The Lewis College

479 Magsaysay St., Cogon

Sorsogon City

ORAGON INVESTOR’S.PH

A Feasibility Study Presented to

the Faculty of the College of Business Education

The Lewis College

Sorsogon City

In Partial Fulfillment of Requirements for the Degree Bachelor of Science in

Business Education major in Financial Management

By

Reamor, Jason Jasareno

Cedro, Reabeth Bendicio

Latosa, Jeza Don

Formanes, Cecile Mendoza

December 2021

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 ACKNOWLEDGEMENT

The researcher would indebted to so people who have suggested and shared

their ideas to the conceptualization of this research.

This Feasibility Study has been made possible by the guidance, supervision,

cooperation and participation of the following:

To our Almighty God who always look up and secure the safety of the

proponents in doing this project.

To our parents for the financial assistance and who always guide and give

words of wisdom to inspire us in doing our best in preparing the Feasibility Study.

To our dearest Dean of College Business Administration, Mrs. Maria

Cristina Ditan, who has greatly shared her knowledge with us with patience and

diligence in helping us meet the necessary works for the completion of our

Feasibility Study.

Sincerest gratitude is extended also to our respondents for the time they to

accommodate us in answering the survey.

Together, we sincerely acknowledge and give thanks the person mentioned

above who have brought the success of doing this Feasibility Study. We are very

grateful for this wonderful accomplishment.

Partners combine its expertise in running this business with the help of our

parents and guardians who hands-out their support financially to make this project

successful. The management is not only looking forward to self-benefit but also with

the customer and community. Proving good quality services that ensures the welfare

and satisfaction of the customers.

And to all unmentioned names and organizations who have been a part of

this epic journey and growth of the proponents. Thank you!

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 EXECUTIVE SUMMARY

Business Title: Oragon Investor`s.PH

Location: Gabao, Baribag Bibincahan Sorsogon City

Proponents: Jason J. Reamor

Reabeth B. Cedro

Jeza D. Latosa

Cecile Formanes

Nature of Business: Service Type

Capital: Php 1,536,000.00

Payback Period: 4 years

Mission

To Educate and give Literacy about Stocks and other Markets to the province

of Sorsogon.

Vision

To be the number one platform providing investing literacy and give

innovative program and services about stock market to the province Sorsogon

Objective

To give Sorsoganon’s the proper and adequate education in the stock market.

To determine the available services of Oragon Investors Ph to the province

of Sorsogon.

To identify the effective marketing strategies of the Oragon Investor’s Ph.

To achieve at least 50 percent of the Sorsogon province population to

participate in the stock market.

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To help Sorsoganon’s achieve financial freedom.

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 TABLE OF CONTENTS

Title Page -------------------------------------------------------------------------------------i

Recommendation for Oral Examination --------------------------------------------------

Feasibility Study for the Committee ------------------------------------------------------

Result of Oral Examination ----------------------------------------------------------------

Approval Sheet-------------------------------------------------------------------------------

Certification of the Adviser ----------------------------------------------------------------

Acknowledgement --------------------------------------------------------------------------ii

Executive Summary ------------------------------------------------------------------------iii

Table of Contents ----------------------------------------------------------------------------v

List of Tables -------------------------------------------------------------------------------viii

List of Figures --------------------------------------------------------------------------------x

Schedule--------------------------------------------------------------------------------------xi

CHAPTER I – BACKGROUND STUDY

Introduction -----------------------------------------------------------------------------------1

Business Description ------------------------------------------------------------------------4

CHAPTER II – MARKET VIABILITY

Market Environment ------------------------------------------------------------------------5

Target Market --------------------------------------------------------------------------------5

Primary Market ------------------------------------------------------------------------------5

Secondary Market ---------------------------------------------------------------------------6

Service Demand Analysis ------------------------------------------------------------------7

v
Supply Analysis -----------------------------------------------------------------------------11

Demand Supply and Gap Analysis -------------------------------------------------------12

Competitor Analysis ------------------------------------------------------------------------14

Revenue Forecast ---------------------------------------------------------------------------19

Competition and Business Positioning ---------------------------------------------------21

Industry Analysis----------------------------------------------------------------------------24

Marketing Strategies and Implementation -----------------------------------------------26

CHAPTER III – TECHNICAL VIABILITY

Product Specification -----------------------------------------------------------------------29

Partnership -----------------------------------------------------------------------------------33

Operating Requirements -------------------------------------------------------------------43

CHAPTER IV – MANAGEMENT VIABILITY

Form of Business Organization -----------------------------------------------------------60

Organizational Structure -------------------------------------------------------------------62

Management Personnel --------------------------------------------------------------------63

Regulations and Environmental Issues ---------------------------------------------------74

Critical Risk Factor -------------------------------------------------------------------------78

CHAPTER V – BUSINESS MODEL VIABILITY

Business Model -----------------------------------------------------------------------------80

Articles of Partnership ----------------------------------------------------------------------81

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CHAPTER VI –FINANCIAL VIABILITY

Balance Sheet Projection -------------------------------------------------------------------85

Income Statements --------------------------------------------------------------------------86

Cash Flow ------------------------------------------------------------------------------------87

Schedule -------------------------------------------------------------------------------------88

Break-even Analysis -----------------------------------------------------------------------92

Ratio Analysis -------------------------------------------------------------------------------93

