CUFF CRAFT CREATIONS

A BUSINESS PLAN PRESENTED TO THE SENIOR HIGH FACULTY OF DAVAO CITY

NATIONAL HIGH SCHOOL

F. TORRES ST. DAVAO CITY

In Partial Fulfillment Of the Requirements for the Subject

ENTREPRENEURSHIP

1st Semester / S.Y. 2023-2024

By

Pocholo Joaquin Tiongson

Geli Lim

Yvonne Balansag

Juvy Ann Acaso

 Greg Moreno

Arlouzyl Abayata

ACKNOWLEDGEMENT

We want to express our sincere gratitude to Almighty God, who consistently guides and

motivates us, playing an unseen yet significant role in shaping our business plan. Our

journey has been brighter and stronger thanks to the authority that has illuminated our

path and provided strength along the way to this business. As we venture into

developing Cuff Craft Creations, may our efforts be guided by wisdom and success

A warm appreciation goes out to our friends, families, and loved ones for their

unwavering encouragement and support throughout this business plan endeavor. Their

understanding, motivation, and belief in our abilities have been a constant source of

strength and inspiration. While it's hard to mention everyone who contributed to our

business plan, we want to express our heartfelt appreciation to all those, big or small,

who played a role in making this plan possible.

Last but not least, we extend our sincere appreciation to everyone who helped build this

business. Thank you to Pocholo Tiongson, Yvonne Balansag, Geli lim, Juvy Ann Acaso,

Greg Moreno, and Arlouzyl Abayata your valuable insights, support, and efforts have

been essential in shaping the vision for Cuff Craft Creations. We are grateful for your

contributions to bringing our ideas to life

 DEDICATION

We dedicate this Business Plan to our fellow members, whose effort, hard work, and

dedication to make this business called Cuff Craft Creations a reality and success. Our

unique skills have played a significant role in accomplishing this together. To our

beloved parents and friends who provide us with encouragement and support for our

business. Most especially, our Almighty God, who is the reason for everything to make

this plan, the one who protected and led us to the successful completion of our business

