Professional Documents
Culture Documents
ANNEX Z
DOLE KABUHAYAN PROGRAM
GROUP BUSINESS PLAN
I. PROJECT BRIEF
No. of Beneficiaries : 15
DOLE Support :₱
Proponent ACP/Proponent :₱
A. Marketing Aspect
Our target market is individuals and families who enjoy eating grilled chicken and other
grilled dishes. There is a high demand for grilled chicken in the area, but there are
limited options for affordable and high-quality meals. Our restaurant aims to fill this
gap by offering unique and flavorful grilled chicken dishes that are affordable and
delicious.
B. Production Aspect
Our restaurant will specialize in grilled chicken dishes. We will also offer sides such as
beef soup and atsara to complement our chicken dishes. In addition to dine-in, we will
also offer takeout and delivery services to cater to our customers' needs .
C. Management Aspect
Our restaurant will operate six days a week, from Monday to Saturday, from 10:00 am
to 8:00 pm. Our management team consists of experienced professionals who have a
strong background in the food service industry. We will also ensure that our employees
receive proper training and provide a positive work environment to promote
productivity and customer satisfaction.
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D. Financial Aspect
For this project, the proponent needs a start-up capital of One Hundred Seventy Four Thousand
Two Hundred and Sixty Five pesos (P 250,000.00) for the direct materials. With this grant from
DOLE-10 Cagayan de Oro City Field Office, the God’s Grace Livelihood Association could
purchase for the first cycle of the business. The proponent in this regard is expected to double
the start-up capital in the next three (3) years in operation.
The God’s Grace Livelihood Association work together as one with the help of Department of
Labor (DOLE) in full submission to their rules and regulation. In proper coordination and
collaboration our skills help to develop a better understanding of the issues and challenges
involved in achieving our goal and objectives.
A. History
The early inhabitants built settlements, which were also called barangays. Barangay Camaman-
an was a simple community. By the time that they were in a group sharing, they had shared
about different ideas for moving their lives and businesses forward.
Barangay Camaman-an is known as being good for trade and private business. In addition, the
DOLE livelihood program encourages barangays that require assistance with their businesses.
We were fortunate to enter a livelihood business year of 2023 with a DOLE-registered
association of 15 members. The dedication of working as volunteers with love allows us to thrive
as a group.
B. Vision
Our goal at Sugbahan Ni Mang Buyong’s is to be the top destination for high-quality, healthy
grilled chicken meals, known for our commitment to using fresh ingredients and providing
exceptional customer service. We strive to create a loyal customer base and positively impact
our community through our business.
C. Mission
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D. Organizational Structure
President
Treasurer Auditor
E. Address/location
IV. INTRODUCTION
A. Background Information
This project is born from the association’s goal to help its members and eventually the
community in providing good quality product within the community. Currently, the proposed
project location is situated in a place where number of consumers/customers are a lot.
Through this project, it would serve as an avenue for the association to generate income that
would help the economy. It will attract new customers from nearby barangays thereby
increasing transactions and sales which shall soon lead to expansion. This could greatly impact
the social and economic aspects of the beneficiaries and the community.
Chicken inasal, commonly known simply as inasal, is a variant of the Filipino chicken dish known
as lechon manok. It is chicken marinated in a mixture of calamansi, pepper, coconut vinegar and
annatto, then grilled over hot coals while basted with the marinade. It is served with rice,
calamansi, soy sauce, chicken oil and vinegar (often sinamak vinegar, a palm vinegar infused
with garlic, chili peppers and langkawas). A common dish in the Visayas, it is a popular specialty
in the city of Bacolod, where an entire street market is dedicated to local dishes, particularly
inasal. A sign in the heart of the market reads "Manokan Country" (literally "Chicken Country" in
Hiligaynon). Many restaurant chains are famous for serving inasal, like Bacolod Chicken Inasal
and Mang Inasal, which originated in Iloilo City.
The origin of inasal's popularity can be traced back to Bacolod's Cuadra Street (Chicken Alley) in
the 1970s. However, there are also several accounts implicating the existence of inasal in Iloilo's
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Fort San Pedro area during the Spanish colonial period. Nonetheless, the tastes of inasal in the
two cities are different. Many people believe that Bacolod's inasal has a slightly sour base flavor,
while Iloilo's has a sweet flavor; hence, the taste of inasal in the restaurant chain Mang Inasal.
The purpose of this project is to continuously generate income for the association through
economic activity and ensure economic stability. This will serve as an avenue for consumers to
access goods and quality product.
Objectives:
a. To generate highest profit possible through selling of goods
b. To provide quality product and services
c. To improve the lives of the members
At least 50 households and more than 150 private establishments will benefit directly from this
project. The immediate family members of the association will also help in marketing the
business of the organization and can participate in the supply chain. However, school-age
children below 18 years old and the senior citizen should not be allowed to work in this
proposed project.
Indirectly, the local community will also benefit from the program. They are potential suppliers
of the raw materials that the project needs. They can easily access and they don’t need to go to
the mall to find food. They will save their time, effort and fare.