CHAPTER VII SOCIO – ECONOMIC VIABILITY

Financial Assumptions ---------------------------------------------------------------------94

Recommendations --------------------------------------------------------------------------94

Appendices ----------------------------------------------------------------------------------96

Computation of the Survey Result -------------------------------------------------------103

Formula -------------------------------------------------------------------------------------108

Curriculum Vitae --------------------------------------------------------------------------111

Legal Basis ---------------------------------------------------------------------------------119

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LIST OF TABLES

Table Page

1 Proportional Sample Size of the Target Market for the Oragon Investor’s. Ph. -----7

2 Computation of Demand ---------------------------------------------------------------8

3 Total Demand of Online Course ------------------------------------------------------8

4 Total Demand of Consultation -----------------------------------------------------8

5 Total Demand of Webinar ----------------------------------------------------------9

6 Total Demand of Trading Club -----------------------------------------------------9

7 Total Demand of Video Contents -------------------------------------------------10

8 Total Demand for the Next 5 Years ----------------------------------------------10

9 Projected Supply Analysis for the Oragon Investor’s. Ph. --------------------11

10 Supply Analysis for the Oragon Investor’s. Ph. --------------------------------12

11 Demand, Supply and Gap rate of Oragon Investor’s. Ph ----------------------12

12 Comparison of the Competitors and the Oragon Investor`s.PH --------------14

13 Mark-up Pricing ---------------------------------------------------------------------17

14 Computation of the yearly operating cost ----------------------------------------18

15 Computation of the total cost ------------------------------------------------------18

16 Revenue Projection for Online Course -------------------------------------------19

17 Revenue Projection for Consultation ---------------------------------------------20

18 Revenue Projection for Webinar Premium --------------------------------------20

19 Revenue Projection for Trading Club --------------------------------------------20

20 Furniture Supply --------------------------------------------------------------------51

21 Equipment Supply ------------------------------------------------------------------52

22 Business Licenses and Permit ------------------------------------------------------53

23 Unit Production Cost ----------------------------------------------------------------53

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24 Service Schedule ---------------------------------------------------------------------57

25 The Oragon Invetsor`S.Ph Pre-Operating and Implementation Plan---------59

26 Type of Risk --------------------------------------------------------------------------78

27 Risk Likelihood and Consequences -----------------------------------------------79

28 Risk Assessment Matrix ------------------------------------------------------------79

29 Business Model ----------------------------------------------------------------------80

30 Balance Sheet Projection------------------------------------------------------------85

31 Income Statements ------------------------------------------------------------------86

32 Cash Flow ----------------------------------------------------------------------------87

33 Break Even Analysis ---------------------------------------------------------------92

34 Ratio Analysis -----------------------------------------------------------------------93

35 Computation of Result of Survey Questionnaire ------------------------------103

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LIST OF FIGURES

Figure Page

1 Market Share --------------------------------------------------------------------------13

2 SWOT Analysis----------------------------------------------------------------------22

3 Webinar Flow Chart-----------------------------------------------------------------40

4 How to Participate Flow Chart-----------------------------------------------------41

5 Online Course Flow Chart----------------------------------------------------------41

6 Video Content Flow Chart---------------------------------------------------------42

7 Consultation Flow Chart -----------------------------------------------------------42

8 Location site -------------------------------------------------------------------------44

9 Floor Plan ----------------------------------------------------------------------------45

10 Perspective View --------------------------------------------------------------------46

11 Office Interior design perspective View ----------------------------------------47

12 Waiting room interior design perspective view --------------------------------47

13 Conference Room ------------------------------------------------------------------48

14 Service Process of The Oragon Investor`S.Ph ----------------------------------58

15 Organizational Structure -----------------------------------------------------------62

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SCHEDULE

Schedule Page

1 Rent Expense --------------------------------------------------------------------------88

2 Salary Expense ------------------------------------------------------------------------88

3 Utility Expense ------------------------------------------------------------------------88

4 Equipment ----------------------------------------------------------------------------88

5 Furnitures and Fixtures -------------------------------------------------------------89

6 Advertising Expense ---------------------------------------------------------------89

7 Repair Expense ----------------------------------------------------------------------89

8 Business Permit and Licenses -----------------------------------------------------89

9 Accumulated Depreciation (Furnitures and Fixtures) --------------------------90

10 Accumulated Depreciation (Equipment) -----------------------------------------90

11 Bank Loan ----------------------------------------------------------------------------90

12 Oragon Investor`s.PH Partnership Investments ---------------------------------91

13 Cost of Goods Sold -----------------------------------------------------------------91

14 Computation of Projected Sales --------------------------------------------------91

15 Population Size ---------------------------------------------------------------------108

16 Sample Size ------------------------------------------------------------------------108

17 Percentage of Net Disposable Income ------------------------------------------109

18 Computation of Willing to avail -------------------------------------------------109

19 Computation of Projected Demand ---------------------------------------------109

20 Computation of Market Share ----------------------------------------------------110

21 Computation of Cost per Client -------------------------------------------------110

22 Computation of the Total Cost --------------------------------------------------110

23 Computation of Total Sales -------------------------------------------------------110

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24 Computation of Mark Up Pricing -----------------------------------------------110

25 Computation of Revenue Projection ---------------------------------------------110

26 Computation for Equipment and Furniture Supply ---------------------------110

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