plan.
 TABLE OF CONTENTS

Acknowledgement -------------------------------------------------------- i

Dedication ---------------------------------------------------------------- ii

Table of Contents -------------------------------------------------------- iii

List of Tables -------------------------------------------------------- vi

List of Figures -------------------------------------------------------- vi

EXECUTIVE SUMMARY ----------------------------------------------- 1

I. BUSINESS BACKGROUND

A. Name of the Enterprise -------------------------------------- 2

B. Brief Description of the Entrepreneurs ------------------- 2

C. Projects Contribution of the Economy -------------------- 3

II. PRODUCT

A. Description of the Product -------------------------------------- 4

B. Comparison to its Competitors ------------------------------------ 4

 C. Competitors ------------------------------------------------------------ 5

D. Target Market ---------------------------------------------------------- 5

III. MARKETING PLAN

A. Demand Analysis ------------------------------------------------------ 6

B. Supply Analysis -------------------------------------------------------- 6

C. Future Supply Analysis ----------------------------------------------- 7

D. Market Share ----------------------------------------------------------- 8

E. Marketing Program ---------------------------------------------------- 9

a. Selling and Pricing Strategy -------------------------------- 9

b. Costing of Raw Materials ----------------------------------- 9

c. Selling Price ---------------------------------------------------- 10

d. Marketing Strategy ------------------------------------------- 10

IV. MANAGEMENT PLAN

A. Business Name --------------------------------------------------------- 11

B. Forms of Ownership -------------------------------------------------- 11

C. Organizational Chart ------------------------------------------------- 11

D. Jobs Description -------------------------------------------------------- 12

 E. Jobs Qualification ----------------------------------------------------- 13

F. Gantt Chart --------------------------------------------------------------- 14

V. TECHNICAL PLAN

A. Work Flow Diagram --------------------------------------------------- 15

B. Vicinity Map ------------------------------------------------------------- 16

C. Plant Lay-out ----------------------------------------------------------- 16

D. Equipment and Supplies Needed --------------------------------- 17

a. Equipment ------------------------------------------------------ 17

b. Operating Supplies ------------------------------------------- 17

c. Office Supplies ------------------------------------------------- 17

d. Raw Materials Requirement -------------------------------- 18

e. Waste Disposal Method -------------------------------------- 19

VI. FINANCIAL PLAN

A. Statement of Assumption -------------------------------------------- 19

B. Total Projected Cost ------------------------------------------------- 19

C. Financers ---------------------------------------------------------------- 20

D. Financial Statement --------------------------------------------------- 20

 a. Income Statement --------------------------------------------- 20

b. Operating Supply -------------------------------------------- 20

c. Operating Expenses ------------------------------------------- 21

d. Projected Cash Flow ----------------------------------------- 21

e. Projected Balance Sheet ----------------------------------- 22

VII. CONCLUSION ------------------------------------------------------------ 23

A. Appendices ------------------------------------------------------------- 24
 l. EXECUTIVE SUMMARY

Cuff Craft Creations is a lovely homemade bracelet that you can customize. These

bracelets are crafted and made with love and dedication. They're not just for looking

nice on your wrists; they're also made to help you express yourself and be unique,

making our customers feel more confident. At Cuff Craft Creations, our main goal is to

create special pieces that connect with each person's unique stories and personalities.

We want to meet our customers' changing fashion preferences while also making our

items in a way that's good for the environment and fair to the people who make them.

Moreover, at Cuff Craft Creations, we are dedicated to establishing a community of

individuals who value the special craftsmanship and distinctive touch of handmade

bracelets. Our goal is to nurture a loyal customer base, ensuring that we meet their

needs through a seamless shopping experience. Beyond the creation of beautiful

jewelry, we are committed to building a positive and enduring connection with our

customers.

Students and adolescents who wish to show their true uniqueness through affordable,

stylish, and sustainable accessories are the main focus of our business because

handcrafted cuffs blend fashion and comfort. The main competitors in our industry are

other businesses. According to our survey findings, there is a significant demand for

handcrafted bracelets. As per the survey results, social media, particularly Facebook, is
a more popular platform for promotions, advertisements, and sales, making it easier to

connect with potential customers. The business is situated at Davao City National High

School. Davao City, Poblacion District, Torres Street. Where our business is an

affordable and suitable bracelet that fits your vibes every day. This handcrafted is

effortlessly blend and comfort

Il. Business Background

A. Name of the Enterprise

Cuff Craft Creations is a business that aims to provide unique and high-quality products.

One of our aims is not only to satisfy customers' expectations but to further surpass

them, and also in our business, we are committed to fostering a sense of community.

We believe that our creations are not just accessories; they are a means of connecting

individuals who share a passion for distinctive style and self-expression. The acronym

“CCC” is the abbreviation of the shop’s name which means Cuff Craft Creations. The

term “Cuff Craft Creations” means a handmade wrist cuff that can be crafted with any of

your desired designs. We aim to create treats that are new to a person's taste and

unique to one's eyes.

B. Brief Profile of the Entrepreneurs

 Cuff Craft Creations bracelet is a business owned by five entrepreneurs namely

Pocholo Tiongson, Yvonne Balansag, Geli Lim, Juvy Ann Acaso, Greg Moreno, and

Arlouzyl Abayata. Their brief profiles are as follows:

Pocholo Joaquin S. Tiongson a 17 year-old male currently studying Accountancy

and Business Management at Davao City National High School. Pocholo is a young

hardworking passionate idealist whom enjoys the process of success. Pocholo's favorite

quote is "There is no success if there is no happiness" because he believes that there

can never be success without happiness.

Yvonne A. Balansag is a 16-year-old student at Davao City National High School,

currently taking up a strand of Accountancy and Business Management. She firmly

believes that the secret to success is to keep moving forward. Yvonne is a determined

young woman who is willing to do whatever it takes to achieve her dreams and

contribute to supporting and helping her family.

Geli Lim, a 17-year-old girl studying Accountancy and Business Management in

Davao City National High School, is kind, hardworking and patient. She believes that

whatever good she plants now will benefit her later. A girl who strives to reach her

dreams and help her family and those in need.

Juvy Ann Acaso is also a student at the same school, currently studying

Accountancy and Business management. At 16-year-old, she is a determined teenage

girl who firmly believes that dreams don’t become reality through inaction. She thinks

that achieving one’s dreams requires effort, hard work, and determination. She is a
hardworking young woman with an ambitious dream of helping and supporting her

family

Arlouzyl Abayata is a talkative and retouching 16-year-old. She believes that a

lively chat can brighten anyone's day. Always attentive to her appearance, she dreams

of making a positive impact on her family's future through success in her chosen

profession.

