Republic of the Philippines

Department of Education
Region III-Central luzon
Division of Mabalacat City
Madapdap Resettlement Senior High School
Additional Activities in Entrepreneurship
1ST Quarter
NAME: _______________________________________ DATE: _________________
GR./SECTION: _______________

I. MAKE MEANING OR DEFINE THE WORD USING INTERNET/DICTIONARY

ASSSISTED ACTIVITY
DIRECTIONS: Give the meaning of the following word/phrase in each item.
You may use the internet or your dictionary to define the given word/phrase.
Write your answer in the space provided.
1. Customer vs. consumer ________________________________________________
2. Demographic group____________________________________________________
3. Market share __________________________________________________________
4. Market size ____________________________________________________________
5. Marketing strategies____________________________________________________

II. MATCHING TYPE. Match the definitions in Column A with the word/phrase
in Column B. Write your answer in the space provided.

Column A Column B
1. It is a company’s marketing goals and objectives
combined into a single comprehensive plan. A. Market
2. Refers to a person or organization that uses a
commodity or service B. Target Market
3. This is an area or arena in which commercial
dealings are conducted. C. Potential
Market
4. This is used to give a general idea of the size of a
company in relation to its market and its
competitors. D. Need
5. This is one part of the total market for a good or
service. E. Demographic
group
6. It is also called Total addressable market (TAM). F. Market
Strategy
7. A person or business that purchases a
commodity or service G. Market size
8. Circumstances in which something is
necessary, or that require some course of action;
necessity. H. Customers
9. The study of the characteristics of human
populations, such as size, growth, density,
distribution, and vital statistics. I. Consumers
10.The number of buyers and sellers in a
particular market. J. Market share

Address: San Fernando Avenue, Dapdap, Mabalacat City, Pampanga

Email Address: madapdap.shs@depedmabalacat.org
“Nurturing Skills for a Better Life”
Page 1 of 2
III. MAKE MEANING
Give the meaning of the following word/phrase in each item. You may
use the internet or dictionary to help you define the given word/phrase. Write
your answer in the space provided.
1. Consumption ___________________________________________________
2. Acquisition______________________________________________________
3. Customer loyalty ________________________________________________
4. Customer satisfaction____________________________________________
5. Customer service_________________________________________________
6. Customer feedback ______________________________________________
7. Stakeholders_____________________________________________________6
8. Expenditures ____________________________________________________
9. Tangible _________________________________________________________
10.Intangible _______________________________________________________

IV. TRUE OR FALSE

Read and analyze the statements below about “Product or Service”.
Determine whether the statement is TRUE OR FALSE. Write TRUE if the
statement is correct and write FALSE if otherwise. Write your answer in the
space provided.
___________1. Products do not carry an element of service.
___________2. A service is the result of the application of skills and expertise
towards an identified need.
___________3. A service is not something you can try out before you pay for it.
___________4. All products are countable, touchable, and visible, a consumer
can assess its durability by examining it.
___________5. Products are tangible and discernible items that the
organization produces.
___________6. Products and services can both be perishable.
___________7. Service is associated with physical items.
___________8. A product is an offering that derives value from intangible
elements.
___________9. A product may be capable of being reused for a certain time.
___________10. Service has no connection with the sale of products.

Prepared by:

AURORA T. SARMIENTO
T-II

Address: San Fernando Avenue, Dapdap, Mabalacat City, Pampanga

Email Address: madapdap.shs@depedmabalacat.org
“Nurturing Skills for a Better Life”
Page 2 of 2