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F-5415

M. B. A. (Second Semester) Examination, July 2021

(New Course)

BUSINESS RESEARCH METHODOLOGY

Paper : MS-205

Time Allowed : Three hours

Maximum Marks : 70

Note: Attempt all questions. All question carries equal marks.

1. “Empirical research in India in particular creates so many problems for the researchers”. State the problems
that are usually faced by such researchers.

2. “Research design in exploratory studies must be flexible but is descriptive studies, It must minimise bias and
maximise reliability”. Discuss.

3. Write short notes on :


(a) Pantry and store audits
(b) Projective techniques and Depth interviews

4. Write a brief note on paired comparison and non paired comparison.

5. “We can teach methods of analysis, yet any extensive research ................ requires something equally
important : an organisation or synthesis which provides the essential structure into which the pieces of
analysis fit”. Examine this statement and show how a good research report may be prepared.

F-5415 [ 1 ] PTO

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