Greg Anthony Moreno, a 16-year-old student at the same school, is learning about

Accountancy and Business Management. He's a quiet guy who likes thinking. Greg

believes that doing things is more important than saying them. Even though he's shy, he

dreams of helping his family by being good at his future job.

C. Projects Contribution to the Economy

The enterprise "Cuff and Crafts Creations" impacts the economy by generating

employment opportunities, increasing consumer spending, and encourages innovation

in design and manufacturing. Furthermore "Cuff and Crafts Creations" contribute to

taxes, further supporting government revenue and public services.

IIl. Product

A. Description of the Product

Cuff Craft Creations’ bracelet products tell a unique tale, embracing the diversity

of personal narratives through carefully curated notes that resonate with individuality.
Our bracelets aim to complement our customers’ fashion style. Each bracelet is made

sure to be at its best quality, made with only the finest materials for it to be fit for a

customer of every age. After some time of running the business, the entrepreneurs will

make new themed bracelets for continued customer satisfaction.

B. Comparison to its Competitors

Competitors are those businesses with the same or almost the same line of

products. Considering it is a bracelet business, it surely has a lot of competitors, old

and new establishment business industries . Cuff Craft Creations bracelet product edge

to its competitors is that it does not only give a product everyone will love and stylish,

but it provides them a very affordable and suitable price. Also, since it is a newly

established business, its products would be new to a customer's tastes which will make

customers curious and would want to try and buy the product. In order for Cuff Craft

Creations to exceed its competitors, it must not only provide higher quality products but

also consistently prioritize excellence in craftsmanship, materials, and design than its

competitors and the business.

C. Competitors

Putting up a business takes great effort and responsibility and so does keeping

up with the business competitors. No business has no competitors. As for “Cuff Craft

Creations'', it has a lot of competitors around its target market. Its direct competitors are

canteen stalls around the DCNHS campus (the enterprise target market) selling
bracelets as well. On the other hand, its indirect competitors are those senior high

school students from the strand STEM, HUMSS, A&D, and TVL that sells other kinds of

jewelries which are also numerous around the campus.

D. Target Market

The targeted market for our enterprise is Davao City National High School,

situated at F. Torres St., Davao City, with all grade level students. Our business aims to

cater to students across all grade levels within the campus. The decision to focus on

this location is influenced by the fact that the entrepreneurs themselves are current

students of this institution, providing convenient access to the target audience within this

area.

IV. Marketing Plan

A. Demand Analysis

Table 1

Cuff Craft Creations

QUANTITY DEMAND FOR THE CURRENT YEAR

 Demand Analysis

Table 1

QUANTITY DEMAND FOR THE PAST THREE YEARS

YEAR TAGET MARKET POPULATION QUANTITY DEMAND PER YEAR

2022 15,381 46,143

2023 15,996 47,988

2024 16,335 47,991

Source: Davao City National High School Record Office

Kinsa ni? nagedit?

B. Supply Analysis

Table 2

QUANTITY SUPPLIED FOR THE CURRENT YEAR

YEAR QTY. SUPPLIED

AVERAGE OF 50% PER

ANNUAL DEMAND
 2024 15594

C. Future Supply Analysis

Table 3

CUFF CRAFT CREATIONS

QUANTITY OF DEMAND FOR A 3-YEAR PROJECTION

YEAR DAVAO CITY NATIONAL QTY. DEMAND

HIGH SCHOOOL AVERAGE OF 3

POPULATION PERSONS/YEAR

2017 11436 34308

 2018 12580 37740

2019 13838 41514

It is projected that there will be an increase of 10% in the population of Davao

City National High School each year.

Table 4

QUANTITY OF SUPPLY FOR A 3-YEAR PROJECTION

YEAR QTY. SUPPLIED

AVERAGE OF

50% PER

ANNUAL

DEMAND

2017 17154

2018 18870
 2019 20757

D. Market Share

Figure 1

Current Total Market Share Distribution for Chocolate Business in Davao City

It is

projected that there are 10,000 chocolate businesses in Davao City. 40% which is

4,000 are in malls, 25% or 2,500 are sari-sari stores, 20% which is 2,000 are at school

canteens and 15% or 1,500 are pastry shops. Even though the line of business has

many competitors, Double J & PHY Food Products aim to capture an initial market
share of 1% on its first year of operation, 2% increase on the second year, 3% on the

third year of operation and throughout the years a succeeding increase each year.

