such as
visual/abstract reasoning, quantitative reasoning, and verbal reasoning)
• Facilitated lab staff and PhD students with day-to-day research operations, for example, helped with coding
of mental state language for 80+ videos

The Gorse Children's Center 2019.10-2019.12

Experimenter
• Observed the pre-school children twice a day, each for one hour, and took detailed notes
• Developed a hypothesis based on their behaviors (If children play with other children of the same sex, they
are more likely to engage in play stereotypical of their gender; if they play with other children of the
opposite sex, they are more likely to engage in gender-neutral play)
• Collected, categorized, evaluated the evidence, and formulated a report based on the evaluation

SKILLS
Languages: Chinese (Native), English (Fluent), German (Proficient)
Skills: Excel (Advanced), SQL (Proficient), R (Fluent)