Sugbahan ni Mang Buyongs is a grilled chicken restaurant that aims to provide high-quality,
affordable, and delicious meals to customers. We plan to establish our restaurant in a strategic
location with high foot traffic to attract a wide range of customers.
The president down to the members will be required to update and maintain transparency in
the business operation. Necessary trainings and documents such as permits to comply with
government regulations is to be given attention for the smooth business implementation.
A. MARKETING PLAN
In 2023, Cagayan de Oro City's food industry is growing rapidly, with established grilled
chicken businesses in the market. However, there is an opportunity for new entrants who
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offer healthy and affordable options to capture a portion of the market, particularly among
young professionals and families. To succeed, consider a location with high foot traffic, and
utilize social media to build brand awareness.
The main goods and commodities sold to customers are grilled chicken, beef soup and atsara.
A simple case-by-case study is necessary to decide if a product we add more items to the
menu is marketable since this varies from one item to another, the purchaser analysis is
crucial for a rise in business sales. To draw clients and create customer loyalty, the store must
offer a number of options.
The Sugbahan Ni Mang Buyong’s name itself is their brand. Their way of doing things with
integrity is a good name of the organization. By maintaining the good values and culture in
handling transactions with their members and customers, with their suppliers and partners is
a brand that will retain good customers.
Workforce management is about getting the most out of employees. In a distribution station,
the majority of cost is the labor force required to run the business. Labor expense is typically
between 20% and 70% of overall organization costs, so even small reductions substantially
improve margins.
v. Product strategy
The God’s Grace Livelihood Association has a strategy to focus on lower cost of items at a
consistent level of quality. Initially the organization has to familiarize the terms and
agreement with suppliers by getting smaller stocks of various goods just to know saleable and
fast moving items and to establish relationship with the supplier.
vi. Pricing
Just as the right price is one that customers will pull the trigger on quickly, prices of items
sold in the store shall be at a lower price for a reasonable cost.
The organization will adopt promotion strategy that are price discounting and product
bundling. Price Discounting until now, this technique was mainly used to acquire new
customers to try products. Today, this type of push strategy can be carried out in a much
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more targeted way, in areas with a high concentration of families; price discounts can be
applied to basic commodity products to drive incremental sales.
Product bundling: This technique can be used for market penetration, sometimes offering a
product with a perceived higher value for the client. A strong marketing campaign and
promotion strategy aimed at driving distribution of offering a lower-cost alternative. Using
social media marketing, design attractive sales commission and incentives, adopt also
customer loyalty bonus for the members and giving discounts.
We offer high-quality, healthy, and affordable options for students, employees and
passersby.
Our menu includes a variety of choices to cater to different tastes and preferences, and we
take pride in providing exceptional customer service
B. PRODUCTION PLAN
i. Production Plan
Relevant machines and other operating equipment’s necessary for processing of food,
cooking, and preparation of the goods are needed. The availability of the equipment’s is to
ensure that the quality of the food items is not compromised at any rate. The company
through its processing manager has set out a clear procedure of food preparation and
standards of hygiene expected. The procedures resonate with diverse types of foods to
avoid exposing customers to severe risks. The plan of manufacturing starts in the institution
by acquisition of raw food, processing and serving to customers. The restaurant will be
opened at 10:00am to 8:30pm and a possible extension of working hour.
Dining Area:
We will first clean the dining area for a good ambiance, and with this sanitation and
disinfection of the dining area, we will secure the safety of our customers.
Production area/Kitchen:
1. Cleaning and disinfection of production area.
2. Observe FIFO (First In First Out)
3. Prepare all ingredients and cooking equipment’s and materials for cooking
3.1 Procedure:
In a large bowl, place the garlic, ginger, and vinegar, a small amount of sugar,
tanglad, calamansi juice, salt, and pepper. Mix all the ingredients then add the chicken
meat. Lightly rub the marinade on the meat. Place chicken in the chiller and let sit. After
30 minutes, turn the meat and let it sit for another 30 minutes. It is not ideal to
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marinate the meat overnight since the acid of the vinegar will completely break down
the enzymes of the meat.
Meanwhile in a saucepan, over low fire, put margarine and annatto seeds. For few
minutes, continue stirring until the margarine melts and the annatto seeds are well
infused and have developed a deep orange color. Turn off heat then add a small amount
of salt and pepper to taste.
After marinating the chicken, put several slits on the part near the bone to help with
cooking the meat fully. Skewer the meat and cook over hot charcoal grill, skin side
down, basting it once in a while. As much as possible do not turn the meat more than
twice since the result will be drier meat.
Serve while hot together with steamed rice paired with grilled oysters and sinamak or
soy sauce with calamansi and siling labuyo (red chili peppers).
Washing area:
1. We will disinfect and sanitized the utensils.
2. We will prepare the utensils needed in dining and production area.
Operational flow:
The customer will order from the cashier and pay the desired amount for his or her order.
The cashier will give the order slip to the cook, and the cook will prepare the meal. If the
meal is ready to serve, the cook will call the server to serve the meal to the customers.