E. Marketing Program

a. Selling and Pricing Strategy

Double J & PHY Food Products provides sweet treats at all times during

its business operation. There is a fixed price for every piece of Choco Yummy which will

be affordable but will still give the business profit. The price is subjectible to change

annually. It is ensured by the business that its products are of high quality and of

delicious taste. The business will use 40% mark-up for every piece sold.

b. Costing of Raw Materials

Table 5

Choco Yummy

The table shows the raw materials used in making the porduct Choco Yummy

and also its corresponding prices at a given quantity unit. These materials are namely
Semi-sweet Chocolate bar and All purpose Cream. The table also shows how much is

spent for production per day, month and year.

Production Volume

Table 6 Table 7

Production Volume Per day Production Volume per Month and Year

c. Selling Price

Choco Yummy

(*Raw Materials needed + *Light and Water/ day) The entrepreneurs decided that

the product price will be rounded off and added Php 1.00 for unexpected events.

Choco Yummy Php 5.00 per piece

d. Marketing Strategy
 Marketing is used to advertise the product and convince the consumers to

buy the product. Double J & PHY Food Products would market its product through two

strategies. First, advertise the store through leaflets and the like. Second, the owners

would advertise the store through people by spreading the word by mouth for a lot to

know the product.

V. Management Plan

A. Business Name

The business shall be registered as Cuff Craft Creations and will operate inside

the Davao City National High School, oval ground campus located at F. Torres Street,

Davao City, Davao del Sur. Customers can contact the business via Facebook page

“Cuff Craft Creations” and through Pocholo Tiongson via his mobile number

(09853164574)

B. Forms of Ownership

The form of ownership the enterprise would be under is a Partnership owned by

five proprietors. And the business name shall be registered at the Securities and

Exchange Commision (SEC). Each owner will be given an aspect of the business

management so that each of them will have its contribution in managing the business,

control and no overlapping of tasks will happen to the business. The business capital

would be Php 560.00 which will be from the personal money of the business owners

and their team.

C. Organizational Chart

D. Jobs Description

Owner/Manager

● Controls the entire business operation.

● Monitors quality of goods and service.

● Liable for keeping things organized and defined.

● Manages product making, suggests changes to inventory and pricing, and

purchases supplies when needed.

● Performs a variety of tasks. Leads and directs the work of its

subordinates.

Treasurer/Bookkeeper

● Purchases the raw materials needed and makes the product.

● Keeps the work area in good sanitary order

● Follows procedure on a consistent basis to keep the quality and good cost

constant.

Sales Representative
 ● Treat customers with respect and give information about the product

● Oversee wrapping and bagging of product to ensure that it meets the

business standards.

E. Jobs Qualification

Manager

● Must have the capability of handling all of the tasks in order to attain the

maximum capability of the business.

● Dedicated enough to sacrifice his/her time in helping to develop the

business' image and reputation.

● l Must have great managerial, leadership and social skills.

Treasurer

● Must possess basic accounting skills

● Must be effective in recording accounts and transactions of the business

● Must be cautious in dealing and computing the transactions since it

involves money

● Must be loyal and honest to the company and fit on emotion, physical and

mental aspects

Manufacturer

● Must have skills in baking and making different kinds of sweet treats
 ● Must be passionate about food and baking

● Must be loyal and honest to the business and also must be emotionally,

physically and mentally fit

Sales Representative

● Must be willing to make new and good relationship with customer

● Must be approachable and willing to talk to customers about the product

F. Gantt Chart

Time Table of Completion of Jobs (in days)

Critical Activities
1 2 3 4 5 6 7 8 9 10 11 12 13 14

1. Business Plan

Making

2. Finding business

stall

3. Procurement of

permits and licenses

4. Purchase
equipment needed

5. Install equipment

needed for product

making

6. Purchase

operating and office

supply

7. Open Books of

Account

8. Hiring of

employees

9. Orientation of the

workers

10. Full Marketing

Operation
 In the first three days, Double J & PHY Food Products will do the Business Plan

Research. For the next two days, finding a business stall inside the target market

vicinity will be done. On the 6th day, procurement of licenses and permits will be done.

