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F-5411

M. B. A. (Second Semester) Examination, July 2021

(New Course)

HUMAN RESOURCE MANAGEMENT

Paper : MS-201

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. “Human Resource Management appears to lean heavily on its theories.” Discuss the theories of HRM in
detail.

2. “It is the duty of management to utilize and convert human resuorces in for human assets.” Discuss in detail.

3. “Wrong selection adds to the bureaucratic costs.” Discuss.

4. Explain the process of performance management. What are the steps involved in it?

5. Write short notes on :

(a) Voluntary Retirement Scheme
(b) Separation – lay off

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F-5412

M. B. A. (Second Semester) Examination, July 2021

(New Course)

CORPORATE FINANCE

Paper : MS-202

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. What do you understand by accounting standard and explain the role of accounting standard board and
international accounting standard board.

2. Explain what is meant by ‘Working Capital’? As a managment consultant, you are required to state the
considerations involved in estimating the amount of the required working capital, suggest ways and means
to meet the need for working capital in the case of a newly started business.

3. What are the main sources of finance available to industries for meeting short term as well as long term
financial requirement? Discuss.

4. What is meant by cost of capital? What are the components of cost of capital? How if the cost of new
equity capital issue determined?

5. Explain briefly the following method of capital budgeting out the advantages of each :
(a) Payback period method
(b) Accounting rate of return
(c) Net present value method

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F-5413

M. B. A. (Second Semester) Examination, July 2021

(New Course)

MARKETING MANAGEMENT

Paper : MS-202

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. What is Marketing? Discuss the role of marketing in business organization with appropriate examples.

2. Explain various marketing strategies with appropriate examples.

3. Define marketing mix. Discuss 4 Ps of marketing with appropriate examples.

4. Discuss the pricing policies and strategies in detail.

5. Define rural marketing. Discuss its characteristics and scope in detail.

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F-5414

M. B. A. (Second Semester) Examination, July 2021

(New Course)

PRODUCTION and OPERATIONS MANAGEMENT

Paper : MS-204

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. Define Production Management. What are the objectives of production and operations management?

2. Discuss the factors that should be considered in plant location.

3. “A good work study should be followed by good supervision, for getting good results.” Elaborte this
statement.

4. Explain the key drivers of supply chain management.

5. What are the principles of location and layout of a storehouse?

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F-5415

M. B. A. (Second Semester) Examination, July 2021

(New Course)

BUSINESS RESEARCH METHODOLOGY

Paper : MS-205

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. “Empirical research in India in particular creates so many problems for the researchers”. State the problems
that are usually faced by such researchers.

2. “Research design in exploratory studies must be flexible but is descriptive studies, It must minimise bias and
maximise reliability”. Discuss.

3. Write short notes on :

(a) Pantry and store audits
(b) Projective techniques and Depth interviews

4. Write a brief note on paired comparison and non paired comparison.

5. “We can teach methods of analysis, yet any extensive research ................ requires something equally
important : an organisation or synthesis which provides the essential structure into which the pieces of
analysis fit”. Examine this statement and show how a good research report may be prepared.

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F-5416

M. B. A. (Second Semester) Examination, July 2021

(New Course)

MANAGERIAL COMMUNICATION

Paper : MS-206

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. “Selection of wrong communication chanel creates gap between top executives and lower subordinates.”
In context the statement explain different communication channels used in an organization with the help of
suitable diagrams.

2. “Actions speak louder than words.” Elucidate the different ways of non-verbal communication and their
relevance for a successful manager in achieving organizational goals.

3. “Listening requires two ears, one for meaning and one for feeling.” Justifying the statement discuss the need
and process of listening.

4. Elaborate the various preparation of interview from the eyes of an interviewee and an interviewer as well
as explain 3 major types of interview.

5. “A well written business letter may bring you many friends.” Describe the various elements of a business
letter as well as write a letter of complain to ABC Pvt. Ltd. regarding the poor delivery of electronic goods.

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F-5418

M. B. A. (Second Semester) Examination, July 2021

(New Course)

RETAIL MANAGEMENT

Paper : MS-208

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. What are the functions of Retail Management and explain the different type of retailing.

2. What is Retail Consumer Behaviour and explain the buying decision process?

3. Discuss the various step involved in chossing a retail location.

4. What do you understand by Store Management? How do you manage a small retail store?

5. Explain about Customer Relationship Management and what is the benefit & disadvantage?

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