If the customers are already finished, the server will collect the dishes, clean the table, and
send the dishes to the washing area. The other server will wash the dishes.
Closing flow:
The inventory clerk will check all the ingredients and other raw materials needed in
the production. After inventory, the inventory clerk will call the supplier and order
the lacking raw materials needed in the next day.
The cashier will count the money or checking the amount of sales on the day. The
cashier will also secure the money and surrender it to the manager.
The server will clean the dining area and washing area.
ii. Plant/workplace
If the proposed project is approved, the organization will rent an area and has already
targeted a desired space that has the potential to earn a lot of profit and sales. The target
space and location are enough for the start of our project.
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Chicken are always available in the market and other raw materials needed in our proposed
project are also available in the local market. We are looking for partner supplier with the
same vision of the organization. Please see the G.i. cost of raw materials for the list of
materials or ingredients needed for our proposed project.
iv. Personnel
The management team directly involved in the operation will be the people who will handle
the proposed business. The organization will just require more time and more commitment
to the team. But of course the team will undergo orientation and review on the business
flow and the system needed to be adopted for this business to run efficiently and profitably.
There will be tools and certain controls that the organization needs to install. The
orientation will also include discussion on safety protocol and financial management.
The organization will abide what has been required by the agency concerns about safety,
proper sanitation and hygiene. We will closely coordinate with the local government for
their guidance and advice especially for the required compliance on covid and other health
protocol. All the PMT will required is required to get a white card that will be issued by the
city health. For the member of the association all of them are insured in a private insurance
company.
This proposed business needs stock room and space as display area. Display racks are also
necessary, hanging cabinets and refrigerator is also important. One Computer set is also
needed and Retail Point on Sale (POS) is very crucial for the business.
C. MANAGEMENT PLAN
The proposed project has a vibrant management team. The managers’ role in the institution is to
formulate operating guidelines and coordinate affairs at all levels of operation in ensuring that
target objectives are met. They are the custodian of the business plan as they work towards
ensuring its holistic implementation. They set strategies both operational and non-operational;
formulate goals, and production systems. Below the managers is support staff whose role is to
deliver services to customers based on the set procedures. They are to serve or attend to
customers, prepare meals and beverages, and enhance hygiene of the vicinity. The institution’s
management team and staff structure is provided below.
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The success of the association’s business will depend on the member’s dedication, hard work
and performance of their respective duties and responsibilities as mentioned in the constitution
and by-laws.
To sustain a reasonable atmosphere of the business, the President and the Vice President of the
group would consider the recommendations from their members when making decisions. The
Project Management Team (PMT) will compose of Manager, Purchaser Inventory Clerk, Cashier,
Cook and Server. Both will receive a compensation based on the agreed salary scheme with the
association. The officers must see to it that the business will withstand, through close
supervision and monitoring, not only on sales but on the expenses.
Position: Manager
Status: Fulltime
Job Description:
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Position: Cook
Position: Server
He/she is the one who will serve the finish product to the customers
He/she is the maintaining the good and clean dining area.
He/she will assign in checking and monitoring of the status of each utensils, table and
chairs.
He/she will also assign in washing the dishes.
He/she will also take note the order of the costumers.
D. BUSINESS STRUCTURE
Manager
The trainings needed for those who are directly involved in the operation are basic accounting
and auditing, simplified bookkeeping system, policy making, and entrepreneurship development
training, safety measurement in preparing food. At any rate, by monitoring and evaluating the
project by the Department of Labor and Employment, training needs could be determined.
Trainings may be conducted during the pre-implementation phase or in the post-implementation
phase.
F. PROFIT SHARING
The profit sharing scheme in our project will be divided by three, 60% for patronage fund, 35% is
for general fund and the 5% will be for the training fund for the future purposes and
development of skills and knowledge.
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G. FINANCIAL PLAN
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Total ₱ 120,815.00
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Total ₱ 51,500.00
Total ₱ 30,000.00
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Overhead Cost - - -
Admin Cost: (Honoraria) ₱25,500.00 ₱25,500.00
Operating Expenses
Training ₱30,000.00 ₱30,000.00
Income:
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Cash Inflow
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Cash Outflow
ASSETS
Current Assets
Fixed Assets
Equipment ₱23,450.00 ₱21,105.00 ₱18,760.00
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LIABILITIES, GRANT & EQUITY
Liabilities
Patronage Refund ₱172,196.64 ₱256,021.37 ₱167,575.16
The members of God’s Grace Livelihood Association are responsible and very willing to give their
commitments to support to the best of their ability to make this business operational and profitable. As
members of the God’s Grace Livelihood Association, it is their commitment to protect the interest of the
association and to promote increase and growth by exercising their rights and its function and also
patronizing its programs and services
The God’s Grace Livelihood Association commit to implement the said Project with full cooperation and
support. We further commit to adhere to all rules and regulations that will be imposed by the Department
of Labor and Employment and its Accredited Co-Partner relative to this Project.
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