Purchasing and installation of the equipment will occur on the 7 th day. Operating and

office supplies needed will be purchased on the 8th day and opening Books of Account

will occur on the 9th and 10th day. Hiring of employees would be on the 11 th and 12th day

and they will be oriented the day after (13th day). On the 14th day, full marketing

operation will transpire.

V. TECHNICAL PLAN

A. Work Flow Diagram

Figure 3

Production Process:

The process of making the product is laid out in the following steps:

Step 1: Canvassing
 The first step is to make a list of retailers who sell the materials needed for our
product and identify warehouses that can offer cheap prices but produce good quality
materials.

Step 2: Purchasing of Raw materials

After Canvassing, buying the supplies and materials needed includes as a part of
the process.

Step 3: Preparation of Raw Materials

To produce the products in an easy way, the raw materials should already be
prepared for it to be convenient to make.

Step 4: Making of Bracelet

First is that we measure the wrist using both black and white cords and the
leather belt to the exact sizes such as small, medium, and large sizes. Then we
heat/punch-in a hole through the leather strap as we insert the cord into the hole of the
leather strap. Next, we knott the cords to seal/lock the bracelet, after that we then melt
the excess of the cord to completely seal/lock it. And, lastly, we apply super glue on the
design and attach it in the middle part of the leather strap. And the outcome of it would
be our finished product.

Step 5: Packaging
The finished products will be then cooled for a moment and will be packed in a
small sized paper bag or in a silver/white box. The ribbon wrap of the product can be
customized by the customer according to their desired colors.

B. Vicinity Map

Figure 4
 The Cuff Craft Creations is situated inside the grounds of Davao City National
High School. Near Makabayan building, at the right side of the athletic field and oval.

C. Plant Lay-out

Figure 5

The owners of Cuff Craft Creations prepared and manufactured the product in
this particular area. According to the illustration, the door is in the south section of the
store and faces north in the higher perspective of the establishment. The things we offer
are to the left of the entryway as well as the counter, where customers pay for their
purchases, is situated next to the display table.
 D. Equipment and Supplies Needed

a. Equipment and Utensils

Table 8

Particulars Qty. Acquisition Salvage Net Book Est. Life Depreciati

Cost Value Value span (yrs) on Cost
(10%) (year)

Electric 1 unit – – Purchase – –

Soldering
Iron

Glue Gun 1 unit – – Purchase – –

Scissors 2 unit – – Purchase – –

Lighter 1 unit – – Purchase – –

total: ₱ 483

The table shows the equipment and supplies needed to make the product. It
simply presented the quantity, acquisition cost, salvage value (10% of the acquisition
cost), netbook value, lifespan, and annual depreciation of the identified equipment and
supplies. However, the equipment used in making our product is donated or owned by
the managers. Therefore, the annual depreciation is = 483 pesos

b. Operating Supplies

Table 9

Quantity Unit Description Unit Cost Total Cost

Silver Box 60

2 rolls Ribbons
 total:

The operational supplies required to make the product are listed in Table 10. It
mentioned the required operational supplies, their quantity, and their price. The sum
total for all operating supplies is calculated to be ₱ .

c. Office Supplies

Table 10

Qty Unit Description Unit Cost Total Cost

– – – – –

– – – – –

Total: – – – ₱ 00.00

This table showed the office supplies needed by the business. The list of office

supplies to be used, their quantity, and their total cost are shown in the table above. The

the manager either owns the provided office supplies or donates them, so the total cost

of all the office supplies is equal to zero.

d. Raw Materials Requirement

Components of Cuff Craft Creations, only requiring basic materials, can mostly
be found at any stores to make and create the product such as electric soldering iron,
glue gun, scissors, cords, leather belt strap, and super glue.
 e. Waste Disposal Method

Our product uses cords and leather belt straps as its main material which can
give a long lasting duration of time to store. However, in disposing of the product, the
company is incharge of recycling and innovating it into something new. Cuff Craft
Creations is not just a company that provides safe and eco friendly products but also a
company that cares for our environmental needs.